Semiotic Approach Research Articles

The communicative functions of epitaphs in the linguistic landscape of Libingan ng mga Bayani (Heroes’ Cemetery), Philippines

ABSTRACT The study of Philippine cemeteries has been traditionally placed within the purview of archaeology, which, broadly speaking, places importance in its material cultures. To further broaden our knowledge about these sites, this paper explores how Philippine cemeteries, particularly Libingan ng mga Bayani (LNMB), generate meaning through their linguistic landscape (LL). Using place semiotics approach and indexicality, this study identifies seven communicative functions used in LNMB epitaphs: (1) affective, (2) associative, (3) celebrative, (4) memorative, (6) desiderative, and (7) summative. In doing so, this study not only treats public signs as communicative ‘actors’ which convey meaning and pragmatic function but it also analyzes the act of ‘engaging’ with epitaphs as a highly contextualised speech event. Finally, this study argues that epitaphs signify discourses of memory, remembrance, and patriotism and index sociocultural and political realities, all of which contribute to the creation of LNMB not only as a cemetery per se but also as a place of experience and embodiment.

Youth, Communication & Climate: A Pluridisciplinary Analysis of Distancing Strategies in Response to Climate Change among Belgian Youth

Our paper investigates Belgian young peoples’ discussions about climate change, specifically how they distance themselves from various dimensions related to climate issues. The study includes a pluridisciplinary analysis combining sociological, linguistic and semiotic approaches to process textual data collected in 2022 from six focus groups organised within local youth associations. This study focuses on 33 socially and economically diverse young people who joined a youth club. The paper explores the strategies employed by the respondents to distance themselves from climate change issues. It sheds light on various aspects related to climate distancing: How young people embody their vision of climate change through voice-switching, how societal norms and beliefs influence them, how they perceive the global impact of the changes, and how education plays a role in the issue of climate change. The study highlights the barriers, paradoxes and conflicts that hinder young people’s active involvement in addressing climate change. It goes on to propose a set of recommendations aimed at transforming these barriers into actionable steps that can drive positive change. By identifying and addressing the contributing factors to climate distancing, this research offers potential pathways for empowering young people to become more engaged in the fight against climate change.

Cultural unit white – prototype terms

Abstract The article focuses on the Hebrew prototypes terms (PTs) of white in the Old Testament – light, milk, and snow. The aim is to explore the worldview of Hebrew to reveal the original messages of the Bible. The translation is an essential tool that shows which translation elements (the word and its root derivatives) are symmetrical, asymmetric, and dissymmetric to Hebrew due to the different worldviews of languages. The method is interdisciplinary and includes several theories and approaches. Original is Almalech’s methodology for tracking all verbal options to signify color: Basic color term (BCT), prototype term (PT), rival terms to prototype (RT), and terms for the basic feature of the prototype (TBFP). Semiotic osmosis is also an original element of Almalech’s methodology and has a place in the study of colors in the Bible. The phenomenon is observed when Hebrew PT is translated with the BCT, Hebrew TBFP is translated with BCT in the Indo-European language, e.g., darkness is translated with black, fresh is translated with green. In the case of light, semiotic osmosis is when a quality of light is perceived as synonymous with light, e.g., brilliance is synonymous with light in Hebrew, English, Bulgarian, and other languages. The importance of light in religious systems, regional culture, and natural features are taken into account. Almalech’s semiotic approach to color, i.e., treating them as a sign communication system, involves the insisting that a distinction must be made between verbal and visual color because of their different potential to have primary and secondary (figurative and cultural) meanings. The substance of the language sign (sound is a mechanical wave) is physically different from the visual sign (electromagnetic wave). Almalech considered prototypes to be the cognitive interface between verbal and visual colors. Therefore, semiotically understood, color is a cultural unit that contains verbal and visual colors, complemented by social, religious, and folkloric use of primary and secondary color meanings.

