Sales Growth Research Articles

Does data assetisation improve corporate liquidity and corporate growth? Evidence from “hidden champion” SMEs in China

Our study explores the association between data assetisation and corporate liquidity and growth. By examining China's “hidden champion” small and medium-sized enterprises (SMEs) sample from 2011 to 2021, we find that “hidden champion” SMEs with higher data assets exhibit higher liquidity and corporate growth (including promoting sales growth, increasing profitability and corporate value, and enhancing corporate resilience). Furthermore, corporate liquidity mediates the relationship between data assetisation and corporate growth. Regarding the influencing factors, when companies are in a mature stage, this can promote the enhancing effect of data assetisation on corporate liquidity, whereas when companies are in a decline stage, this inhibits the enhancing effect of data assetisation on corporate liquidity. Companies with higher industry competition and lower macroeconomic development enhance the effect of data assetisation on corporate liquidity. Our findings emphasise the development of data assetisation and its role in improving financing decisions and promoting the survival and sustainable development of “hidden champion” SMEs.

You are what you wear: the effect of religiosity, self-esteem and materialism toward conspicuous consumption of luxury fashion products among Gen Z

PurposeThe market value of luxury goods at the global and national levels continues to increase from year to year. The sales growth of the Indonesian luxury goods market is currently at 6.6% per year. The largest sales sector in the market is the fashion sector, with more than US$700m per year. Several big cities in Asia, including Jakarta, experienced a shift in the age group of luxury goods buyers to a younger group with limited income resources. The behavior of purchasing luxury goods in the low-income group is contrary to Islamic values, which prioritize the fulfillment of needs rather than the fulfillment of desires. This study aims to analyze the factors that influence the intention of Muslim Generation Z consumers to buy luxury fashion products.Design/methodology/approachThe purposive sampling method in this study involved 240 respondents who had bought luxury fashion products in the masstige category in the past two years. This study adopts the Theory of Reasoned Action (TRA) model and a quantitative approach through the structural equation modeling method.FindingsThe results of this study indicate that attitude towards behavior, subjective norms, self-esteem and materialism have a significant positive effect on the intention to consume luxury fashion, while the influence of religiosity was found to be insignificant. At the same time, religiosity has a significant negative effect on attitude towards behavior and subjective norms.Research limitations/implicationsThese findings indicate that if consumers who have a positive attitude toward luxury fashion purchases, can be influenced by their significant others, self-esteem and materialistic nature, then they tend to buy luxury fashion items.Originality/valueThis study extends the theory of TRA by adding religiosity, self-esteem and materialism and it uses Muslim Generation Z as the respondent. Masstige category of luxury brands is also used to take into account the affordability of its generation toward luxury fashion products.

Pengaruh Struktur Modal dan Pertumbuhan Penjualan Terhadap Kinerja Keuangan Melalui Moderasi Profitabilitas

Financial performance mirrors company accomplishments through effective asset management. Researchers hypothesize an interplay between profitability, capital structure, and sales growth, impacting financial performance. The aim and objective of this research is to determine the role of profitability in moderating the influence of capital structure and sales growth on financial performance. In this research, quantitative methods are used to collect and analyze data summarized in the form of numbers and statistics to understand phenomena, relationships or patterns in the population studied. The population of this research was 67 companies and was selected using a purposive method to produce 230 sample data from 46 companies. The data analysis used in this research is moderated regression analysis. After data analysis, it can be concluded that sales growth cannot significantly affect financial performance. Capital structure also cannot significantly influence financial performance. Meanwhile, profitability has proven capable of strengthening the relationship between sales growth and capital structure on financial performance.

The Influence of Company Size, Business Risk, and Sales Growth on Capital Structure Mediated by Profitability

This study aimed to determine the effect of company size, business risk, and sales growth on capital structure with profitability as an intervening variable on the JII stock index on the Indonesia Stock Exchange (IDX) from 2017 to 2021. The method used to determine the research sample is purposive sampling. The source of data in this research is secondary data. Data analysis techniques used path analysis, t-test (partial), and Sobel test (mediation) using SPSS version 23. The study's results stated that company size, sales growth, and profitability have a significant effect on capital structure while business risk has no significant effect on capital structure. Company size, business risk, and sales growth significantly affect profitability. The Sobel test results state that company size, business risk, and sales growth have a significant effect on capital structure mediated by profitability, meaning that mediation occurs.

