Rural Tourism Development Research Articles

Governing the Tourism Commons: Can Self-governing Institution Ensure the Continuation of the Rural Tourism Life Cycle?

Rural tourism is regarded as an important development strategy in many countries. However, some rural tourist destinations are facing decline after a period of prosperity. Based on the interaction between local residents involved in rural tourism and the common pool resources on which rural tourism depends, this paper discusses the reasons leading to the unsustainable development of rural tourism and proposes solutions to the tragedy of the tourism commons to realize a more sustainable development of rural tourism. This paper uses the data collected in 2017 from 56 villages across 13 provinces of China and obtains the following results using econometric methods. In the absence of a self-governing institution, there was a nonlinear inverted U-shaped relationship between the income of local residents involved in rural tourism and their scale, indicating that the increase of local residents involved in rural tourism only increased their incomes in the initial stage of rural tourism development. However, with the continuous increase of local residents involved in rural tourism, the tragedy of the tourism commons led to lower income from rural tourism. In the presence of a self-governing institution, there was a positive correlation between the income and scale of local residents involved in rural tourism, which indicates that the self-governing institution successfully overcame the tragedy of the tourism commons and ultimately supported the continuous surge of income from rural tourism. This paper also provides a new way for people to understand the development and evolution of the tourism area life cycle theory.

System Construction, Tourism Empowerment, and Community Participation: The Sustainable Way of Rural Tourism Development

The development of rural tourism serves as a crucial strategy for achieving rural revitalization and common prosperity in China. However, the uneven distribution of interests caused by the imperfect tourism destination system is common, and its economic and social impacts have become a major problem and obstacle to the sustainable development of rural tourism. Tourism empowerment and community participation are important for balancing community interests and promoting the sustainable development of tourism. Therefore, from the perspective of tourism empowerment and community participation, this paper takes the Wuzhen scenic area as a case study and considers tourism empowerment as a mediating variable between system construction and community participation, with participation ability serving as a moderating variable. Employing a structural equation model, this paper investigates the interactions among system construction, tourism empowerment, community participation, and participation ability in a rural destination context. The results indicate that system construction significantly benefits tourism empowerment and community participation. Tourism empowerment exerts a significant positive impact on community participation while also serving as a partial mediator between system construction and community participation. Additionally, participation ability positively moderates the impact of system construction on tourism empowerment. This study recommends the creation of an interest linkage mechanism grounded in the property rights of tourism attractions, the introduction of oversight mechanisms for rural tourism enterprises, and the fortification of community participation through educational and informational support as strategies to ensure the sustainable development of rural tourism destinations.

Development of Russian rural tourism (agrotourism) ensuring life safety

The article considers the problems of development of rural tourism in Russia, the solution of which will attract tourists, ensure the development of rural areas and increase the attractiveness of agro-industrial complex. The list of problems is formulated, the analysis of which allowed to identify the conditions for the development of rural tourism. In particular, one of the problems is the creation of a safe living environment. The comprehensive research of the considered issue allowed to identify the following problems: imperfect legal regulation; legislatively established subject, carrying out activities to provide services in the sphere of rural tourism; lack of requirements for the provision of services in the sphere of rural tourism; insufficient level of safety, lack of necessary tourist infrastructure. Attention is drawn to the need for a systematic solution of the problems of development of rural tourism without prejudice to the interests of the local population, rural areas, agro-industrial complex and natural environment. In this regard, it is necessary to form the perception of citizens of rural tourism as useful agricultural work, respectful attitude to local traditions and culture, favorable and safe recreation in the rural atmosphere. Internal and external factors influencing the development of rural tourism are highlighted. The conclusion summarizes the necessity of observing the principle of balancing the interests of all subjects of rural tourism and striving for the development not only of rural areas but also of the country as a whole.

Сільський зелений туризм в Україні - стратегічна складова розвитку сільських територій

The article discloses theoretical issues related to rural green tourism. The concept of rural green tourism is revealed, as well as its types of purpose and the level of activity of tourists (active-sports, active-educational, passive). The main prerequisites for the development and functioning of rural green tourism within Ukraine are determined. A distinctive feature of rural green tourism has been determined, namely, the tourist's stay in an ecologically clean environment, located in a certain area far from the urbanized environment with the possibility of direct participation in agricultural processes. The types of rural green tourism that are presented on the Ukrainian tourist market are described. Namely, agrotourism, which is a type of rural green tourism of both an educational and recreational nature, associated with the use of household farms or lands of agricultural enterprises, which are temporarily not used in the agrarian sphere. Recreational tourism using the capital housing fund on the estates of the owners and the available natural, recreational, historical-architectural, cultural-domestic and other assets of one or another area. Ecotourism, which is a scientific and educational type of rural green tourism, characteristic of rural areas and villages located within the territories of national parks, protected areas, natural parks, etc., where appropriate restrictions on loads on the territory and regulated types of recreational recreation are provided. The positive impact of rural green tourism on the development and functioning of rural areas is singled out. The problems of the development of rural green tourism within the territory of Ukraine are highlighted. As well as the specified prospects and strategic goals of the development of rural green tourism.

