Survey Method Sampling Research Articles

Green Marketing Effect On Green Brand Imagesand Purchase Intention Starbucks Coffee Lombok Epicentrum Mall

The study aimed at testing the effect of green marketing on green brand image and purchase intention. The type of research used is causal associative research with a quantitative approach. The data collection method used a sample survey method. The number of respondents in the study was one hundred respondents and the sampling technique used in this study used convenience sampling. The analysis tool used is Path Analysis using SmartPLS. The results of the analysis show that: First, the better the green marketing, the better the Green Brand Image created by Starbucks Coffee. Second, the better the influence of Green Marketing, the higher the Purchase Intention level of Starbucks Coffee. Third, The better the influence of the Green Brand Image, the higher the Purchase Intention level of Starbucks Coffee Lombok Epicentrum Mall.

Assessing aflatoxin safety awareness among grain and cereal sellers in greater Accra region of Ghana: A machine learning approach

Studies have established high prevalence of aflatoxin contamination in grains and cereals produced in Ghana. Mitigation strategies have focused mainly on capacity building for farmers, agricultural extension officers, bulk distributors and processors to the detriment of the market women who act as the final link between consumers and producers. This study used supervised machine learning algorithms by means of Classification and Regression Trees (CART) to investigate aflatoxin knowledge and awareness of market women in Greater Accra Region of Ghana. A cross-sectional survey and probability sampling methods were employed for data collection. Ninety-two (92%) of participants had never heard about aflatoxins and yet, 62% reported that they usually observe mould growth in their cereals/grains. Unsurprisingly, 97% of participants indicated that they had no knowledge of the aflatoxin bill passed by the government of Ghana parliament. Despite participants not being aware of aflatoxin menace, the percent correctness of their aflatoxin safety measure score was 40%. A regression tree algorithm showed that, participant's ethnic group was the most significant parameter to consider regarding their aflatoxin safety knowledge. Their educational background and age were 95.5% and 72.5% as significant as their ethnic group. A classification tree algorithm showed that, educational level was the most significant parameter to consider when it comes to sorting of grains/cereals. Their ethnic group and marital status were 92.4% and 89.3% as important as educational level. It is therefore imperative for the Ghana government to extend sensitization and awareness programs to these market women, targeting the uneducated and specific age and ethnic groups.

Internal and External Communication between Employees of Different Generations: Emerging Problems in Lithuanian, Latvian, and Swedish Tourism Organizations

The paper aims to analyze internal and external communication between employees of different generations and emerging problems in Lithuanian, Latvian, and Swedish tourism organizations. The secondary data has been obtained from scientific literature and the primary data from 12 semi-structured interviews conducted in tourism enterprises of the three countries. The survey sampling method used – criterion sampling. The data were analyzed using qualitative content analysis, applying a conventional approach to content analysis using an inductive coding process. The results show both internal and external communication problems of different generations of employees in tourism organizations in Lithuania, Latvia, and Sweden. The qualitative research confirms the cognition in the scientific literature that communication problems are particularly evident between the younger (Generation Z and Generation Y) and older generations (Baby Boomer Generation and Generation X). Based on the study's results, employees of different generations can communicate more effectively in tourism organizations and other organizations with intergenerational employee diversity. The research's added value comprises the matrix of the most effectively applied communication channels and tools recommended for intergenerational employees in a tourism organization, which may be used to improve intergenerational communication.

The influence of neighborhood built environment on school-age children's outdoor leisure activities and obesity: a case study of Shanghai central city in China.

The aim of this study was to examine the influencing pathways of the neighborhood built environment on children's outdoor leisure activities and obesity. A total of 378 elementary school students from 10 schools in central Shanghai were selected by a convenient sampling method for questionnaire survey and accelerometer tracking. 1) The neighborhood built environment could affect children's obesity not only through direct effect (β = 0.15, p < 0.05), but also through the mediating effect of outdoor leisure activities (β = 0.19, p < 0.05). 2) For boys, the neighborhood built environment could affect children's obesity not only through direct effect (β = 0.17, p < 0.05), but also through the mediating effect of outdoor leisure activities (β = 0.26, p < 0.05). For girls, the neighborhood built environment could affect children's obesity only through the mediating effect of outdoor leisure activities (β = 0.13, p < 0.05). The neighborhood built environment and outdoor leisure activities are important influencing factors in children's obesity. The neighborhood built environment and outdoor leisure activities could have direct and indirect effects on children's obesity, while there are gender differences in the influencing pathways of the neighborhood built environment on children's obesity. This study suggests that improving the neighborhood built environment and promoting outdoor leisure activities in children have important value for influencing children's obesity.

