Russian Hospitality Research Articles

In Search of Effective Gen Z Engagement in the Hospitality Industry: Revisiting Issues of Servant and Authentic Leadership

The purpose of this study is to provide a theoretical framework that demonstrates how psychological capital (PsyCap) can simultaneously mediate the effects of servant leadership (ServL) and authentic leadership (AuthL) on employee engagement in the workplace. This study examines whether AuthL better explains PsyCap and workplace engagement from the perspective of Generation Z (Gen Z) than ServL, although recent research shows that ServL and AuthL correlate well with Generations X and Y, respectively. In addition, there is limited research on the above aspects in the hospitality industry. These studies either have a very limited sample, contradictory results in their own context, or contradictory results in the same industry regarding the above relationships. This study will attempt to shed light on these contradictory findings. The researchers surveyed 393 members of Gen Z working in the hospitality business in one of Russia’s most popular destinations, Krasnodar. Data were analyzed using structural equation modeling, bootstrap analysis and descriptive statistics. Although both leadership styles have a positive impact on PsyCap and work engagement (WorkE) of Gen Z employees, AuthL has a greater impact on PsyCap and work engagement than ServL, according to the results. PsyCap was found to mediate the relationship between the two leadership styles and frontline Gen Z employees, and the study also found that it influenced overall Gen Z performance. The influence of PsyCap on the job engagement of Gen Z employees in the Russian hospitality industry is examined.

Language policy in the hospitality industry in Russia

The present study explores language policy and management in the industry of hospitality and tourism in the Russian Federation. Hospitality is a vital sector of the economy which receives strong government support. In 2021 and 2022, amendments to the Federal Law on the Foundations of Tourism Activity were adopted and the National Project “Tourism and the Hospitality Industry” was initiated. These documents aim to promote tourist activity in the country as well as improve the quality of TOPs (tourismoriented products). Foreign language command is inextricably linked with service quality and employees are expected to follow the accepted language code and protocol, though this is unevenly implemented. The paper analyses the adequacy of language policy in the field of hospitality. The term “language management” is preferred to “language policy planning” (LPP) as it better reflects the efforts made to implement changes in current language practices within the social group of hospitality professionals. These changes are driven by the latest political and social developments and reflect current economic and social environment. The paper draws on the latest relevant government documentation and industry language practices, comparing this analysis with the perceptions of 130 interns in Russian hospitality establishments. The comparison identifies existing language problems in the hospitality industry and points to directions for future enhancement. The study also aims to explore the adequacy of English-language preparation for hospitality professionals. It considers foreign language instruction for occupational purposes both at the tertiary level and in the workplace setting. The research paper aims to shed light on how language policy and language management may be of relevance to ESP (English for special purposes) teachers in the area of hospitality.

