Russian Youth Research Articles

Имидж Германии, формируемый журнальными заголовками (на материале молодежного издания vitamin de)

This article analyzes the headlines of vitamin de magazine as an image forming tool, which contributes to the formation of the idea of Germany as one of the best educational centres in Europe, for foreign students as well. A headline, as the substantive and intentional core of the whole magazine article, is able to convey the image of the country and its values relevant to the 12+ readership. The study showed that the features of the magazine such as Another View, Country Studies, Life, Vitamin de in Regions, Dialogue, Profession, German Inventors, Tradition, Psychological Test, Recipe, (Professional) Training generate the image characteristics of the country of the target language. The headlines of the articles in these features create an image of Germany as a country with an advantageous geographical position, a country with rich cultural traditions and values accepted by the Russian audience. Headlines about joint German-Russian educational, creative and environmental activities, accessible to all age groups of Russian youth, contribute significantly to the image of Germany as a country with a high research potential, where theory and practice are inextricably linked. The image properties of Germany, practically ideological paradigms “outwardly” directed, are critically reinterpreted in the headlines of those articles in which students with the experience of living in the country share their impressions. Thus, a more realistic view of the destination country with educational objectives is created. Another View feature, as the results of the study show, is designed to balance the ideal and the realistic picture of the country of the target language.

Measuring the Image of the Russia’s Future Among Russian Youth: Cognitive Science and Cybermetrics for the Political Study

The article presents methodological problems of studying the image of the future of the country among Youth. The unsuitability of the mono-design of empirical analysis, which is limited to the traditional survey method for measuring the image of the future of the state among younger generation, is substantiated. The heuristics of instrumental and projective cognitive science and its possibilities in compensating for the shortcomings of traditional sociology are analyzed. The principles of verification of cognitive science data by methods of automated socio-media analysis of representation in the digital space of the image of the future of Russia are considered. The potential of combining cognitive and psychosemantic methods: eye tracking, polygraphology, cardiometry (instrumental cognitivistics) and associative and sand modeling (projective cognitivistics) in the identification of integration images reflecting in the minds of Russian youth symbols of the positive future of Russia is investigated. The results of the experiment are analyzed, which made it possible to establish visual images associated by Russian youth with the archetypes of “Consent”, “Trust” and “Pride” as the basis for a positive perception by young people of the image of the future of the Russian. Federation. The heuristics of combining the traditional survey with the methods of instrumental and projective cognitive science in clustering young people according to the criteria of activity, awareness of responsibility for their fate and the future of their country, self-generation of goals, demonstration of readiness to achieve them, willingness to negotiate with partners, opponents, self-organization and skills to involve other people in the implementation of their plans are shown. The possibilities of validating the data of projective cognitive science by means of automated social media analysis are considered. The possibilities of scaling the semantic core of the rhetoric of young people — representatives of various strategies for perceiving the image of the future of Russia on the information flows of social media on the Runet are revealed. In conclusion, the general conclusions on the implementation of the methodology and methodology of projective and instrumental cognitive science in the study of the image of the future of the country in the minds of Russian youth are presented. Monitoring the representation of the future of the Russian Federation in the minds of the younger generation can become a basis for practical recommendations to authorities, relevant ministries and state structures on the formation of a positive image of the future of the Russian Federation among young Russians.

Political Perceptions and Values of the Russian Youth in the Context of Their Historical and Cultural Foundations

The category of the Russian state has become the central analyzed concept of the research presented in the article. The subject of the analysis was also the political perceptions of the values of patriotism, directly related to the image of the state. The article was written based on the results of a representative survey of Russian youth conducted in the fall of 2022 (sample size 2500 people). Based on the analysis of the survey results, some conclusions were drawn by the authors about the specific features of the image of the Russian state in the minds of young citizens, as well as the main trends in understanding the value category of patriotism associated with it. Among the features and peculiarities of the perception of the state, such characteristics as the simultaneous presence of alienation and paternalism, which have a significant impact on the understanding of the other categories under study, were highlighted. The authors note that in the minds of the younger generation there are no understandable or clear images, behavioral patterns that would correspond to the idea of patriotic behavior. This approach to understanding and interpreting these most significant categories that determine the process of self-identification and the formation of the unity of the nation is dangerous as a possible object of manipulation by external and internal enemies of Russia.

