Sapta Pesona Research Articles

Evaluation of Sapta Pesona Aspects in the Management of Religious Tourism: Ketaq Tomb, Central Lombok Regency

Purpose: this study aims to describe the management of the Ketaq Tomb in the perspective of Sapta Pesona and to find out the supporting and inhibiting factors in its management. Methods: In this study, the data collection process was carried out by observation, interviews, and documentation. While the analysis process involves several techniques, including data reduction, data display, drawing conclusions, and triangulation. Results: This study found that the management of the Ketaq Tomb is still not optimal, especially regarding supervision from the Regional Government. Meanwhile, the management in the perspective of Sapta Pesona has not been fully implemented, especially the orderly and clean elements of the Ketaq Tomb area. Many tourists and organized human resources are supporting factors for tourism activities. Meanwhile, conflict of heirs, road access, inadequate parking space, weak coordination and cooperation with local governments are the main problems. Contribution: This study provides a description of implementing Sapta Pesona in Monggas Village, Kopang District, Central Lombok Regency.

LOCAL POTENTIAL-BASED COMMUNITY EMPOWERMENT STRATEGY THROUGH THE BREEDING GARDEN TOUR VILLAGE PROGRAM AT KABUPATEN KEDIRI

The development of tourism destinations in Indonesia is a development that is intensively carried out by the central government and local governments. A characteristic of a tourist village has the concept of a form of integration between attractions, accommodation, and fulfillment of facilities in a community structure that is integrated with traditions and procedures that already apply. The planning of the empowerment strategy must be designed in such a way as to form a structured community organization. The development of tourist villages in Jambu Village has the main goal of building local communities to have cultural and economic resilience. With adequate economic support, the people of Jambu Village will be able to maintain and develop their cultural heritage or natural potential. Thus, in the development of tourist villages, the goals and targets are to provide opportunities or encourage the community to be more active, creative, and pro-active in developing and managing tourist attractions in their area. The purpose of this study was to determine the strategy of community empowerment based on local potential through the village tourism program for the Seedling Gardens in Kediri Regency. Determination of the place in the study that is using a purposive area, because the selection of the place is based on certain considerations. The technique of determining the informants in this study used snowball sampling. Data collection techniques using the method of observation, interviews and documentation. Techniques for checking the validity of the data used extended participation, persistence of observation, and triangulation. The triangulation used is technique triangulation and source triangulation. Data analysis using Miles and Huberman includes: data collection, data reduction, data presentation and data verification. The results of this study indicate that there is a community empowerment strategy carried out by residents around Jambu Village to improve the standard of living of the local community. There are several things that are done to achieve success according to the plan. There are 3 developments in forming an empowerment strategy, namely human development which includes recruitment, training, and education. Community development is related to the application of Sapta Pesona and environmental revitalization. As well as institutional development in the form of a BUMDes organization to oversee tourism villages. Suggestions for further writers are expected to be able to explore the topic of increasing empowerment strategies related to increasing the existence of a community organization that develops tourism based on local potential.

MENINGKATKAN SADAR WISATA MASYARAKAT DESA JIKO MELALUI SAPTA PESONA PADA MASA PEMULIHAN COVID-19

The Tourism Awareness and Sapta Pesona Program is a program that should be continuously supported during the COVID-19 pandemic so that Indonesia is able to compete in the tourism sector. As the government starts reopening this sector for tourists, people in tourist destinations must also continue to be motivated to be good hosts in order to provide satisfaction to the people who visit by practicing tourism awareness in implementing Sapta Pesona. The Team for Community Service from the Faculty of Tourism of Universitas Katolik De La Salle Manado realizes that academics are also responsible for the success of the Tourism Awareness and Sapta Pesona Program by sharing knowledge and discussing with the community in Jiko Village, Bolaang Mongondow Timur Regency, with the aim of motivating the local community to participat, especially in the implementation of the elements of cleanliness and beauty. In this activity, the construction of trash bins was also carried out and its impact was then evaluated three months after the implementation of the activity. The results of this activity were that there was a lack of support from tourism stakeholders, such as the government and tourism organizations, the community already had awareness to maintain the cleanliness and beauty of tourist destinations, and the construction of trash bins had a positive impact towards the community.

