Sales Growth Research Articles

Data to Decisions: Optimizing E-commerce Sales Potential with Analytics

Descriptive, diagnostic, predictive, and prescriptive analytics play crucial roles in optimizing the performance and user experience of an e-commerce site. Descriptive analytics involves examining historical data to gain insights into past performance, enabling businesses to identify trends, patterns, and anomalies. This analysis helps in understanding what has happened, such as identifying popular products or peak sales periods, and provides a foundation for further analysis. Diagnostic analytics goes beyond descriptive analytics by examining why certain events occurred, identifying factors that influenced outcomes, and uncovering strengths, weaknesses, and areas for improvement within an e-commerce platform. Predictive analytics utilizes statistical algorithms and machine learning techniques to forecast future trends and outcomes, enabling businesses to anticipate customer preferences, demand for specific products, and potential sales opportunities. By leveraging predictive insights, e-commerce sites can adjust strategies, inventory levels, and marketing campaigns proactively to stay ahead of the competition and meet evolving customer needs. Prescriptive analytics takes predictive insights to the next level by recommending specific actions or strategies to optimize business processes and achieve desired outcomes. This could involve personalized product recommendations, targeted marketing strategies, or dynamic pricing adjustments based on real-time data analysis. By harnessing these four types of analytics, e-commerce businesses can make informed, data-driven decisions, enhance customer experiences, drive sales growth, and maximize profitability.

The Level of Cash Holdings and Financial Performance: Evidence from Firms Listed on Borsa Istanbul 50 Index

Cash is of great importance to firms operating in emerging economies. Cash, one of the most important assets, creates shareholder value when rationally used by firm management. This paper aims to reveal the relationship between financial performance and cash holdings by using a sample that consists of non-financial firms listed in Borsa Istanbul 50 index. The result of empirical analysis provides strong evidence that financial performance is positively influenced by cash holdings. Further, firm size, capital intensity ratio and current ratio did not significantly influence the financial performance of sample firms, while financial performance of sample firms is significantly influenced sales growth and financial leverage. Overall, the research findings indicate that firm-specific factors are important factors that affect the relationship between financial performance and cash holdings. The present paper provides important insights for creditors, shareholders and firm management on the impacts of cash holding levels on financial performance.

Testing the optimal capital structure hypothesis: A case of property firms in Vietnam

This study examines the relationship between capital structure and firm value to test the optimal capital structure hypothesis. By collecting accounting and market data of Vietnamese property firms listed on the Ho Chi Minh City Stock Exchange for the period from 2017 to 2022, we employ a panel data approach with a total of 306 observations. With data that ensures stationarity, the study utilises the Feasible Generalised Least Squares (FGLS) method to address potential concerns related to heteroskedasticity within the model. The results indicate that the relationship between capital structure in general, capital structure by term, and firm value is quadratic, suggesting the presence of an optimal level of capital structure. Firm value increases with the increase in the debt ratio, and firms can maximise value at the optimal debt threshold. Additionally, the study finds that firm value is influenced by scale and asset structure, both of which have a positive impact on firm value. However, there is no evidence of the impact of sales growth and liquidity on firm value in this analysis.

THE EFFECT OF LIQUIDITY, SOLVENCY AND ACTIVITY ON PROFITABILITY WITH SALES GROWTH AS A MODERATING VARIABLE IN PROPERTY AND REAL ESTATE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

Objective – This study aims to analyze empirically the effect of liquidity, solvency, and activity on profitability with sales growth as a moderating variable in property and real estate companies listed on the Indonesia Stock Exchange. Design/Methodology/Approach – This research uses Quantitative research. Sampling was carried out by purposive sampling, and obtained a sample of 20 sample companies. The data analysis method used is SmartPLS software. Findings – The results of this research analysis show that liquidity has no significant effect on profitability; solvency and activity have a significant effect on profitability; sales growth are not able to moderate the effect of liquidity, solvency, and activity on profitability. Conclusion and Implications – The liquidity has no significant effect on profitability; solvency and activity have an influence and are significant to profitability; sales growth is not able to moderate the influence of liquidity, solvency and activity on profitability. The company needs to innovate and evaluate strategies to increase the contribution of sales growth to the company. Investors and potential investors are more selective in choosing companies to invest in by paying attention to the company's financial condition.

