Semiotic Research Articles

영향력 있는 도시이미지인자로서 랜드마크 명명의 세련성에 대한 탐색적 연구 : 시애틀 스페이스니들과 서울 엔서울타워 명명에 대한 시민 의견을 중심으로

This discussion argues that the naming of landmarks, the most influential among city image factors, should pursue refinement in function words rather than content words. Previous studies were rich regarding the landmark itself, but on naming were almost absent. In that sense, this discussion redefined the influence of landmark naming as city image theory, brand naming theory, and semiotic theory as means of refinement. The substantive discussion was conducted by collecting citizens’ opinions in two cities with landmarks each named by content word and function word. As a result, it was interpreted that the refinement, as a function word, should use a name closer to beforehand. The reason for this can be interpreted as the retention of a period of time to think about naming a landmark to sufficiently get the expectation of longing for it. In the end, the refinement of naming landmarks as an influential city image factor of the city is to be considered as a function word that leaves a longing feeling of wanting to watch the actual work of art just by calling the name of the work of art.

Representation of Existentialism in Jo Yong's Fairy Tales in the Drama It's Okay to Not Be Okay (A.J. Greimas Semiotic Analysis)

This research examines the fairy tale 진짜 진짜 얼굴을 찾아서 (Finding The Real Face) which is found in the Korean drama "It's Okay to Not Be Okay". This research analyzes the actant schema and functional structure from A.J.'s structural narrative theory. Greimas, after that, identified the representation of existentialism in it. The method used is qualitative with narrative semiotic analysis presented descriptively. The results of this research show that the fairy tale 진짜 진짜 얼굴을 찾아서 (Finding The Real Face) fulfills the six actants in varying amounts. The dominant actant of this tale is the Box Man, namely as subject, helper and recipient. The functional structure of a fairy tale has a sequential plot. Apart from that, this fairy tale reflects the search for identity of the characters, namely the Box Man, the Mask Child, and the Tin Can Princess.

The Meaning of Sarong in Madurese Culture: A Symbolic Analysis of Films on YouTube Mata Pena

The purpose of this research is to examine the symbolic meaning of the Madurese sarong as a cultural symbol in short films featured on the YouTube channel Mata Pena. The background of this research highlights the significance of the sarong as a symbol of identity and a representation of cultural values in Madurese society. The sarong is not only viewed as an item of clothing but also as a marker of social status, tradition, and honor passed down through generations. This research employs a qualitative method with a semiotic analysis approach based on Charles Sanders Peirce's theory, focusing on three main elements: sign, object, and interpretant. This framework is used to understand how the meaning of the sarong is constructed within cultural and social contexts. The findings reveal that the Madurese sarong carries profound meaning, both as a symbol of social status and cultural identity and as a representation of tradition, politeness, religion and honor in Madurese society. Keyword: Sarong, Semiotics, Cultural Identity, Madura, Short Film

Semiotic Analysis of Robot Sounds in Films: Implications for Sound Design in Social Robotics

This paper investigates the sound design of robots in films and their potential influence on the field of social robotics. Cinematic robot portrayals have inspired researchers and practitioners in Human-Robot Interaction (HRI). While the non-verbal sounds of iconic film robots like R2-D2 and Wall-E have been explored, this study takes a more comprehensive approach. We explore a broader selection of 15 films featuring humanoid robots across decades through a semiotic analysis of their non-verbal communication sounds, including those related to movements and internal mechanisms . Informed by Bateman and Schmidt’s multimodal film analysis framework, which draws on Saussure’s organization of signs through paradigmatic and syntagmatic relations, our analysis interprets the paradigmatic axis as an examination of the sound and the syntagmatic axis as an exploration of the events surrounding the sound. The findings uncover two primary film robot sound materials: mechanical and synthetic. Furthermore, the analysis revealed several narrative themes, categorized into two groups based on the syntagmatic focus: sounds associated with the robots’ visual appearances and sounds linked to the broader elements within the scene. The discussion section explores the implications of these findings for social robotics, including the importance of sound materials, the role of movement sounds in communication and emotional expression, and the significance of narrative and context in human-robot interaction. The paper also acknowledges the challenges in translating film sound design into practical applications in social robotics. This study provides valuable insights for HRI researchers, practitioners, and sound designers seeking to enhance non-verbal auditory expressions in social robots.