Роль установок на авторитаризм и социальное доверие в проявлениях гражданской и онлайн-активности

<p style="text-align: justify;">Attitudes towards authoritarianism, social dominance, social competition and social trust are important regulators of social behavior. Therefore, correlating attitudes with commitment to various forms of activity is an important step towards understanding and specifying their role in behavior. The purpose of the study is to identify the role of attitudes towards authoritarianism and social trust in the manifestations of civic and on-line activity of Russian youth. Participants. The study involved young people aged 17-35 years (average age M=21.8; SD=6.2) in the number of 442 people (men - 33.5%, women - 66.5%). The sample is representative of the provincial regions of central Russia of economically different strata. Methods. The forms of social activity were measured using direct scaling, the types of activity were determined based on factor analysis. To determine the settings, the J. Dakkit’s scale was used in D.S. Grigoriev's adaptation. Indicators of trust are determined using the Scale of interpersonal trust of J. Rotter in the adaptation of I.Y. Leonova, I.N. Leonova. Correlations have been established between indicators of right-wing authoritarianism, institutional trust with commitment to civic (positive) and Internet network (negative) activity; belief in a competitive world — with a commitment to civic (positive) and protest (negative) activity. As a result of structural modeling, the hypothesis about the direct effect (directed connection) of right-wing authoritarianism and belief in a competitive world on commitment to civic and Internet network activity is confirmed. The role of different attitudes in adherence to certain types of activity varies. Their isolated contribution to activity can reach 16-19%, together with age, religiosity and trust - 19-26% of variations. Trust plays the role of a mediator of a direct connection between attitudes and activity, and at the same time, right-wing authoritarianism also plays the role of a mediator of a direct causal connection between age, subjective religiosity and civic and Internet network activity.</p>

Измерение риска религиозной радикализации молодежи: конструкт и опросник

Introduction. The study of religious radicalisation is an important aspect of counteracting the incitement of hostility between different groups and communities and reducing the level of violence in Russian society. Modern scientific ideas are characterised by multiple meanings that do not effectively counteract the negative impact on young people’s attitudes towards religion and the believers. Academic literature describes concepts and models of radicalisation that differ in theoretical and methodological foundations, based mainly on the material of foreign studies. This situation makes it impossible to develop a construct of radicalisation that could be operationalised for diagnosing the risk of religious radicalisation of Russian youth.
 The purpose of the research is to verify the theoretical model (construct) of religious radicalisation, as well as to develop a questionnaire based on it, which makes it possible to measure the risk of religious radicalisation of young people through the study of attitudes towards religion and believers.
 It is supposed that religious radicalisation is formed under the influence of the social environment on the subject’s perceptions of the importance of religion and believers for society and the state. Based on the analysis of theoretical knowledge about radicalisation, facts and information about the activities of destructive religious and extremist communities, a model of religious radicalisation is proposed, including six statements: about the exclusive importance of religion, religious leaders and believers (sacralisation and clericalisation), the need to protect them from changes, interference of non-believers or representatives of another religion (fundamentalism and xenophobia), to maintain relations only with representatives of a particular religious association, including in matters of education, cultural and social development, ignoring or failing to comply with obligations, laws and regulations (socialisation and discrimination).
 Methodology, methods and techniques. The methodological basis of the research is the socio-psychological approach in the study of human cognition of society (G.M. Andreeva), empirical concepts of religious radicalisation of individuals and groups (A.W. Kruglanski, N. Ellemers, A. R. Schmidt, etc.).
 The empirical research is aimed at testing the theoretical model of religious radicalisation; development and verification of a questionnaire to study the risk of religious radicalisation.
 The method of data collection is the questionnaire «Religious radicalisation», structurally corresponding to the theoretical model of radicalisation, including 90 questions grouped into six scales, as well as indicators of religious self-determination and religious behavior.
 Results processing method: descriptive statistics, correlation, one-factor analysis of variance and confirmatory analysis.
 Research sample: 874 people divided into Russian (n=336 people), Kyrgyz (268 people) and Uzbek (n=270 people) sub-samples of young people.
 Results: by means of confirmatory factor analysis of the results of the survey of national samples, the theoretical model of youth radicalisation was corrected. A three-factor empirical model was found to have the best structural characteristics for the Russian sample (χ2=216.5, df=87, p<0.0001, RMSEA=0.067, p=0.008 (RMSEA CI 90% = 0.056-0.078), CFI=0.949, TLI=0.95). The model consists of three scales from the theoretical model (‘Clericalisation’, ‘Discrimination’, ‘Xenophobia’) but includes statements from other scales from the theoretical model (‘Sacralisation’, ‘Fundamentalism’, ‘Socialisation’).
 The second result was the verification of a questionnaire to study the risk of religious radicalisation among Russian youth. The questionnaire consists of 15 statements, grouped into three scales, has satisfactory reliability values according to the internal consistency criterion and intercorrelations (Cronbach’s α «Clericalisation» = 0.89, r=0.63, p<0.001; «Discrimination» = 0.76, r=0.38, p<0.001; Xenophobia = 0.81, r=0.46, p<0.001).
 Scientific novelty. The received results expand the idea of socio-psychological preconditions of religious radicalisation, demonstrate a set of beliefs that can stimulate intolerant attitude of young people to religion and believers.
 Practical significance. The presented methodology can be used for research purposes to study the preconditions of religious radicalisation of young people.

