Semiotic Approach Research Articles

Representasi Standar Kompetensi Guru dalam Anime Ansatsu Kyōshitsu (Kajian Semiotika dan Sosiologi Pendidikan)

This article aims to explain teacher competency standards in Anime Ansatsu Kyōshitsu. Education is one of the things that is very important for human life, therefore humans will not be able to escape from the obligation to receive education, even until the end of his life. The human factor that plays a very important role in education is the teacher, who is the main way in providing insight to students. Along with the times, education can be found anywhere, including films that were fun to watch at first. Film has various types, one of which is a film that is packaged in the form of animation. In Japan itself, the animation has a special name, namely "Anime". In this article, the method used is descriptive qualitative using content analysis and Charles Sanders Pierce's semiotic approach. The anime that is the subject of analysis is Anime Ansatsu Kyōshitsu by Yūsei Matsui. In the Ansatsu Kyōshitsu anime, several teacher competency standards are found, namely professional competence, pedagogical competence, social competence, and personality competence.

ARHITEKTONSKA RJEŠENJA KAO KOMUNIKACIJSKE PREPREKE U ZATVORU

Architecture is an art form that, in addition to its aesthetic function, must also fulfil the practical one. Prisons are buildings that are closest in function to fortified (bastioned) architectural endeavours. For that reason, the functionality is overemphasised in relation to aesthetics. However, the prison is an architectural form which, in addition to aforementioned, has a role of communicating with the environment. From a communicative perspective, a semiotic approach to understanding prison architecture is important because it is a symbolic language. On one side, it symbolizes the power of the state, its strength and determination to protect its good (laws) – general prevention. On the other side, starting from the goals of punishment, re-education and re-socialization (special prevention), architectural solutions must be such that they do not marginalize, segregate and isolate, they must support integration. Thus, when analysed through the prism of Herbert Marshall McLuhan, prison can be understood as both a medium and a message. The medium is a certain architectural form and the message are the declarative goals of the purpose of serving a prison sentence (resocialization and re-education). In this paper, we try to “reconcile” the antagonisms that, by their etymology, are inherent in the form (object) and content (tasks) of the prison.

Kisah Nabi Luth dan Kaum Sodom dalam Al-Qur’an (Analisis Semiotika Saussure dan A.J. Greimas)

This research aims to examine more deeply the study of semiotics on the story of people who were doomed in the Qur'an, one of them being the Sodomites. Examining the values and messages conveyed through the signs and symbols in the story with a semiotic approach initiated by Ferdinand de Saussure in the form of signifiers and signifieds, syntagmatic and paradigmatic relations. As well as with the narrative semiotic approach initiated by A.J. Greimas in describing the storyline of the Prophet Luth. This study uses a descriptive-analytic method which is based on qualitative data about the story of Prophet Luth and the people of Sodom in the Qur'an using the semiotic approach of Saussure and A.J Greimas. Many studies of the Qur'an have begun to be carried out using a semiotic approach in its interpretation. Deeper research on one of the stories in the Qur'an with a semiotic approach will lead us to many lessons and reveal the secrets behind the symbols and signs that exist in it. The result of this research is, it is found that the story of Prophet Luth and his people in the Qur'an is repeated many times by Allah with different verses and different storylines. In fact, it is part of the symbol that repetition occurs to give its respective purpose in several different places and as a complement to one another. Likewise, with Saussure's theory, there are many symbols and signs that God sent to commemorate them as well as us. The actions they commit are called heinous acts because they are the same as adultery, so the punishment for them according to fiqh scholars is the same as haad for adultery. As well as the narrative story of Prophet Luth which is more directed in a more directed manner with the Greimas narrative. Then the teachings and moral messages from the story of Prophet Luth can be wisdom and lessons for the people after him. This research is still limited to symbols in general, so future research can reveal symbols and signs and the secrets behind the language and every word in the verse.

