ИЗУЧЕНИЕ ВЛИЯНИЯ ОРТОПЕДИЧЕСКИХ ТОВАРОВ НА ТОВАРООБОРОТ АПТЕЧНЫХ ОРГАНИЗАЦИЙ

Abstract

Proper pharmaceutical care to the population is the most important task of our state. At the same time, the main role in resolving this issue belongs to retail pharmacy organizations, ensuring the availability of medicines and other pharmaceutical products for consumers. However, along with the need to provide timely and high-quality pharmaceutical services, retail pharmacy organizations are currently faced with a number of serious economic problems, among which the most pressing is the search for ways to increase competitiveness. As practice shows, one of the ways to solve this problem is to expand the functionality and range of pharmacy organizations, which, in particular, implies the creation of new and/or development of departments within them. One of the promising departments of a modern pharmacy organization is the orthopedic department. The market for orthopedic products has a noticeable and steady upward trend; the number of actual and potential consumers of these products, as well as the volume of their sales, increases every year. Orthopedic products for people with diseases of the musculoskeletal system are in particular demand, and demand is also growing among the group of consumers purchasing these products for sports and for the purpose of disease prevention. At the same time, an important issue is the organization of rational placement and comprehensive information to potential consumers about the properties, advantages and necessity of such goods. Integrated sales of medicines, other pharmaceutical products and orthopedic products can create an additional competitive advantage for a pharmacy organization in comparison with others and improve the economic and financial performance of the retail chain. The purpose of this study was to study the influence of orthopedic products on the turnover indicators of a pharmacy organization and to study the approaches used in practice for their placement in the sales area of a pharmacy. As a result of the research, comparative data on the influence of orthopedic products on the turnover indicators of a pharmacy organization were obtained and the approaches used in practice to their placement in the sales area of pharmacy organizations were studied. It has been established that orthopedic products occupy a significant portion of sales in the total turnover of pharmacy organizations. At the same time, the best economic indicators in this regard were demonstrated by a pharmacy that has a separate orthopedic department, which allows us to consider it expedient to create specialized units in this area in a pharmacy organization.