The Kingdom of Rye: A Brief History of Russian Food by Darra Goldstein

Reviewed by: The Kingdom of Rye: A Brief History of Russian Food by Darra Goldstein Diane P. Koenker Goldstein, Darra. The Kingdom of Rye: A Brief History of Russian Food. California Studies in Food and Culture, 77. University of California Press, Oakland, CA, 2022. xviii + 171 pp. Map. Illustrations. Suggestions for further reading. Index. $24.95: £20.00. Drawing on a lifetime of experience as a literary scholar, food writer, cookbook author, Gastronomica editor and visitor to Russia, Darra Goldstein offers a lively introduction to the elements of Russian cuisine and culinary culture. The book's three chapters, plus a coda on post-Soviet foodways, range widely over foods, practices, technologies, production, consumption and popular culture. While gesturing to the multiplicity, diversity and richness of Russian food culture, the book opts for unity and essence as its organizing principle. 'Russians retain a strong sense of what constitutes "real food"' (p. 51), she writes, and she returns repeatedly to the 'touchstone flavors' that 'all Russians craved' (p. 114). These included a love of the sour, including the classic sourdough rye loaf, sweet-sour dishes made with the ubiquitous honey, and fermented products of all types. Goldstein balances the idea of a stable national cuisine with consideration of trade routes, borrowings, and the absorption of new foods such as tea, potatoes and tomatoes into the panoply of Russian flavours, but the emphasis is on what constituted Russian cuisine and practices. Goldstein [End Page 758] is the author of the prize-winning The Georgian Feast: The Vibrant Culture and Savory Food of the Republic of Georgia (New York, 1992), but consideration of empire and difference lies outside her purview here. The first of three chapters introduces the reader to the variety of Russian food and beverages, their historical development, culinary practices and technologies, and food culture from the peasant masonry stove to the factory canteens of the Soviet era. The second chapter focuses on scarcity and hardship, particularly focusing on the twentieth century with its famines, deficits, three-line shopping and dacha survival gardens. The third chapter examines Russian hospitality, starting with the traditional welcome of bread and salt, and exploring the celebratory consumption of food at home, on the street, in palaces and in apartment kitchens. In the two chapters on scarcity and hospitality, Goldstein tends to choose the more extreme examples, with an extended section on the siege of Leningrad and detailed accounts of gargantuan aristocratic feasts. She claims that the standard American meal of starter, main and dessert owes its origin to the Russian table. In Russian practice, the sequential delivery of zakuski, soup, main dish and sweets replaced the French custom of presenting all of a meal's dishes at once. Among the fascinating anecdotes that support her narrative, I was especially struck by The Poetic Potato festival, begun in 2016 to commemorate the poet Joseph Brodsky's potato digging days during his 1960s exile in the far north. The coda takes the reader to post-Soviet Moscow, offering a potpourri of over-the-top restaurants, commercialization and spectacle. In concluding, the narrative comes full circle to the efforts of food practitioners to reclaim ancient traditions of timeless Russian food in response to the embargo on imported food products after the 2014 annexation of Crimea. Engagingly written and illustrated with photos and artwork, the book offers stories both familiar (Leningrad, McDonalds) and unfamiliar (Brodsky, Count Alexander Sergeevich Stroganov's dinner parties). It draws especially on literary references, foreign travellers' accounts and historic Russian cooking manuals. The book is intended for a popular audience who will appreciate the authenticity of Russian food names (studen´, beryozovitsa and kundiumy, for example). It lacks notes, and while it is clearly based on Goldstein's own extensive research and writing, the work of other scholars is evident but regrettably unacknowledged. There is a short list for 'further reading' that includes some but not all of this research. With its fundamentally literary orientation, Kingdom of Rye could profitably be read in tandem with Alison K. Smith's Cabbage and Caviar: A History of Food in Russia (London, 2021), which offers an historian's perspective. [End Page 759] Diane P. Koenker UCL SSEES Copyright © 2022...

Будущее российской индустрии гостеприимства в «экономике впечатлений»

Under the influence of the consequences of the COVID-19 pandemic and the geopolitical crisis of 2022, the hospitality industry and tourism in Russia, as well as around the world, are changing their ideology and technological processes while the consumer-oriented marketing concept remains unchanged. The problem is that the hospitality industry, which includes many customer-oriented industries, is one of the most affected in 2020–2021. Due to the global uncertainty, the prospects and timing of its recovery to the pre-pandemic level cannot be predicted by most experts. At the same time, the business processes currently observed, indicating positive dynamics, allow us to speak about the effectiveness of public and private efforts undertaken to meet the social needs of post-teen society in recreation, new experiences and travel. The article examines the changes taking place in the Russian hospitality and tourism sector, analyzes trends and innovations that need to be implemented at the present time, and also makes a number of assumptions about the prospects for the development of the industry and the industry in the near and medium term.

