Thermotropic liquid-crystalline (LC) semirigid polyesters based on three terphenyl analogues of 1,3,4-thiadiazole (2,5-diphenyl-1,3,4-thiadiazole)s (DPTD) linking undecamethyleneoxy chain at different substituted positions were synthesized from three disubstituted (4,4′-, 3,4′-, and 3,3′-) dioxydiundecanols of DPTD and four diesters, and the relationships between polymer structures and LC and optical properties were investigated. DSC measurements, texture observations, and wide-angle X-ray analyses revealed that the polymers composed of DPTD moiety having a more linear molecular structure and 1,4-phenylene unit or short aliphatic chain tend to exhibit LC smectic C and/or A phases. The following observations were made: (1) the emergence of smectic C and/or A phases in all the polymers on the basis of 4,4′-disubstituted DPTD, (2) formation of enantiotropic smectic C and/or A phases in the polymers containing a 1,4-phenylene unit in the main chain, (3) formation of a more stable smectic C phase in the polymers having a short aliphatic [(CH2)4] chain, and (4) a decrease of the mesomorphic property of the polyesters in the order of 4,4′-DPTD > 3,4′-DPTD > 3,3′-DPTD. Solution and solid-state ultraviolet–visible and photoluminescent spectra indicated that all the polyesters display maximum absorbances and blue emissions arising from the DPTD moiety, whose peak maxima were shifted to lower wavelengths in the order of 4,4′-DPTD > 3,4′-DPTD > 3,3′-DPTD as well as the aforementioned LC property. © 2003 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 41: 2676–2687, 2003