Designing Sign System in Sirah Kencong Blitar as A Tourists Information Media

Blitar Regency, which is located in East Java Province, offers interesting natural and cultural riches. According to Detik Travel, as of April 2023, there are 35 tourist attractions that attract the attention of visitors, making Blitar a popular destination. One of them is Sirah Kencong, a tourist area with unique advantages. However, the current sign system is still traditional and less effective in providing clear guidance to visitors. By applying visual communication design and semiotic theory, this redesign is expected to improve navigation, provide more complete information, and increase a satisfying tourist experience. Significant visit data shows the need to improve information infrastructure to support sustainable tourism growth. It is hoped that the implementation of an innovative, consistent and inclusive sign system can optimize the natural tourism potential of Sirah Kencong by presenting clear information and supporting the overall visitor experience.

Analysis of the Symbols and Symbolic Meanings of Ink Graphics

This article focuses on the symbols and symbolic meanings of Chinese ink graphics, aiming to deeply explore the artistic characteristics of ink graphics and the cultural connotations they carry. By analyzing the origin, development, and representative works of ink graphics in various historical periods, this study reveals the symbolic features and meanings of ink graphics. Adopting a qualitative research method, the study applies the theory and methodology of semiotics to the research of ink graphics through a literature review. By visually analyzing artists’ works, the study combines the artistic value and cultural value of ink graphics, providing readers with a new aesthetic experience and research perspective.

Islamophobia Agenda in Islamist Magazines in Türkiye: A Content Analysis

The presence and capabilities of religious groups in Turkey, particularly in terms of their propaganda power, is an undeniable reality. These groups have a well-established institutional infrastructure in magazine publishing, and the magazine industry has successfully transitioned into the digital realm. However, there is a lack of sufficient studies in the literature concerning the role of Islamist magazines in Turkey in addressing Islamophobia on a global scale. Religious groups in Turkey have historically and culturally established strong ties with society, particularly in utilizing magazines as a tool for propaganda. In this context, the study examines the theme of Islamophobia, which has become increasingly widespread globally, especially in Europe and the United States, in the magazines published by religious groups in Turkey. Using a qualitative methodology, the article analyzes the publications of the five major religious groups in Turkey, focusing on the concept of Islamophobia. The data collected has been examined through semiotic analysis and content analysis techniques. The findings of the study reveal that religious groups exhibit shortcomings in publishing articles that generate counterarguments to Islamophobia and in utilizing global language in their magazine publications. It is believed that this study will contribute to future research on the relationship between religious groups, Islamophobia, propaganda, and digital communication.

Hephyronyms in the structure of the Samarkand text

INTRODUCTION. Recently, the peripheral categories of onomastics have become the object of onomastic research, which include the name of the proper bridge – gephyronyms. This term is not noted in the most famous Dictionary of Russian Onomastic Terminology by N.V. Podolskaya. Being a meaningful independent unit of knowledge in the onomastic consciousness of native speakers, gephironim exist in a system-centric form and in an anthropocentric dimension, implementing the urban text. Understanding the essence of the toponym as a text goes back to the ideas of M.V. Gorbanevsky, who believed that the versatility of the components of a toponym is related to the toponym-text. The purpose of the study is to consider the spatial locus of the city of Samarkand based on the material of gephironim texts, which can unfold and represent known extralinguistic and cultural knowledge, representing the city-text.MATERIALS AND METHODS. The following methods are used in the study: observation, semiotic and semantic analysis, interpretation method. Empirical context of the study of – gephyronyms of Samarkand, recorded on the city map and in reference books, which are the object of scientific interest of the author.RESULTS AND DISCUSSION. A person fills the space of the city with specific toponymic units involved in the formation of the urban text, which allows “to read” the city. The coherence and integrity of the urban text are formed by toponyms-texts, the meanings of which include the following components: address, chronological, historical and cultural, local history, national-cultural, text, and this series remains open.CONCLUSION. Certain properties of the Samarkand text are reflected in toponym texts. Since any toponym performs an iconic function and urban semiotics is intertextual, each individual toponym-text enters into an intertextual relationship with another toponym-text, forming an urban text with onomastic information.