АНТИКРИЗИСНОЕ УПРАВЛЕНИЕ ГОСТИ-НИЧНЫМ ПРЕДПРИЯТИЕМ В УСЛОВИЯХ УСИЛЕНИЯ ФАКТОРОВ НЕОПРЕДЕЛЁННОСТИ И НЕУСТОЙЧИВОСТИ ВНЕШНЕЙ СРЕДЫ

The article discusses modern approaches to the organization of anti-crisis management of hotel enterprises in a crisis and increased factors of uncertainty and instability of the external environment. The authors examined the impact of the COVID-19 coronavirus pandemic on the Russian hospitality market, analyzed the current problems in the indus-try that have developed as a result of the new crisis. Also, an analysis was made of a number of approaches to the exit of hotel enterprises from a crisis situation. At the end of the article, reasonable conclusions and recommendations are made that can be used to level the consequences of the coro-navirus pandemic.

Representation of Russian Hospitality in N.V. Gogol’s Poem “Dead Souls”

Representation of Russian Hospitality in N.V. Gogol’s Poem “Dead Souls”

Environmental Project Management in the Hospitality Industry in Russia

The authors analyzed the experience of implementing environmental projects by Russian hotels, economic and environmental factors that affect the implementation of projects, and formulated recommendations to encourage the introduction of "green" technologies and environmental standards, considering the regional characteristics of the Russian hospitality market.

Accreditation of Tour Guides: The World Experience and the Implementation in Russian Hospitality Industry

The purpose of the study is to consider professional accreditation of tour guides as an important mechanism for improving and maintaining the overall image of tourist destinations, analyze the main current world types of guide certification and then present another certification model as a mechanism for improving the quality of services provided. The first part of the article describes the results of a publications review and the results of an empirical study of guide accreditation programs. In countries with developed tourism, there is no single approach to the accreditation of guides, and governmental institutions, together with professional communities, decide if it is mandatory. In its second part, the article overviews the approaches to the accreditation of guides in some regions of the Russian Federation. The necessity to regulate the market of guided tour services is certain since poor quality services develop a negative impression of travel destinations, and only professionally trained guides can tell a good story about a particular place or object. The lack of government regulation in the provision of services by tour guides has resulted in a significant proportion of incompetent people who often form a negative impression on tourists. This undoubtedly affects both the brand of tourist destinations in the eyes of current and potential visitors, and economic indicators, since an insufficient influx of tourists does not encourage the development of destinations. The value of the work lies in systematizing the international practices of individual tourist destinations, examining the experience of tour guides in the Russian Federation, and analyzing the legal framework of guided tours. This study contributes to a better understanding of the need to introduce the process of accreditation of guides in the Russian Federation.

The use of modern recipes and technologies of culinary products with plant extracts in the menu for the development of Russian hospitality

The basic information about the functional properties of combined minced fish meat developed on the basis of a combination of animal and vegetable products in a specialized product is presented. This mutual addition of the recipe with various components allows creating a model functional minced meat and products based on it that best meet the needs of the body in terms of nutritional and biological value. Food products that have functional properties are timely, and their development is relevant. The purpose of the research was to develop technologies and recipes for minced fish products with dietary supplements. The objects of the research in the development of the recipe and technology of model minced fish meat were: pollock, cod, wheat bread made from premium flour, dried mushroom oil extract, juniper oil extract, coriander oil extract and "Moby Lux Universal" as a dietary supplement. Oil extracts of vegetable raw materials were used as plasticizing additives and flavoring agents. The use of additives of plant origin allows stabilizing the functional and technological properties of raw materials, increase the biological value, and emphasize the organoleptic characteristics of the finished product.

