Sales Staff Research Articles

Analysis of the Impact of Luxury Marketing Model on Consumer Motivation: A Case Study of Louis Vuitton

With the improvement of Chinese people's consumption power, the Chinese market has gradually been attached importance by major luxury brands, and how to attract Chinese consumers has gradually become a topic of heated discussion. This paper takes Louis Vuitton as a case study and adopts the questionnaire survey method in the investigation stage. The consumer motivation and dissatisfaction with luxury goods are investigated. This paper discusses the specific marketing strategy of luxury goods, analyzes the shortcomings of existing marketing means, and puts forward the ideal marketing mode. According to the research, Louis Vuitton mainly adopts the strategy of hunger marketing and scarcity, and successfully maintains its noble sense and successfully attracts many high-end customers by building its own brand image. The purchasing motives of consumers mainly include: external factors that are impressed by the family growth environment or the future living environment, while internal factors are specifically divided into showiness, the pursuit of high-end and personal preference. This paper points out the problems in the existing marketing methods of luxury goods and makes corresponding suggestions for improvement: First, for consumers, the attitude of sales staff does not play a key role in reducing consumers' desire to buy, but a warm and friendly attitude is essential to promote consumption. Therefore, luxury brands must pay attention to the training and management of sales personnel. Secondly, better after-sales experience and service is also very important. Luxury brands should improve their warranty methods to make it more convenient for consumers to have a better impression on luxury brands.

Food safety-related practices among residents aged 18–75 years during the COVID-19 pandemic: a cross-sectional study in Southwest China

BackgroundGood food safety practices are essential to minimizing foodborne diseases. The present study explored the food safety-related practices of residents during the COVID-19 pandemic in Southwest China and identified the impacting factors.MethodsResidents aged 18–75 years from Guizhou, Yunnan, Sichuan, and Chongqing, China, were included in our study. The convenience sampling method was used to select participants, and face-to-face surveys were conducted in households and communities to collect data. Descriptive statistics including sociodemographic characteristics of respondents and weighted percentages were obtained and the log-binomial regression was used to evaluate the influencing factors associated with food safety-related practices.ResultsOverall, 7,848 respondents were involved, with 97.5% efficacy. Disparities in food safety-related practices were observed between males and females, with the former performing poorer practices than the latter (70.5% vs. 68.0%, respectively). Notably, paying attention to nutrition labels when shopping for prepackaged foods was the worst practice. Age, ethnicity, region, occupation, education level, and income were identified as significant determinants of food safety-related practices. Moreover, in comparison to males, females were more likely to acquire pertinent knowledge from diverse sources, including social media, family members/ friends, books/ newspapers/ magazines, experts, and food sales staff (p < 0.05).ConclusionsMales performed inferior food safety-related practices than females during the COVID-19 pandemic in Southwest China. It is suggested that future food safety education programs should incorporate diverse targeted approaches, with emphasis on males. The role of mainstream media in promoting food safety practices should be expanded and prioritized in the forthcoming initiatives.

Integrating N‐person Intuitionistic Neutrosophic Soft Games with Neutrosophic Cognitive Maps for Cloud Storage with Accounting Information Systems

Neutrosophic logic is founded on non-standard evaluation. In neutrosophic set (NS), the computation of indefiniteness is explicit, while the membership of truth, falsity, and indeterminacy are non-reliable. Recently, various attractive game theory application is extended by entrenching the fuzzy set logic. The accounting data analysis has to contribute the innovativeness. This includes various characteristics. It applies billions of individuals in the business to develop and design novel products until the sale managing of the enormous sales staff. While cloud storage provides flexibility and scalability, it also comes with related costs, involving data transfer fees, subscription fees, and storage costs. Optimizing and managing cloud storage costs associated with business needs and budgetary constraints is crucial. Cloud-based AIS decreases the necessity for localized infrastructure and hardware, oscillating rate from capital to operational expenditure. This enables organizations to pay only for the used resource, resulting in economic efficiencies. Incorporating cloud technology into accounting information systems (AIS) provides several advantages. To increase the capability of accounting data statistics and analysis, this article introduces an N‐person intuitionistic neutrosophic soft game with Neutrosophic Cognitive Maps (NINSG-NCM) for cloud storage with AIS. The NINSG-NCM technique considered a contemporary accounting data analysis is built based on the block bit sequence evaluation technique and extracts the association rule representative amount of accounting data. Integrated with cloud computing (CC) framework, the NINSG-NCM method is proposed, and the NCM clustering technique is used for realizing the modern accounting data clustering, and the NINSG method could enhance the capability of statistical analysis and parallel computing of accounting data. Lastly, salp swarm algorithm (SSA) is applied for hyperparameter tuning method. The experimental outcomes illustrate that the designed intelligent data evaluation technique makes the parallel computing efficacy high and the statistical evaluation capability of accounting data better.