Peningkatan Kompetensi Masyarakat Berbasis Sapta Pesona Melalui Service Excellent Di Perkampungan Budaya Betawi Setu Babakam

Perkampungan Budaya Betawi Setu Babakan is a community Betawi cultural preservation centre. Research problems are communities lack of socialization, and training about destination tourism management impacted service excellence and environment. The objective of this community service on Perkampungan budaya Betawi Setu Babakan is to share knowledge with communities to develop human resources tourism competencies and give service excellence. Participants are local communities and local government, UPK Setu Babakan. The result is that the locals get knowledge and experience about Sapta Pesona and how to serve excellent visitors.

Pengembangan Objek Wisata Danau Uter Dan Puncak Petik Bintang Dalam Peningkatan Pendapatan Asli Daerah Di Kabupaten Maybrat Provinsi Papua Barat

Tourism development is a strategy used to promote, improve and improve the tourism conditions of an object and a tourist attraction so that tourists can be interested in visiting in the end, it is expected to be able to provide benefits to the community around the tourist attraction and to the government. The purpose of this study is to find out and analyze how the development of tourism objects, what are the driving and inhibiting factors and strategies that need to be carried out in the development of Danau Uter and Gunung Petik Bintang tourism objects in increasing Regional Original Income in Maybrat Regency. The research method uses a qualitative approach, data collection techniques are observation, interviews, and documentation. The results of this research are: 1). The development of tourist objects is less supportive and less effective in implementing it, this can be seen from the 4 (four) indicators of tourism object development, only 1 (one) supports it, namely, Attractions, while the other 3 (three) are less supportive, namely service , promotions, information and transportation. 2) The driving and inhibiting factors for the development of Danau Uter and Puncak Petik Bintang tourism objects in increasing Regional Original Income in Maybrat Regency are 1) Pushing factors: (a) The existence of laws and regulations, regional regulations, (b) the existence of the carrying capacity of the natural potential of Lake Uter and Mount Petik Bintang tourism objects, (c) the existence of the carrying capacity of cultural diversity, customs, (d) the strategic position of the Maybrat Regency (e) ) The friendliness of the population, (f) The existence of technological sophistication, (g) Availability of tourist service facilities, 2) Inhibiting Factors: (a) Limited budget, (b) Lack of support for the fulfillment of other supporting facilities and infrastructure at tourism objects, (c) Access to transportation and infrastructure is less supportive and limited, (d) Access to promotion and information is lacking support, (e) the issue of the low level of security and (f) the low level of public understanding about Tourism Awareness and Sapta Pesona. 3) Strategies, namely: 1) Increasing Tourism Security and Preservation of Tourism Objects, 2) Forming Tourism Awareness Groups and Sapta Pesona, 3) Increasing Promotion and Marketing of Tourism Objects, 4) Fulfilling Tourism Amenities and 5) Increasing Transportation and Improved Infrastructure Quality.

Jerampah: Cultural Capital of the Sambas Malay Community in Supporting the Internalization of the Hospitality Values and Sustainable Tourism

The balanced role of local communities in tourism development will arise in our minds when we discuss sustainable tourism. Dynamic tourism in Indonesia currently offers many strategic issues related to how to involve local communities to support its development, including adapting local values as an optimization strategy for Sapta Pesona Indonesia. On the other hand, local wisdom as cultural capital to support community resilience is very potential in maintaining the balance and sustainability of tourism development. This article aims to describe how the jerampah behavior in the Malay community of Sambas regency can be a potential cultural capital in supporting the internalization of the Sapta Pesona Indonesia program, especially for the hospitality value. A descriptive qualitative approach was used with the main data collection method in the form of interviews, observation, and analysis of secondary data obtained from news content on the tourism agenda in Temajuk Village and its surroundings from 2019 to 2020. It can be concluded that there is relevance between the jerampah behavior and the hospitality indicator in Sapta Pesona Indonesia. This cultural capital has also a social construction based on history. It is manifested in verbal and behavioral forms and relevant to be included in the internalization strategy of Sapta Pesona Indonesia based on local wisdom. Some Research by focusing on the internalization model of sapta pesona is needed for future research with similar themes.