Study on the Path of Rural Tourism for Rural Revitalization under the Threshold of Value Co-Creation

Abstract Rural tourism presents multifaceted development and community participation as the core of rural tourism development also serves as a solid force for rural revitalization. Under the concept of value co-creation, community residents are involved in the entire process of rural tourism development, and their role is more significant. Studying the participation of community residents in rural tourism development is of great significance. In this paper, we construct a dynamic model of the rural tourism value chain using value co-creation and elaborate on the co-creation processes involved in the entire value creation process. Combined with the sample data to analyze the overall situation of rural tourism development, we collect data on the willingness of community residents to participate and construct a regression model of the factors influencing the willingness of community residents to participate in rural tourism. With the conclusion of the influencing factors analysis, we further analyze the motivation and behavior of community residents’ participation in the development of rural tourism and propose relevant strategies to optimize the path of rural revitalization with respect to the overall level of community participation. The correlation analysis of the influencing factors shows that the correlation coefficients of residents’ ability to participate, residents’ motivation to participate, residents’ attitude to participate, and the degree of community participation in rural tourism are 0.686, 0.785, and 0.706, respectively, all indicating positive correlation. Community residents’ participation in conservation behavior and responsibility and obligation motivation have a significant positive correlation. The correlation coefficient is 0.623, and the significance is 0.000, which indicates that community residents’ participation occupies an important position in the whole rural tourism development community, and the innovative community participation mechanism can significantly accelerate the development of rural revitalization.

Research on the role of residential hotels in rural tourism in the context of big data

Abstract The development of residential hotels has new practical significance in today’s rural tourism which is heating up and getting more and more attention and development. This paper constructs a service quality evaluation system for residential hotels based on SERVQUAL service quality model and introduces gray correlation analysis and multiple linear regression to analyze the role and influence of residential hotels on rural tourism development. Taking the data of residential hotels in Province S as the research sample, the gray correlation degree and service quality gap of residential hotel service quality were verified, and the interaction between them was verified by regression analysis under different fixed effects. The results show that the gray correlation of safety in the service quality of residential hotels is the highest at 0.7812, the gap of service quality advantage is 0.46 points higher than the mean value of rural tourism tourists’ expectations, and the explanatory degree of the service quality of residential hotels to the development of rural tourism reaches 72.4% in all dimensions. The development of rural tourism can be boosted by improving service quality in residential hotels and meeting the expectations of tourists regarding rural tourism.

Research on the Path of High-Quality Development of Rural Tourism Empowered by Digital Economy

Abstract The digital economy is a part of the current industrial reform that should not be ignored. Moreover, rural tourism is an important way to realize rural revitalization and common prosperity, and the correlation and interaction between the two are crucial to rural development. In this paper, we explore the interactive influence between the two, use the entropy value method, kernel density function, global spatial autocorrelation analysis, and other measurement methods to measure the comprehensive development level of the two, and accordingly establish the coupling and coordination model for the high-quality development of digital economy and rural tourism. The spatiotemporal characterization of the high-quality development of the digital economy and rural tourism in 30 provinces in China is carried out, and the coupled and coordinated development of the digital economy and rural tourism in 16 cities and towns in Yunnan Province is explored as an example, according to which suggestions for the corresponding development paths are put forward. The digital economy development index of China’s seven major geographic regions during the five years of 2019-2023 is the highest in South China (0.473) and the lowest in Northwest China (0.219). Southwest China (0.518) has the highest rural tourism high-quality development index value, while Northwest China (0.386) has the lowest value. The degree of coupling and coordination of digital economy and rural tourism high-quality development in Yunnan Province increased by 0.0903 during the 5 years. The coupling and coordination of digital economy and rural tourism high-quality development in Yunnan Province in 2014, 2016, 2018, and 2020 Moran index was -0.0885, 0.0916, 0.1527, 0.1729, with the Z-value showing an increasing trend and the P-value showing a decreasing Trend. The coordination between the digital economy and rural tourism development in Yunnan Province has improved.

Turismo rural en comunidades quechuas en el lago Titicaca: una alternativa para mejorar ingresos económicos

The development of rural community tourism allows improving economic income at the family and community level. The objective was: To compare and analyze the development of rural tourism activities and their influence on the improvement of economic income for the families of the Quechua communities of the Capachica peninsula. The methodology applied was to record and systematize the activities to develop rural community‐based tourism, using strategies for the development of activities with an ecosystemic approach (social, economic and environmental). The results show the potential of natural areas such as beaches, viewpoints, handicrafts, and living cultures, all of which attract tourists. With the intervention of the project, 61.2% are engaged in tourism and 38.4% in handicrafts, for example, in the community of Llachón, the increase of tourists in three years was 194%. It is concluded that the Quechua families are entrepreneurs at the family level in rural tourism activities, which allowed them to improve their income.