Representation of Forms of Sexual Harassment in Women Through Film in the Perspective of Muted Group Theory

Sexual harassment is a serious issue that takes many forms, such as exploitation, coercion, or sexual abuse without consent. This type of harassment is a form of gender injustice that can manifest in various forms of marginalization and subordination towards women. Women can feel restricted in their ability to express themselves freely due to the dominance of men in society. As a result, there has been an increase in the number of cases of sexual harassment of women in society. This has prompted film directors to address the issue in their works, such as the film Virgin the Series. This research aims to analyze the representation of sexual harassment towards women in this film, which is available on the Disney+Hotstar application, using the perspective of muted group theory. The theoretical framework used in this study includes the concept of representation by Stuart Hall, the concept of sexual abuse, adolescence, and women, as well as Roland Barthes's semiotic theory and the grand theory of silence (The Muted Group Theory). The researchers utilized a qualitative research method and applied Roland Barthes's semiotics approach to analyze the text and visuals in this film. The findings indicate that the film portrays various forms of sexual harassment toward women, such as physical, oral, non-verbal, gestural, visual, and psychological harassment. These depictions further strengthen the position of women as subordinates, as explained by the muted group theory

Analisis Makna Kesulitan dan Kemudahan Surat Al-Syarh “Kajian Semiotika Al-Qur’an”

Humans are equipped with reason so that they can analyze all the miracles of the Qur'an, then activate this mind optimally by analyzing several theories in order to achieve a goal and its intended meaning. Every individual certainly has various obstacles and obstacles in wading through life, not apart from the ease and difficulty. Sometimes not all conveniences go easily and forever, as well as difficulties. Then the question arises whether in every difficulty there will be ease? And if you want to get convenience, do you have to go through difficulties first? and is it certain that every difficulty will be rewarded with ease in this world or in the here after? Some of these questions become separate problems that require definite and accurate answers. Among the approaches in studying the meaning of the Qur'an related to the problem mentioned above is semiotics which is a study in terms of literature or language, which has developed since the time of ancient Greece. Language is a very important object in life, which is a tool for communication and transactions. Therefore, this article tries to analyze the relationship of meaning with difficulty and ease through a language or semiotic approach. This approach was chosen as a means of exploring broader and deeper meanings related to the meanings of difficulty and ease. For data collection the authors use library research techniques (library research). Published written data are in the form of books, journals, articles and books of classical and contemporary interpretations that are relevant in this study. The discussion of writing is carried out using an analytic descriptive method to explain the meaning and interpretation of the verses of the Qur'an broadly and explain a new meaning about the relationship of the meaning of difficulty and ease of Surah al-Insyirah. And in conclusion this verse contains a lesson in terms of morality where we are told to be patient, optimistic and always put our trust in Allah. The meaning of difficulty and ease can change according to the word that goes with it.

Multi-modal design of PowerPoint oral presentations: A case study from Spanish L2 Literature classroom

PowerPoint presentations have become a main instrument for sharing knowledge in academic context. However, presentation is a multimodal event where speakers use a combination to artifacts to achieve a certain communicative goal. This means that gradually multimodal competence is becoming an essential skill to develop in students for an effective teaching-learning process. Previous literature adopting the Social Semiotic Approach has focused the research on moving and still image in L1, but analyzed categories were changeable from one study to another.
 For this reason, in this study Communicability Theory (Parodi, 2011, 2014) has been adopted for analyzing fourteen PowerPoint presentations in Spanish L2 Literature classes in an Exchange Program in a Chilean University. An exploratory qualitative approach is applied where all sessions have been observed and recorded for content analysis. Also, multimodal elements have been classified using the Multimodal Element Analysis Instrument (MEAI) which has been created based on Parodi's (2010) taxonomy of multisemiotic systems. Results show a predominance of verbal system that is beneficial for the specific context of Literature teaching in second language. Which means that strategic use of verbal semiotic system could help students achieve a certain learning goal set for their oral presentation.

Truthiness, Alternative Facts, and Ersatz Truths

In this paper, Truthiness, a mixed-media artwork by contemporary artist Andrea Carlson (Grand Portage Ojibwe), is utilized as a case study to illustrate the contexts for Carlson’s repeated artistic engagement with “cultural cannibalism.” Specifically, in Truthiness, from Carlson’s Windigo Series, the artist confronts settler colonizers’ historical labeling of Native Americans as “cannibals” and their own past and ongoing cultural cannibalization in the United States. As Carlson notes, this consumption ranges from opportunistic museum acquisitions to the roles of settlers in the 1862 Dakota Uprising. To analyze Carlson’s work, an iconographical and semiotics approach centered around the concept of symbolic anthropophagy is taken; as her utilization of many layered references demonstrates, Carlson herself engages in a form of cultural cannibalism through her appropriation and use of readily identifiable symbols and artworks in her work. As a whole, this paper aims to emphasize how, in Truthiness, Carlson flips visually the historical narrative that labeled Indigenous peoples as cannibals to label settler colonizers as windigos, insatiable monsters who consume without consequence.