Pelatihan Kelompok Sadar Wisata Kabupaten Landak

Landak Regency in the province of West Kalimantan is rich in beautiful natural tourist attractions. Limited human resources and lack of infrastructure affect the development needed to manage those places properly. However, Landak has 12 communities that support local tourism, known as Kelompok Sadar Wisata (Pokdarwis), in each subdistrict. They are to be good beginning pioneers to manage the local tourist attractions. Helping them, STKIP Pamane Talino in collaboration with Dinas Pemuda Olahraga dan Pariwisata Landak (Disporapar) provide them training on how to be a good tour guide as our community service. They are expected to have more skills and knowledge to recognize and develop any gift and potential in their village. They will be the leader of their Pokdarwis. The implementation of this community service has been done through several stages: taking surveys, interviewing residents and community leaders, training on Sapta Pesona and tour guide, and preparing the final report. This activity results in the growth of public awareness, especially among members of the Pokdarwis, in developing and maintaining local tourist attractions.

Implementation of Tourism Management Concept in Herbal Tourism Village as Alternative Tourism Business in the New Normal Era

The novelty of this paper is in applying the downstream innovation in the tourism concept into herbal tourism village as alternative tourism in the new normal era. This project assistance is an implementation of the results of previous research related to tourism villages, especially the Catur Tourism Village, Kintamani, Bali as a form of implementation of herbal tourism villages as alternative tourism in the new normal era towards innovation in the downstream tourism concept of the herbal tourism village. The results of this project assistance can strengthen homestay-based tourism villages in Catur Tourism Village by strengthening homestay management so that the attraction of overnight tourism increases following the standards of hospitality, cleanliness, health, safety, and environment and health procedures in the era of adaptation to new and post-pandemic habits. Lifting, creating, and selling the potential for natural, agro, herbal, and cultural tourism, through assistance in exploring, packaging, and presenting tourist attractions as something to see. Empowering and instilling the values of excellent service quality local tour guides in eco-tourism exploration as something to do. Empowering tourism village managers and villagers in developing tourism products based on the principles of Sapta Pesona, including developing and packaging Catur Village souvenir products as something to buy, so that tourists get a thorough tourism experience. Preprint posted in Research Square

MEMBANGUN KELOMPOK SADAR WISATA DALAM PENGEMBANGAN POTENSI DESA SEBAGAI DESA WISATA DI DESA CEPAKA KECAMATAN KEDIRI KABUPATEN TABANAN

Cepaka Village is one of the villages located in the Kediri sub-district, Tabanan Regency. The area has a wide expanse of rice fields and people who are still full of agriculture. The dominant community working in the agricultural and tourism sectors is a village that has the potential to be developed into a tourist village supported by the creative economy. In Community Service Activities in Cepaka Village, Kediri, Tabanan The targets to be achieved are the formation of a Tourism Awareness group as a driver and manager of a tourist village by the local community; Village potentials that have uniqueness and beauty and community creativity can be prepared and packaged as tourist attractions in the development of tourist villages in Cepaka village; The creation of village environmental conditions according to the requirements of a tourist village, namely Sapta Pesona (safe, clean, orderly, beautiful, cool, friendly, and memorable). The method of implementing the PKM program, namely conducting socialization, debriefing and assistance to the Cepaka village community who have awareness of tourism activities. The results achieved in the PKM program are guiding in designing a proposal for the formation of a Tourism Awareness Group submitted by the community with an introduction from the Prebekel to be submitted to the Tabanan Regency Tourism Office. The proposal section consists of the background of developing a tourist village, the potentials to be developed as a tourist village, Vision, Mission and objectives of developing the village as a tourist village. The community is aware of its role and responsibility as a good host for guests or tourists who visit to create a conducive environment and atmosphere as stated in the slogan Sapta Pesona..

Sosialisasi Pengembangan Kelompok Sadar Wisata Berbasis Sapta Pesona Di Desa Aranio Kecamatan Aranio Kabupaten Banjar Provinsi Kalimantan Selatan

The tourism potential of the Flower River can be further developed if there is good management of structured tourism awareness groups under the supervision of the village government. In addition, the embodiment of Sapta Pesona (safe, orderly, clean, relaxed, beautiful, friendly, and memorable) in the Flower River creates a conducive and ideal environment for the development of tourism activities in a place. The purpose of the service is to increase public awareness to create an ideal Tourism Village based on 7 Sapta Pesona. The methodology used to develop the potential of this village is through the socialization of Awakening, the Sapta Pesona-Based Tourism Village, and the Development of Tourism Awareness Groups. From this activity, it will increase understanding of developing the tourism potential of Aranio Village, open up the insight of Flower River tourism managers so that they can plan programs that can rebuild Flower River tourism, the village government obtains the necessary reforms to revive tourist villages and can form legally aware tourism groups. 