Research on the Sales Staff Performance Management Optimization of Ruida Heng Company

Research on the Sales Staff Performance Management Optimization of Ruida Heng Company

Robotic Process Automation for Commercial Proposal Preparation and Approval Process

OFSAC series machine is dependable, small, and easy to service, which means less time spent on it. When the presence of even a trace amount of oil vapour is intolerable at any point in the production process, oil-free air must be used. When the presence of even a trace amount of oil vapour is intolerable at any point in the production process, oil-free air must be used. If the client wants to know about a particular model detail, they can give their response in MS Form and then the flow is created. The correct flow response will be excluded in the Excel. When making product offers to clients and potential clients based on predetermined terms and circumstances, sales quote processing comes in handy. Existing customers, prospects, and potential buyers are given the opportunity to assess the costs of the items or services offered by the company through sales quotations. You can incorporate the products from an opportunity into your quote right from the start. Your company's sales staff may use SAP Cloud for Customer from any internet-connected desktop, laptop, or tablet to generate and manage quotes in real time. We can easily generate new quotes, duplicate current ones, or edit the ones we already have. Everything in the company database, including products and services, can be added or updated by the user. Together with your sales staff or other coworkers, the solution can establish approval workflows prior to presenting estimates to clients or potential clients. To improve the sales quotation process, the client administrator can set elements that impact quotes, such as party processing, document kinds, integration, and follow-up documents. Improving service and making it easy for customers to see the cost of air-cooled and water-cooled compressors are the major objectives. The customer can make use of the OFSAC template That generated in MS Excel.

Brief Review on Pharmaceutical Sales and Marketing

The mechanics of the pharmaceutical industry are evolving at an astonishing rate. Drug discovery costs millions of dollars, and if a drug is approved by the drug administration agency to go on sale, it must pass a stringent clinical trial process. As a result, the drug development process often takes ten to fifteen years to complete. Only while the patent is still in effect is there a profitable window of opportunity for generic companies to produce and sell the identical medication. The drug-marketing cycle needs to be more effective in order to optimize revenue returns. The effectiveness of the sales force is declining as time goes on, as is revenue per salesperson. The rise in income is not keeping pace with the cost of hiring more sales people. Businesses are looking for ways to save expenses and other downtime in order to boost profits without adding more sales staff. While business intelligence and performance management have become more widely used in most other sectors, Businesses in the pharmaceutical industry have been a little hesitant to adopt this new technology.The purpose of this white paper is to demonstrate the sales and marketing possibilities that BIPM offers pharmaceutical companies.[1]

