Sales Area Research Articles

Digital Marketing Pengembangan Mutu Varian Dodol Tenjo: Study Dodol Tenjo Cap Boga Rasa dan Dodol Tenjo Cap Madu

This Community Service Activity aims to support the existence of native Tenjo MSMEs which operate in the culinary sector, namely dodol. Currently, technological developments are increasingly sophisticated, which requires all business actors to participate in technological developments to maintain their businesses, including Dodol Tenjo business actors. Due to existing technological developments, Dodol Tenjo business actors can take advantage of digital-based marketing and gradually abandon traditional marketing so that the marketing coverage area becomes wider and can be accessed by anyone and anywhere. So sales of Dodol Tenjo will experience a significant increase. The things that hinder the development of Dodol Tenjo sales that is: the marketing used is still traditional, namely by entrusting the product to shops around Bogor and Tangerang and stagnant business development. Based on this problem, Community Service is carried out by Tangerang Raya University for partners, namely Dodol Tenjo business actors using the method: a) Lecture Method: MSME business actors are given introductory material on digital marketing and discuss the benefits of digital marketing from efficient costs to coverage. unlimited sales area. b) tutorial method: MSME entrepreneurs are given material on how to create an online shop in an application on a cellphone and how to fill in data to be able to make sales online. c) discussion method: MSME business actors are given the opportunity to discuss problems in creating an online shop and operating their online shop in an application.

Post Harvest Handling of Fish Through the Cold Chain at UPR Mandiri Abadi

Purpose: UPR Mandiri Abadi is a community hatchery unit that focuses on catfish production at the grow-out stage. The rearing process is carried out for three months with the harvest of catfish weighing 1 kg per 6 fish. Currently, catfish distribution is mostly in the South Sumatra area, such as restaurants and catfish pecel sellers. Because the distance is up to two hours between the UPR location in Kenten and the sales area in Indralaya, post-harvest handling using cold chains is the right solution to maintain fish quality. Method: In this service activity, the team provided counseling to UPR Mandiri Abadi members regarding post-harvest fish handling techniques using cold chains. Members actively participated by asking various questions regarding good cold chain procedures for fish shipments. Practical Applications: This service activity also includes training and outreach materials which are designed to be easily understood and applied by catfish farmers, especially in terms of shipping fish using a cold chain system. Conclusion: Through this outreach, UPR Mandiri Abadi can maintain the quality of fresher catfish so that it can attract more consumers and increase fish sales.

THE INNOVATIVE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON DIGITAL BUSINESS TRANSFORMATION

In the context of intensifying competition and evolving market dynamics, the deployment of cutting-edge technologies has become not merely a discretionary choice, but an indispensable imperative for any enterprise aspiring to achieve successful growth. Generative artificial intelligence, with its substantial potential for automation, personalisation and optimisation of business processes, is emerging as a highly promising avenue of digital transformation. This study is dedicated to investigating approaches and delineating strategies for aligning generative artificial intelligence with the requirements of digital business transformation. The research examines the development of artificial intelligence, with a focus on symbolic artificial intelligence, machine learning, deep learning and generative artificial intelligence. In addition, it considers the impact of these developments on business processes. The article identifies the potential benefits and challenges associated with the adaptation of generative artificial intelligence to the needs of modern business, in the areas of marketing, sales and data analysis. The utilisation of diverse methodologies and techniques, including prompts, fine-tuning, and the incorporation of interactive guidance systems, can enhance the efficacy and precision of generative AI in a business setting, thereby facilitating optimal outcomes in a multitude of tasks. The authors put forth the proposition of employing generative artificial intelligence technology in conjunction with Retrieval-Augmented Generation, with the objective of enhancing the quality and relevance of responses to user queries. Additionally, they advocate for the utilisation of agents or orchestration tools to provide guidance to models. The successful implementation of generative artificial intelligence hinges on three key factors: the clear definition of objectives, the selection of suitable tools and technologies, and the assurance of managerial and staff support. The implementation of generative artificial intelligence will contribute to increased efficiency through the automation of routine tasks, enhanced competitiveness through personalisation and innovation, optimised cost structures that increase profitability, and expanded opportunities for research and development.