Revealing the Myths in Iphone 14 Advertisement: Semiotics Approach

Semiotics is a branch of science that examines human signs. The semiotic aspects and cases are exciting topics to discuss in interpreting the meaning of advertising because the ambiguous message conveyed in the advertisement may cause difficulties in understanding its meaning among the customers. This research aims to discover the connotative and denotative meanings of the signs in the iPhone 14 advertising video. This study was qualitative research. The data of the study is iPhone 14 advertising video; Action Mode Feature. The data were analyzed with verbal and nonverbal signs according to Saussure's theory (1950) in the form of words, phrases, sentences, sounds, situations, models, motion, and video images of iPhone 14 advertisement and then searched for connotative and denotative meanings according to Barthes' theory (1983). The results revealed that the advertisement aims to create consumer appeal by emphasizing the iPhone 14's luxurious design and the quality associated with the Apple brand. In addition, by featuring Black individuals prominently, the ad sends a message of inclusivity and empowerment, suggesting that success and prestige are attainable by all, regardless of their racial or ethnic background. Therefore, the iPhone 14 positions itself as a symbol of progress, both technologically and socially.

REPRESENTATION OF THE CHOLA DYNASTY IN THE FILM AAYIRATHIL ORUVAN (2010) – A SEMIOTIC APPROACH

The research is on the film Aayirathil Oruvan (2010) directed by Selavaraghavan. It is inspired loosely by the historical decline of the Tamil Chola dynasty and the rise of the Tamil Pandya dynasty. The Concept of the movie is an archaeologist goes missing when he went to search for the existence of the Chola dynasty, a team of officials are formed and go on a journey to find him where they cross a lot of hurdles and finally reach the Chola dynasty which is very surprising for them and find the archaeologist as well. The researcher has chosen the semiotic approach to analyze the movie. The researcher wants to analyze the historical perspective of the movie and identify the hidden details about the Chola king and his dynasty.

Северо-восточный текст русской геоисториософии, геопоэтики и сакральной географии

This article presents the results of the author’s research in the field of sacred geography, geosophy and mythopoetics, as well as semiotics of the cultural space of the North and the Arctic, which can be used in the process of elaborating the value-semantic and symbolic aspects of modern regional programmes and projects for the spatial development of the northern territories. The methodological basis for the study is the semiotic approach and hermeneutics of the texts of the traditional Pomor culture and works included in the mythopoetic space of the Northern text of Russian geophilosophy as well as written and oral literature. Primary attention in the study is paid to the analysis of the geohistoriosophical discourse of “Russian northerness”, interpretation of the symbolism of the “north-eastern orientation” and geocultural identity of Rus’ (Russia) as the “East in the North” in sacred-geographical, geophilosophical and mythopoetic texts. The paper defines the semiotic status of the Pomor wind rose as an axial, pilot symbol, which marked the directions of the “God’s way” for wandering sailors in the Arctic Ocean and in the depths of the “sea of life”. It has been established that in the sacred meteorological sailing directions of the Pomors, set out in the “nautical books”, a special fateful, providential significance was attached to the northeast “midnight” wind, which erupted from the frightening numinous depths of the “high-latitude” Pomor “otherness”. An important part of the article is the presentation of the religious (providential, eschatological) foundations of the traditional Russian image (paradigm) of the exploration of the North and Siberia. Further, the mechanisms of cultural-semiotic transfer (transmission) of the Russian exploratory tradition, rooted in the patristic depths of the zemstvo (sobor) system of “ancient piety”, are described. In addition, the significant role of the creators of the Silver Age of Russian culture in the actualization and expansion of the North-Eastern text of Russian geosophy and geopoetics is noted. The research conducted allows us to draw a conclusion about the dominant, key role of the north-eastern sacred orientation in predetermining and foreshadowing the geocultural and geohistorical destinies of Russia.

Cartoon Film As A Medium of Moral Education for Early Children

Films always have a special message, both in characterization and portrayal in acting, of course, have their own value in making conclusions from the point of view of each audience. Therefore, the purpose of this study is to find out moral education, especially the material contained in Alif and Alya cartoons. This research uses the library research method which aims to explore information through previous research and utilize literature both manually and online with primary data sources, namely video recordings of Alif and Alya cartoons and various other sources as secondary data. The data collection techniques used are indirect observation methods and documentary methods, while the data analysis techniques used are semiotic approaches by playing Alif and Alya cartoon videos. The results showed that in the cartoons of Alif and Alya in episode 2 "Ayo Berpuasa" and episode 3 "Sharing Victory" there are moral education materials in the form of following the teachings of the Prophet of Allah, patience, repentance, honesty, respect for parents, gratitude, sincerity, and mutual forgiveness and in the cartoons Alif and Alya there are also despicable morals in the form of showing off (riya) and discrimination