WAYS OF IMPROVING SERVICE QUALITY IN NETWORK RETAIL

The article examines the ways to increase the efficiency of the retail network by involving consumers in making purchases in retail stores and a high level of their loyalty as a determining factor in the growth of turnover in the conditions of martial law. Methods of assessing the quality of service in trade enterprises have been established depending on the specifics of their activity and the degree of adaptation to changes in the external environment for the purposes of attracting and maintaining consumer loyalty. General trends in the development of modern retail, features of the sales funnel are considered. The most influential factors on the organization of business entities in the field of trade are identified, in particular: digitization of trade and technological processes and customer retention thanks to artificial intelligence; expansion of the virtual trading space and automation of internal processes; personalization of customer service. The identification of modern trends in the development of trade determines the needs of consumers, their behavior, and the choice of a sales system at a particular enterprise. It has been established that the use of generally accepted approaches to the formation of the sales funnel in the practice of trade enterprises allows to increase the volume of sales of goods and the level of profitability of the activity. According to this approach, the tasks of the staff are determined in relation to interaction with customers, focusing on their motivation to make a purchase. A study of the degree of consumer satisfaction was carried out and the level of service was determined for the purposes of further choosing the model of motivation of sales staff in the chain of stores «Yves Rocher» using the Mystery Shopping method. To calculate the level of service, a questionnaire developed by Yves Rocher was used, consisting of the following blocks: general impressions; subjective impressions; evaluation of sales processes; working with objections; assessment of the work of cashiers and external factors. The point system and evaluation method were defined. Based on the Harrington scale, a modified mystery shopper evaluation matrix was developed. The characteristics of each evaluation are highlighted to clarify the degree of performance of functional duties by personnel and to identify key areas of improvement. The level of service was established for seventeen stores of the Yves Rocher chain, with information on the subjective impression of a mystery shopper from a visit to the stores, which was evaluated on a ten-point scale. Based on the results of the Mistery Shopping evaluation, it was found that 6 stores have an excellent level of service, 4 are good, 2 are satisfactory, and 5 are acceptable. The conducted studies are of a universal nature, and the involved approaches can be used by retail enterprises to identify reserves for improving the level of service quality.

Dampak pelatihan dan pengembangan di industri retail

The text discusses the impact of training and development on employee performance in the retail industry. It highlights that the retail sector is growing rapidly and that the majority of the workforce in retail units are sales staff. The text suggests that continuous training and development programs have resulted in an increase in sales opportunities and that the effectiveness of employees has significantly increased, as per Stockdale and Kühne (2007). The text also states that the direct contact of employees with customers has a positive impact on the company's brand image. The text concludes that organizational efficiency, as determined by employee efficiency, is crucial for business success, as per Regis (2008). The text suggests that the income earned by the business unit depends on the efficiency of its employees, and that the program training and development can make the organization capable of achieving its goals, as per Haines and Bandth (2002). The text mentions that the income earned by the business unit determines the effectiveness of its employees, and that the program training and development can make the organization capable of achieving its goals. The text concludes that the concept of training and development is central to achieving organizational goals and a competitive advantage, and that the concepts of training and development include the program program training and development,the training system, the development of human resources, and the creation of organizational resources.

Responsible Cannabis Sales: A Narrative Review Considering Interventions for Dispensary Staff to Address Cannabis Harms

An industry of cannabis sales outlets (often called dispensaries) has proliferated in response to state-sanctioned legalization. This paper focuses on the interaction of dispensary sales staff (budtenders) and consumers, which likely has a substantial impact on the consumer experience. To date, there has been little consideration on this aspect of dispensary sales environment, in which staff provide guidance regarding cannabis products. Training programs for alcohol sales are frequently mandated; in contrast, budtender trainings are not currently required or otherwise regulated by state agencies, and therefore, do not address consumer or community safety. This paper explores responsible cannabis sales training and practice. Differences between cannabis and alcohol sales environments, including product diversity, consumer education and motivations, and market maturity are described. Dispensary staff training, along with management policies may improve the quality of product education, and therefore, improve the safety to consumers and communities.

Strategi Pemasaran Promo Beli Banyak Lebih Murah Alta Springbed di Lottemart Pakuwon

This study aims to find out the marketing strategy carried out by sales staff towards the promo to buy a lot cheaper Alta Springbed provided by Lottemart Lottemart Mall Pakuwon Center Surabaya. This study uses qualitative research methods with sales staff on duty at Lottemart Lottemart Mall Pakuwon Center Surabaya as informants or information providers. The results of this study indicate that there has been an increase in sales turnover of Alta Springbed from 2021 to 2022. The marketing strategy undertaken is to promote Alta Springbed through social media using internet technology and by serving consumers who come to Lottemart Pakuwon Trade Center. The main social media used is Facebook because social media Facebook is still in great demand by the public.