Political Values, Orientations and Ideals of Modern Youth and Their Reflection in Virtual Space

Introduction. The active dissemination of information and digital technologies in the 20th century has led to the fact that the virtual space today has become the main platform for expressing the political, cultural and spiritual values of young people. Representatives of this age group most often use digital resources as a means of self-expression and a channel for obtaining information about changes in the modern world. In Russia, the virtual space is used by various actors to form public opinion and include young people in the political and public life of the state. On the other hand, the possibilities of the virtual space are often used as a tool for misinforming young people, spreading fakes, extremist and radical sentiments. Given the difficult foreign policy situation and the need to ensure the national security of the Russian Federation and protect its population, including in the virtual space, it becomes necessary to study the political orientations and values of young people. Methods. The basis of the methodology of this article is formed by a combination of general scientific, special and applied methods. The choice of the axiological approach as a methodological basis for the study of value orientations and ideals of modern youth made it possible to consider values as an important social phenomenon that requires a specific study that reflects the features of the reflection of political values in the virtual space. Hermeneutical analysis, presented in line with the integration of qualitative and quantitative research methods, is used in the study of the formation of personal identity, values, experiences of the younger generation associated with the expression of their individuality and political preferences in a virtual environment. The semiotic approach was used in the process of studying the sign-symbolic field of modern youth culture in the virtual space. The empirical basis of the study was statistical data that allows us to assess the involvement of young people in the Internet environment and trace the trends in the development of the virtual space in modern Russia. The materials of sociological surveys conducted by the Levada Center and the All-Russian Public Opinion Research Center made it possible to draw conclusions about the inclusion of Russian society in the virtual space, as well as about the value preferences of Russians aged 18 to 35 regarding material, family and civic ideals. Results and Discussion. The article is aimed at studying the characteristics of young people as an age group and the specifics of the reflection of their value ideals in the virtual space. The development of the Internet and social networks leads to new problems and potential dangers for the younger generation, which spends a lot of time in the virtual space. It is concluded that the life guidelines of young people are a high level of material well-being, the opportunity to live a measured life and benefit society. Despite the greater awareness of young people about the history and culture of Russia, about the importance of family values, this age group is characterized by the formation of a Western mentality based on the values of consumer individualism. Ignoring the traditional media, young people listen to “opinion leaders”, which makes them more vulnerable to all sorts of manipulations by political actors hostile to our country.

Мокъаланы Магометни чыгъармачылыкъ эм жашау жолуну баш кезиулери

The article presents a comprehensive chronicle of the illustrious Karachay-Balkarian poet, Magomet Khasuevich Mokaev (1939-2007). It delves into the significant milestones of his life and writing career, offering a succinct portrayal of the primary domains of his poetic endeavors. Moreover, it highlights his remarkable contributions to the cultural fabric of the Balkar people, encompassing his prowess in translation and editing, achievements in the realm of versification, notable advancements in the sonnet genre, and noteworthy publications in children's literature, among others. Conducting an exploration of his poetic collections, namely "Zhuregimi tebiyu" ("Beating of My Heart" (1960), "Jugutur muyuz" ("The Resounding Horn" (1967), "Duniya zharygy" ("Radiance of the Universe" (1976), "Ak biyikleni zhyrlary" ("Songs of White Peaks" (1979), "Azat Ayaz" ("The Liberating Breeze" (1976), "Zhetegeyle" ("Caravan Star" (1980), and "Zhashau Tirmeni" ("Wheelmill of Life" (1996), we discern the poet's profound engagement with timeless themes, while reveling in the melodious cadence and rhythmic tapestry of his verses. Resonating harmoniously within his po-etry, the organic fusion of folklore elements and the rich tapestry of world literary traditions are en-countered. Algyshi (blessings), songs, and the judicious use of proverbs permeate the lyrical tapes-try. The paper adopts hermeneutic, cultural, and semiotic approaches to its analysis.

