The article considers the expediency of using a gender approach in the management of a general secondary education institution instead of traditional management. It is emphasized that equal conditions of education and training of education seekers should form their equal opportunities. It is noted that professionalism has no gender. It was determined that social stereotypes, which are inherent in the societies of many countries, exist to this day. And if we trace the path of their formation, we will see that it is the school that plays a significant role here. The basic law of the state recognizes that a person is the highest social value. Therefore, education, combining national-cultural and universal human values, should create equal, favorable conditions for the formation of an individual who will recognize the rights of all members of society. Such a person should be the builder of a democratic society. One of such social values is gender equality. It is emphasized that ensuring equal rights of women and men is a fundamentally important component of democratization processes, a marker of Ukraine's European choice, which must be implemented to ensure gender equality; the specifics of applying the gender approach in personality formation are analyzed. It is noted that the emergence of gender educational technologies is connected with the growth of contradictions between the reproduction of patriarchal stereotypes in the interaction of the sexes and the real transformation of gender relations in modern Ukrainian society. One of the tasks facing the Ukrainian scientific school in matters of personnel management is taking into account the peculiarities of the Ukrainian mentality. It was determined that the gender approach in pedagogy is the analysis and reconstruction of the factors of the educational process in the direction of neutralizing gender stereotypes, increasing the social space for the comprehensive development of the individual. The implementation of this task requires great efforts, since the school and teachers remain global bearers of traditional patriarchal ideas about the role and place of men and women in society.