Aim. To determine the main directions of the formation of innovative agricultural land use of united territorial communities through its multifunctional development in the context of improving the investment climate of rural areas based on the use of innovative levers of their integrated development. The National Security Strategy of Ukraine [1] defines that ensuring environmental and food security belongs to the priority areas of state policy. The land and resource potential of Ukraine is rightly considered the foundation of the national economy. However, the current ecological and economic situation in land use shows that society is not yet sufficiently aware of the real value of land resources. This mainly applies to agricultural lands, since the methods of their use in agricultural production quite often become the root cause of the occurrence of many negative phenomena, which leads to the growth of environmental hazards and manifestations of degradation of productive lands of agricultural landscapes. Methods. Monographic analysis, abstract-logical, comparative and analogues and comparisons, experimental, economic analyses. Results. The article presents the results of scientific research, which were aimed at substantiating priority measures regarding the rational use, protection and reproduction of the productive potential of land resources, ensuring environmental safety in agricultural landscapes. Special attention is paid to the revision of the land resource management strategy in the field of land use, to the deepening of scientific research on the formation of a multifunctional paradigm for the development of rural areas, the implementation of which will ensure rationality, efficiency and environmental friendliness, their use, which will largely determine the level of economic development of the country. Conclusions. The socio-economic trends of the development of rural areas in the context of ensuring the economic and food security of Ukraine were studied. An assessment of the existing socio-economic development potential of rural areas was carried out from the point of view of the prospects of further European integration of our state. The regional aspects of the development of rural areas in the context of increasing their competitiveness in the conditions of the development of the green economy are revealed. Elaborated directions for increasing the efficiency of agricultural land use at the regional level, taking into account the decentralization of territorial development management. A comprehensive system of measures regarding the ecological and economic regulation of the use of land and resource potential by developing a territory organization project with scientific justification of project decisions regarding changes in the structure of agricultural land on the basis of ecologically safe land use has been substantiated and proposed. The theoretical and methodological foundations of organizational and economic support for ecologically balanced agricultural use of land resources in the conditions of transformation of land relations have been analyzed, systematized and deepened. The dynamics of the state of the land fund were studied (on the example of land use in Obukhiv district, Kyiv region, Forest-Steppe zone) with the aim of developing a conceptual structural-logical model of organizational and land-ordering mechanisms for the formation of balanced land use in rural areas for the further development of an innovative ecological and economic model of the organization of the territory of rural land use.
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