Cultural representation in German as a foreign language textbooks used in Indonesia: A critical social semiotic analysis

AbstractInformed by an integrated critical social semiotic approach, the present critical discourse study investigates the semiotic relations of image–text and the cultural meanings encapsulated in two German language textbooks: Studio d A1 and Netzwerk A1 widely used in Indonesia. Adopting Xiong and Peng's semiotic relation model, the findings demonstrate that Netzwerk A1 provides learners with opportunities to learn, think, and reflect critically on German culture through pedagogical questions regarding image–text‐pedagogy discussion. However, the image–text in Studio d A1 emphasizes the acquisition of linguistic knowledge and does not engage learners in exploring and negotiating their cultural repertoire. This empirical evidence suggests that language textbook writers should consider designing culturally responsive language learning tasks to engage learners in the active construction of cultural knowledge in practice.

South Korean Modern Culture in the Drama Series “Just One Bite” (Semiotics Analysis by Charles Sanders Peirce)

The purpose of this study is to analyze and describe the modern cultural values of South Korea which are represented in the drama series "Just One Bite". This drama series is a South Korean drama series that airs on the official PLAYLIST Global YouTube channel and was released in two seasons. The focus of this research is the representation of South Korean cultural values in the modern era. The object of this study is the drama series "Just One Bite" where the writer takes screenshots of various scenes in the drama series. The method used in this study is an inductive qualitative approach with a type of content analysis. Content analysis is used to study storage data in the form of symbols, text, images and so on. The theory used is Charles Sanders Peirce's semiotic theory, namely that signs are divided into symbols, objects, and interpretants. Based on data analysis using Charles Sanders Peirce's semiotic approach, various data were found that represent South Korean cultural values in the modern era in the drama series "Just One Bite". These cultural values include language in the form of naming food, family culture in the form of sharing food, technological advances in the form of instant food, and preserving culture in the form of serving traditional food with modern food.

The Representation of Identity Politic of Banyumas Culture As a Javanese Sub-Culture in Banyumas Style T-Shirt Design

Banyumasan T-shirt is one of the creative industry products in Banyumas that has function as cultural display as well as expression of identity politics. This is because the various designs in Banyumasan T-shirts show various cultural identities of Banyumas that different from other cultures, especially with the Javanese culture that has been regarded as the core culture. Therefore, this study aims to find out how the identity politics of Banyumas society are represented in Banyumasan T-shirts. The research method used is qualitative research method with semiotic approach from Rolland Barthes. Research materials are in the form of the design of five brands Banyumasan T-shirts that circulate in the region Banyumas. From the research, it was found that Banyumasan T-shirt design represented Banyumas culture as a sub-culture that has different culture with Javanese culture. The visual and verbal texts display the Banyumas character of the cablaka (honest), egalitarian, critical and humorous. This is different from the construction of Javanese characters that tend to be closed, stratified, obedient and serious.

Memory Collective in the Visual Rhetoric of Traditional Packaging Designs

Campaigns against environmental issues are now being voiced more and more, one of which is the problem of waste due to packaging. The packaging process uses organic materials, mainly producing waste that can pollute the environment. Packaging has been done by the community through the system of storing dish ingredients. Consumerist societies appear as a result of consuming signs, and any signs that appear visually greatly affect the target motivational audience both intrinsically and extrinsically. The representation of visual language in the form of processed natural materials into packaging products gives rise to the perception of traditional imagery. The fact that the packaging design at the company Jajanan Rakyat Khas Indonesia ( jarkasi) still maintains natural ingredients for traditional food products in Blitar is a concern in this study. This study uses qualitative research with intrinsic case studies that will discuss the packaging design of regional culinary dishes that use noodle-style ingredients as product wrappers. Research was conducted using interpretation analysis methods with a semiotic approach through sign science to observe symptoms that appear.This technique depicts traditional images that appear in packaging designs that use natural materials as research objects and inherent attributes as visual signs that can build persuasive messages of traditional images. The use of natural ingredients in the choice of packaging is intentional due to the value proposition in snack products offered to consumers, where the value proposition is a special offer allocated to consumers and potential consumers. Overall, the memory of the manifestation of past cultural products has special values that are built through the process of in-memory transmission until it is meaningful. This meaning will be passed on to other potential consumers through a symbolic stimulus as a collective of memory.
 Keywords: memory, visual, rhetoric, packaging, design