The impact and overcoming of the crisis in the Russian hospitality industry during the coronavirus pandemic

The impact and overcoming of the crisis in the Russian hospitality industry during the coronavirus pandemic

The main trends in the Russian tourism and hospitality market from the point of view of Russian travel agencies

PurposeThis paper aims to discuss recent developments in the Russian tourism industry and the main reasons for new initiatives in local destination development.Design/methodology/approachThe study is based on qualitative research methodology. A summary of key literature is presented alongside the analysis of the survey results.FindingsThis paper sheds light on the challenges and changes that took place in the Russian tourism business between 2014 and 2017. The subject is poorly covered in academic literature. The basic data for analysis presented in official statistics are scarce. Therefore a more effective way of obtaining relevant information was to conduct a survey using a semi-structured questionnaire, with tourism business actors as respondents.Research limitations/implicationsThis paper provides mostly conceptual analysis based on limited empirical data; directions for further empirical research are proposed in the conclusion.Originality/valueThe paper reveals something of the impact of economic and geopolitical factors, both negative and positive ones, on the restructuring of the Russian tourism market and the emergence of promising opportunities for the development of new domestic destinations. As a result, tourism market actors are able to become more diverse.

The main trends, challenges and success factors in the Russian hospitality and tourism market

PurposeThis paper aims to discuss the main trends, opportunities, challenges and success factors in the Russian hospitality and tourism market.Design/methodology/approachThe study sets the tone for the theme by evaluating the overall economic situation in Russia and the prospects of the tourism and hospitality market by taking into account the existing institutional environment, as well as the natural resources and cultural heritage of Russia. The articles in this theme issue are drawn both from academia and industry.FindingsThis paper sheds light on the key trends and challenges with respect to leveraging the cultural and economic potential of the Russian hospitality and tourism market. The opportunities for Russia’s hospitality and tourism market are reviewed, and the success factors relating to the Russian hospitality and tourism market are explained.Practical implicationsThis study identifies a number of implications for practitioners and policymakers that will allow Russia to leverage its huge but greatly under-rated and untapped potential as an attractive tourist destination. This requires a clear understanding that networking is crucial in the experience economy era to ensure that the aspirations and concerns of all key stakeholders are taken into account given that a lot of different resources and competencies are needed to provide tourists with a combination of experiences, and thus to make a destination attractive for target audiences. It will help Russian practitioners to understand better which factors are crucial for gaining competitiveness in the experience economy era and to find new ways of business improvement. It will also assist practitioners from other countries to understand local environment and find new perspectives of doing business in Russia. Whilst not all key stakeholder voices are represented in this theme issue, the discussions and implications that are drawn out are of importance to all stakeholder groups.Originality/valueThis is the first time a journal issue has focused on the challenges and prospects of the Russian tourism and hospitality market. The research through this theme issue contributes to the literature on BRICS markets by highlighting the specifics of the Russian market. It also provides an understanding of the ways in which Russian cultural heritage and natural resources can be deployed effectively for a positive impact on inbound and domestic tourism and hospitality and on the prosperity of Russian regions and local communities.

Russian hospitality and tourism: what needs to be addressed?

Purpose This paper aims to review contributions made to the strategic question about the main trends, opportunities, challenges and success factors in the Russian hospitality and tourism market in the experience economy era. Design/methodology/approach Based on the strategic question, a critical analysis of each contribution was carried out to identify the key themes and the issues, impacts and findings related to each theme. Findings The findings show nine key themes related to the sustainable development of the Russian hospitality and tourism market. Research limitations/implications The findings create a framework to boost discussion between all stakeholders in the tourism and hospitality industry in Russia. There are ways to improve the competitiveness of the country as a tourist destination in spite of a number of impediments, both internal and external. Overall, this theme issue provides a useful framework for discussions with a wider range of stakeholders as the implications arising are of importance to all stakeholder groups. Originality/value All nine articles have contributed different perspectives to the topic, and all confirm that networking is critical in the experience economy era to ensure that aspirations and concerns of all key stakeholders are taken into account.

The Russian hospitality market: what is the basis for success in a challenging environment?

