ABSTRACT While some qualitative research provides sophisticated accounts of emotions, thematic analysis (TA) – a widely adopted and flexible method in qualitative psychology – could better recognize and account for participant emotions. TA’s versatility presents an opportunity to incorporate more direct attention to these emotions, aligning with consideration of researcher emotions. This opportunity varies across TA’s different forms. Reflexive TA acknowledges participant emotions more effectively than conventional TA by encouraging researchers to engage with their own emotional responses, enhancing their ability to manage participant emotions. Improving emotion recognition is thus more pressing for conventional TA. As the more established form whose guidelines emphasize cognition and behaviour over emotions, conventional TA also provides a clearer baseline for critique and improvement. Therefore, this paper focuses on conventional TA while acknowledging the scope for both forms of TA to code participant emotions more explicitly. It introduces Emotion–Sensitive Thematic Analysis (ESTA), a structured framework that expands ordinary data coding to integrate emotional codes deliberately. Systematically integrating participant emotions into TA sensitizes conventional coding, potentially enhancing its integrity and theme development to broaden and deepen understanding of psychological life’s emotional dimensions. ESTA’s conceptualization is described and its application illustrated for field testing after peer validation.
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