SYMBOLIC MEANING AND LOCAL WISDOM EDUCATION OF THE TRADITIONAL PERFORMING ARTS REOG PONOROGO

Reog Ponorogo is one of the many traditional cultural arts in Indonesia. Artshow Reog in Ponorogo has several versions. Starting from the Wengker, Batarakahtong, and Bantarangin. This research focuses on the traditional performing arts version of Reog PonorogoBantarangin. This research aims to determine the specifics of the educational value of local wisdom and the symbolic meaning of the Reog Ponorogo version of the performing arts Bantarangin. In the Bantangi version, there are five main characters, namely, Klanasewandono, Warok, Jathil, Bujangganong, and Singobarong. The research design used is descriptive qualitative with a semiotic approach. The data collection techniques used were observation, interviews, and documentation. The research results show that art show Tradisional Reog Ponorogo has values of wisdom local farm mark religiosity, leadership, cooperation, and manners. Meanwhile, the symbolic meaning of performing arts traditional Reog Ponorogo reflects the environmental value system of the Ponorogo people, symbolized by the dance movements, attributes, and costumes used by Reog Ponorogo players. The existence of performing arts can be formulated as educational development wisdom local for students. Local wisdom education is currently very necessary to shape student character according to the objectives of the Merdeka curriculum. Through profile-strengthening program lessons Pancasila (P5), value wisdom local and symbolic meaning can be used as an alternative reference for developing Indonesian language teaching discussions about the skills of writing works of fiction with the theme of local wisdom

SERAPAN BAHASA ARAB DAN SEMANTIK DALAM SYAIR BISMILLAHIRRAHMANIRRAHIMI KARYA HAMZAH FANSURI

This study aims to find out how far Arabic influences Hamzah Fansuri's thoughts in his poetry. This research uses the approach of psychology (morphology) and semiotics. The research method used is descriptive analysis research by conducting library research and content analysis. As for the data collected, it can be concluded that Hamza Fansuri's thoughts in describing God, especially in the Bismillahirrahmanirrahimi poem, there are more than 30 (thirty) Arabic absorptions and there is semiotics from these Arabic words.

The semiotics of cartographic symbols on old maps

This study analyzed selected cartographic symbols on old maps depicting the territory of Slovenia from the sixteenth to nineteenth century. A semiotic approach was applied to establish connections between cartographic symbols on old maps and the characteristics of society at the time the maps were created. This semiotic approach was used to discuss the impact of the interpretation of four symbolic cartographic elements, their iconic basis, and the reading of the five maps analyzed. Cartographic symbols changed in line with the development of cartography at the time, as well as society. The depictions of settlements were first stylistic and then geometric. Relief depictions were first stylized and then shown through plastic or spatial methods. Cartographic symbols gradually changed into symbolic signs (in the semiotic sense), including the quality of the map display, as a result of developments and the demands of changing society.

Domestic Digital Diplomacy: Digital Disruption at the Macro and Micro Levels

Summary Studies examining the digital disruption of diplomacy focus on the micro level of diplomats’ working routines. This article investigates the new practice of ‘domestic digital diplomacy’ to explore interactions between micro- and macro-level disruptions. The practice of domestic digital diplomacy stems from the digital disruption of government ministries that embrace an outward-looking stance. Domestic digital diplomacy also impacts society as diplomats create a prism through which citizens can make sense of their world. Few studies have investigated how ministries of foreign affairs (MFAs) create such a domestic prism. This study addresses this gap by analysing the images shared on Twitter by the British Foreign Office following Brexit. Using Barthes’s semiotic approach to image analysis, this study demonstrates that MFAs can use images to shape their citizens’ worldviews, values and beliefs. The study concludes that investigating digital disruption in diplomacy requires that scholars focus on interactions between micro- and macro-level disruptions.