Strategic planning, budget monitoring and growth optimism: evidence from Australian SMEs

PurposeGrowth optimism, which describes the expected future growth of a firm, is an important but underexplored construct in strategy. This paper aims to assess the planning antecedents of such growth optimism by using a large Australian sample of small enterprises.Design/methodology/approachThe authors use a secondary data set, gathered among Australian small to medium enterprises (SMEs), by the Australian Bureau of Statistics (ABS). The analysis adopts a regression approach including a mediated and a non-mediated path to explore the direct and indirect effects of strategic planning and budgetary planning and management on expected future revenues.FindingsThis paper assesses the implications of concurrent strategic planning and financial management dynamic capabilities on anticipated future revenue growth, an important predisposition dynamic capability. The authors note that this configuration of actions and predisposition aligns closely with the necessary requirements for growth. The findings suggest that firms that use strategic planning and robust budget planning and monitoring processes exhibit higher optimism about future sales growth and firms that effectively configure these planning activities with market development tend to exhibit higher growth and more growth optimism.Research limitations/implicationsIn terms of theoretical contributions, the paper strongly supports the formality view in the formal/informal debates associated with effectuation strategies. The authors suggest that appropriate strategic and budgetary planning and control systems act as a counterbalance to organisational confusion and managerial capriciousness, leading to improved confidence among managers and their employees regarding future resource commitments and plans.Practical implicationsThe findings of the paper are potentially important for both managers and policy makers. For managers seeking to grow their future sales, planning is shown to be an important antecedent activity. The presence of financial and strategic planning may predispose firms to make important investment decisions that drive future growth. Also, a better understanding of the firm’s current and future strategic and financial position may be evidence of effective firm management, a situation that, in turn, drives growth.Social implicationsIn terms of social and policy implications, the data gathered for the survey by the ABS forms a valuable collection of information in relation to business practices. Australian firms are required by law to regularly report budget plans and outcomes. The research suggests that this data can inform policy initiatives, particularly in relation to programmes that may assist small and young firms to undertake prospective strategic and budgetary planning.Originality/valueTo the best of the authors’ knowledge, this is the first paper to investigate the particular configuration of strategic and financial planning and anticipated sales growth in the SME context.

Entrepreneurial Mindset and Sales Growth: Fast-Moving Consumer Goods (FMCG) Firms Experience

Entrepreneurial Mindset and Sales Growth: Fast-Moving Consumer Goods (FMCG) Firms Experience

PENGARUH SALES GROWTH, LEVERAGE, DAN INTENSITAS ASET TETAP TERHADAP TAX AVOIDANCE

This research hopes to be able to show the influence and relationship that occurs on sales growth, leverage, and the intensity of fixed assets on tax avoidance during 2015 to 2019 in manufacturing companies listed in the Indonesia Stock Exchange. This survey used a sample of 64 companies which were selected based on techniqueof purposive sampling and the research method was quantitative. The data processed in this research was carried out with a program or software using SPSS (Statistical Program for Social Science) version 26 and analyzed recording to multiple linear regression analysis. Data can be obtained through financial statement on the IDX official website. The result explains that the sales growth and leverage variables have a negative but significant effect while, the asset intensity variable has no significant effect on tax avoidance. The implications and suggestions needed are that an increase in sales growth and leverage is needed for decisions made on activities from tax avoidance.

Entrepreneurial Design Thinking and Marketing Performance of Food and Beverage Firms in Port Harcourt, Rivers State

The study examined the relationship between entrepreneurial design thinking and marketing performance of food and beverage firms in Port Harcourt, Rivers State. This study adopted a correlational research design, with the population of the study comprising 25 food and beverage firms in Rivers State. Sequel to the population of the study, which is 25 food and beverage firms, the study adopted a census study with a focus on the managerial staff (production manager, quality control manager, marketing manager, and procurement manager). The questionnaire was distributed in a frame of four (4) copies per firm. A total of one hundred (100) copies of the questionnaire were distributed. The reliability of the instrument was determined using Cronbach's alpha test and it stood at 0.88, higher than the benchmark of 0.7. The data collected for this study were analyzed through descriptive and inferential statistics. The Spearman Rank-Order Correlation Technique was employed to test the various hypotheses formulated. The empirical results of this study confirmed that all the dimensions of entrepreneurial design thinking (creativity, and problem solving) were found to be significant predictors of marketing performance as measured by sales growth. Since all the dimensions of entrepreneurial design thinking are significant predictors of marketing performance, it is therefore concluded that entrepreneurial design thinking has the potential of improving marketing performance of food and beverage firms in Port Harcourt, Rivers State. Based on the findings and conclusions, the study recommends that: food and beverage firms should come up with creative designs, novel products and services that will catch the customer’s attention and improve marketing performance. Also, food and beverage firms, especially those facing different challenges, should adopt a problem solving approach to enable them to improve their sales growth.

