Sample Of Viewers Research Articles

THE ROLE OF MEDIA IN DISEASE PREVENTION IN UGANDA: A CASE STUDY OF NBS TELEVISION

Scholars have extensively studied the effectiveness of different health communication strategies employed by television networks in disseminating disease prevention information. These strategies include health campaigns, public service announcements, and educational programming aimed at raising awareness about infectious diseases and promoting preventive behaviors. Understanding how audiences perceive and engage with health messages broadcasted by the media is crucial for evaluating the impact of disease prevention efforts. This study sought to evaluate the role of media in disease prevention in Uganda using NBS Television as a case study. A cross-sectional survey design was utilized to collect data from a sample of viewers who have been exposed to televised health messages. The total sample size was 85 respondents. Data was collected through structured questionnaires administered to the selected study participants. Quantitative data collected from the surveys were analyzed using statistical software such as MS Excel. Descriptive statistics, including frequencies, percentages, means, and standard deviations, were used to summarize demographic characteristics, audience exposure to health programming, and responses to survey items. The study found that respondents had varying knowledge about disease prevention measures, with gaps in understanding vaccination schedules, early warning signs, and nutrition’s role. However, they generally held positive attitudes towards disease prevention, believing in its importance for overall health and trusting health information from television programs. They expressed motivation to adopt preventive behaviors and confidence in their ability to maintain positive changes. The findings underscore the potential of televised health communication initiatives in shaping attitudes and behaviors related to disease prevention, emphasizing the role of television in promoting public health awareness. Keywords: Disease, NBS Television, Media, Information

The view from above: Examining how drone video ads elicit favorable viewer responses

ABSTRACT Marketers are increasingly adopting drone videos to advertise their products and services in a novel and engaging manner. Despite this increasing adoption, academic research on the use of drone videos for product advertising is scarce. Particularly lacking is evidence of the efficacy of drone video ads in eliciting favorable viewer responses. This study seeks to fill this gap in the literature by developing a model in which exposure to a drone video ad enhances viewers’ perceived presence and perceived novelty of the drone video ad. In turn, viewers’ perceived presence and perceived novelty of the drone video ad are hypothesized to contribute to a favorable attitude toward the brand and greater intention to share the drone video ad on social media through a favorable attitude toward the drone video ad. To test the proposed model, a sample of viewers were directed to watch a drone video ad and answered questions about the drone video ad, the advertised brand, and their intention to share the drone video ad on social media. The findings contribute to the literature by documenting the effectiveness of drone video ads in eliciting favorable viewer responses and elucidating the theoretical mechanisms by which these responses are elicited.

Quantifying the unquantifiable: the color of cinematic lighting and its effect on audience’s impressions towards the appearance of film characters

This study is an attempt to investigate the ability of different colors used in cinematic lighting designs to affect audience’s impressions towards the appearance and mood of film characters. The study critically appraised existing cinematic lighting techniques and identified the two basic color groups (i.e., warm and cold colors) that should be examined in order to answer the research questions and formulate its conclusions. To provide the needed empirical evidence for this research work, some experiments with a representative sample of viewers were conducted. These experiments confirmed the existence of direct relationships between various colors of lighting and the perceived appearance and mood of film characters. Moreover, specific color hues of lighting appeared to be more effective than others in altering the perceived appearance and mood of film characters. The study concluded that audience’s perception of appearances and moods within cinematic shots is linked, even in part, to different colors of lighting.

Digital Trauma: The Reality and The Mean World. Media Coverage of Black Lives Matter Protests during Covid-19 Pandemic in the USA

This article seeks to establish to what extent does eyewitness user generated content influence social movements and feelings associated with vicarious/secondary trauma. Working with a sample of perspectives from activists, reporters, nurse practitioners, literary texts, and media articles this article explores the working hypothesis that eyewitness news and media narratives both play a role in cultivating environments of fear, mistrust, etc. that lead to vicarious/secondary trauma with a focus on the recent #BlackLivesMatter protests in the USA in June 2020. This article builds upon previous research facilitated by the Dart Center for Journalism and Trauma within the theoretical framework of George Gerbner’s Mean World Syndrome that focused on the influence of effects of violent media on individuals’ attitudes. This article explores the similar effects that the digital eyewitness uncensored viral video of George Floyd’s death had in producing feelings associated with vicarious/secondary trauma among a sample of viewers that were directly involved in the nationwide protests during the global pandemic in America. The value of the article is twofold: it presents up to date research material obtained while conducting interviews with journalists who covered the protests and activists involved with the current social movements in America; it highlights the challenges to broadcasting for reporters and newsroom workers during the COVID-19 pandemic. The results of the interviews show that nearly all the respondents associated distressing content with feelings and emotions related to trauma induced anxieties and fears as a result of eyewitness media. Positive news coverage was reported as having a positive effect that encouraged people to understand the historical context of the Black Lives Matter movement. Most of my interviewees found distressing images “numbing” or too familiar. The article shows the media consumers’ feelings developed as a result of “virtually inescapable” graphic content.