Sales Performance Analysis in Adding New Indihome Customers (Case Study in Telkom Jember Area)

Sales Force is an important part of PT Telkom Indonesia's position which has a role in making the company successful. Sales Force finds it difficult to make offers to get customers. Sales Forces do not get a fixed salary, they only get a fee based on new customer orders whose been activated on the same day, so this makes Sales Force less motivated to work. It is suspected that there is miss preception between the Sales Force and the Organization which can influence their job satisfaction and performance. This research presents the results of descriptive statistical analysis, validity and reliability tests of measurement model parameters, as well as the results of testing the research structural model. The descriptive statistical analysis, validity test and reliability test in this research were analyzed using SMARTPLS software. Meanwhile, hypothesis testing and model suitability analysis in this research were carried out using the variance-based Structural Equation Modeling (SEM) method. Data collection was carried out directly by distributing questionnaires to 101 respondents, who were in the IndiHome Sales area for the period 2019 – July 2023. For the result analysis, Work Motivation and Self Efficacy have positive significant for Sales Force Job Satisfaction. Work motivation and Climate Organization have a positive significant effect on Sales Force Job Performance. Climate Organization does not have a significant effect on job satisfaction. Self-Efficacy does not have a significant effect on Performance. Job Satisfaction does not have a significant effect on Sales Performance.

The Elevation of the Grassroots Economy Based on Local Resources to Create High Value for Sales in the Modern Trade Market: A Case Study of Krasang District, Buriram Province, Thailand

The objectives of this research were to study the production problems, the factors influencing the production of community products based on local resources to enhance their value, and the strategies for elevating the grassroots economy based on local resources for sale in the modern trade market. The case study focused on Krasang District, Buriram Province. The sample group consisted of 50 community product entrepreneurs selected by purposive sampling and 100 consumers selected through the Taro Yamane formula. The tools used included questionnaires, and the statistical methods applied were percentage, mean, standard deviation, T-test, and F-test. The research findings revealed that the most common production problem was in the area of modern market sales (4.71), with the most critical issue being the distribution of products to purchasing markets (4.76). The factors influencing the production of community products based on production resources were generally rated at a high level (4.32). When examined in detail, the highest-ranked factor was consumer behavior, particularly the preference for unique, identity-driven products. The second-ranked factor was related to community products, specifically the creation of a brand reflecting the community's historical identity. Comparisons by gender and education level showed no significant differences in opinions, with statistical significance at the .05 level.

A Study on the Energy Efficiency of an Energy Management System for Convenience Stores

This research presents a solution for improving energy efficiency in convenience stores by implementing a building energy management system (BEMS) that uses new logic control in air conditioning and refrigeration systems. These systems currently consume the most energy in convenience stores. Implementing this system not only reduces the energy consumption of the compressors in both systems but also minimizes energy loss due to low desired temperatures in the sale area while maintaining the cabinet temperature at the same level. An experiment was conducted at a 314-square-meter convenience store that was open from 6:00 a.m. to 11:00 p.m., and we demonstrated a 4.4-year payback period by controlling AC units close to the desired sale-area temperature of 25 degrees Celsius and increasing the suction pressure at a medium-temperature CDU by 0.3 bar or 31 kPa. This resulted in energy savings of 7.1 kilowatt-hours per day, or 2591.5 kilowatt-hours per year, for the air conditioning system and 2.8 kilowatt-hours per day, or 1022.0 kilowatt-hours per year, for the refrigeration system, resulting in a total energy savings of 9.9 kilowatt-hours per day, or 3613.5 kilowatt-hours per year. The convenience store can use the results of this research to improve the energy efficiency of its cooling system, which includes air conditioning and refrigeration systems, thereby promoting sustainable energy conservation.

Optimal Energy Management System in Thailand Convenience Stores

The purpose of this research is to study and investigate the energy consumption and reduction of convenience stores. There is one retail building that is increasing rapidly in Thailand every year, and almost all of them operate 24 hours per day. There is a significant amount of energy consumption. This research is to present an updated energy portion of convenience stores through sampling at 13 stores. These stores have a sales area of 153 to 311 m2 and operating hours of 16 to 24 hours per day. We found that energy consumption recorded from the Digital Energy Meter shows that all of them have cooling systems that use a huge portion of energy (refrigeration and air conditioning systems, 48% and 24%, respectively). Moreover, this research aims to develop a Retail Energy Management System (REMS) to increase the energy efficiency of air conditioning systems at convenience stores in Thailand while still maintaining comfort for occupants by keeping the required temperature at 26 degrees Celsius. We selected 3 of 13 stores that have the same sales area of 280 m2 but different operating hours and numbers of air conditioners. We optimized the operating air conditioning system by data-driven with the Internet of Things system concept, which manages and controls the air conditioning system through the Programmable Logic Control (PLC) program. REMS can reduce energy consumption by 24 and 15 kWh/day, or 14.5% and 8.3%, at operating hours of 24 and 16 hours per day, respectively. There is an average return on investment (ROI) of 3-5 years, depending on the operating hours of the store. In the future, regarding the infrastructure of energy management systems, that can extend to finding some opportunity to save energy consumption in another system, for example, the refrigeration system of their convenience stores.

