Sentiment Toward Research Articles

542 Gastroenterologist Sentiment Toward Artificial Intelligence (AI) in Endoscopic Practice: A Nationwide Survey

INTRODUCTION: Application of artificial intelligence (AI) in gastroenterology has been shown to improve the performance of endoscopists in several tasks including colonic polyp detection. However, little is known about how gastroenterologists perceive AI, especially with respect to its costs, ease of use, and efficacy. This nationwide survey is amongst the first to describe how practicing gastroenterologists view this emerging technology METHODS: In this cross-sectional observational study, an online survey was sent to practicing gastroenterology physicians and fellows across the US. This included questions about physician background as well as questions about physician understanding and perception of AI. Descriptive statistics were utilized to summarize physician sentiment toward AI. Chi-square test or Fisher's exact test were utilized to assess whether background information about physicians was correlated to their sentiment towards AI. Finally, a multivariate regression model was created to determine which physician factors were most correlated to physician sentiment RESULTS: Online surveys were sent by email to 330 gastroenterologists nationwide representing a variety of practice settings and experience levels out of which 124 physicians completed the survey and were included in the analysis. 86% of physicians reported interest in AI-assisted colonoscopy and 84.7% agreed that computer assisted polyp detection (CAPD) would improve their endoscopic performance. Univariate analysis showed that physicians practicing in academic centers versus private practices (P = 0.025) and physicians with less than 15 years post-fellowship experience versus physicians with more than 15 years of post-fellowship experience (P = .006) had a greater expectation of AI improving endoscopic performance. Multivariate analysis showed that post-fellowship experience of less than 15 years was the most important factor in determining whether a physician was likely to believe that CAPD would improve endoscopic performance (OR = 4.03; P = .04). The most common concerns about implementation of AI in endoscopic procedures were cost (75.2%) and development of operator dependence (62.8%) CONCLUSION: Gastroenterologists nationwide have an interest in the application of artificial intelligence to endoscopic procedures in gastroenterology, and many believe that this technology would improve their clinical performance. Further studies are needed to determine if AI applications in gastroenterology are cost-saving and time neutral.

Sexual Offense Legislation Across the Pond: A Review of Community Sentiment Toward the United Kingdom's Implementation of Sarah's Law.

Within both the United States and the United Kingdom, laws have been implemented that govern the behavior of individuals convicted of certain sexually based offenses. Thus, research has naturally gravitated toward examining the public perceptions of these laws. Although both the United States and United Kingdom have laws regarding convicted sex offenders, and although these laws vary, research into the perceptions of these laws has largely been concentrated within the United States. The current study seeks to fill this gap through a survey of U.K. residents that assesses their perceptions of the implementation of Sarah's Law. Respondents were gathered through convenience sampling methods in both Bristol and London, England (n = 140). Overall, respondents were fairly supportive of Sarah's Law and its current implementation. However, as opposed to respondents in the United States, U.K. respondents were also open to the idea of providing a degree of privacy to convicted sex offenders and were more tolerant of sexual offenders living near them. Finally, age, race, and parental status of the respondents were found to be statistically significant predictors among four identified dependent variables testing support of the law. Implications from these results are discussed, and a direction for future comparative research is highlighted.

An Examination of Korean Consumers' Sentiments Toward Technology-Based Business Practices

ABSTRACTEthics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the ethical aspect of technology-based marketing initiatives. This study explores South Korean consumers' general sentiment toward array of technomarketing initiatives and delineates sub-dimensions of the ethical acceptability construct as it relates to those initiatives. Analyses confirm the situational nature of ethics; some techniques such as loyalty cards and self-service checkouts are broadly embraced while others such as the use of spam and placing bogus online reviews are generally disdained. The latent dimensional structure pertaining to the ethics of technology-based marketing initiatives consists of three sub-dimensions: tracking, information, and e-solicitation. Managerial implications and directions for future research are provided.

Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea

ABSTRACTIn this study, we explore the relationship between two types of public sentiment toward the government (i.e., public engagement and cynicism) on publics’ information transmission behaviors, i.e., megaphoning, about the government. In doing so, we unpack how citizens’ perceptions of the communication strategy adopted by the government, as well perceived authenticity of the government’s communication impact their sentiments toward the government. An online survey was conducted in South Korea (N = 1112) to understand these relationships. The results revealed that perceived use of bridging strategy by the government is associated with public engagement, and perceived use of the buffering strategy is related to public cynicism. We also found perceived authenticity to be significantly associated with public engagement and negatively associated with cynicism. Finally, the two types of public sentiment were found to partially mediate between perceived government communication strategies and citizens’ positive and negative megaphoning. Theoretical and empirical implications are discussed.

Using Social Media to Characterize Public Sentiment Toward Medical Interventions Commonly Used for Cancer Screening: An Observational Study.

BackgroundAlthough cancer screening reduces morbidity and mortality, millions of people worldwide remain unscreened. Social media provide a unique platform to understand public sentiment toward tools that are commonly used for cancer screening.ObjectiveThe objective of our study was to examine public sentiment toward colonoscopy, mammography, and Pap smear and how this sentiment spreads by analyzing discourse on Twitter.MethodsIn this observational study, we classified 32,847 tweets (online postings on Twitter) related to colonoscopy, mammography, or Pap smears using a naive Bayes algorithm as containing positive, negative, or neutral sentiment. Additionally, we characterized the spread of sentiment on Twitter using an established model to study contagion.ResultsColonoscopy-related tweets were more likely to express negative than positive sentiment (negative to positive ratio 1.65, 95% CI 1.51-1.80, P<.001), in contrast to the more positive sentiment expressed regarding mammography (negative to positive ratio 0.43, 95% CI 0.39-0.47, P<.001). The proportions of negative versus positive tweets about Pap smear were not significantly different (negative to positive ratio 0.95, 95% CI 0.87-1.04, P=.18). Positive and negative tweets tended to share lexical features across screening modalities. Positive tweets expressed resonance with the benefits of early detection. Fear and pain were the principal lexical features seen in negative tweets. Negative sentiment for colonoscopy and mammography spread more than positive sentiment; no correlation with sentiment and spread was seen for Pap smear.ConclusionsAnalysis of social media data provides a unique, quantitative framework to better understand the public’s perception of medical interventions that are commonly used for cancer screening. Given the growing use of social media, public health interventions to improve cancer screening should use the health perceptions of the population as expressed in social network postings about tests that are frequently used for cancer screening, as well as other people they may influence with such postings.

Public Response to Scientific Misconduct: Assessing Changes in Public Sentiment Toward the Stimulus-Triggered Acquisition of Pluripotency (STAP) Cell Case via Twitter.

BackgroundIn this age of social media, any news—good or bad—has the potential to spread in unpredictable ways. Changes in public sentiment have the potential to either drive or limit investment in publicly funded activities, such as scientific research. As a result, understanding the ways in which reported cases of scientific misconduct shape public sentiment is becoming increasingly essential—for researchers and institutions, as well as for policy makers and funders. In this study, we thus set out to assess and define the patterns according to which public sentiment may change in response to reported cases of scientific misconduct. This study focuses on the public response to the events involved in a recent case of major scientific misconduct that occurred in 2014 in Japan—stimulus-triggered acquisition of pluripotency (STAP) cell case.ObjectivesThe aims of this study were to determine (1) the patterns according to which public sentiment changes in response to scientific misconduct; (2) whether such measures vary significantly, coincident with major timeline events; and (3) whether the changes observed mirror the response patterns reported in the literature with respect to other classes of events, such as entertainment news and disaster reports.MethodsThe recent STAP cell scandal is used as a test case. Changes in the volume and polarity of discussion were assessed using a sampling of case-related Twitter data, published between January 28, 2014 and March 15, 2015. Rapidminer was used for text processing and the popular bag-of-words algorithm, SentiWordNet, was used in Rapidminer to calculate sentiment for each sample Tweet. Relative volume and sentiment was then assessed overall, month-to-month, and with respect to individual entities.ResultsDespite the ostensibly negative subject, average sentiment over the observed period tended to be neutral (−0.04); however, a notable downward trend (y=−0.01 x +0.09; R ²=.45) was observed month-to-month. Notably polarized tweets accounted for less than one-third of sampled discussion: 17.49% (1656/9467) negative and 12.59% positive (1192/9467). Significant polarization was found in only 4 out of the 15 months covered, with significant variation month-to-month (P<.001). Significant increases in polarization tended to coincide with increased discussion volume surrounding major events (P<.001).ConclusionsThese results suggest that public opinion toward scientific research may be subject to the same sensationalist dynamics driving public opinion in other, consumer-oriented topics. The patterns in public response observed here, with respect to the STAP cell case, were found to be consistent with those observed in the literature with respect to other classes of news-worthy events on Twitter. Discussion was found to become strongly polarized only during times of increased public attention, and such increases tended to be driven primarily by negative reporting and reactionary commentary.