THE GASTRONOMIC IMAGE OF THE TERRITORY: STRUCTURE AND SPECIFICITY

The article is devoted to the gastronomic culture and its derivative – the gastronomic image of the territory. Gastronomy, as a field of knowledge, reveals the connection between food and culture and is an urgent topic of cultural research. Within the framework of this article, the subject of research is the study of the gastronomic image of the territory from a theoretical point of view.
 The author seeks to answer the questions: what are the system-forming elements of the gastronomic culture, how do the concepts of “gastronomic image” / “gastronomic brand” relate, what is the structure and what is the specificity of the gastronomic image of the territory in comparison with other perspectives of the positioning of the territory.
 Method and methodology: the ideas of this article are based on systematic, practical, semiotic approaches in understanding the gastronomic culture, modern gastronomic practices, and the gastronomic image of the city.
 The novelty and the author’s contribution lies in the theoretical positions that fit into the mainstream of cultural knowledge. The author offers his vision of the system-forming elements of gastronomic culture and his vision of the structure of the gastronomic image of the city as a 4-component fashion: food, places, people, events. The author identifies three specific characteristics of the gastronomic image of the city: 1) authenticity as an optional, not a mandatory feature; 2) dynamism as an indicator of the potentially high variability of the gastronomic image following changing living conditions and available resources; 3) a possible break with the local cultural tradition existing in hidden everyday life, while the gastronomic image is formed in the public sphere with the help of traditional and new media, greedy for hype.
 The results of the study can be applied in such an area of applied cultural studies as geobrending. A good theory is a guide to action, if you undertake to form a gastronomic image of the city, you need to understand its structure and specifics.
 The scope of the results: geobranding, cultural industries related to food, brand communications in regional media and new media, tourism.

PHILOSOPHICAL MEANING OF KLANA UDENG MASK MOVIE

Nowadays, the traditional art of masks from Indramayu can still be found in various art forms, such as mask dance and mask puppetry. In its development, the art of mask tradition was adapted to the medium of film. When adapted into the medium of film, the mask dance performance art changes its function to become part of the educational media and part of the cultural tourism promotion in fulfilling the need to maintain the existence of the traditional art of masks to remain sustainable. This research aims to see the changes that occur and the meanings that arise from the traditional art adapted from mask dance into a movie entitled Klana Udeng Mask and identify the philosophical meanings in the movie. To comprehend the changes and meanings from the traditional art adapted from mask dance into a movie entitled Klana Udeng Mask, the researcher uses qualitative research using visual semiotics. In this research, the movie Klana Udeng Mask is interpreted with a semiotic approach from Roland Barthes. The movie Klana Udeng Mask has a philosophical meaning about gratitude and maintaining the relationship between humans and God Almighty. This philosophical meaning is evident in the opening scene of the mask dancers praying to God Almighty and the closing scene of them performing grateful praying movements to God Almighty. Changes in semiotic meaning in the Klana Udeng Mask movie affect the visual signs of the elements in the movie.

Satire Journalism: Semiotic Analysis of Pilpres 2024 Articles on Mojok.co"

This study aims to analyze the practice of satire journalism in Mojok.co through Charles S. Peirce's semiotic approach. The research method used is descriptive qualitative research. This research focuses on analyzing articles about the 2024 presidential election published in the essay section of Mojok.co. In this study, researchers explored how satire in this context uses signs and symbolic interpretations based on the semiotic theory applied. In addition, the researcher is also interested in knowing how the use of satire language style can affect readers' perceptions and understanding of the political issues presented. The results of this study conclude that Mojok.co sometimes violates the journalistic code of ethics in presenting satire content. This can reduce the integrity of journalism and lead to misunderstanding of the subject being criticized. However, this study also found that Mojok.co has the power to attract readers and raise political issues through its satire style. This research provides insight into how media can shape audience understanding and interpretation through the use of signs, objects and interpretants in the practice of satire journalism.

