Russian hospitality and tourism: what needs to be addressed?

Abstract

Purpose This paper aims to review contributions made to the strategic question about the main trends, opportunities, challenges and success factors in the Russian hospitality and tourism market in the experience economy era. Design/methodology/approach Based on the strategic question, a critical analysis of each contribution was carried out to identify the key themes and the issues, impacts and findings related to each theme. Findings The findings show nine key themes related to the sustainable development of the Russian hospitality and tourism market. Research limitations/implications The findings create a framework to boost discussion between all stakeholders in the tourism and hospitality industry in Russia. There are ways to improve the competitiveness of the country as a tourist destination in spite of a number of impediments, both internal and external. Overall, this theme issue provides a useful framework for discussions with a wider range of stakeholders as the implications arising are of importance to all stakeholder groups. Originality/value All nine articles have contributed different perspectives to the topic, and all confirm that networking is critical in the experience economy era to ensure that aspirations and concerns of all key stakeholders are taken into account.