This paper analyzes the thermal radiation effects on unsteady free convective flow of a viscous incompressible flow past an exponentially accelerated infinite vertical plate with variable temperature and mass diffusion. At time the plate is linearly accelerated with a velocity exp in its own plane. And at the same time, plate temperature and concentration levels near the plate raised linearly with time t. The system of equations such as equation of momentum, energy, mass diffusion has been transformed by usual transformation into a non-dimensional form. An exact solution to the dimensionless governing equations has been obtained by the Laplace transform method in terms of exponential function and complementary error function. All the numerical calculations are done with respect to air (Pr=0.71). The temperature, the concentration, the primary and the secondary velocity profiles are studied for different parameters such as rotation parameter, Hall parameter, Hartmann number, Schmidt number, radiation parameter thermal Grashof number and mass Grashof number, accelerated parameter and time and presented through graphs.