Analysis of Service Quality on Customer Satisfaction for Tokopedia Online Marketplace in East Lombok

This study aims to determine the effect of service quality on customer satisfaction in making purchases at the Tokopedia market place. This study aims to determine the effect of service quality on customer satisfaction in making purchases at the Tokopedia market place. This type of research uses associative research with a quantitative approach. The data collection method used is a sample survey method with data collected directly from respondents using a questionnaire. The population in this study were 100 consumers who had shopped at Tokopedia. The analysis tool used is Simple Linear Regression using SPSS version 25. The results showed that the R2 value was found to be 0.721 (72.1%) which indicates that the effect of the independent variable (quality of service) is .721% while 27.9% influenced by other variables. The results of the t test found that t count &gt; t table on the service quality variable, namely 15.925 &gt; 1.661. Thus the results of the study indicate that the influence of service quality has a positive and significant effect on consumer satisfaction at the Tokopedia market place.

Stoichiometric characteristics and homeostasis of leaf nitrogen and phosphorus responding to different water surface elevations in hydro-fluctuation zone of the Three Gorges Reservoir

As a type of wetland ecosystem with off-season 30 m water level fluctuation, the huge changes in the ecological environment, plant species, and vegetation dynamics in the hydro-fluctuation zone of the Three Gorges Reservoir (TGR) area have attracted a wide range of attention. In this present study, six typical locations in the water level fluctuating zone were used as the research objects, and the effects of different water surface elevations on the stoichiometric characteristics and homeostasis of leaf nitrogen and phosphorus were studied through a sample survey method. Results revealed that leaf nitrogen content was linearly correlated with leaf phosphorus content along water surface elevation. And water surface elevation significantly affected the nitrogen and phosphorus content of dominant plants. Four dominant species [Cynodon dactylon (Linn.) Pers, Xanthium sibiricum Partin ex Wider, Abutilon theophrasti Medik, and Bidens pilosa Linn] exhibited specific differences in the phosphorus steady state index (Hp) and nitrogen steady state index (HN). Although belonging to different categories, both HP and HN of four dominant species were in the same order: X. sibiricum > A. theophrasti > C. dactylon > B. Pilosa. The interspecific differences in HN and HP indicated that there were differences in the characteristics of nutrient utilization of dominant species and their adaption to water surface elevation. Furthermore, as the elevation increases, the community coverage increased and the community stability index also increased. This might indicate that in the fluctuating zone habitat, the plant’s nitrogen and phosphorus utilization strategy affects the distribution and composition of plant community along water surface elevation, and ultimately affects the stoichiometric homeostasis on the community levels.

Higher vocational college students’ learning burnout during the COVID-19 pandemic: A case study in China

&lt;span lang="EN-US"&gt;This study examines students’ levels of learning burnout during the COVID-19 pandemic. Learning burnout levels were also investigated about students’ gender, hometown, family member structure, and field of major. The study employs a random sampling survey method, with 1,098 students from a public higher vocational college in Shandong Province, China. The collected data was analyzed using SPSS 26. The results found that 71.5% of students are at a moderate burnout level, 27.0% are at a low level, and only 1.5% are at a high level, and there was no high level of learning burnout on a single item during the COVID-19 pandemic. The data showed that the levels of learning burnout of male students, students who live in town, non-only child students, and students majoring in science and engineering were higher than the other group of students. There was a statistically significant difference in the level of student learning burnout by gender, but not in the variables of hometown, family structure, or field of major. Although studies show that students’ learning burnout level is not affected by COVID-19, students generally have learning burnout. Therefore, three strategies were also put forward to reduce students' learning burnout from school.&lt;/span&gt;

Essential Goods and Services Needs Among the B40 In the Klang Valley During The COVID-19 Pandemic