Factor Determinant Profitability and Financial Distress of Non-Financial Sector Companies in Indonesia

This study aims to examine the determinants of financial distress of non-financial sector companies in Indonesia during the Covid 19 pandemic and test whether company profitability can mediate financial performance on the possibility of financial distress. The sampling technique was purposive sampling, namely non-financial sector companies that experienced negative operating profit during 2020 and 2021. The analysis technique used is panel data regression analysis. The results showed that sales growth has a positive impact on profitability and DER has a negative impact on profitability. While TATO has a positive effect on Financial Distress. This study also shows that profitability cannot mediate financial performance on financial distress. This study contributes to the testing of signalling theory, where information on sales growth and corporate capital structure affects the company's profitability. In addition the company's very limited ability to manage its assets during Covid 19 conditions affects the possibility of financial distress.

Effectiveness of Social Marketing Campaign in Increasing Sales of Local Products in Lebosari

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive

Innovation, Capabilities and Networking: An Approach to SMEs Marketing Performance

This research describes innovation capabilities, networking and marketing performance in small and medium enterprises (SMEs) in the Lamongan district. The research was conducted on food and beverage SMEs in Lamongan Regency because one of the development priorities in the 2005-2025 Regional long-term development plan (RPJPD) of Lamongan Regency is to develop and increase the competitiveness of SMEs as drivers of the local economic life of Lamongan Regency residents. This research is survey research using structured questions, and then all answers are obtained, recorded, processed and analyzed. The research population was 182 SMEs food and beverage actors in Lamongan Regency in 27 sub-districts. Meanwhile, the sample for this research was 182 SMEs. The research results show that the ability of SMEs to innovate is determined by product, process, and marketing innovation. The most significant contribution from SMEs is in product innovation, with the resulting products being attractive, with unique packaging and safety. Relationship expertise, relationship skills, network characteristics, and network orientation determine the networking of SME actors. The most significant contribution of SME players is in the formation of networking with network characteristics, such as SMEs supporting each other's success with partners and carrying out initial evaluations of potential partners to build profitable relationships. Furthermore, the marketing performance of SMEs is determined by sales growth, customer growth, and market share growth. It creates marketing performance by selling products that align with sales targets so that sales growth increases yearly. The contribution of this research can provide input for the Lamongan Regency Cooperatives and Micro Enterprises department as a consideration for making strategies to improve performance marketing and input for me about the importance of improving marketing performance through innovation and networking capabilities.

The Influence of Working Capital and Sales Growth on Net Profit at PT Sido Muncul Tbk (Case Study on the Indonesian Stock Exchange for the 2018-2023 Period)

Working capital is a tool to measure a company's ability to create value for investors through the profits it produces. Net profit is a ratio to determine the amount of net profit that has been obtained by the company. Based on this, the author gave the title of this research, namely: "The influence of capital work and sales growth towards net profit for the 2018-2023 period". This research aims to: (1) how working capital, sales growth and net profit at PT Sido TBK appear for the 2018-2023 period. (2) what is the effect of working capital on net profit at PT Sido appears TBK for the 2018-2023 period. (3) how does sales growth affect net profit at PT Sido appears TBK for the 2018-2023 period. (4) what is the influence of working capital and sales growth on net profit at PT Sido appears TBK 2018-2023. The method used in this research is descriptive - associative with an ex-fost facto approach. The data collection method used is documentation. and sampling using non-probability sampling. The data source used is secondary data with the type of data used is quantitative data. The statistical data testing method uses the t statistical test with a significance level of 0.05 and the f test with a significance of 0.010 using the SPSS 26 for Windows program. The research results show that working capital has a negative effect on net profit with a calculated t value of 0.550 and a significance value of 0.05 and a correlation value of 0.079, which means the level of relationship has a negative effect

Sales Growth as a Moderation of Liquidity and Company Size Against Tax Avoidance (Empirical Study of Mining Sector Companies on the Indonesian Stock Exchange)

Sales Growth as a Moderation of Liquidity and Company Size Against Tax Avoidance (Empirical Study of Mining Sector Companies on the Indonesian Stock Exchange)

Electronic-based UKM Mascot Branding to Strengthen Business Resilience after the Covid-19 Pandemic in Tempe Sanan Village, Malang City