The Effect of Monitoring Work Processes and Competencies on the Achievement of Key Performance Indicators (KPI) of Cluster Sales Officers (CSO): Case study at PT. Indosat Ooredoo Hutchison Sales AREA Makassar-Gowa

The Effect of Monitoring Work Processes and Competencies on the Achievement of Key Performance Indicators (KPI) of Cluster Sales Officers (CSO): Case study at PT. Indosat Ooredoo Hutchison Sales AREA Makassar-Gowa

Pentingnya Penerapan Digital Marketing Dalam Proses Memajukan UMKM Di Daerah Jakarta Selatan

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.

Food retail in rural areas: Choosing the optimal format

Tightening competition among food retailers stimulates them to develop new formats of stores for urban spaces, which also can be economically efficient in rural areas. Appearance of a new format of stores that excites clientele’s interest and is able to compete with pick-up points and liquor stores may become a key to the domination in the market. The paper examines the prospects of creating an optimal format for food retailers that hold potential for spread in rural areas. Methodologically, the study relies on a systems approach, the cyclical theory of retail, and spatial development theories. The method encompasses three stages: first, holding a comparative analysis of the format structure of food retailers for 2015–2023; second, evaluating the territorial distribution of the two formats of retail chains (hard discounters and convenience stores) using the case of Volga and Ural Federal Districts; third, determining new formats of retail chains outside cities. Based on the analysis of market trends in the development of retail chain stores the paper suggests a conceptual model of the optimal retail format for rural areas with respect to product range, pricing, distribution of sales area, and additional services. The suggestions about the improvements in the model of the retail format for rural areas may spur the retail trade growth and promote the development of trade infrastructure outside urban areas.

The Optimization of Chillers Air-Conditioning in Thailand Supermarkets using a Retail Energy Management System (REMS)

Supermarkets in Thailand continue to grow and there will be more than 1500 branches by 2023 open 18-24 hours a day. In this research, we will present how to increase energy efficiency in retail stores by reducing the energy consumption of compressors of chiller air conditioning systems by using energy management systems in retail stores. Retail energy management systems in retail stores use the Internet of Things to connect to a device to store data and analyze and process from big data, then Artificial Intelligence controls and commands to make the air conditioning system energy efficient. Controlling 10 AHUs using central sensors at the sales area instead of return sensors allows us to save 25% of energy or 12,886 kWh/Year. As for the cold-water pump, it is controlled by an inverter. By using sensors to measure the water flow rate, we save 33% of energy or 19,755 kWh/Year. When controlling the water pump and AHU, the chiller compressor will save energy because when the air handling unit and the water pump have reduced work, the work of the compressor to cool water is reduced as well, resulting in energy savings of 12% or 25,211 kWh/Day. Using such a system reduces the overall energy consumption of the chiller air conditioning system. 17% or 57,852 per year has a payback period of 3 years and can also be extended to other systems within the store or other stores.

Partial administrative audit of a bus company dedicated to the foreign transport of passengers with a branch in the State of Veracruz

In this research work, a partial administrative audit was carried out, that is, only the sales area of a bus company dedicated to the foreign transport of passengers with a branch in the State of Veracruz was audited. A descriptive and documentary field research is carried out; this is through instruments, and interviews with the Departments of Zone Manager, Sales Leader, and Sales Consultant. Subsequently, a diagnosis is implemented, which allows all the information obtained through interviews and surveys to be analyzed and classified. Based on the results obtained, it was discovered that it is a leading company in the area, which has quality and trained personnel. The sales area has established manuals and programs, the policies are in accordance with and complied with by the staff. However, there are many failures due to the lack of application of the administrative process, since despite knowing the mission, vision and objectives, only half of the staff is 100% committed to its fulfillment.