Symbolic Meaning Transfer in Drama as a Type of Active Visual Expression: A Semiotic Approach

Symbolic Meaning Transfer in Drama as a Type of Active Visual Expression: A Semiotic Approach

Analisis Komunikasi Interpersonal Keluarga Batak Dalam Film Ngeri-Ngeri Sedap

The purpose of this research is to analyze the interpersonal communication of Batak family in Ngeri-Ngeri Sedap movie. The method used is qualitative because it is related to the semiotic approach. The results of this study show that the results of the research analysis show that interpersonal communication in the family is important and seen in interpersonal communication in the film has respect (respect) in the movie Ngeri-Ngeri Sedap, namely listening to each other what others are talking about, empathy (feeling), namely the attitude shown by family members who are feeling what other people feel, especially family members, audible (understood), namely the way the prospective son-in-law is understood by his prospective in-laws, clarity (openness), namely the attitude of openness with family members so as not to cause misunderstanding, and Humble (humble), namely the attitude of the head of the family apologizing with his family members.

Practice and product: a social semiotic approach to visual communication in sexual and reproductive health promotion

This article investigates the use of visual communication in sexual and reproductive health information resources produced by an Australian Family Planning organization for different populations – people from culturally and linguistically diverse backgrounds (especially recent immigrants from Syria and Afghanistan), Aboriginal and Torres Strait Islander people, and young people from both these groups. Co-authored by a semiotician and the manager of the organization’s Health Promotion Team, it combines visual analysis of semiotic products with firsthand experience of the organization’s semiotic practices. The article shows how the same medical information leads to different health information products for different groups on the basis of ideas about what can be considered culturally acceptable to these groups. In this way, it demonstrates a social semiotic approach to the analysis of visual communication in which the findings of analysing visual products are understood in relation to the practices of their production.

A social semiotic study of public institutional websites focusing on teenage pregnancy in Brazil

Although institutional websites focusing on health matters play an important role in providing information in contemporary society, analysis of the way they use visual communication has received scarce academic attention. This exploratory study seeks to address this neglect through a visual analysis of public institutional websites concerned with the prevention of teenage pregnancy, which, in Brazil, is a serious sociocultural predicament. Drawing on a social semiotic approach to communication, specifically using systemic-functional grammar, Kress and Van Leeuwen’s grammar of visual design ( Reading Images, 2021[2006]) and Van Leeuwen’s (2008) framework of visual social actors, the authors analyse the visual and verbal features used to portray the social actors in images from the selected websites. Results show that pregnant teenagers tend to be visually portrayed in isolation, suggesting a sense of powerlessness. Other relevant social actors such as parents and/or family members, fathers of the babies, medical and educational professionals are usually not represented. In addition, pregnant teenagers are portrayed generically, categorizing them, rather than portraying them as individuals. Teenagers who apparently abstain from sexuality, on the other hand, are shown in naturalistic images, smiling at the viewer and in happy closely-knit groups of friends. The texts also foreground the institutions providing the information, through logos and through typography.

The representation of female beauty in the Instagram pageant lovers

The representation of female beauty in the beauty queen event is only associated with brain, beauty and behavior. Women are not only considered beautiful from the outside, but also need inner beauty through the beauty queen event. Pageant lovers as loyal supporters of the beauty queen event also represent female beauty through Instagram accounts, in addition to raising support and updating information about beauty pageants. This study aims to describe women's beauty represented by Instagram pageant lovers on social media. The research method uses the semiotic approach of Roland Barthes on Instagram accounts of pageant lovers, including @portalpageant.id, @pageantcrownwarriors, and @indopageant. The time span of the analyzed uploads was January to February 2023. The results showed that the representation of female beauty on the accounts of pageant enthusiasts contains a number of issues, namely that the standard of female beauty is relative with the caption Black Beauty. The issue of commercialization of women through the beauty pageant event can be seen from the disappointment of pageant lovers with the transfer of the license of the Puteri Indonesia Foundation (YPI) and the Miss Universe Philippines fundraiser.