The purpose of the study is to assess the phenomenon of longevity as a particularly important component in the study of increasing life expectancy and reducing mortality. The article reveals the possibilities of increasing life expectancy and reducing mortality through research in the field of the phenomenon of longevity, self-preservation behavior and social information systems. The scientific novelty lies in substantiating the possibilities of changing demographic behavior through the prism of the study of longevity as a kind of model of natural physiological aging of the population, as well as using the system of social "programming" of the population as a special social management tool. As a result of the study, unique opportunities for changing the demographic behavior of the population have been identified, which should be used in the development of practical measures for the implementation of social and demographic policy.