Determinants of Microblogging and Sentiments Toward Brands on the Web

Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination have mainly focused on the roles of influentials but ignored the essential for noninfluentials. To fill this gap, this paper takes a holistic view of the information dissemination process investigating how the participation of both influentials and noninfluentials plays a role in affecting the volume and sentiment of microblogs, which are precursors to raise awareness and attraction for brands. To test our hypotheses, we build a novel econometric model and apply it to a dataset collected from the popular microblogging site Twitter. We have the following main results: (1) back-and-forth-type discussions and retweets are effective in generating awareness and positive attractiveness; (2) influentials or mavens (who have many followers but seldom follow others) help generate initial sparks toward microblogging, but during the cascading periods, the noninfluentials play an important role in driving the conversations; and (3) new users who gradually join the discussions also help increase awareness, although they may not generate a positive sentiment. Our results provide important implications for mediating consumer interactions and firms’ marketing strategies.

Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai

ABSTRACT This report presents the first study to address sentiment toward advertising, materialism, and vanity in the globalized city of Dubai. A conceptual model is developed and subsequent hypotheses are tested via structural equation modeling. The main research findings suggest that consumers in Dubai exhibit positive perceptions of advertising as well as higher levels of materialism and vanity. Sentiment toward advertising is found to positively influence materialism levels, while materialism strongly influences views, concern for physical appearance, and personal achievement. Sentiment toward advertising, however, has no direct effect on any vanity trait, suggesting that vanity is more an internal personal trait.

The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism

ABSTRACT Greece has changed dramatically over the last two decades, given its economic reforms and its absorption into the EU as a full member. Marketing activities, in particular, have also changed during this period reflecting the harmonization of Greek business activities with the rest of the EU. To date, no study has examined how any particular European country has evolved in terms of its citizen's attitudes toward marketing practices. This study provides an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in Greece have changed measurably from 1986 to 2003. The results indicate that Greek consumers continue to have some negative attitudes about these issues, but this negativity has declined. The negative attitudes about advertising have not changed appreciably since 1986, yet consumers now believe that Greek firms have become consumer oriented. The paper provides other commentary on these results and their implications.

Stigmatizing Smokers: Public Sentiment Toward Cigarette Smoking and Its Relationship to Smoking Behaviors

Public sentiment in the United States has been evolving against cigarette smoking. Providing support for stronger tobacco control legislation, unfavorable public sentiment has contributed to the decrease in the size of the smoking population in this country. The present study hypothesizes that the unfavorable public sentiment may also discourage cigarette smoking by creating an unfavorable "smoking climate" in which smoking is socially rejected as a deviant behavior. Analyses of several secondary data-sets provided evidence that smoking rates are lower in the states where the public holds relatively unfavorable sentiment toward cigarette smoking. The relationship between public sentiment and smoking rates was significant even after controlling for the effects of state-level tobacco control measures, such as cigarette taxes and smoking restrictions in private workplaces and restaurants. We also found that smokers who have experienced unfavorable public sentiment are more willing to quit smoking than those who have not, supporting the hypothesized effects of antismoking public sentiment on smoking behaviors.