Destructive Informational and Psychological Influence on Russian Youth in Social Media (Based on Roundtable Discussion Materials)

Destructive Informational and Psychological Influence on Russian Youth in Social Media (Based on Roundtable Discussion Materials)

Добровольчество как практика воспитания активного гражданина в системе государственной молодежной политики

The article examines the institutional foundations and practices of civic activity development in the volunteer movement. Based on the concept of citizenship three levels of civic qualities formation in the volunteering sys-tem are considered: cognitive, value-motivational and behavioral-instrumental. The institutional practices of volunteering at the present stage are analyzed in the context of interaction between state structures and civil society organizations, in particular, the formation of cultural identity, assistance to people in difficult life situa-tions, patriotic education, the preservation of historical memory, etc. Three levels of interaction between key actors of volunteering development aimed at shaping the citizenship of Russian youth are defined: design and infrastructural support of volunteering; mobilization of public resources and development of volunteer practic-es; expansion of youth involvement through the popularization and development of volunteer practices.

Предикторы проактивного преодоления на этапе ранней взрослости: кросс-культурное исследование

<p style="text-align: justify;">This work is aimed at identifying predictors of proactive coping as well as direct and indirect effects of reactive coping strategies and dispositional optimism on proactive coping. The data of empirical research of two samples, Russian and South Ossetian, is presented. The sample from Russia consisted of 97 students (75 women and 22 men) between the ages of 19 and 25 (Mage=20.31 years, SDage=1.80 years), and the sample from South Ossetia consisted of 103 students from Ossetia (57 women and 46 men) between the ages of 19 and 25 (Mage=21.60 years, SDage=1.81 years). Among the Russian respondents 97% identified themselves as Russians, among the Ossetian respondents 100% identified themselves as Ossetians. The study was conducted using the Life Orientation Test, the Coping Ways Questionnaire and the Proactive Coping Questionnaire. Analysis of the results suggests that fantasizing and relying on outside forces contribute negatively to Russian youth's proactive coping, while both seeking help from their social environment and confrontation contribute positively. Mediation analysis showed that confrontation weakens the relationship between fantasizing and proactive coping. For South Ossetian youth, gender and confrontation were significant predictors of proactive coping; in mediation analysis, confrontation suppressed self-blaming but increases the appeal for help to the social environment in the implementation of proactive coping. Ossetian young women, compared to Ossetian men, are less prone to confrontation and, consequently, do not build proactive coping around it. Thus, in terms of proactive overcoming, confrontation weakens the effect of fantasy and hopes for external forces among Russian youth, and self-blame among Ossetia youth.</p>

Этно-культуральные факторы востребованности альтернативных практик в сфере физического и психического здоровья