Purpose This paper aims to analyze developments in the Russian hospitality sector and present the results of qualitative research conducted at the Faculty of Economics, Lomonosov Moscow State University, in 2014-2015. Design/methodology/approach This paper offers a general observation of the local environment and comparative analysis, and statistical analysis and content analysis are used to shed light on current developments in the Russian hospitality market. The issues are examined using the available secondary data, including relevant empirical studies and feedback from hoteliers and hotel guests. A case study method is applied to reveal the challenges facing hotel chains in Russia and to propose the most effective directions for hotels to provide services that meet world standards and customer expectations. Findings In recent years, there has been a major growth in the hospitality sector in Russia. This paper confirms and explains the long-term attractiveness of the Russian market. Hotel chain development is one of the most promising directions for both international and Russian hotel brands. The growing role of the internet as a distribution channel is underlined, as well as long-term relationships, positive experience and positive emotions, as a way to gain loyal clients. Originality/value The current study adds to the literature on emerging markets by presenting an overview of the main trends, challenges and factors for success in the Russian hospitality market.

Reflections on the theme issue outcomes

Purpose This study aims to profile the Worldwide Hospitality and Tourism Themes (WHATT) issue “What are the main trends, challenges and success factors in the Russian hospitality and tourism market in the experience economy era?” with reference to the experiences of the theme editors, contributors from industry and academia and the theme issue outcomes. Design/methodology/approach This study uses structured questions to enable the theme editors to reflect on the rationale for their theme issue question, the starting point, the selection of the writing team and material and the editorial process. Findings This study provides a framework to facilitate discussion between all stakeholders in Russia’s tourism and hospitality industry; it identifies ways of improving competitiveness as a tourist destination and contributes to thinking about sustainable development. Practical implications Reports on dialogue between Russian academics and industry practitioners related to the challenges, opportunities and success factors that are important for the development of the tourism and hospitality industry in Russia. Originality/value This is the first detailed assessment of the opportunities and mechanisms for creating memorable tourist experiences in Russia. The theme issue also identifies the main problems relating to the development of tourism and hospitality, the implications for industry and the solutions needed to address them.

ISPO-2013 Review. A Guest Editorial for a Special Edition of the Journal SILICON

The 9th International Workshop on Silicon-Based Polymers was held at the A. N. Nesmeyanov Institute of Organoelement Compounds of the Russian Academy of Sciences (INEOS RAS) in Moscow on September 22-25, 2013. The workshop was chaired by Prof. Aziz M. Muzafarov, Director of INEOS RAS and a Member of the Russian Academy of Sciences. The International Advisory Board was composed of academic and industrial scientists from the USA, UK, Poland, Japan, Germany, Russia and France. The Local Organizing Committee was ably led by the workshop secretary, Aleksandra (Sasha) Bystrova. Previous workshops had been held in Ishikawa (Japan), Canterbury (UK), Troy (USA), Honolulu (Hawaii), Montpellier (France), Busan (Korea), and Lodz (Poland). Several of these meetings were held in conjunction with other relevant meetings. This 9th workshop was immediately followed by the XII Andrianov Conference “Organosilicon Compounds, Synthesis, Properties, Applications”. The working language of the Andrianov conference was Russian whereas that of the workshop was English. The workshop was sponsored by the Russian Foundation for Basic Research, Dow Corning Corporation, Wacker Chemie AG, and Springer Science+Business Media. Although the weather was somewhat inclemental, the Russian hospitality was as warm as ever. Delegates had the opportunity to enjoy a guided tour of the Kremlin as well as a visit inside Lomonosov University, the largest of the Stalin-era skyscrapers known as the Seven Sisters. Another highlight was the conference dinner as we cruised down the Moscow River. The technical program consisted of 13 invited lectures, 14 oral talks and 42 posters. The topics of the

Записки Августа фон Коцебу о Тобольске начала XIX в.: к восприятию Сибири немцами