The condition of the COVID-19 pandemic which has had a major impact on the sales growth of SMEs including the Sanan tempe village area, this service activity aims to try to revive business development conditions in the form of assistance in making electronic-based branding mascots. The stages used start from identifying real needs, FGDs, program planning, implementation and evaluation. The results of the activity in the form of a mascot are made with a cute and cute chibi style, the head is adapted from Sanan tempeh chips, with a banana leaf textured body. Everything is based on things that are related and very iconic of Sanan village. Then the mascot was named “Kinan” taken from the abbreviation Keripik Tempe Sanan, the mascot has been published through social media as part of branding the product.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MANAJEMEN LABA PADA PERUSAHAAN SAWIT DI INDONESIA

This research aims to explore the impact of Profitability, Company Size, Leverage and Sales Growth on Profit Management in Palm Oil Companies. The method used in this research is Weighted Least Square using IBM SPSS as the application. Data collection techniques are carried out through documentation methods. The data used in this research is secondary data obtained from the Indonesian Stock Exchange or related company internet sites. The research sample consists of 12 companies listed on the Indonesia Stock Exchange during the period 2017 to 2021. The research results show that the variables Profitability and Leverage have a significant negative influence on Profit Management, while Company size and Sales Growth do not have a significant influence on Profit Management.

Enhancing Sales through Marketing Strategy and Customer Satisfaction in Culinary MSMEs

This quantitative study investigates the impact of marketing strategy and consumer satisfaction on sales growth in Micro, Small, and Medium Enterprises (MSMEs) within the culinary sector of Krembung District, Sidoarjo Regency. Data collected from 100 MSME owners via questionnaire surveys using Google Forms reveals significant positive effects of both marketing strategy (Tcount = 3.568, p = 0.001) and consumer satisfaction (Tcount = 2.325, p = 0.022) on increasing sales. The findings highlight the critical role of strategic marketing planning and customer satisfaction in enhancing business performance and competitiveness, underscoring the need for MSMEs to prioritize these factors to achieve sustainable growth and profitability in competitive markets. Highlight: Quantitative study on marketing impact in culinary MSMEs. Significant influence of customer satisfaction on sales growth. Practical implications for enhancing business strategies in MSMEs. Keywords: Sales enhancement, marketing strategy, customer satisfaction, MSMEs, culinary sector

The Impact of Transfer Pricing, Capital Intensity, Thin Capitalization on Tax Avoidance with Sales Growth as Moderating Variabel in Pharmaceutical and Health Companies Listed on Indonesia Stock Exchange 2017-2022

In Indonesia, current tax regulations aim to address these practices through rules like transfer pricing, restrictions on interest deductions on loans from affiliated companies (thin capitalization rules), and asset depreciation rules. However, companies often seek loopholes or new strategies to reduce their tax obligations. This study aims to evaluate the impact of transfer pricing, capital intensity, and thin capitalization on tax avoidance practices in the health and pharmaceutical sector in Indonesia. This is particularly relevant as health sector companies listed on the Indonesia Stock Exchange saw an average revenue increase of 6% during the overall economic downturn caused by the Covid-19 pandemic, reflecting the growing public awareness of health importance and efforts to maintain health during the pandemic. The data for this study is obtained from the financial statements of health and pharmaceutical sector companies listed on the Indonesia Stock Exchange from 2017 to 2022, selected through purposive sampling, with a total of 132 observations sourced from www.idx.co.id. The analysis method used was panel data regression analysis, with Gross Profit Margin (TA_GM) used as a proxy. The results show that transfer pricing, capital intensity, and thin capitalization have a positive impact on tax avoidance. However, sales growth does not enhance the influence of these independent variables on tax avoidance. These findings are expected to assist the Tax and Financial Services Authority in enhancing regulations related to tax avoidance in Indonesia, aligning with the reduction of tax avoidance practices in the health and pharmaceutical sector, and increasing state tax revenues.

Factors Affecting the Growth of SME Sales in the Tourism Sector of Tanjungpinang City

The aim of research is to determine the influence of e-payment, makloon, and sales promotion on sales growth of SMEs in the tourism sector in Tanjungpinang. The research involved a sample of 91 respondents using the slovin technique. The method used in this research is a quantitative method. The research object consists of small and medium enterprises (SMEs) operating in the tourism sector in Tanjungpinang City. Data collection wa carried out through respondents filling out questionnaires. The research results indicate that partially, e-payment has a significant impact on sales growth, makloon (outsourcing) influences but not significantly on sales growth, and sales promotion significantly influences sales growth. Simultaneously, it is shown that e-payment, makloon, and sales promotion collectively have a simultaneous impact on sales growth.