ROLAND BARTHES' SEMIOTIC ANALYSIS OF THE MEANING OF HARAM IN THE QURAN

The purpose of this research is to find meanings that are in accordance with the context of meaning at the time when the Qur'an was revealed and take the main message (significance) contained in the meaning to be contextualized in the present with appropriate meaning. Through the existing problem the word haram is often interpreted as a word prohibition, this understanding starts from the meaning of haram in the translation of the Qur'an itself but in fact the word haram itself has another meaning when presented in a textually different letter metamorphose. This research will be presented through Roland Barthes' linguistic semiotics research method by examining the word haram through a Semiotics approach. This analysis will be through the search for the meaning of Connotation and Denotation which explains the disclosure of myths behind a sign or writing. The results of this study produced an analysis of new meanings related to the word haram. This haram word algorithm changes its nature depending on the text and context of the verse. Not when haram is said to be a prohibition, but in this myth it turns out to have other meanings such as haram is an antonym of the word halal which means halal is in its place, while haram is not a prohibition but not in its place or limitation.

Analysis of Roland Barthes' Semiotic Theory as an Approach to Assessing Urban Fashion

Semiotics is a technique of studying the workings and functions of signs. The researcher analyzes Roland Barthes' semiotic approach which develops the ideas of one of the semioticians, Ferdinand de Saussure, and tries to apply the study of signs more broadly. The focus of this research is to find the meaning of a fashion phenomenon, namely urban fashion. Over time, the urban word developed as a person's lifestyle, so that the urban word was associated with fashion. In this study, the method used is qualitative. Carrying out a qualitative method system, researchers can analyze an image or photograph with Barthes' semiotic approach developed from Saussure, namely denotation, connotation and myth.

Meme Politik Sebagai Representasi Komunikasi Kritis Di Media Sosial

Towards the 2024 election, supporters and critics of the presidential candidates have emerged, with critics using social media as a tool to communicate their criticism to the candidates through political memes as a form of their critical efforts. This research aims to examine the role of political memes as representations of critical communication on Facebook, targeting the presidential candidates in 2024. This study employs a qualitative method, adopting Charles Sanders Pierce's semiotic theory. The research selects political memes that highlight the 2024 presidential candidates on Facebook. Data collection techniques used include observation, interviews, and literature review. The collected meme data will be analyzed using Pierce's semiotic approach to understand how the images and texts in the memes contribute to constructing criticism towards the presidential candidates. The results of this research demonstrate that political memes serve as effective communication tools for expressing political criticism. The context conveyed by memes does not always represent the character of the criticized candidates, but they are capable of directing attention to the issues deemed important by the meme creators. The use of images and texts in the construction of criticism in memes plays a significant role in shaping the interpretation by the audience. This interpretation is also influenced by the audience's knowledge of the presented meme context.

Representation of Women in the Layangan Putus Film Series: Semiotic Analysis of Roland Barthes

The film has the power to influence gender ideology. The preservation of gender ideology can be noticed in the portrayal of women as weak people who are always intimidated both physically, sexually, and economically. The image of women as weak creatures is depicted in the Layangan Putus film series. These film series reach the highest rank in several Southeast Asian countries. The film describes a wife's pressure from her husband's affair and her struggle to overcome it. This study aims to analyze the representations of women in the context of images and scenarios in a film shown in the film series Layangan Putus using Roland Barthes' semiotic approach. Barthes introduces the concept of denotation, connotations, and myths. The results revealed that the denotation analysis and connotation level in the Layangan Putus film series confirm women's opposition to gender roles. Furthermore, this opposition aligns with Liberal Feminism seeking to liberate women from male domination. Liberal feminists aim to liberate women from gender-based constraints, challenging the lower status assigned to them solely due to their sex. On the other hand, true equality can be achieved by embracing androgynous perspectives, recognizing that both men and women possess characteristics of femininity and masculinity.

Analisis Puisi “Aku Membawa Angin” Karya Heri Isnaini Dengan Menggunakan Pendekatan Semiotik

Semiotically, poetry is a systematic and meaningful structure of signs determined by convention. Understanding poetry is nothing other than understanding the meaning of poetry. The meaning of poetry is a work that arises from language which is arranged based on literary structure according to its conventions. Therefore, to study poetry, it is necessary to conduct a semiotic analysis of the land, remembering that poetry is a structure of meaningful signs. The semiotic approach is considered capable of expressing the meaning contained in poetry, so this approach has received a lot of attention, namely with the research that has been produced. This article aims to discuss the hidden meaning of poetic texts through discussion and explanation from a semiotic perspective. This theory is used as a basis for explaining poetry in terms of the signs and interpretations thereof. The method used is descriptive qualitative with a focus on poetry as the object and research data. The results of this research show that the poem "Aku Brings the Wind" by Heri IsnaIni has a strong structure with signs that form meaning. The concept of determination is the dominant theme that builds the meaning of the poem as a whole. Thus, it is hoped that this research will open up research that utilizes semiotic theory in discussing poetry and other literary texts.