Faktor-Faktor Yang Mempengaruhi Kebijakan Hutang Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi

The purpose of this study was to determine the effect of liquidity, sales growth and profitability on the debt policies of manufacturing companies listed on the Stock Exchange in the consumer goods industry sector between 2018 and 2020. Sampling was carried out by purposive sampling for sample selection with 33 selected companies. The panel data regression model used is REM and tested using multiple linear regression. The results showed that there was a significant positive effect between profitability on debt policy, but liquidity had a significant negative effect on debt policy. There is no significant effect between sales growth on debt policy.

PENGARUH PROFITABILITAS, LIKUIDITAS, SALES GROWTH, DAN ASSET TANGIBILITY TERHADAP STRUKTUR MODAL

The main purpose of this research is to show empirically the effect of profitability, liquidity, sales growth, and asset tangibility on capital structure of manufacturing companies listed on Indonesia Stock Exchange (IDX). The population of this study is from the year of 2019-2020 using 114 data consisted of 67 manufacturing companies that were selected using purposie sampling method. This research uses SPSS software version 18 to process the hypothesis. The result of the study showed that profitability, liquidity, and asset tangibility has negative and significant effect on capital structure, however there is no significant effect of sales growth on capital structure.

FAKTOR YANG MEMENGARUHI KEBIJAKAN DIVIDEN PERUSAHAAN MANUFAKTUR DENGAN FIRM SIZE SEBAGAI MODERASI

This research aims to analyze the effect of sales growth, leverage, and liquidity with firm size as a moderating variable in manufacturing companies listed on Indonesia Stock Exchange during 2017-2020. The sample was selected by purposive sampling method and the valid data were 100 samples. The data processing technique uses the Eviews 12 and Microsoft Excel 2019. The result of this research indicate that sales growth and liquidity have no effect on dividend policy, leverage has negative effect on dividend policy, firm size does not moderate the effect of sales growth and liquidity on dividend policy. This study also indicates that firm size moderate the effect of leverage on dividend policy.

Inflation targeting and firm performance in developing countries

Using a panel of 31,027 firms in 47 developing countries over the period 2006-2020, this paper looks at the effects of inflation targeting on firm performance. Estimations performed using entropy balancing to address endogeneity in policy adoption reveal that inflation targeting significantly increases firm performance, mainly measured by sales growth and productivity growth. This effect is robust to a wide range of tests (including alternative models, measures, and samples), and may vary under different macroeconomic and firms' structural characteristics. Lastly, by looking at possible transmission channels, we reveal that these favorable effects seem related with the capacity of the inflation targeting framework to reduce macroeconomic instability.

The Influence of Sales Growth, Capital Structure and Company Size on Company Value

The Influence of Sales Growth, Capital Structure and Company Size on Company Value

Exploring the investment value of retail sales growth: Evidence from the China Retailer Alliance

This study investigates the investment value of retail sales growth using a unique dataset obtained from the China Ants Alliance, a retailer alliance in China. Leveraging this dataset, we construct a weekly retail sales growth rate index (SG) and draw significant conclusions about consumer-oriented firms. The hedge portfolios constructed based on this index earn a 0.206% excess weekly return. The predictability of the returns from the index persists after controlling for various firm characteristics. Sales growth also positively predicts firms’ fundamentals, such as revenue growth and cash flow surprises, highlighting the investment value of retail sales in predicting future cash flows and a firm’s revenue. Overall, we enrich the literature on consumer behavior information and stock pricing. We further expand the exploration of the investment value of nonfinancial information and provide a valuable reference for investors and the capital market.

Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs

Changing times leading to digitalization have brought about profound changes in a number of industrial sectors, including maritime and fisheries. Micro, small and medium enterprises (MSMEs) in this sector face significant sales challenges, especially amidst post-pandemic market turmoil. This research objective understands how big data systems work in order to increase marketing efficiency in the marine and fisheries business sector. By detailing the digitization process and application of big data in this context, this research will provide a clearer picture of how marine and fisheries MSMEs can utilize technology to improve their marketing performance. This research was conducted using a quantitative approach. Aims to understand the influence of the application of big data on the marketing efficiency of marine and fisheries MSMEs. The research population involved more than 5000 MSME players, with a sample of 210 respondents selected using the purposive sampling method. The main research instrument is a questionnaire. These findings show that the implementation of the Blue-Marketing Strategy in marine and fisheries MSMEs has proven to have a positive impact on sales growth, brand awareness and customer retention, with an emphasis on sustainability as the main factor for increasing marketing effectiveness through empowering consumers in making sustainable choices. The research proposes a new concept regarding responsiveness to market dynamics, especially through implementationBlue-Marketing Strategy, as an innovative approach to dealing with changes in the post-pandemic market. Meanwhile, the integration of Marketing Strategy into the Blue Economy is considered a significant step that not only creates new marketing opportunities but also supports the sustainability of the marine ecosystem and the growth of the Blue Economy sector as a whole.