Effect of Total Asset Turn Over, Current Ratio and Sales Growth on Return on Asset with Firm Size as a Moderating Variable (In Property and Real Estate Sub-Sector Companies Listed on the Indonesia Stock Exchange 2015-2022)

Effect of Total Asset Turn Over, Current Ratio and Sales Growth on Return on Asset with Firm Size as a Moderating Variable (In Property and Real Estate Sub-Sector Companies Listed on the Indonesia Stock Exchange 2015-2022)

Pengaruh Perceived Value, Satisfaction dan Trust Berpengaruh terhadap Loyalty

The aim of this study is to assess the extent of the influence of sales promotion on consumer purchasing decisions at the All-in-One Store in Batam City. This research employs an analytical descriptive method with the entire store's consumers as the study population. Data collection utilizes a questionnaire distributed to 100 respondents. The findings indicate that sales promotion significantly impacts consumer purchasing decisions at the All-in-One Store in Batam City. This suggests that effective promotional efforts can enhance consumers' interest and purchasing decisions at the store. The implications of this study underscore the need for improved and more targeted sales promotion strategies to support sales growth and consumer satisfaction at the All-in-One Store.

The Influence of Earnings Management, Sales Growth, Leverage, And Firm Size on Tax Avoidance with Profitability as a Moderating Variable in Mining Companies Listed on the IDX 2017-2022

The Influence of Earnings Management, Sales Growth, Leverage, And Firm Size on Tax Avoidance with Profitability as a Moderating Variable in Mining Companies Listed on the IDX 2017-2022

Profitability's Critical Role in Shaping Capital Structure Dynamic

This study examines the impact of asset structure, liquidity, and sales growth on capital structure, with profitability as a moderating variable. Using data from Consumption Sector Manufacturing Companies listed on the IDX between 2018 and 2020, the research employs Partial Least Square (PLS) analysis on a sample of 16 qualified companies selected through Purposive Sampling. Results indicate that asset structure significantly influences capital structure, while liquidity and sales growth have no direct effect. Profitability moderates the relationship between liquidity and capital structure but does not moderate the impact of sales growth. This research contributes to understanding capital structure decisions in the Indonesian manufacturing sector, offering insights for financial managers and policymakers. Highlights: Asset structure drives capital decisions, leveraging debt for expansion. Profitability moderates liquidity's impact on capital structure. Insights aid financial managers in understanding manufacturing sector dynamics. Keywords: Capital structure, Asset structure, Liquidity, Profitability, Manufacturing sector

Influence of Inventory Turnover, Receivable Turnover, and Sales Growth on Profitability with Good Corporate Governance as a Moderating Variable

This research aims to examine and analyze the influence of inventory turnover, receivable turnover and sales growth partially and simultaneously on ROA in trading and distribution business companies listed on the Indonesia Stock Exchange. The population in this research are trading and distribution business companies listed on the Indonesia Stock Exchange. The sampling technique used in this research was the purposive sampling method and 12 companies were obtained. The analysis technique in this research uses multiple linear regression analysis techniques and Moderated Regression Analysis (MRA) using the SPSS 29 program. The results of this research conclude that inventory turnover has an effect on profitability while receivable turnover and sales growth have no effect on profitability. While the Independent Board of Commissioners can significantly influence the relationship between inventory turnover and profitability, the Independent Board of Commissioners cannot influence or is unable to moderate the relationship between receivable turnover and sales growth and profitability.

PENGARUH INTENSITAS MODAL, PERTUMBUHAN PENJUALAN DAN UKURAN PERUSAHAAN TERHADAP PENGHINDARAN PAJAK (Studi Empiris Pada Perusahaan Sektor Energi yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022)

ABSTRACTThis study aims to obtain empirical evidence about the effect of capital intensity, sales growth, and company size on tax avoidance. This type of research uses quantitative research using secondary data in the form of company annual reports taken from the energy sector listed on the Indonesia Stock Exchange for the period 2018 to 2022. The sampling method uses purposive sampling. The sample contained in this study was 75 data. Researchers used panel data regression techniques to test the research data using eviews 12 as a statistical tool. The results of data analysis show that simultaneously capital intensity, sales growth, and company size affect tax avoidance. Partially, the results showed that capital intensity and company size have no effect on tax avoidance, while sales growth has an influence on tax avoidance.