Các yếu tố ảnh hưởng đến động lực làm việc của nhân viên bán hàng chuỗi siêu thị tại Thành phố Hồ Chí Minh

This study determines and measures the effect of working motivation of sales staff in supermarket chains at Ho Chi Minh City. The data are collected from 205 valid survey forms and analyzed results using quantitative analysis method. The results show that: (i) Nature of work; (ii) Salary and compensation; (iii) Working conditions; (iv) Promotion and career development; (v) Relationship with leaders; (vi) Relationship with colleagues - are the six criteria that influence the working motivation of sales staff. In particular, the Salary and compensation variable has the strongest impact on the working motivation, whilst Relationship with colleagues and Relationship with leaders are the second and the third position respectively. The findings of this study help supermarket chain managers pay attention to financial and non-financial compensation policies that increase the working motivation of sales staff at supermarket chains.

Women’s Reproductive Health Rights in Poland. Between a Druggists’ Conscience Clause and Their Legal Duty to Provide Contraceptives

This article recommends the promotion of moral competence in the health and pharmacy professions to enable them to respect human and patient health rights with a focus on the provision of reproductive and sexual health care services. In certain cultures, health care and drug providers follow their conscientious objection (conscience clause) and decline to perform specific health services, including the provision of legal contraceptives in cases protected by legal and human rights. Such malpractices may violate patients’ and purchasers’ legitime rights. The article also presents findings obtained in Poland with N=121 women experimentally interviewed to examine their experiences as contraception purchasers, to assess their preference concerning facing human vs. robotic pharmacists, to manage the risk of refusal argued by the conscientious objection, and to score their moral competence with one of the dilemmas included in the MCT by G. Lind. This study demonstrated that purchasers with higher C-score (C for moral competence) would not just prefer a robotic pharmacist without a ‘conscience’ but, rather, a competent sales staff able to instruct the patient and advice her on any related queries. It further results that participants with higher moral competence are thus less likely to trust the medical expertise of artificial intelligence. We conclude that public institutions in pluralistic societies must manage normative reproductive health contexts more inclusively, and the election, education, and practice of health professionals in the public health care sector require the development of a normative mindset toward respecting the rights of all patients instead of respecting them selectively at the diktat of particularistic conscience.

Factors Influencing Sales Employees’ Turnover Intention in Small and Medium- Sized Enterprises (SMEs) of Animal Feed Production Industry in Viet Nam

The reality shows that SMEs producing animal feed always face the phenomenon of staff job-hopping, especially sales staff. This phenomenon influences quite a lot of the business activities of enterprises, such as losing connection with customers, reducing revenue, etc.This study was conducted to find out the reasons why salespeople do not want to establish long-term relationships with businesses. The research method is carried out through an online questionnaire survey and multivariate data analysis. The results of data analysis from 180 sales staff at SMEs producing animal feed in Vietnam on employees' turnover intention are influenced by five factors: (1) Salary, bonus, and benefits; (2) The influence of work on personal life; (3) Leadership behavior; (4) the nature of work; and (5) Working conditions and environment. In addition, age and gender are also factors affecting the turnover intention of employees. On that basis, the author of the article proposes recommendations to help SMEs producing animal feed in Vietnam have appropriate orientations and policies to retain employees and help businesses have stable human resources.

Put it in the bag: Order fulfillment with a pocket sorter system

AbstractDue to high real estate costs in urban areas, shop floor space is scarce in most brick‐and‐mortar stores. Maneuvering newly arrived merchandise through narrow aisles during shelf replenishment is time‐consuming for the sales staff and impedes customers. Therefore, many retail chains nowadays aim for store‐friendly shipments (SFS). By mirroring the layout of a store in the buildup of its dedicated shipments, the need for a zigzag movement through the store when replenishing shelves can be avoided. On the negative side, however, additional effort arises in the distribution centers. A suitable warehousing system to assemble SFS without excessive effort is a pocket (or pouch or bag) sorter, where each item is put into its separate bag. These bags, filled with items, are automatically transported while hanging from an overhead conveyor and can be sorted into any sequence before being delivered to the workstations that build SFS. This article investigates the assembly of SFS with a pocket sorter and presents scheduling procedures to enhance the efficiency of this process for a given set of store orders. We demonstrate that, despite its notorious complexity, the problem can be solved by simple decision rules with good performance. In a case study, we show that this approach can dramatically reduce the completion times of store orders, resulting in savings of more than 60% of the total working hours compared to a simple real‐world policy. Another 30% of reduction can be obtained by standardized store layouts.