The COVID-19 pandemic created chaos and conflicts in society as there was a disruption in the social and economic spheres of life globally and locally. The pandemic led to the loss of limited economic resources needed to meet the family's daily demands due to job loss, temporary layoffs, or other circumstances. This study intends to determine the importance of necessities among the B40 group in Malaysia's Klang Valley. The study also explored the importance and relationship between essential goods and services during the pandemic. The information came from a survey given to the Klang Valley's B40 group utilizing Facebook (FB) social media and FB Ads. The data were compiled from 363 respondents and summarised using the cross-sectional survey sampling method. The study focuses on the B40 group as Malaysia's disadvantaged, particularly in obtaining essential products and services due to their vulnerability. Several statistical tests investigate this. Spearman's Rank Correlation Coefficient test analyzes the descriptive statistics analysis. The factors of food, healthcare, shelter, transportation, and formal education have both positive and negative connections with the demographic variables. The studies' findings revealed that all demographic parameters had positive and negative connections, demonstrating that the B40 Group in the Klang Valley needs all essentials. According to the analysis's findings, 94% of respondents concur that food should take precedence during the pandemic. A majority of respondents (92%) think that healthcare (91%), shelter, and (84%) formal education is the essential goods and services. The most important food is rice, followed by vegetables, meat, milk for children, and other food categories. Vaccines are the highest priority among healthcare products and services, followed by masks and medications.Additionally, many members of the B40 group have experienced decreased income and possibly job losses due to the installation of movement order control (MCO) during the epidemic. As a result, despite being supported by government aid, the household's income is insufficient to meet its demands. Therefore, to efficiently channel aid to those in need, the government still needs to increase the distribution of goods and services based on priorities. According to the study's conclusions, to ensure that everyone has access to their needs, especially in times of crisis, comprehensive, precise data on homes and the availability of necessary commodities and services must be put in place digitally in the future.

Demographics and Client Satisfaction on the Establishment of Driver’s License Renewal Office

This research study is an effort to determine the relationship between demographics and client satisfaction on the establishment of Driver’s License Renewal Offices. A Purposive Sampling survey method was utilized in collecting data using a revised Client Survey Questionnaire based on the Land Transportation Office Client Satisfaction Measurement Survey Form. The demographics of respondents were taken into account in terms of gender and age bracket. This research study utilized the Descriptive Statistics and Hypothesis Testing using the P-Value approach in deriving the conclusion that there is no significant difference on Demographics and Client Satisfaction and the Land Transportation office should support the program of establishing additional Driver’s License Renewal Offices nationwide. Furthermore, this study has come to the conclusion that the majority of the clients at Driver’s License Renewal Offices have a high level of client satisfaction and demographics do not have a high contributing factor on assessing the level of client satisfaction. Regardless of sex and age, an efficient service delivery can be recognized and acknowledged.

PENGARUH HARGA TERHADAP MINAT BELI BELANJA DARING (ONLINE SHOPPING) PADA GENERASI Y STUDI KASUS: ALUMNI FISIKA ITB 2009

&lt;p&gt;This study aims to determine the relationship and influence between price and purchase intention on online purchases among millennials. This research was conducted using a survey sampling method using an intentional sampling technique as long as they have made purchases online and are millennials. The results of the research are hypothesis testing, definitive analysis and simple linear regression analysis using the IBM SPSS 25 tool. The results show that the price variable has a positive and significant effect on online buying interest. The correlation between the price variable and the online purchase intention variable is moderate and has a positive effect. Determination of the price variable on buying interest in online purchases is 19.8%, the rest is influenced by other factors not included in this study.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Keywords&lt;/strong&gt;: Price, Interest to Buy Online, Generation Y&lt;/p&gt;

Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry

PurposeDrawing on symbolic interaction theory (SIT), this study aims to identify what makes corporate social responsibility (CSR) communication more favorable to customers in the chain restaurants context. Specifically, this study examines the direct relationships between the interactivity of CSR communication, brand trust and brand sincerity. In addition, the mediating role of brand trust (i.e. separate dimensions of brand reliability and intentions) and the moderated mediating role of self-congruity are explored.Design/methodology/approachA total of 418 US consumers with past experiences of participating in CSR campaigns organized by chain restaurants on social media were recruited using the online survey method of nonprobability sampling through Amazon Mechanical Turk in December 2021.FindingsThe results of this study revealed that the interactivity of CSR communication on social media affects brand sincerity; brand reliability and brand intentions mediate the positive effect of interactivity of CSR communication on brand sincerity; and customer’s self-congruity moderated the positive mediation effect via brand reliability.Practical implicationsChain restaurant marketers need to understand the important role of interactivity as a key element of CSR communication on social media to help develop brand trust and brand sincerity in chain restaurants.Originality/valueThis study expands on SIT to support the symbolic benefits of interactive CSR communication on social media.