Lampung Krakatau Festival: Tourism Development and Active Citizens Participation to Strengthen Community Civic Virtue

The tourism sector must be able to involve the community through space in order to gather, interact and communicate. Krakatau Festival as a medium that involves the participation of individuals and the community can support the development of tourism in Lampung Province. The community engagement in the festival is responsible as citizens of the community including the government, stakeholders, people, communities to take part actively and create strong social interrelation and cohesion. Tourism development through the community as part of sapta pesona is the main focus supported by a variety of cultural activities, destinations, and ultimately creates social cohesion as part of the civilization of citizenship. Qualitative research with ethnographic methods is implemented to get data and information comprehensively from various sources. The results of the study found that the context of the Krakatau Festival activities in real terms has the potential to increase tourism with historical values of Krakatau and can unite the community in a positive social interaction relationship and strengthen the active participation of local community virtue.

Desain Pengembangan Pariwisata dan Ekonomi Masyarakat di Pantai Botutonuo

The research aims to find out the Design of Development of Tourism and community Economic in Botutonuo Beach, Bone Bolango District by distributing questionnaire to respondents. The data are collected from result of observation, questionnaire, and documentation. The data analysis user SWOT analysis to discover the IFAS and EFAS, SWOT matrix, and strategy diagram in the SWOT. The research finding shows that the position of development strategy of tourism and community economic in Botutonuo Beach, Bone Bolango District is currently in quadrant III or Turnaround strategy. The strategy emphasizes the importance of government commitment on focus of regional tourism development which can be performed through (1) implementing sapta pesona (seven ways of enchantment) for Botutonuo Beach as tourist attraction, (2) creating city branding for Botutonuo Beach, (3) conducting capacity building for neighboring community in terms of community-based creative economy and tourism, (4) creatimg tourism master plan and sustainable development, (5) optimizing role of tourism institution in meeting Locally-Generated Revenue target of the District and improving community economic including in reducing poverty and increasing labor absorption in Botutonuo Village. The development strategy should be encouraged more and directed properly to improve the tourism comparative and competitive advantages in Bone Bolango District.

Optimizing the Use of Social Media as a Brand Destination-based Promotional Media for Glagah Wangi Istambul Beach in Demak

Glagah Wangi Istambul Beach is one of the new natural tourist destinations in the Demak Regency, experiencing rapid development. This beach's management is carried out directly by Tambakbulusan Village people through the Village-Owned Enterprises (Badan Usaha Milik Desa, BUMDes). Community-based tourism adopts as a village development strategy to establish independence and improve community well-being. Promotion is an essential part of the development of a tourist attraction, including Glagah Wangi Istambul Beach. Advertising through social media has become a good strategy in the digital era because the internet has reached the villages nowadays. However, through social media, promotional efforts have not been carried out optimally by Glagah Wangi Istambul Beach's tourism manager. The COVID-19 pandemic situation led to the KKN PPM or Student Community Services-Community Empowerment UGM online, which was previously done by going into the field and interacting directly with residents. This condition creates limitations in determining what programs we can implement. The KKN PPM UGM JT 314 team (2020) focuses on solving the lack of efforts to promote tourism objects in Glagah Wangi Istambul Beach through branding destinations to take advantage of social media. Team did the data collection through observation, literature study, and online interviews. An online survey was also conducted in a google form questionnaire for visitors to evaluate the Sapta Pesona (Seven Enchantments) implementation. The activities carried out to promote the beach in this program are the procurement of some competitions such as creating creative photos, Tambakbulusan Village profiles infographics, health protocol guide during the pandemic, website management, and tourist promotion destinations through online media. The result of service activities shows increased public awareness of social media's importance to promote tourism objects.

PERAN SERTA KELOMPOK SADAR WISATA (POKDARWIS) DALAM PENGEMBANGAN DESA WISATA DI DESA TARO KECAMATAN TEGALLALANG KABUPATEN GIANYAR

Taro Tourism Village which has natural potential as a supporting asset in tourism development is an activity to manage and develop a tourist attraction. The development of tourism in Taro village was carried out by the Tourism Awareness Group of the Taro Tourism Village which was formed by the Ministry of Tourism and Creative Economy and gave birth to this Tourism Awareness Group. This Pokdarwis is a community-based volunteer organization with the hope of realizing Sapta Pesona in increasing tourism development in the village. The problem raised in this study is how the role of the Tourism Awareness Group (Pokdarwis) in Taro Village in the development of tourism in the Taro Tourism Village. This study uses a qualitative descriptive method by emphasizing the aspect of in-depth understanding of the Taro Tourism Village in the development of a tourist village even though it is still facing a pandemic situation but is more focused on maintaining its natural assets.