Consumer Sentiment Toward Marketing in Austria and Some Exploratory Cross-National Comparisons

This paper focuses on the measurement of consumer sentiment toward marketing, which has been of interest to academic and commercial researchers for many years. The study’s overall purpose is to assess the transferability and meaning-fulness of Gaski and Etzel’s (1986) Index of Consumer Sentiment toward Marketing (ICSM) in another — the Austrian — marketing environment where there is a typically low marketing intensity. In a further step, Austrian findings are compared with data from the U.S. (Gaski and Etzel 1986), Hong Kong (Wee and Chan 1989) and Australia (Chan. Yau and Chan 1990) in an exploratory way. Reliability and validity tests on the measurement instrument confirm its transferability to another national context without losing quality. In substance. Austrian consumers tend to view retailing efforts more positively, whereas they perceive product quality and the general price level more negatively and are particularly ill-disposed toward advertising. International comparison evidenced that increased marketing intensity hampers perceptions of product quality and pricing policies. From an international marketing perspective, the instrument seems also suitable for measuring consumer sentiment toward marketing in different countries. Information of such type could be used to assess the marketing environment not only in a home market but also in certain markets abroad, and thus, could find application in international marketing decision-making like country selection, marketing budgeting and advertising planning.

Public Sentiment Toward Innovative Child Sexual Abuse Intervention Strategies: Consensus and Conflict

Juvenile and Family Court JournalVolume 44, Issue 3 p. 17-26 Public Sentiment Toward Innovative Child Sexual Abuse Intervention Strategies: Consensus and Conflict Gregory J. Skibinski Ph.D., Corresponding Author Gregory J. Skibinski Ph.D. Gregory J. Skibinski, Ph.D., is an assistant professor in the School of Social Work at The University of Alabama where he teaches courses in research, social work practice, child welfare and family treatment. His specialty is intrafamilial child sexual abuse intervention. He has published articles in legal and child welfare journals and has presented his work at regional, national, and international conferences. 3University of Alabama School of Social Work Box 870314 Tuscaloosa, Alabama 35487-0314 4School of Social Work The University of Alabama Box 870314 Tuscaloosa, Alabama 35487-0314Search for more papers by this authorJoan E. Esser-Stuart, Corresponding Author Joan E. Esser-Stuart Joan E. Esser-Stuart has recently joined the faculty in the School of Social Work at The University of Alabama. She was employed with The University of Alabama Capstone Poll for the past four years and worked on a variety of survey research and evaluation research projects. She teaches courses in the social work practice sequence, policy, family treatment and intervention. Her research specialities include family theory, policy, and evaluation. She has published articles and presented her work at regional, national, and international conferences. 3University of Alabama School of Social Work Box 870314 Tuscaloosa, Alabama 35487-0314 4School of Social Work The University of Alabama Box 870314 Tuscaloosa, Alabama 35487-0314Search for more papers by this author Gregory J. Skibinski Ph.D., Corresponding Author Gregory J. Skibinski Ph.D. Gregory J. Skibinski, Ph.D., is an assistant professor in the School of Social Work at The University of Alabama where he teaches courses in research, social work practice, child welfare and family treatment. His specialty is intrafamilial child sexual abuse intervention. He has published articles in legal and child welfare journals and has presented his work at regional, national, and international conferences. 3University of Alabama School of Social Work Box 870314 Tuscaloosa, Alabama 35487-0314 4School of Social Work The University of Alabama Box 870314 Tuscaloosa, Alabama 35487-0314Search for more papers by this authorJoan E. Esser-Stuart, Corresponding Author Joan E. Esser-Stuart Joan E. Esser-Stuart has recently joined the faculty in the School of Social Work at The University of Alabama. She was employed with The University of Alabama Capstone Poll for the past four years and worked on a variety of survey research and evaluation research projects. She teaches courses in the social work practice sequence, policy, family treatment and intervention. Her research specialities include family theory, policy, and evaluation. She has published articles and presented her work at regional, national, and international conferences. 3University of Alabama School of Social Work Box 870314 Tuscaloosa, Alabama 35487-0314 4School of Social Work The University of Alabama Box 870314 Tuscaloosa, Alabama 35487-0314Search for more papers by this author First published: August 1993 https://doi.org/10.1111/j.1755-6988.1993.tb00922.x AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume44, Issue3August 1993Pages 17-26 RelatedInformation

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