Social Networking Sites Usage and Quality of Life among Senior Citizens

Introduction: Using social networking sites (SNS) is an effective way to improve senior citizens' quality of life (QOL). However, SNS usage among senior citizens is relatively low compared to the younger generation. Accordingly, this study aims to identify the factors associated with SNS usage among senior citizens and its relationship with QOL. A conceptual framework combining the technology acceptance model and the subjective norm was proposed. Methods: Purposive sampling and cross-sectional survey methods were used to recruit 214 senior citizens. Results: The results supported the predictions: perceived ease of use, perceived usefulness, and subjective norms are positively associated with intention to use SNS, and intention to use SNS mediates the effects of these predictors on SNS usage. Besides, SNS usage is positively associated with QOL. Conclusion: Based on the findings, promoting SNS usage among senior citizens should include an SNS that is easier for them and a program to encourage their significant others to use SNS with senior citizens.

COMPOSITION AND DENSITY OF MACRO MARINE DEBRIS IN THE MANGROVE AREA OF KERAMAT VILLAGE MANANGGU SUB-DISTRICT BOALEMO REGENCY

This study aims to determine the composition and density of macro marine debris in the mangrove area of Keramat Village, Mananggu Sub-District, Boalemo Regency. This research was carried out from August to September 2021. Data collection was carried out using a purposive sampling survey method using 3 line transects to collect macro-sized waste types. The results of the study found that several types of waste in the mangrove area of Keramat Village consisted of plastic and non-plastic waste. The composition of plastic waste amounted to 99.14%, and non-plastic waste was 0.86%. The highest density was found in line transect 1 with a value of 6500 amount/ha.

Optimization of Ideological and Political Education Courses for College Students and Strategies for Mental Health Education.

Most college students are still in the growth stage in the complex network environment. Therefore, it is necessary to consider measures for ideological education and psychological training. Firstly, by citing literature, this work explains the current network environment college students face and the adverse effects on their psychology. Secondly, the relationship between the ideological education work of college students and the network environment is expounded. Finally, the sampling survey method is adopted to analyze the use of the internet, information contact behavior, and the psychological status of college students at the present stage. The results showed that: (1) those with a college degree or above accounted for 47.1%. The data show that college students are at the forefront of internet use. They bear more social responsibilities than other groups. (2) About 90% of people have different degrees of depression and anxiety. The data show that psychological training and ideological and political education (IPE) for college students is necessary. This paper aims to sum up the obstacles existing in IPE and psychological training through the influence of network environment and bad information on IPE of college students. Based on the survey results, this paper can find a solution to create a good IPE environment for college students.

The Influence of Green Product and Green Promotion on Intention to Buy PT Unilever Indonesia Tbk Products Among Students at Universitas Mataram

Today there is a tendency for companies to be required to produce in an environmentally friendly manner in addition to making a profit. Building a culture of environmentally friendly behavior requires patience and continuity, so that it can be felt in the future by all living things. This study aims to determine the effect of service quality on customer satisfaction in making purchases at the Tokopedia market place. This type of research uses associative research with a quantitative approach. The data collection method used is a sample survey method with data collected directly from respondents using a questionnaire. The population in this study were 100 consumers who had shopped at Tokopedia. The analysis tool used is Simple Linear Regression using SPSS version 25. The results showed that the R2 value was found to be 0.721 (72.1%) which indicates that the effect of the independent variable (quality of service) is .721% while 27.9% influenced by other variables. The results of the t test found that t count &gt; t table on the service quality variable, namely 15.925 &gt; 1.661. Thus the results of the study indicate that the influence of service quality has a positive and significant effect on consumer satisfaction at the Tokopedia market place.

Sampling Survey Method of Wheat Ear Number Based on UAV Images and Density Map Regression Algorithm

The number of wheat ears is one of the most important factors in wheat yield composition. Rapid and accurate assessment of wheat ear number is of great importance for predicting grain yield and food security-related early warning signal generation. The current wheat ear counting methods rely on manual surveys, which are time-consuming, laborious, inefficient and inaccurate. Existing non-destructive wheat ear detection techniques are mostly applied to near-ground images and are difficult to apply to large-scale monitoring. In this study, we proposed a sampling survey method based on the unmanned aerial vehicle (UAV). Firstly, a small number of UAV images were acquired based on the five-point sampling mode. Secondly, an adaptive Gaussian kernel size was used to generate the ground truth density map. Thirdly, a density map regression network (DM-Net) was constructed and optimized. Finally, we designed an overlapping area of sub-images to solve the repeated counting caused by image segmentation. The MAE and MSE of the proposed model were 9.01 and 11.85, respectively. We compared the sampling survey method based on UAV images in this paper with the manual survey method. The results showed that the RMSE and MAPE of NM13 were 18.95 × 104/hm2 and 3.37%, respectively, and for YFM4, 13.65 × 104/hm2 and 2.94%, respectively. This study enables the investigation of the number of wheat ears in a large area, which can provide favorable support for wheat yield estimation.