IMPLEMENTATION AND TOURIST PERCEPTION OF SAPTA PESONA AT TAMAN KUPU-KUPU, SUKAJADI TOURISM VILLAGE, BOGOR

This study aims to determine, describe, and analyze (1) the implementation of Sapta Pesona at Taman Kupu-Kupu in the Sukajadi Tourism Village and (2) the tourists' perception of Sapta Pesona actualization at Taman Kupu-Kupu in the Sukajadi Tourism Village. The research method used in this research is descriptive research with a mixed approach. Data collection techniques used are observation, interviews, questionnaires, and documentation and literacy. The analysis method used is (1) Miles and Huberman qualitative data analysis in the form of data reduction, data presentation, and drawing conclusions. Then the second is quantitative data analysis with descriptive statistical analysis using SPSS. The sample in this study were tourists who visited the Taman Kupu-Kupu in Sukajadi Tourism Village in May 2021, which is limited due to pandemic Covid-19. The results of this study indicate that (1) the application of Sapta Pesona Taman Kupu-Kupu Sukajadi Tourism Village on the seven elements has generally been carried out well, however, each indicator still can be improved to the most optimal level, in particular for elements safe, clean, cool, and beautiful. Furthermore, a survey on tourist perceptions in regard to the implementation of Sapta Pesona at Taman Kupu-Kupu Sukajadi Tourism Village is rated excellent on these elements: orderliness, friendliness, and memorable. Various efforts can still be worked on to reach maximum value for Sapta Pesona implementation. By improving its organizational strategy, providing skills training for its employee, preparing written and displayed Standard Operating Procedure in the park, building cooperation with related parties and improving marketing and promotion strategy are some recommendations can be conducted by the management of Taman Kupu-Kupu Sukajadi Tourism. Based on the results of this study. Moreover, it is strongly recommended that the Bogor Regency Tourism and Culture Office should pay more attention to conducting regular supervision of developing tourism villages in Bogor so that the implementation of Sapta Pesona can be optimized. 
 Keywords: Sapta Pesona, Tourist Perception, Tourism Village , Sukajadi Village

Aplikasi Remote Sensing dan Geographics Information System untuk Menunjang Database LP2B dan Agrowisata di Subak Sembung Kecamatan Denpasar Utara

The Application of Remote Sensing and Geographics Information System for database SLA and Agrotourism in Subak Sembung, North Denpasar District. The Regional Spatial Plan (SP) of Denpasar City has designated Subak Sembung as an Agroecotourism Area. Subak Sembung is highly recommended as Sustainable Food Agriculture (SFAL). The determination of the SFAL area requires a geospatial-based agricultural land resource database. The goal is to compile a remote sensing-based SFAL database and Geographical Information System (GIS). Methods of visual analysis of satellite images, field surveys, thematic mapping, and land ownership as well as evaluation of existing agro-ecotourism conditions, especially Sapta Pesona. The conclusion of this study: the Subak Sembung resource potential database (land resources ( LR), artificial resources ( AR), Agricultural Resources, (AgR), Human Resources (HR) and land ownership) is classified as good, equipped with a geospatial-based thematic map of wetland ownership, worthy of being designated as SFAL. Owner farmers 57.24%, cultivators 42.76%. The average age of farmers is 52 years, with elementary school education. The potential of agro-tourism destinations is good, there are two entrances to the jogging tract from the main road, industry, promotion and institutions that still need to be improved to increase the attractiveness of agro-tourism.

Sosialisasi Sadar Wisata Sebagai Upaya Pengembangan Desa Wisata Berbasis Masyarakat di Desa Fatukoto

Socialization of Tourism Awareness as an Effort to Develop Community-Based Rural Tourism in Fatukoto Village. Rural Tourism Development is a government program to build a village tourism system and improve community welfare. In 2019, the Ministry of Tourism collaborates with universities to build tourist villages in East Nusa Tenggara Province. One of the villages is Fatukoto Village as a pilot rural tourism that has natural potential in the form of Pine Forest, Kaenka Lake, and Fatunausus Marble Cliffs. This community service seeks to increase tourism awareness for the people of Fatukoto Village through the SAPTA PESONA approach. The method chosen in implementing this community service is community education in which there are observations, interviews, documentation, focus group discussions, and socialization. The number of participants who took part in this service activity was 30 people aged 17-50 years. The result of this community service is the formation of a tourism awareness group in Fatukoto Village and a tourism work program in Fatukoto Village such as plans for cultural activities, regulations on the cleanliness of tourist attractions, and commitment to building Fatukoto tourism villages.