MARKETING STRATERGY FOR ZEE NETWORK

Television is one of the electronic items that can be an information channel, entertainment, and also a marketing media. This television also has a vital role in people's lives to become their daily entertainment. The research aim of our research was to find solutions to the marketing of existing bank products so that products from Zee Network were more favored by customers and could outperform other television channel. Data will be collected by literature review and will be analyzed through quantitative methods. The results of this study are to market products from Zee Network so that they can be used by consumers worldwide The research conducted on the topic, “Promotion of television networks in comparison to Zee Network” is basically a promotional strategy of television networks in India. The research comprises the response obtained from a sample of viewers and a study of different factors preferred by viewers with an investigation on the reasons for the same. Here, data is obtained by secondary methods of literature review and analysis of the statistics available to the public. The study focuses on devising a strategy to promote Zee Network based on the reasons behind the comparatively lower viewership of Zee television network when compared to other in India as well as Indonesia like Jakarta. Simultaneously, it also tends to investigate on various attributes such as the viewership pattern in the region, the core competencies of each network, the opinion on the content of programs, the preference of the viewers toward the presentation styles, etc. The result ultimately suggests that it should complete some certain key factors such as customer satusfaction are also found to be influential in driving higher rating and viewership for the channels. The result of our study will be on the basis of these factors, the promotional strategy development will help Zee Network increase their viewership. Keywords: televison, entertainment, Zee Network,attributes, viewership

The face of female dominance: Women with dominant faces have lower cortisol

The human face displays a wealth of information, including information about dominance and fecundity. Dominance and fecundity are also associated with lower concentrations of the stress hormone cortisol, suggesting that cortisol may negatively predict facial dominance and attractiveness. We digitally photographed 61 women's faces, had these images rated by men and women for dominance, attractiveness, and femininity, and explored relationships between these perceptions and women's salivary cortisol concentrations. In a first study, we found that women with more dominant-appearing, but not more attractive, faces had lower cortisol levels. These associations were not due to age, ethnicity, time since waking, testosterone, or its interaction with cortisol. In a second study, composite images of women with low cortisol were perceived as more dominant than those of women with high cortisol significantly more often than chance by two samples of viewers, with a similar but non-significant trend in a third sample. However, data on perceptions of attractiveness were mixed; low-cortisol images were viewed as more attractive by two samples of US viewers and as less attractive by a sample of Mexican viewers. Our results suggest that having a more dominant-appearing face may be associated with lower stress and hence lower cortisol in women, and provide further evidence regarding the information content of the human face.

Impacto turístico del Festival Iberoamericano de Teatro de Bogotá

Title: Tourism impact of the Iberoamerican Theater Festival of Bogota Abstract: Festival Iberoamericano de Teatro de Bogota (FITB) is a great cultural event with internatio- nal recognition held in Bogota, Colombia. The main topic of this paper is to measure the impacts that the FITB has on tourist behavior based on the last celebrations of this event and the attitudes of locals. Previous studies about social, cultural and economic impacts were analyzed and they were complemented by the study that carried out with a sample of viewers (tourists) and interviews (festival organizers). In conclusion, Bogota is a touristic destiny who takes advantage of FITB as an important opportunity to retain tourists interested in performing arts because they visit the city only one time. This advantage depends on quality improvements which tourist perceived around touristic products and services offered like: security, hospitality, environmental practices, mobility and connectivity.

Motives of Arabic Speaking Viewers for Watching English or Dubbed TV Programs

This research studies the motives that lead Arabic-speaking university students to watch television programs in English or dubbed in Arabic, and diagnoses the possible effects of these programs on these young people. A field study was conducted on a sample of viewers of the MBC2 and MBC4 Channels in the UAE. A questionnaire was used as a tool to cover a sample of the community comprised of 200 young people who attend various public and private universities in the UAE, aged generally between 18 and 30. The applied study proves that there is no relationship between gender and audience preference, and that there is an independence of respondents’ academic specialization and choice of channel. The study’s results show that learning English is among the most important motives for the respondents to watch these programs and that 90% of respondents believe that watching foreign programs has negative effects on university youth

Apreciación Fílmica de Steven Spielberg por parte de la recepción

Esta investigación pretende tomar una muestra de espectadores y críticos de una página de base de datos sobre la cinematografía, IMBD, que consta de un apartado de crítica y opinión para realizar un análisis sobre la conciencia del espectador en cinco aspectos: la dignidad humana, la ética, la emoción, el héroe y Steven Spielberg. Se tendrá como referencia también la aceptación de estas películas tomando como referencia el éxito que obtuvieron en taquilla.

Colour in graphics

In the context of graphic communication, colour is particularly useful in attracting and holding the attention, prior to conveying information and making that information memorable. Roy Osborne proposes that although no designer can guarantee that a particular colour combination will stimulate precisely the intended response in any sample of viewers, general agreements can be deduced that might form the basis for methodical approaches to colour association.

Testing for significant changes in popularity

A graphic procedure for determining whether a statistically significant change in television ratings has occurred is proposed. The method takes into account the fact that the ratings are generated from the same sample of viewers rather than from two independent samples. In addition it incorporates the effect of sample size. The method is applicable for the analysis of all market research data collected by such panel methods.

A specification of eight television appeals

One of the major factors that makes broadcast programming an art rather than a science is the need to match program content types with audience categories or classifications. Using statistical techniques based on the preferences of a large sample of viewers, the present article identifies eight distinct types of television program appeals. William R. Hazard is Associate Professor of Journalism and Sociology at the University of Texas.