The article speaks about gender dominants in the Russian language. In Russian linguistics the problem of studying gender becomes especially relevant in the beginning of the 21st century, although the studies of peculiarities and differences in the speech of men and women were conducted throughout the 20th century. Gender studies make it possible to analyze language taking into account the multifactorial influence of gender, with the binary opposition «male / female», «masculine / feminine» largely representing the value orientations of any ethnos. In modern society, linguistic gender dominants are associated with the activation of the feminist movement around the world, as well as with the spread of variously interpreted liberal views. In general, femininity and masculinity as part of modern linguoculture are related to the essential characteristic of an individual and are determined by the qualities considered «feminine» or «masculine» in Russian ethnoculture. That is why the phraseosemantic group of feminine and masculine lexicon is actively replenished in the modern Russian language. However, in general, it should be stated that in Russian linguoculture, first of all, the gender dominants, preserved since ancient times, which are based on the binary opposition of mother / father, man / woman.