<p style="text-align: justify;"><strong>Objective. </strong>Study aims to investigate the ethno-cultural factors of demand for alternative practices in the sphere of health and psychological well-being among Russian youth. <br><strong>Background. </strong>The decision to seek help is critical to the health and psychological well-being of the individual and society. Turning to non-conventional practices (psychic, paranormal, etc.) to solve problems in the field of both physical and mental health and psychological well-being can be associated with potential risks. <br><strong>Study design. </strong>Quantitative cross-sectional study of adolescents and youth in several Russian regions: Saint-Petersburg and Leningradskaya region, Irkutsk, Murmansk and Tomsk regions, Kamchatka and Krasnoyarsk regions, the Republic of Sakha (Yakutia). Data collection was carried out in the form of an online survey in November-December 2020. <br><strong>Participants. </strong>The study sample consisted of 1258 adolescents and young people aged 14 years and older, of which 671 are adolescents and young people who identify themselves as indigenous peoples of the North, Siberia and the Far East of the Russian Federation. Young men constituted 33% of the sample, mean age – 22,1 years (<em>min =</em> 14, <em>max =</em> 35; <em>SD =</em> 6,26). <br><strong>Measurements. </strong>The several scales for assessing the help-seeking and related attitudes towards alternative practices, self-assessment of mental health (HBSC scale). Descriptive statistics, contingency tables to assess differences by ethnicity and gender and a logistic regression model predicting intention to future use of the services were calculated. <br><strong>Results. </strong>Young people's appeal to providers of alternative practices of help (magicians, fortune-tellers, psychics, etc.) has no ethno-cultural specifics. The youth of the indigenous peoples of the North, Siberia and the Far East significantly more often than the youth of another ethnicity turn only to shamans, who are part of the unique spiritual culture of these ethnic groups but not to any other group of practitioners. <br><strong>Conclusions. </strong>Asking for help from different representatives of alternative assistance is interconnected, which may be the result of "teenager experimentation" in different areas of life, or openness to new experience, including in relation to the search for different types of help. The second important factor of use of alternative services is the distrust of official medicine, which motivates people to use alternative types of health care (turning to shamans, fortune tellers, magicians, sorcerers, etc.).</p>

Культурное пространство как фактор формирования ценностных ориентаций молодежи

The article considers the role of cultural space in the formation of value orientations of modern youth. The vectors of the influence of cultural space on the formation of value orientations were analyzed, three levels of the influence of cultural space on the formation of value orientations (macro, meso and micro levels) were characterized. The influence of cultural space can be significant, but not always consistent with the dominant values of society. In this regard, it is necessary to study the forms, methods and mechanisms of this influence, and not reject its existence. The direct impact of cultural space on the process of forming youth value orientations consists in conscious self-regulation of individual value orientations of young people in a specific sociocultural environment of society. The main characteristics of the modern cultural space of Russian youth should be used as a basis for the formation and implementation of youth policy, respectively. Such characteristics include: blurred boundaries (including the boundaries of social norms), reduction of high culture in favor of mass consumer and virtualization of interaction with cultural objects.

The Politization of the Mass Consciousness of the Russian Youth in 2022: Possibilities of Evaluation on the Basis of Statistical Analysis

The politicization of the mass consciousness of young people is revealed in this study by such parameters as the level of interest in politics, readiness for certain actions to protect interests, priority sources of political information, assessment of the correctness of the direction of development of the situation in the country, as well as the relations of some of these characteristics with the level political trust. The empirical basis of the study is the results of a massive online survey of Russian youth conducted in November 2022. The method of conducting the survey was an online survey. The data were processed using traditional methods of statistical analysis: simple and combined grouping of data, analysis of standardized residuals, correlation analysis, calculation of new variables, multiple regression analysis, multivariate scaling. By modeling a new variable, it was possible to identify high rates of youth interest in politics. It has been established that the level of youth interest in politics is associated with the availability and size of material and social resources of representatives of this group. Positive and negative factors influencing the level of youth interest in politics have been identified. Since, according to the results of the analysis, the levels of political trust and interest in youth politics turned out to be unrelated, it can be argued that the rational component in the formation of political trust among young people is rather weak. The relationship between the level of political trust of young people and the willingness to take certain potential actions to protect their interests has been revealed. Two sets of related potential action strategies have been identified that young people can use to protect their interests.

The Potential of Applying Social Network Analysis to Evaluate Cross-Regional Online Interaction among Russian Youth

In a relatively short period of time, social networks have become a unique source of personal data, providing information about the interests, values, and environments of billions of real people. The purpose of this paper is to determine the potential of applying social network analysis techniques to assess the online interactions of Russian youth in the context of regional differences. In the empirical part of the study, we focused on the largest regional groups (284 communities) in the social network VKontakte, where users discuss socio-political topics. The sample size consisted of 4,020,268 people aged 14 to 35 across Russia. Our analysis allowed assessing the proximity of groups to each other within specific regions or federal districts. Additionally, we determined the density (connectedness) of communities for each region. As a result, we demonstrated the potential of network analysis in exploring the connections between subscribers to online communities and the nature of association among these communities across federal districts. We identified some disconnected objects from the overall network of interaction, which could be explained by regional specificities or differences in community topics.