Research on the mechanism of digital technology to promote the high-quality development of rural tourism

Abstract Along with the arrival of the digital era, promoting the high-quality development of rural tourism with a digital economy has become a new driving force and goal. This study examines the mechanism of digital technology to promote the high-quality development of rural tourism based on the perspective of stakeholders in rural tourism development. After selecting the evaluation indexes of digital technology to promote the high-quality development of rural tourism, the weights of the indexes are determined, and the level of digital technology to promote the high-quality development of rural tourism is measured by using the fuzzy comprehensive evaluation method in a rural tourism site as an example. The driving force factors of digital technology to promote the high-quality development of rural tourism are selected from both internal and external dimensions, and the driving force of digital technology to promote the high-quality development of rural tourism is analyzed by using geographic detectors for divergence and factor detection and interaction detection. The results can be obtained that the overall development of the sample rural tourism sites is located between average and better, with a comprehensive score of 6.842, especially in its cultural digitization and environmental monitoring digitization, with scores greater than 6. Digital technology to promote the high-quality development of rural tourism is subject to the joint effect of a variety of factors. The number of Internet broadband access ports is the core factor, and the factor contribution rates are all above 0.8. The research on effects and driving forces in this paper is of great significance in achieving high-quality development of rural tourism.

Empirical research on the suitability of rural tourism development based on fuzzy comprehensive evaluation method

Abstract In recent years, rural tourism has developed rapidly and has become an important growth point for rural tourism economic development. This paper is based on the fuzzy comprehensive evaluation method to construct the evaluation indexes and evaluation levels of rural tourism development suitability, taking the rural tourism development suitability of place Z from 2016 to 2020 as the research object, combining the analysis of gray correlation and gray fuzzy comprehensive evaluation calculation to get the weights of the indicators, the comprehensive scores and the level results of each year, and scoring and analyzing the suitability of the tourism of the 15 villages of place Z, and dividing these rural tourism suitability were divided into different levels. The score of rural tourism development suitability in Land Z during 2016-2020 showed an overall increasing trend, and the rate of increase in 2018 was 6.76%, which was the fastest rate of improvement. Economic development receives the highest weighting among first-level indicators with 0.837, followed by tourism resources, infrastructure, and human resources with 0.758 and 0.734, respectively. In terms of the overall composite score, the tourism suitability of 2016-2020 has increased as a whole, and the composite scores of 2017 and 2018 are both greater than 0.7, with an evaluation grade of “medium”, and the comprehensive scores of 2018-2020 are all greater than 0.8, with an evaluation grade of “good”.

Agricultural Water-Saving and Sustainable Utilization of Water Resources Led by Rural Tourism Development

Agricultural Water-Saving and Sustainable Utilization of Water Resources Led by Rural Tourism Development

Exploring the Path of Promoting the Development of Rural Cultural Tourism by Empowering the Intangible Cultural Heritage in West Zhejiang with E-Commerce Mode

Exploring the Path of Promoting the Development of Rural Cultural Tourism by Empowering the Intangible Cultural Heritage in West Zhejiang with E-Commerce Mode

社区主导型内生式乡村旅游发展研究——以浙江省鲁家村为例

社区主导型内生式乡村旅游发展研究——以浙江省鲁家村为例

The role of social media data analytics in rural tourism market trend forecasting

Abstract The rapid development of social media provides new means for market trend and quotation prediction. This paper realizes market trend prediction by performing TF-IDF keyword extraction and vectorization on social media data, improving the deep typical correlation analysis to realize semantic mining, and constructing a consumer intention mining method based on social media data. The rural tourism market trend prediction for Haikou City, Hainan Province, China focuses on examining the number of tourists and the economic income of rural tourism. The future number of inbound tourists and the total number of tourists in Haikou City will still show an upward trend overall, with the total number of tourists predicted to reach 73,641,100 in 2028. With the continuous development of rural tourism, the tourism economy of Haikou City reaches 67.068 billion in 2022, an increase of 259.67% from 2008, and is predicted to double in 2027, and is expected to reach 148.282 billion in 2028. The number of overseas tourists and foreign exchange earnings from rural tourism will continue to increase.