Effect of Profitability, Sales Growth, Liquidity, and Business Risk on Capital Structure with Company Size as a Moderating Variable in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange

The aim of this research is to analyze effect of profitability, sales growth, liquidity, and business risk on capital structure with company size as a moderating variable in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange. This research uses a casual comparative research design. This research uses a population of Palm Oil Plantation Sector Companies category listed on the Indonesia Stock Exchange from 2017 to 2022. The number of research samples is 12 companies with a total of 6 years of observations so that the total sample is 72 observation samples. The analysis technique used is panel data regression analysis and moderation test analysis. The research results show that profitability has no significant effect on capital structure in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange. Sales growth has a significant effect on capital structure in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange. Liquidity has a significant effect on capital structure in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange. Business risk has a significant effect on capital structure in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange. Company size moderates business risk on capital structure in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange. However, company size cannot moderate profitability, sales growth, and liquidity on capital structure in Palm Oil Plantation Sector Companies on the Indonesian Stock Exchange.

Big data analytics capabilities: direct and mediating relationships with innovative and business performance

This study examines the effect of key big data analytics capabilities (data, skills, technology, and culture) on innovation performance and business performance. Data were gathered from 91 companies and analyzed to determine correlations in the proposed model. The results find that big data analytics capabilities (BDAC) partially mediate the effect between innovative performance and business performance. Further, as a company’s performance is a multidimensional element, was necessary to analyze more than one attribute to evaluate the relationship with BDAC through a canonical correlation analysis. The results in this sense reveal that the four big data capabilities increase the growth of sales, revenue, the number of workers, the net profit margin, innovation management, the development of new products and services, and the adoption of new information technologies.

The Role Of Sales Growth and Profitability in Determining Capital Structure

The objective of the research is to identify the effect of growth in sales and profitability on capital structure. The research object is the sub-consumer goods manufacturing industry on the IDX 2018-2022. This type of research is quantitative research. Data collection uses purposive sampling procedures. This research uses information from the IDX. The research results prove that partially proves that sales growth has a positive effect on capital structure, meaning that if sales growth increases, then the capital structure will be more appropriate. Profitability has a positive impact on capital structure, meaning that if profitability increases, the capital structure is more appropriate. Sales growth and profitability simultaneously have a positive effect on capital structure, meaning that if sales growth and profitability increase, then the capital structure is more appropriate.

PENGARUH PERTUMBUHAN PENDAPATAN, KEBIJAKAN DIVIDEN, KEBIJAKAN HUTANG DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN INFRASTRUKTUR YANG TERDAFTAR DI BEI

The purpose of this research is to analyze the effect of sales growth, dividend policy, debt policy and company’s size to infrastructure’s company value listed in Indonesia Exchange Stocks. The method of this research is clause method and use the purposive sampling method as the method to sampling the research’s population. The total of this research’s sample is 26 company. The result of the hypothesis test of the sales growth is the sales growth doesn’t affect the company’s value. The result is t-test 0.477 < t-table 1,666462. The result of the hypothesis test of the dividend policy is the dividend policy doesn’t affect the company’s value. The result is t-test 0.6389 < t-table 1,666462. The result of the hypothesis test of the debt policy is the debt policy affect the company’s value positively significant. The result is t-test 3,956 > t-table 1,666462. The result of the hypothesis test of the company’s size is the company’s size affect the company’s value positively significant The result is t-test 6,083 > t-table 1,666462. The result of simultaneously test is sales growth, dividend policy, debt policy, company’s size affects the company’s value, with the test result is F-test 5,607862 > F-table 2,332.

Influence of Green Accounting, Sales Growth, and Firm Size on the Quality of Capital Structure

Profit is the most important measurement tool for a company's success. The sustainability of a company is not determined solely by profits, but sustainability factors must be taken into account when carrying out the company's operational activities. The aim of this research is to find out whether green accounting, sales growth and company size have an influence on the company's capital structure. In addition, this research aims to analyze green accounting, sales growth and company size, which simultaneously have an impact on the company's capital structure. The companies examined in this study are manufacturing companies listed on the Indonesian Stock Exchange during 2019-2022. This research is quantitative research and the survey method is purposive sampling. The data analysis techniques used are multiple linear regression, coefficient of determination and hypothesis testing. The research results found that green accounting and sales growth had no impact on capital structure, company size had a significant impact on capital structure, and green accounting, sales growth and company size had a significant impact on capital structure at the same time. This research has provided a solid foundation for signaling theory as a basis for analyzes explaining how green accounting, earnings growth and firm size influence capital structure. It is hoped that these results can serve as a guide for preparing further research by adding more variables such as profitability as an intervening variable to improve the company's capital structure.