Health Communication: A Multimodal Discourse Analysis of Selected Corona Virus Posters in Kenya

The world today is faced with various epidemics which have introduced myriad of challenges. COVID-19 disease is the latest crisis with its attendant to health and language issues. With its emergence, COVID-19 introduced into the global linguistic repertoire a specialized form of discourse which manifested in the way government communicates to the public. The study set to analyze multimodality features of COVID 19 posters. The objectives were to describe the multimodal structure of COVID-19 posters, establish the semiotic choices adopted, explore the use of persuasive verbal and visual elements as components of multimodality, and explain the functions of multimodal metadiscourse. The study employed Social Semiotics Theory and adopted a descriptive research design. The target population was COVID-19 posters in Kenya, with a sample size of 30 posters selected through purposive and snowball sampling. Data collection methods included documentary analysis and an observational checklist, with data analyzed qualitatively through content analysis. The findings revealed that COVID-19 posters in Kenya predominantly utilized bold colors, attention-grabbing visuals, and culturally resonant symbols to capture attention and enhance message retention. Semiotic choices included the strategic use of icons, such as masks and social distancing symbols, and multilingual text to cater to diverse audiences. Verbal messages often relied on persuasive techniques, including imperative statements ("Stay Safe," "Wash Hands") and reassuring tones, to encourage compliance. Multimodal metadiscourse was instrumental in creating coherence and reinforcing critical health messages, such as prevention measures and the importance of vaccination. The study recommended the promotion of health literacy through the design of clear, concise, and inclusive messaging that accommodates varying levels of literacy. Posters should utilize plain language, simple visuals, and relatable examples to convey key information about prevention, symptoms, and protective measures.

Heroines in the East and the West: a comparative semiotic study of female imagery in the anti-pandemic discourse of Italy and China

Abstract This paper explores the war-based narrative of the COVID-19 discourse in Italy and China, with a focus on female imagery and the conceptualization of female heroism. Employing Umberto Eco’s notion of intertextuality, we analyze influential texts – including texts from social media, journalism, and art – emerging from the pandemic’s first wave in China and Italy to examine how female healthcare workers are depicted as pandemic heroes and highlight the complex interplay between gender representation and cultural topoi. Although casting women in heroic roles traditionally dominated by men may seem progressive, our analysis reveals that such portrayals actually reinforce existing gender stereotypes in both cultures. Our intertextual analysis reveals the extent to which the pandemic narrative has both reflected and perpetuated gender inequalities. This comparative semiotic study contributes to critically assessing the impact of pandemic-related female imagery on societal gender norms and expectations.

Representasi Karakter Utama dalam Film My Idiot Brother 2014

This study aims to analyze the emotional representation of characters with intellectual limitations in the film My Idiot Brother. This study uses a descriptive qualitative approach with the aim of describing the emotional meaning displayed by the characters in the film My Idiot Brother using a semiotic approach. The focus of the research is how the main character, Hendra, displays emotions such as anger, sadness, emotion, and happiness to convey a moral message about acceptance and empathy. Data is collected through repeated observation and documentation of cutouts of relevant scenes. Semiotic analysis is carried out to interpret the symbolic meaning of the expression of the character. The results indicate that the visualized emotions reflect social dynamics within a family with a member who has special needs, underscoring the importance of family support free from stigma. These findings demonstrate the role of film in shaping public perceptions of individuals with disabilities and fostering social inclusion. This study contributes to the discourse on character representation in media and promotes inclusivity

Representation of Family Dysfunction in the Film "Noktah Merah Perkawinan" (Semiotic Analysis of Roland Barthes)

