The existence of online transportation is one of the alternative priority modes in transportation. Online transportation has the concept of car sharing, mainly by the uses of vehicles together. The function of car-sharing is expected to reduce the number of vehicles use. Through the concept of car sharing, it can help to realize the concept of a low-carbon city. In previous studies, people prefer to choose private cars than public transportation, because of their easiness in mobility and short travel time. Online Transportation is also efficient same as private vehicles, regarding mobility and travel time. Thus, Online Transportation is expected to reduce the usage of private vehicles and create more environmentally friendly. Based on this phenomenon, researchers want to explore the purpose of the preference for online transportation. The result finds out that the variables could influence the choices of online transportation. This research was conducted using the utility of transportation mode selection model.
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