The Impact of Strategic Orientation on Governance Principles Implementation in Banks Operating in Yemen

The study aimed to know the impact of five-dimensional strategic orientation, namely (vision, mission, values, goals, and strategic objectives) on implementing governance principles of (18) banks, which constitute all the banks in Yemen. The analytic descriptive method was followed and the whole survey sampling method was utilized. The respondents were (417) of the administrative leaders concerned with implementing the governance principles of bank. A number of conclusions were reached, notably that strategic orientation has a positive impact on the implementation of bank governance principles; the level of which varies according to the three dimensions (mission, vision and strategic objectives) with a greater impact than those of (values and goals). In addition, the implementation of the principles of governance of Yemeni banks is essential to contribute to the market success and growth for the development of Yemeni economy, and to achieve success in the financial and administrative performance in the banking business in the financial and administrative performance. In the light of the results, it is recommended to increase banks' interest in strategic orientation in all its dimensions, as it has a positive impact on the implementation of governance principles. Besides, the study recommends benefiting from experience exchange, knowledge transferential acquisition among senior, middle and supervisory management in the strategic field as well as implementing the governance principles in banks.

Psychological distress and quality of community life among migratory construction workers in India.

The objectives of this study are to elicit sociodemographic details, assess the level of psychological distress, and measure the quality of community life (QoCL) of migratory construction workers. A cross-sectional research design and survey method of sampling was followed. The semi-structured interview schedule, self-reporting questionnaire, and QoCL scale were used as measures for the study. Out of 75 respondents, 37 (49.3%) did not have formal education, 38 (50.7%) have migrated for less than a month duration, 33 (44.0%) respondents migrated with their families. The mean age of respondents was 32.03 ± 9.82 years. About 48 (64.0%) were identified as potential respondents for psychosocial care and female respondents (M = 12.90 ± 4.03, t = -3.03, P < 0.003) have higher distress than males (M = 9.50 ± 4.56, t = -3.03, P < 0.003) ones. Overall, QoCL indicated a below moderate (59.08 ± 8.31) level. The distress was high and QoCL indicated a below moderate level. Intersectoral and community mental health services were required to enhance QoCL and reduce distress among migratory construction workers.

Interaction Design Based on Big Data Community Home Care Service Demand Levels

Most of the contemporary models for meeting the majority of the needs of middle-aged and elderly people are community-based, in-home care. Therefore, this paper designs an Interaction model that can meet the need for a rich spiritual and cultural life of the elderly at home. First, the questionnaire content of the Chinese Longitudinal Healthy Longevity Survey (CLHLS) sampling method was designed based on the content of community-based home care services. Then, using the CLHLS sampling method, the survey results of the home care group were collected to form a community of big data consisting of four types of home care service needs. Finally, the Interaction book model was designed based on the hierarchy of service needs obtained from Abraham Maslow’s hierarchy of needs classification method. The experimental results showed that the mean values of the target population’s ratings for the presentation and interface aesthetics of the Interaction mode were 4.34 and 4.19, respectively, the mean value for improving the learning effectiveness of the home-bound population was 4.57, and the mean value for their overall satisfaction was 4.31. It proves that the Interaction model is ideal for practice and can meet the learning needs of the elderly, at-home population from different service demand levels, thus solving the problem of education for the elderly.

Comparative analysis: the relevance of social media networks among Nigerian and Russian youth

This article aims to compare the relevance of social media among Nigerian and Russian youths from a networking perspective. The importance of social media and its implications have attracted the attention and research interest of scholars from different countries and fields of knowledge. Nevertheless, among the plethora of sociological research, there is a lack of scholarly work on a comparative analysis of social media’s importance for young people in different countries. Therefore, in this study, the research focuses on understanding the similarities and differences of the economic and social life of Nigeria and Russia. The aim is to understand the relevance of social media networks to the youths of the two countries. The study used a sample survey method using questionnaire, 150 copies of which were distributed to Nigerian and Russian youths each. The questionnaire used the English and Russian languages for the corresponding groups of respondents. This study has shown that both Nigerian and Russian youths have much in common in their assessments of the economic and social relevance of social networks for business development, consumer behavior, and human relationship.