Customer Value Proposition for Precision Farming

A company's value proposition is established by the distinctive benefits and values it offers to its clients. Site-specific crop management (SSCM) and precision agriculture (PA) are farming management techniques that use technology to monitor and evaluate certain areas and crops. Between 2023 and 2030, the market for precision agriculture is anticipated to increase at a CAGR of 12.6%, reaching $15.6 billion. Precision farm planning, field maps, crop scouting, yield maps, and the estimation of input quantities are driving factors in this growth, along with the Internet of Things and advanced analytics. A company's commitment to influencing the attitudes, beliefs, and behavior of its target market is stated in its value proposition. The goal of the study was to address agricultural issues and increase productivity and profitability for banana farmers in the Anand and Umreth Talukas. Educate stakeholders, decision-makers, and service providers on how to support precision farming techniques. The study, conducted in Anand and Umreth Taluka, Gujarat, involved 50 banana growers with over 2 ha of land, using a descriptive design and semi-structured survey. Formulating a customer value proposition for identifying the problems faced by banana growers will help in understanding the current issues and areas of improvement within the agricultural sector. The findings of this research were contributing to the knowledge and understanding of precision farming in Anand and Umreth Talukas. Customers place a premium on product quality, the accessibility of the sales staff, and price, while farmers must deal with issues including disease, weather, nutrition, insect pests, and irrigation. Irrigation was viewed as less significant than weather and illness, which were found the major problems in the study area. Decision-making in agriculture depends heavily on weather forecasts and practices. A substantial effort was needed to improve agricultural practices because of the influence of climate change, input market accessibility, and remote farm access.

영업사원의 성과향상을 위한 관리자의 피드포워드(Feedforward) 제공 경험 탐색

The purpose of this study is to explore experiences to help managers bring about change through the behavior of salespersons by using feed-forward, a new approach to performance improvement. To this end, a qualitative study was conducted focusing on the performance improvement experiences of 7 sales managers with more than 3 years of experience and the stories of providing feed forward. The results of the study are as follows. First, through frequent and diverse communication, the salesperson's strengths were found and the speed of work conversion and growth was increased. Second, empathy was given with sincere praise for rational performance, so that they could focus on their future potential and motivated them on their future direction. Third, the influence of bringing about change through the delegation of managers was emphasized so that salespeople could take the initiative in handling their own business by putting their knowledge into action. Fourth, various strategies were conceived and practiced in order to keep all possibilities open and expand thoughts so that the message about goal achievement would not be one-sided and oppressive. Fifth, for the most important performance in sales, we focused on building sales stamina so that sales staff can experience a lot of success experiences so that they can immerse themselves in follow-up opportunities with confidence. Sixth, in the course of sales activities, we utilized an approach to seek growth through cooperation by utilizing all the people and resources involved, and to make a breakthrough in the event of an issue by realizing that we are a partner.

A monitoring and site visit intervention to reduce sales to minors at packaged liquor outlets.