Paramilitary Physical Training for School Students in Altai Territory (1939-1940): Organizational Challenges and Achievements

The article examines the military and physical training for school students at educational institutions of the Altai Territory, analyzes the educational process and learning difficulties in pre-wartime. The purpose is to study the educational process of physical education and military training. The relevance of this article is that the military training of Russian youth today, in conditions of increasing military threats of the Russian state, is of exceptional importance in the upbringing of the younger generation. The chosen topic of the article in modern conditions is relevant both for historical science and for state and public organizations in the formation of the Russian people's love for the Fatherland. Preparation for the defense of the Motherland of the Soviet people and, above all, the youth, has objectively turned into one of the most important state and socio-political tasks. The Great Patriotic War was a test of the effectiveness of military-patriotic education and the greatest test of the spiritual forces of Soviet society. During the war, the organization of military training of students underwent changes and was associated with the formation of high morale, love for the Motherland and military skills. In the course of the study, the practice of military-physical training work, forms and methods of military-patriotic education in schools of the Altai Territory were studied. The scientific novelty of the article lies in the fact that on the basis of a complex of sources of the State Archive of the Altai Territory and historical documents, the organization of military and physical training of schoolchildren of educational institutions in the Altai Territory on the eve of the Great Patriotic War in 1939-1940 was considered for the first time. The author examines the dynamics, nature and level of interaction between military units and educational institutions in the interests of military training and patriotic education of youth.

Political fears of Modern students in the Youth’s Policy Context in Russia

The paper identifies and analyzes of the major political fears of the modern Russian youth. The research studies this kind of sentiment among young people in the basic trends in the youth policy of the Russian Federation in the 2000s. The author examines the dynamics of youth policy, emphasizing its main stages and priorities. Also, the author paid particular attention to the impact of a power on the younger generation, as well as significant mistakes and shortcomings in this field, which had caused the formation of very disturbing “anti-patriotic” fears and phobias among the young people. In addition, the paper raises optimizing youth policy, especially in the Special military operation.

The results of an empirical study of the dynamics of perception of the international image of foreign countries by Russian youth in 2002–2023

The article presents the results of empirical studies of 2002–2006 and 2020–2023 by the author Olga Petrovna Gorbushina on the conditions for the formation and promotion of the country's image at the international level. Based on the methodological and empirical tools for studying the structure, models and factors of forming the image of countries, developed and defended by the author in a dissertation research in 2002–2005, a similar empirical study was conducted in 2020–2023, the main results of which are presented in this article. To compare and analyze the dynamics of perception of the image of foreign countries by modern Russian youth, the article provides an analysis of the results of both studies. The author identified and described the dynamics of changes in the ideas of Russian youth about the international image of foreign countries. The data obtained by the author are analyzed at the interdisciplinary level: at the intersection of psychology, political science, economics, and pedagogy. The reasons for the changes in the verbal choices of Russian youth on four scales are analyzed in detail. O.P. Gorbushina revealed an increase in the influence of such factors in the formation of the image of countries as the nature and depth of the image-forming information received about the country and emotionally colored assessments promoted on the Internet and the media through the activities of media personalities (media personalities), bloggers, YouTubers, influencers. The author gives and analyzes an example of the successful promotion of a positive international image of the country due to the purposeful actions of the government of the state to create and regulate the activities of these agents of image-forming information about the country. The results of verbal elections by Russian youth, the most attractive country for life and creating a family, are presented. Ator analyzed the reasons that contribute to the active promotion of the state at the international level on the example of strengthening the positive image of South Korea around the world, studied the phenomenon of the South Korean wave «Hallyu». Based on the data obtained and the analyzed results, O.P. Gorbushina proposed a system of psychological competencies (hard skills and soft skills) — skills, abilities, knowledge that modern Russian media personalities (media personalities), bloggers and influencers and their mentors need to have in order to successfully form and promote a positive international image of Russia. The conditions for the effectiveness of the activities of media personalities (media personalities), bloggers, YouTubers, influencers and their mentors to strengthen and promote a positive international image of Russia are outlined. The spheres and areas of practical application of the results and conclusions in the Federal State Educational Standards, state educational organizations and public youth movements are proposed to form a positive image of Russia, both within their own country and at the international level.

