Using a three-level model and semiclassical density matrix formalism, we show that optical pumping influences both line positions and amplitudes in Doppler-broadened alkali-atom D1 and D2 spectra for intensities much lower than the two-level atom saturation intensity. The influence on the D2 spectrum is particularly interesting due to the presence of closed hyperfine transitions unaffected by optical pumping. This effect is of importance for example when lasers are frequency stabilized using linear absorption or when the alkali-atom vapour pressure is determined using absorption measurements.
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