Pulsed electric field (PEF), as an emerging technique, has recently gained increased popularity in food processing and preservation. However, applications in the seafood industry are still scarce. In the present study, sea bass samples were subjected to PEF pre-treatment prior to brine salting to verify the possible acceleration of the brining rate, increasing the salt uptake and ensuring the homogeneous salt distribution in the muscle. The applied intensity of the current was set at 10 and 20 A (corresponding to a field strength of 0.3 and 0.6 kV/cm) prior to sea bass salting in brine with 5 and 10% salt concentration, respectively. The results have shown that PEF pretreatment could effectively shorten the brine salting time compared to control samples (from 5 to 2 days), or increase the salt uptake up to 77%, ensuring at the same time its homogenous distribution in the muscle. However, myofibrillar protein solubility was significantly reduced in PEF pretreated samples. At the same time, no significant differences in water holding capacity and water activity between PEF pre-treated and untreated samples were found during the whole salting period. Freezable water was influenced by PEF application, but the effect was significant only at the lowest salt concentration during the first period of the salting process. Industrial relevancePEF-assisted brining appears a promising technology in the fish processing industry due to its efficacy in reducing the salt brining time, increasing the mass transfer and enhancing the diffusion of brine into the muscle to ensure the homogeneous distribution of salt in it. The increased salt uptake of the PEF-treated samples compared to control samples shows future potentiality of using PEF prior to salting in the fish processing industry.