Analisis Semiotika Pesan Moral Film Ku Kira Kau Rumah

The existence of films in the midst of society has a different character compared to other media Apart from being an effective mass media in conveying ideas and ideas, film is also a medium to express an art to express a creativity and to describe human life. The film Ku Kira Kau Rumah tells the story of a girl named Niskala who suffers from bipolar disorder, a mental health issue that can relapse and attack her at any time. The purpose of this study is to find out the moral message represented by the film Ku Kira Kau Rumah. The research method used is a qualitative research method. Qualitative research is research whose data is in the form of statements or statements and begins with an interpretive approach. By using the semiotic approach of Roland Barthes perspective through denotation, connotation and myth. The results showed that Niskala's bipolar disorder was a mental health disorder, and she often experienced mood swings or very rapid mood changes. The moral message contained in the film "Ku Kira Kau Rumah" consists of relationships between family, friends, and partners, which include attention, full of hope, full of affection, honesty, perseverance, wisdom, openness, trust in others, and humility. Conclusion Moral values in Ku kira Kau Rumah can provide a teaching about family, friendship, courage in pursuing dreams and appreciating every opportunity, trust and sincerity so that the audience can face life with optimism, and appreciate an important relationship in life and not give up easily.
 
 Keywords: Film, Moral Message, Semiotics Perspective Ferdinand De Saussure

Cultural Unconscious: A Theory of Cultural Criticism

‘Cultural unconscious’ is a vague term in literary and cultural studies. It has not yet been systematically examined from the conceptual standpoint. As a concept, it is not a simple idea that combines ‘culture’ and ‘unconscious’, but refers to the mechanism of cultural psychology and epistemology structured on the interaction of history, psychology, discourse, ideology and other factors. By investigating how culture and the unconscious work together to form a concept from the integrated approach of psychoanalysis and semiotics, this article aims to turn a vague idea into a clearly defined theory of criticism with practical applicability for cultural studies. After a conception of its logic and mechanism in terms of Freud’s unconscious, Lacan’s renovation, Peirce’s semiosis, and Barthes’s semiology, the article applies the new theory to the analysis of a literary text to see how it may not only help reveal deep dimensions and mechanism of cultural consciousness but also has the potential of becoming a theory of cultural criticism.

The Semiotic Study of Slametan Ngawandasa Ndinteni: Understanding The Significance of Symbolic Communication in the Modernization Era of East Kasiyan Village

In the contemporary world, the dynamics of culture and communication are constantly evolving due to the forces of modernization. Traditional rituals and practices often undergo transformations as societies adapt to new realities. The research aims to analyze symbolic communication in the ritual of Slametan Ngawandasa Ndinteni in the village of East Kasiyan, using a semiotic approach. In the context of modernization, the ritual faces challenges in preserving its meaning and relevance amid social and cultural changes. Therefore, this study seeks to understand the symbolic values embedded in the ritual and the role of symbolic communication in strengthening cultural identity and social cohesion in the community. The research adopts a qualitative approach with semiotic analysis method. This research employs a qualitative research design, aiming to deeply explore the semiotic aspects of Slametan Ngawandasa Ndinteni ritual and its significance in the context of modernization. Data is collected through participatory observation during the implementation of Slametan Ngawandasa Ndinteni, as well as in-depth interviews with 20 participants, they were 5 community figures, 5 local leaders, and 10 cultural practitioners related to the communication. Besides, relevant documents and literature are used to support the analysis. The research findings reveal that Slametan Ngawandasa Ndinteni is a ritual rich in signs and symbols, including language, bodily movements, and ritual objects. These signs form a complex system of symbolic communication, containing profound meanings about tradition, religious beliefs, as well as identity and social relationships in the community.