A film is a collection of many images combined into a single whole, consisting of audio and visual components. Movies also often serve as a mirror of social reality. One of the Indonesian films that reflects social reality is the film "Noktah Merah Perkawinan" which tells the story of conflicts and dynamics in domestic life, as well as depicting various social and cultural issues that are relevant to Indonesian society. The purpose of this study is to identify and analyze how family dysfunction is represented in the movie "Noktah Merah Perkakahan" and how this can affect people's perception of family problems. Using a descriptive qualitative research method with Roland Barthes' semiotic analysis by identifying several scenes that describe the characteristics of being in a dysfunctional family proposed by a psychotherapist named Dr. Rashmi Prakash in Fistory Parenting, including lack of communication, lack of empathy, mental problems, excessive behavior control, lack of emotional support and violence. The findings emphasize the depiction of gender inequality as a major contributing factor to dysfunction, revealing that children are deeply impacted by such dynamics. This research enriches the understanding of media's role in portraying family dysfunction and aims to offer insights into addressing such issues effectively in real family settings.

Semiotic Community Perspectives on Offerings in Traditional Jathilan Performances in Yogyakarta: A Semiotic Study

In Javanese terms, Jathilan stands for "Jarane jan thil-thilan" which means "The horse moves irregularly". People in the city of Yogyakarta know jathilan as part of a certain ritual procession that uses the properties of an artificial horse or commonly called jaran kepang. Jathilan traditional art itself cannot be separated from rituals and sesaji used as a form of expression of prayer and hope. The formulation of the problem in this journal is: How do people view the belief that sesaji are a "culture" that will continue to live side by side with humans?. Using qualitative data analysis, this study examined the symbolic meaning of offerings in Yogyakarta's traditional art ceremony of jathilan. Offerings are a manifestation of moral values, reverence for ancestors, and the existence of a healthy interaction between humans and nature, according to the study's findings from the community perspective.

Seni Berperang pada Masa Jawa Kuno: Pola Astrologis-Simbolik dalam Naskah Yoga Catur Dewata

Lontar Yoga Catur Dewata (YCD) is a literature in Old Javanese that discusses yoga for starting a war. The art of war is mostly concerned only with war strategy (Griffith 2005; Suryohadiprojo 2008). This study found that the art of war that developed in ancient Java used yoga practices with astrological patterns. YCD manuscripts as research objects are recorded in the FS UI collection with the code AH.58 LT-142 and are now stored in the UI's Library. The text of YCD describes the strategy of war to defeat the enemy personally with astrological-symbolic aspects. It deals with counting days, mantras, yogic practices of the existence of deities in sthana, svaravyanjana-nyasa 'syllabic applause', and animal symbolism. The main formulation of this research problem is how to reveal the narrative of astrological-symbolic patterns and the exposure of the relationship with astrological patterns by the art of war in ancient Java. Research requires philological work to produce text editions from YCD manuscripts. The methods used for data analysis are qualitative descriptive and Pierce's semiotic theory to analyze interpretive signs. The results of this study show that the astrological narrative found in the YCD text is related to warfare strategies in ancient Java. It is a local genius and folk science that developed in the community and is recorded in the YCD text.

REPRESENTASI FIGUR TERSEMBUNYI DALAM PEMILU 2024: ANALISIS SEMIOTIKA DESAIN SAMPUL MAJALAH TEMPO EDISI “MALU-MAU MENUNDA PEMILU”

Representation of Hidden Figures in The 2024 Indonesian Ellection: Semiotic Analysis of Tempo Magazine Cover “Malu-Mau Menunda Pemilu” Edition. Tempo Magazine regularly publishes issues about the 2024 Election in Indonesia. One of them was published in the edition "Malu-Mau Menunda Pemilu" which was published on March 7 2022. This kind of cover design often makes controversy but also has a positive impact for the identity and attraction of Tempo Magazine. Apart from visualizing political figures, the illustration on the cover image of this edition visualizes hidden figures with multiple interpretations. This research aims to determine the construction of signs on the cover design of the Tempo Magazine edition of "Malu-Mau Menunda Pemilu" in representing hidden figures and to interpret the message. This research uses a qualitative approach with Peirce's semiotic analysis method combined with Moriarty and Keith Kenney's theory of recognition and representation. The results of this research show that the sign construction in this edition's cover design consists of non-verbal and verbal signs which complement each other in conveying messages related to the issue of the postponement of the 2024 election and the extension of the presidential term.