Назначение справедливых цен на основе смарт-контрактов (на примере музейной организации)

The article is devoted to the problem of ensuring fair pricing on the basis of smart contract technologies. Through the use of the Internet of Things, electronic payments and big data analysis, a more precise evaluation of consumption can be made based on measuring the time of various consumer actions. The method of research is the analysis of the decision-making process on the price, as well as the impact of modern digital technologies on it. The result of the study was the identification of the consequences of precise value in pricing and the pro-cess of concluding market agreements, including 1) the extension of the tariff payment model to the area of dis-crete sales of goods; 2) the consideration of consumers' actions as conditions of pricing and the subject of agreements; 3) inclusion of the transfer of information by consumers about themselves in the subject of ex-change; 4) reduction of transaction costs due to the automation of forced execution of contract terms. Conclu-sions are presented about the possibilities of comparing the value of goods by the time of their consumption in the sum of all human lives on the planet and the development of lean technologies for the use of limited resources for the maximum well-being of people in the world.

Research on factors influencing housing prices in Beijing

This paper delves into the issue of soaring housing prices in Chinas real estate sector, with a particular focus on Beijing. Employing a multiple linear regression model, it conducts an empirical analysis to identify the factors influencing housing prices. Furthermore, it synthesizes scholarly perspectives to offer a comprehensive discussion on these influencing factors. The research highlights Beijings real estate development, residential investment, and residential sales area as pivotal determinants of housing prices. Building upon these findings, the study advocates for the implementation of effective measures such as land policy regulation and restrictions on real estate transactions to guide the real estate market development prudently and maintain housing prices within a rational range. Results show that real estate development residential investment has a significant positive impact on housing prices, while residential sales area has a significant negative impact. Ultimately, the research endeavors to furnish a scientific foundation for policy formulation and assess its impact, thereby fostering the healthy growth of the real estate market, ensuring stable economic progress, and enhancing the well-being of people.

The Interaction Mechanism of Real Estate Market of Typical Cities in China: Analysis Based on VAR Model

As an important part of the national economy, the real estate market is closely related to macro policies, investor confidence, etc., and at the same time shows regional heterogeneity. This study explores the real estate market in four typical cities in China (Beijing, Xi'an, Xiamen, and Chengdu) and analyzes the correlation between real estate prices, sales area, real estate development investment, market investor confidence, and money supply. Through analysis based on the VAR model, it is found that the real estate markets in different cities present their own specific interactive influence patterns. The various factors in Beijing are more closely related and have a continuous impact; other cities have similar characteristics, and the impact of each factor is somewhat different. Therefore, when formulating real estate macro-management policies, it is necessary to consider the market characteristics of different cities and the comprehensive impact of external factors to formulate more targeted strategies and mitigate the potential impact of market fluctuations on the economy.

ИЗУЧЕНИЕ ВЛИЯНИЯ ОРТОПЕДИЧЕСКИХ ТОВАРОВ НА ТОВАРООБОРОТ АПТЕЧНЫХ ОРГАНИЗАЦИЙ

Proper pharmaceutical care to the population is the most important task of our state. At the same time, the main role in resolving this issue belongs to retail pharmacy organizations, ensuring the availability of medicines and other pharmaceutical products for consumers. However, along with the need to provide timely and high-quality pharmaceutical services, retail pharmacy organizations are currently faced with a number of serious economic problems, among which the most pressing is the search for ways to increase competitiveness. As practice shows, one of the ways to solve this problem is to expand the functionality and range of pharmacy organizations, which, in particular, implies the creation of new and/or development of departments within them. One of the promising departments of a modern pharmacy organization is the orthopedic department. The market for orthopedic products has a noticeable and steady upward trend; the number of actual and potential consumers of these products, as well as the volume of their sales, increases every year. Orthopedic products for people with diseases of the musculoskeletal system are in particular demand, and demand is also growing among the group of consumers purchasing these products for sports and for the purpose of disease prevention. At the same time, an important issue is the organization of rational placement and comprehensive information to potential consumers about the properties, advantages and necessity of such goods. Integrated sales of medicines, other pharmaceutical products and orthopedic products can create an additional competitive advantage for a pharmacy organization in comparison with others and improve the economic and financial performance of the retail chain. The purpose of this study was to study the influence of orthopedic products on the turnover indicators of a pharmacy organization and to study the approaches used in practice for their placement in the sales area of a pharmacy. As a result of the research, comparative data on the influence of orthopedic products on the turnover indicators of a pharmacy organization were obtained and the approaches used in practice to their placement in the sales area of pharmacy organizations were studied. It has been established that orthopedic products occupy a significant portion of sales in the total turnover of pharmacy organizations. At the same time, the best economic indicators in this regard were demonstrated by a pharmacy that has a separate orthopedic department, which allows us to consider it expedient to create specialized units in this area in a pharmacy organization.