Strategi pengembangan wisata alam Danau Tajwid di Kecamatan Langgam Kabupaten Pelalawan

This research aims to determine the impact of the development of Lake Tajwid natural tourism and the strategy of developing Lake Tajwid natural tourism. There are two data in this research, namely primary data and secondary data. data analysis using GAP analysis which is based on the SAPTA PESONA indicator. Sapta Pesona has 7 indicators, namely; safe, orderly, clean, beautiful, cool, friendly and memorable. based on the results of research on natural ecotourism development of Lake Tajwid impact on environmental, economic and social conditions. the environment will have an impact on environmental pollution if it is not wise in developing tourist areas. the economic aspect can grow the economy, the social aspect opens up employment opportunities. Then there is a gap between reality and charm. The strategies designed in this research to realize the natural tourism development of Lake Tajwid are; 1) instilling awareness of tourism, 2) structuring facilities and infrastructure, 3) increasing supporting facilities, 4) increasing information / innovation and promotion, and 5) preserving the environment.

PEMBANGUNAN DAERAH DALAM PENGEMBANGAN WISATA DESA BANRAAS PULAU GILI IYANG MADURA MELALUI KELOMPOK SADAR WISATA

The Tourism Awareness Group is a self-help and self-help group that grows from, by and for the community and aims to increase regional tourism development and succeed in tourism development by becoming a government partner in increasing public awareness in the tourism sector, increasing human resources, encouraging the realization of Sapta Pesona, increasing product quality and tourism.This research uses descriptive qualitative method, which is the subject and object of this research is the Andang Taruna Village of Banraas Tourism Awareness Group (Pokdarwis). Iyang Madura).The role of Pokdarwis Andang Taruna is able to act as a driving force for the community where the community has provided support and a role as host in an effort to create a conducive environment and atmosphere that is able to encourage the growth and development of the tourism industry and the realization of charm. Whereas the role as a partner has been carried out by Pokdarwis Andang Taruna in the form of activities and programs involving the Government and other parties related to the development and construction of tourist facilities such as lodging, transportation, culinary delights and so on, although there has not been maximum cooperation between Pokdarwis and the Government so that there are obstacles in realizing the caring character of tourism.

STRATEGI PENGEMBANGAN OBJEK WISATA SEBAGAI KAWASAN STRATEGIS PARIWISATA BERKELANJUTAN STUDI KASUS: PANTAI PELAWAN, TANJUNG BALAI KARIMUN

This study aims to determine the extent to which development strategies have been implemented and in order to determine the inhibiting factors in developing Pelawan beach tourism objects for sustainable tourism areas in Tanjung Balai Karimun. This study uses a descriptive approach with qualitative research methods, then analysis using SWOT (Strength, Weakness, Opportunity and Threath), IFAS and EFAS matrices. The results of this study can be concluded that based on the SWOT matrix with internal IFAS factors and external factors EFAS has strengths with a score (0.900), weaknesses with a score (0.885), opportunities with a score (0.915), and threats with a score (0.843). The total strengths and weaknesses are (1,786), the total score of opportunities and threats is (1,758). While the results of the SWOT diagram matrix, it can be concluded that the difference between the internal factors of strength and weakness, the X axis of the horizontal line with a value (0.15) and the difference between the external factors of opportunity and threat, namely the Y axis in the form of a vertical line with a value of (0.072). It can be concluded that Pelawan beach tourism object is included in Quadrant I, namely a progressive strategy. The position of Pelawan beach tourism object is in an advantageous position because this tourist attraction has the opportunity to increase the availability of facilities and infrastructure as an initial reference for tourism development and take advantage of the strengths of Pelawan beach attractions.Suggestions from the results of this study are the IFAS and EFAS factors, namely the availability of facilities and infrastructure as an initial reference for tourism development, so that it needs to be rebuilt and increase the ability of human resources so that the strategies developed are more focused and better.
 Keywords: Development Strategy; Sustainable Tourism; Sapta Pesona; SWOT Analysis; IFAS, EFAS