Eco (des) re–integrado. O vengo a decirle adiós a los muchachos

This article raises the concern that, after the conceptual revolution initiated by the publication of A Theory of Semiotics in 1975, its author, Umberto Eco, did not revisit one of the topics that interested him in the 1960s: kitsch and cultural industries. If he had returned to these issues with the new conceptual and notional horizons afforded by his discovery of the thought of Charles S. Peirce, he would have undoubtedly surpassed the dichotomous vision present in works such as Apocalypse Postponed. Taking a Latin American culture example, this article proposes a strategy to address the importance of kitsch in our cultural configurations.

Semiotic Study Of The Animation Film Mother's Power: Representative Of Women's Power

Semiotic Study Of The Animation Film Mother's Power: Representative Of Women's Power

The Denotative and Connotative Meaning in Happier Song Lyrics by Olivia Rodrigo

This study aims to determine the denotative, connotative and mythological meanings contained in the object of research, namely the lyrics of the song ‘Happier’ by Olivia Rodrigo. The main theory used in this research is the semiotic theory of Roland Barthes. The method used in this research is a qualitative method with a descriptive interpretive approach. Data collection techniques are document studies by obtaining data from various sources relevant to the research. The results showed that the lyrics of the songs studied contained denotative, connotative and mythological meanings in them. The denotative meaning conveyed by the song creator in the lyrics of the song ‘Happier’, namely the main character’s wish for her ex-boyfriend that he can be happy with his new girlfriend, but not as happy as when he was with her. Then the connotative meaning contained in the lyrics of this song is the main character has not been able to let go of her ex-boyfriend with another woman. She also hopes that her ex-lover will always remember her. While the mythology contained in the lyrics of this song is that a woman doesn’t easily forget the past and hard to move on from a love relationship, because women prefer to use feelings rather than thinks.Keywords: song lyrics, semiotic, denotative, connotative, mythology

AN ANALYSIS OF FEMINISM IN THE LYRICS OF THE SONG ‘WOMAN’ BY KESHA: SEMIOTICS PERSPECTIVE

This mini research aims to obtain data and further elaborate on the elements of feminism contained in thelyrics of Kesha's song 'Woman'. Song lyrics can be classified as a form of literary work because of the wayit is created with other forms of literature, namely poetry. The method used in this research is a descriptivequalitative method where the data collection technique used in this research is a column table. The theoryused is the semiotic theory put forward by 'Ferdinand De Saussure' where this research will collect data basedon the Signifier: The physical or sound part of a sign that we recognize, such as the written or spoken wordand the Signified: The concept or meaning associated with the signifier contained in the lyrics of Kesha'ssong 'woman'. This song was chosen as research material because it is considered to contain many elementsof feminism.

An Analytical Study of Semiotic Perspectives in Simpsons’ Seasons: Fiction cum Reality

Language plays an indispensable role in human communication. It has many forms, and each form has specific goals. This research explores the intricate interplay of semiotic elements within the iconic animated television series, Simpsons, across multiple seasons. Language in its multiple manifestations can also play a significant role in determining the relation between fiction and reality. The researchers have opted for a qualitative approach to analyzing the data in this regard. The most relevant Seasons were targeted and specific scenes of the selected episodes from these Seasons were analyzed critically. The study focused on ten predictions that relate to real-life events. In the semiotic analysis, the researchers targeted two levels of meaning: denotative and connotative. The first referred to literal meanings whereas the second more profound and contextualized ones. The findings illustrate that semiotics, in its various dimensions, play a significant role in the predictions of subsequent realities in the Simpsons.