Halal Supply Chain Performance Measurement with Supply Chain Operations Reference Approach

Bakso Mantul is a household industry produces ready-to-eat packaged frozen meatballs with sales areas in South Sumatra, Indonesia. The absence of halal certification of the products failed the business to get benefit of increasing income and consumer’s trust. The obligation to certify halal products is based on the Law of the Republic of Indonesia No. 33 of 2014. The preparation and performance measurement of halal supply chain management implemented by Micro, Small, and Medium Enterprises (MSMEs) could support to obtain the certification. The purpose of the study is to prepare Key Performance Indicators (KPIs) using Supply Chain Operations Reference (SCOR) as a form of standardization. SCOR could be used to maintain the products’ halal quality and measure the performance of all halal supply chain activities in the cycle view push process. From the validation results carried out by internal and external respondents of MSMEs, 12 KPIs obtained are considered valid and could be used to measure the performance of halal supply chain. From the measurement, a value of 50.78 is still categorized as average based on the Snorm De Boer system. The KPI analysis using the Traffic Light System (TLS) shows that seven KPIs are satisfying, four are not satisfactory, and one is marginal.

Retrospective analysis of exporting agricultural processing industry products

The Russian exports of processed food products analysis since 2014 has revealed a stable growth in this area, corresponding to the general dynamics of domestic agricultural products sales in the world market. At the same time, the share of processed food products in the total volume of domestic exports from 2014 to 2021 increased from 1.7 to 3.1%, which is a favorable factor in reducing the mineral-raw materials orientation of Russia’s foreign trade. The increase in processed products exports contributes to the export-oriented nature of the domestic food industry, which grew from 6.5 to 11.6 % over the period. This is also due to the fact that import substitution programs development and competitive imports limitation after the counter-sanctions introduction in 2014-2015 had a favorable impact on the food industry and allowed to maintain and increase a number of export directions. Over the past few years, the key areas of sales in the global market have been the products of the oil and fat and sugar beet industries. Along with the sale of finished products, the food industry wastes export, which are raw materials for fodder production, is also considered important. With the overall positive dynamics of processed food sales, the only direction showing a decrease in exports is tobacco and tobacco products. The reduction in tobacco products exports is explained by the change in the transnational corporations policy who own the Russian cigarette business, which, in addition to the Russian market, until 2014 also partially filled the markets of the Commonwealth of Indepen dent States and Eastern Europe countries.

Datamart for the analysis of information in the sales process of the company WC HVAC Engineering

Introduction: Information has become a crucial asset for companies in decision making and performance evaluation. Information technologies, such as Business Intelligence, allow data to be converted into relevant information. The implementation of a Datamart, a specialized database, stands out as a solution to analyze specific data from a business area.Objective: The main objective is to determine how the implementation of a Datamart affects data analysis in the sales area of the company.Method: A bibliographic review of various sources was carried out using the PICO keywords. In addition, filters were applied to limit the search to relevant articles published in the last 5 years in Spanish or English. Then, 31 relevant documents that highlighted the implementation of Datamarts in the sales area were evaluated.Results: Predominant Datamart development methods were identified, such as the Kimball and Hefesto methodologies. Likewise, effectiveness was measured through indicators such as processing time, report generation, user satisfaction and availability of information.Conclusions: In conclusion, a well-implemented Datamart can be a key tool to improve data management and analysis in the sales area of a company.

Perancangan Sistem Informasi Pemesanan Paket Dokuemntasi Wedding Berbasis Web Menggunakan Metode Prototype

Wedding Documentation is a service that helps every couple who will capture their wedding moments with photos and videos. Light Scape Visual is a wedding photography service located in the South Tangerang city area. Light Scape Visual is a place that provides several types of services according to the wishes of customers in the field of photography and videography. The ordering information system makes Light Scape Visual a wedding documentation service by utilizing web-based information technology, with the aim of expanding the area of promotion and sales of wedding packages and simplifying the ordering process. In making the ordering of this wedding documentation web information system using PHP programming with the Laravel and MySQL frameworks. This wedding documentation ordering information system is very helpful for those who don't want to be bothered with their wedding documentation problems and provides convenience for ordering packages that operate online.