ФЕНОМЕН ПОПУЛЯРНОСТИ ТУРЕЦКИХ СЕРИАЛОВ В СРЕДЕ РОССИЙСКОЙ МОЛОДЕЖИ

The purpose of this study is to identify the degree of influence of Turkish TV series on the youth of Russia and to analyze how the love of the Russian cinema audience for Turkish cinema can affect the policy between Russia and Turkey. The object of the study is directly Turkish cinema and Turkish culture. The subject of the study is the Russian audience represented by the younger generation. As part of the work, a sociological survey was conducted among high school students.

Семантический дифференциал как метод исследования образа «солнце» в языковом сознании китайской и русской молодежи

The article is dedicated to the study of the image of the Sun in Russian and Chinese linguistic consciousness using Ch. Osgood’s semantic differential method. The aim of the research is to identify the ethnocultural peculiarities of perception and interpretation of the image of the Sun as a fragment of the mental models of Chinese and Russian youth. The scientific novelty of the research lies in the empirical confirmation of the associative semantics of the image of the Sun and the identification of the national and cultural peculiarities of the structure and content of the semantic space of the Sun in the consciousness of the young generation of the two nations. As a result, it has been established that both groups of respondents demonstrate a positive attitude towards the image, but overall, in comparison with Russians, Chinese respondents show higher ratings above the threshold value, which brings them closer to the positive pole of the scale. The correlation between the results of the psychosemantic experiment and the linguocognitive classification of consciousness components provides a more complete understanding of the content of the image of the Sun in the mental space of the youth in the two cultures.

НЕКОТОРЫЕ АСПЕКТЫ ВЛИЯНИЯ КИНОИНДУСТРИИ НА ПРОПАГАНДУ ОДНОПОЛЫХ ОТНОШЕНИЙ

This article presents an analysis of the impact of the film industry on the formation of ideas of modern society about same-sex relationships. The object of the study is Western cinema. The subject of the study is the influence of Western cinema on the representation of Russian youth about same-sex relationships. To determine what influence Western cinema had on the representation of modern Russian youth about same-sex relationships, the authors conducted a sociological study, presenting three hypotheses. The result of the sociological survey is presented in this article.

АКТУАЛЬНЫЕ АСПЕКТЫ ПАТРИОТИЧЕСКОГО ВОСПИТАНИЯ В РОССИИ В УСЛОВИЯХ СОВРЕМЕННЫХ ЦИВИЛИЗАЦИОННЫХ ВЫЗОВОВ

The article is devoted to the analysis of problems related to the patriotic education of Russian youth, which the pedagogical community of Russia faces today in the conditions of modern civilizational challenges, such as: our youth are purposefully brought up not by patriots of Russia and admirers of the West; there is a full-fledged hard ware aimed at biased distortion of history.

Comparative Analysis of Professional-Value Attitudes of the Youth in Russia and Kazakhstan in Education

Introduction. In the modern world, there is a global transition to a new value paradigm of education, upbringing, and professional self-determination. Therefore, the study of educational and professional attitudes of young people gains prominence. The aim of the research is to identify the factors influencing the formation of a system of value trajectories and attitudes of young people in Russia and Kazakhstan and to predict social scenarios for their development. Materials and Methods. To study the educational and professional value trajectories and attitudes of young people in Russia and Kazakhstan, the authors conducted an international empirical sociological study in 2021. The data collection method is a survey of young people aged 14–35 years living in Russia and Kazakhstan. Results. The analysis revealed a high level of socio-cultural, value potential of young people in Russia and Kazakhstan in the educational space. Young people from both countries point out the importance of higher education in personal and professional career growth and self-realization. The professional attitudes and desired professional orientations of the Russian and Kazakh youth are heterogeneous. The main factors in choosing a profession are the interest of the profession, it`s financially rewarding, and prestige of the educational institution. Risk factors include low demand for the profession in the labor market, lack of personal interest in the profession, and low income. As a possible scenario have been identified the demand for IT competencies in the Russian and Kazakhstan labor markets, the transformation of value-professional attitudes towards greater freedom and creativity, socio-professional mobility and flexibility of young people. Discussion and Conclusion. The obtained data and recommendations can be used by educational organizations, authorities implementing state policy in the field of education to improve the work on the formation and development of value trajectories and attitudes of young people in Russia and Kazakhstan in the educational space and in the field of professional self-determination.