Selling alcohol to a minor is a serious offence in the New South Wales Liquor Act. However, minors report they can purchase alcohol easily. This study used an intersectoral partnership between the Central Coast Local Health District (CCLHD) Health Promotion Service, and Liquor & Gaming NSW (L&GNSW) Compliance Operations to test a site visit intervention to increase ID checks at packaged liquor outlets (PLOs). As the current legislative framework does not allow minors to attempt to purchase alcohol from PLOs, even under compliance operations, this study employed pseudo-minors aged 18-19 years. Pseudo-minors visited all PLOs on the Central Coast, NSW in four survey rounds, attempting to purchase alcohol without ID. If a PLO sold alcohol to the pseudo-minor, they received a visit from a Health Promotion Officer and L&GNSW Inspector to inform them of the sale and that they are at risk of selling alcohol to a minor. Site visits were an effective intervention to increase the rates of ID checking. Alcohol sales to pseudo-minors without ID decreased from 34% in Round 1 to 7% in Round 4. Young sales staff and independent stores were less likely to check ID. This intervention was associated with some of the lowest rates of underage alcohol purchasing reported to date. However, it may not be sustainable in the long term. It is recommended that: future studies randomise site visits to investigate their contribution to the observed reduction, cost effectiveness of the intervention is explored and legislative change to allow controlled purchase operations for alcohol is considered. SO WHAT?: Young people under 18 years of age should not be able to purchase alcohol from liquor licence outlets, and strong laws apply if a sale is detected. However, despite these rules, young people still report they can access alcohol in this manner. Whilst our intervention of site visits with the regulatory body saw decreases in sales to our pseudo-minors, we advocate for controlled purchase operations (similar to tobacco control) as a more sustainable and effective intervention to reduce sales to minors - while this is not yet legislated for packaged liquor outlets in Australia, it is deemed best practice in other countries.

Time to shift the shift: Performance effects of within-day cumulative service encounters in retail stores

This paper investigates the impact of cumulative service encounters (CSE) on sales staff's performance in retailing services. To assess the overall impact of CSE on store performance, we present an integrative framework that jointly considers two key performance indicators of retail stores (conversions and sales). We hypothesize that staff performance is negatively affected by within-day CSE, lowering both conversions and sales. Using a long panel dataset from 191 apparel stores over six calendar years (with more than 2 million store-hour observations), we empirically test the proposed framework at the granular hourly level. We find that within-day CSE have a negative and significant effect on how sales staff influences conversions and sales. We estimate that CSE are associated with an average of $9,991 revenue loss per day for the retail chain in our sample. To further illustrate how the empirical results can inform staff scheduling decisions, we present an optimization model of within-day workforce allocation. The model shows that a store could improve its sales by 2% when the store optimizes its staff schedule to offset the effect of CSE, without the requirement for increasing the staffing level. To our knowledge, this is the first study that empirically examines the negative effect of CSE on retail sales staff's productivity. Our findings contribute to both retail operations practices and the literature on workload-dependent service systems.

Empirical Study on the Relationship Between Performance Pressure and Unethical Pro-organizational Behavior of Sales Staff -- The Mediating of Professional Identity

<i>Background:</i> In recent years, an increasing number of corporate unethical incidents have come to light, which has led people from various industries to seriously consider and examine the ethical responsibilities that companies should take. Based on emotional cognitive appraisal theory and self-control resource theory, this study explores the linkage between professional identity, sales staff unethical pro-organizational behavior, and sales staff performance pressure. <i>Objective: </i>The purpose of this study is to investigate the mechanisms underlying the influence of sales staff performance pressure mediated by professional identity on sales staff unethical pro-organizational behavior, to assist companies in effectively identifying employee unethical pro-organizational behavior, and suggest targeted strategies to inhibit unethical pro-organizational behavior so as to ensure the long-term and sustainable development of companies. <i>Methods:</i> A questionnaire survey on performance pressure, professional identity, and unethical pro-organizational behavior was conducted with sales staff and internship college students. A total of 266 questionnaires were collected, with 219 valid questionnaires. The relationship between the three variables was explored through analysis of variance, correlation analysis, regression analysis, and mediation effect analysis.<i> Conclusion:</i> performance pressure positively influences sales staff's unethical pro-organizational behavior and has a significant predictive effect on it; performance pressure can indirectly influence sales staff's unethical pro-organizational behavior by affecting professional identity, and professional identity plays a fully mediating role between these variables.

A Study on the Relationship Between Personality Traits and Unethical Pro-organizational Behaviors of Sales Staff: The Mediation of Performance Pressure

A Study on the Relationship Between Personality Traits and Unethical Pro-organizational Behaviors of Sales Staff: The Mediation of Performance Pressure