ТЕНДЕНЦІЇ ТА ПЕРСПЕКТИВИ РОЗВИТКУ ТУРИЗМУ: УКРАЇНА ТА СВІТ

Abstract

The article examines the peculiarities of the development of the tourism industry in the current crisis conditions. Scientific studies of the development of the world market of tourist services are analyzed. The main indicators of the tourism industry in the world and in Ukraine are given. The main trends of modern tourism business in the world are named: restoration of tourist flows after the quarantine restrictions and the COVID-19 pandemic; change of working and rest time formats due to the spread of the separated work format; introduction and development of digital technologies in tourism (software, applications, services, open state data); implementation of the concept of sustainable development and greening of the tourism industry; increasing importance of safety and health; emergence and distribution of new tourist products (solo tourism, medical tourism, gastronomic, scientific, military, sports and green tourism, etc.); the impact of political crises, militarization of countries' economies, political instability, danger and military conflicts. The impact of Russia's military actions on the development of international tourism is associated with a decrease in security and the level of trust of consumers of tourist services; the growth of inflation and the decrease in the economic growth of countries; increasing threats to business and jobs due to the destruction of communications, losses and disruptions in supply chains, the energy crisis. Global crises and problems of the world order require constant development and innovation in the field of tourism. Today, the tourism industry in the world and in Ukraine, in particular, is undergoing major transformations, changing strategies and ways of solving crisis phenomena, such as political instability, military actions, problems with energy carriers, climate change and the pandemic. We consider it promising for further research to develop and implement theoretical and methodological support for local and regional programs for the development of the tourism industry of Ukraine in war and post-war conditions, the restoration of recreational, historical, cultural and tourist potential in order to increase the tourist attractiveness of Ukraine; creation of a database on the loss of destruction of tourist objects of Ukraine as a result of the war; use and development of digital technologies and tools in tourism.