The article considers a unique historical document – notes on the town of Tobolsk of the famous German writer and dramatist August von Kotzebue. Written in the early 19th century, the notes reflect the peculiar character of Tobolsk; the author describes its nature, society, local elite that he became acquainted with during his two-week stay in the Siberian town. The author points out that the book enjoyed success with the public which was unusual for this modest work, and was published repeatedly in the 19th and 20th centuries. Kotzebue’s work is compared with some later works of the literature of captives and travelers. The author of the article extensively quotes the source and analyzes its artistic and informational value. Additionally, he reveals the interest of the German society towards the remote region of Siberia conditioned by its fanciful nature, climatic anomalies, exoticism of its everyday life, on the one hand, and a desire to improve the cultural, and, potentially, economic contacts between the two countries on the other. According to the author, Kotzebue was the first to discover the image of Tobolsk and Siberia. His objective account of Russian hospitality and the goodwill of the population contrasted sharply with his description of the arbitrary rule of the Russian authorities and had a significant potential for the German cultural and economic circles. The article makes a professional review of the life of Kotzebue in German and Russian historiography; it also describes the position of the writer as to his condition of an exile and makes a description of his relationships with the locals, which adds to the already known biography of the playwright.

ПРОЕКТИРОВАНИЕ МОДЕЛИ ИННОВАЦИОННОГО ПРОЦЕССА НА ПРЕДПРИЯТИЯХ ИНДУСТРИИ ГОСТЕПРИИМСТВА

Today the level of competitiveness of enterprises is mainly defined not only by the quality of products and services, but also by the ability of companies to innovate. The article deals with the problem of statistics accounting in service industry enterprises, it mainly reviews the information on the amount of hospitality industry enterprises engaged in innovation activities in the total structure of service industry innovative enterprises. According to the summarized data, innovations in the Russian hospitality industry enterprises are poorly developed. Such unfavorable situation is stipulated by the fact that the matters of innovation activities in hospitality industry are insufficiently studied yet. In other words, there is no a designed model of innovation process. In this regard, the paper considers the evolution of the innovation process models. The analysis of the models data from the position of their application in hospitality industry enterprises is conducted. A new model of innovation process is offered.

Les Chinois à Kiakhta (1728-1917)

The Chinese in Kiakhta (1728-1917) This paper considers the vital activities of Chinese in Kiakhta, which, for a long time, together with Maimacheng, served as the only trade gate between Russia and China. It suggests that between 1727-1917, the life of Chinese in Maimacheng, as well as their contacts with Russians in Kiakhta, was strictly regulated by the Chinese government through laws that were unknown to the Russian merchants. Nevertheless these restrictions were not disruptive, and, thanks to Russian hospitality, the Chinese felt at home in Kiakhta and Troitskosavsk. They not only stayed there for a long time for trade, but also went there on visits to Russian friends and to celebrate different festivals. It is significant that at difficult times, for example in struggles with natural disasters, the Chinese and Russians helped each other. The article stresses in particular the period after the signing of the Russian-Chinese treaties in 1858-1860, when Kiakhta lost its exceptional importance, and Russian-Chinese trade was carried out along all perimeters of the border between the two empires. This new trading opportunity was an unexpected turn for Kiakhtian merchants as well as for ordinary traders, who were forced to compete with Chinese “at home.” The article concludes that Kiakhta has played an influential role not only in Russian-Chinese trade, but also in cultural interactions between the Russian and Chinese peoples.

A Comparison of Skills Necessary for Successful Careers for American and Russian Hospitality Students Upon Graduation

The purpose of this research study was to determine what skills were necessary for career success for hospitality graduates. It compares the assessments of American and Russian hospitality students, faculty, and industry. The respondents included hospitality students, hospitality faculty, and industry representatives in Texas (USA) and St. Petersburg (Russia). The results of this study indicated that respondents in both countries believe that human relations skills are the most important trait hospitality managers need to possess, followed by conceptual skills and technical skills. Respondents in both countries valued the importance of work experience; however, students and faculty members in Russia had much less actual practical experience than American students and faculty members. Russian universities need to offer additional assistance to students and faculty members to support their acquisition of industry practical experience, analyze the hospitality educational experience of such countries as the United States, and build international partnership.