The chemical reduction of pure europium(III) chloride solutions was investigated using reagents comprising reactive metals (Zn and Mg), metal amalgams (Zn-Hg, Na-Hg and Eu-Hg), metal hydride (NaBH4) and nitrogenous reductants (N2H4 and NH2OH). Using 100% excess of reducing agent and of ammonium sulphate, efficient precipitation of europium(II) sulphate was obtained with the metal amalgams (99·7–99·9%) and with zinc metal (99·8%), whereas only partial precipitation was obtained with magnesium metal (69%), and no precipitation was observed with the other reagents. Application of the method to synthetic rare earth chloride solutions containing europium 7·5, neodymium 5, samarium 35 and gadolinium 20 g dm−3 gave efficient precipitation of europium(II) sulphate with zinc and europium amalgams, but no selective precipitation with sodium amalgam. Reduction of an authentic middle rare earth chloride solution with zinc amalgam gave 97·5% recovery of europium(II) sulphate containing (as a percentage of the total rare earths) europium 92, samarium 3·5, neodymium 2, cerium 1, praseodymium 0·6 and gadolinium 0·5%. Conversion of the europium(II) sulphate to europium(II) chloride, followed by re-precipitation of the sulphate increased the europium content only to 96·5%, whereas replacement of the re-precipitation by solvent extraction of the trivalent rare earth impurities into solutions of commercial organophosphorus or carboxylic acids in xylene increased the europium content to > 99·98%. The zinc ions introduced into the middle rare earth mother liquor during the reduction procedure can be removed by solvent extraction into a commercial phosphine oxide (Cyanex 925), without loss of rare earth values.