1. Osgood1 has introduced a form of semantic analysis, the semantic differential, applicable to any arbitrarily chosen set of 'concepts' (usually but not necessarily nouns or noun phrases), in which pairs of adjective antonyms are used as measuring scales, by asking informants to indicate the degree to which each adjective or its opposite accurately describes the concept. It follows that any two concepts whose measurements on a large number of scales are very similar share something which may tentatively be called meaning. The whole matrix of such measurements may be factor-analyzed, by concepts or by scales, to yield clusters or dimensions of meaning, or, to use Osgood's expression, dimensions of semantic space. Weinreich2 has pointed out some theoretical objections to this procedure. First of all, the 'meaning' thus arrived at should not be confused in any way with dictionary meaning. It is affective, connotative; in other words, it is only that portion of meaning which comes through the rather fine sieve of forced metaphor. As such, it is of interest to the student of human cognition, but of less interest to the linguist or in particular the lexicographer. Second, many of the studies performed by Osgood seemed to imply the universality of the dimensions of semantic space. While this may conceivably be true (and important) for all human beings, it does not follow that all of semantic space is characterized by the same set of dimensions. That is, just as a physicist conceives of a space with local variations in curvature, we may conceive of a semantic space with local variations in complexity. Thus, within a certain limited semantic field, dimensions or contrasts may be in use which do not occur elsewhere (e.g. flat vs. plain). Some variation of this kind turns up in The measurement of meaning. Another example of this local variation is found in O'Dowd and Beardslee's work3 on occupational images, which shows the apparent bifurcation of one of Osgood's basic dimensions. Weinreich's suggestion that the game of twenty questions may provide a better semantic method than the universally-applied scales of the
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