Research on the Integration and Development of Cultural Creative Industry and Rural Tourism Industry in the Information Age

Abstract This paper constructs the innovative development model of cultural and tourism integration based on the digital development process of cultural and creative industries and the rural tourism industry under the background of informationization. Then, it analyzes the comprehensive development level, coupled and coordinated development characteristics, and regional differences of cultural and creative industries and rural tourism industries in the whole country and 7 regions by using the coupled and coordinated degree model. Finally, the effectiveness of the digital development model of cultural and tourism integration is analyzed through the multiple linear regression model, and the moderating effect of the digital development model of cultural and tourism integration on the regional service capacity, infrastructure, and economic development is explored in depth. The results show that for every 1 percentage point increase in the level of digitalized development of cultural and tourism integration, the employment in the regional tertiary industry increases by 1.5%, the level of infrastructure development increases by 1.6%, and the level of local economic development grows by 1.2%. This study enriches and improves the content framework of the research on the high-quality development of rural tourism and provides new analytical ideas for the research on the high-quality development of rural tourism and cultural and creative industries.

Study on the Development of Island Tourism in Zhoushan City to Promote Rural Revitalization under the goal of common prosperity --Take Dongji Island as an example

Tourism has become one of the biggest industries in the world [1]. And island tourism has been a popular travel choice in recent years. As an important island tourism area, Zhoushan has become an important industry for regional economic development due to its unique island customs and cultural charm. In 2021, China has entered the period of the 14th Five Year Plan, which is also a period of solidly promoting common prosperity. Based on the perspective of the strategy of common prosperity, this study investigates Dongji Island in Zhoushan City, analyzes the current situation and problems of its tourism industry development, explores the industrial advantages of Dongji Island, and explores the development path of rural tourism in Dongji Island to promote rural revitalization. Corresponding island common prosperity strategies are proposed from multiple aspects such as improving the industrial chain and “tourism+”, in order to pave the way for industrial prosperity and people’s prosperity to seek benefits from the sea, To achieve common development of rural tourism and rural revitalization in Dongji Island

Spatial distribution patterns and factors influencing rural tourism destinations: An empirical study of China's agritainment resorts.

Agritainment is one of the essential aspects of rural tourism and plays an important role in the economic transformation and revitalization of rural areas. Taking 9200 agritainment resorts in China as a research object, this paper systematically uses geospatial analysis methods to analyze their spatial distribution patterns and influencing mechanisms. The results indicate: (1) All types of agritainment have a condensed distribution in space and are oriented in the northeast-southwest direction, with a central axis generally located in the Beijing-Zhengzhou-Wuhan line. (2) The distribution of agritainment is uneven across different spatial scales, and there are high-density clusters in the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Sichuan-Chongqing region as the core, and sub-high-density distribution areas in the Shaanxi-Gansu-Ningxia border, the southern coastal region, and the Xiangan-Jiang-Hubei border, manifesting prominent spatial distribution characteristics of large agglomeration and low dispersion. (3) Agritainment has a significant positive spatial autocorrelation. The Matthew effect is highly significant in space. The distribution of cold hot spots in the agritainment space shows a distribution pattern of "hot in the south and cold in the north." (4) The spatial distribution of agritainment is influenced by human factors such as society, economy, and the tourism industry as well as natural factors such as terrain, water systems, and climate. The intensity of influence of first-level human factors on the spatial distribution of agritainment ranks as follows: tourism industry factors (0.69) > social factors (0.37) > economic factors (0.30). The natural distribution of agritainment tends to be in humid plain and hilly areas with an altitude below 1000 m and annual precipitation above 800 mm. Agritainment is mainly distributed in the subtropical monsoon climate area adjacent to rivers. The research findings offer valuable insights for optimizing the spatial distribution pattern of agritainment in China, promoting the high-quality development of agritainment, and the sustainable development of rural tourism.

Efektivnost upravljanja poljoprivrednom mehanizacijom dodatnim angažovanjem u poljoprivrednim gazdinstvima u Republici Srbiji

Increasing the effectiveness of agricultural machinery management can be done in several ways. In this paper, author highlight the importance of using agricultural mechanization through additional engagement, and that in the largest and most numerous forms of agricultural production organization in the Republic of Serbia, more precisely within agricultural holdings. In the work, five types of agricultural mechanization were observed, in such a way that they were additionally engaged within the scope of the expansion of the basic activity of agricultural farms, within the framework of the development of rural tourism. The main conclusion reached by the authors of the study is that there is a strong influence of the effectiveness of the use of agricultural machinery, which is additionally used to perform work on agricultural farms. This was confirmed after the analysis carried out on the basis of the obtained samples of N=132, where a comparison was made of two forms of use of agricultural mechanization, i.e. standard use in 52 farms with a new form of use, in 80 agricultural farms, i.e. in agricultural farms that used the same agricultural mechanization for business needs, so-called rural tourism. The views were strengthened based on the obtained results of the comparison of the mentioned two forms of use of agricultural mechanization (p<.05) and indicate the importance of additional use of agricultural mechanization in the overall operation of agricultural farms.

ГОСУДАРСТВЕННОЕ УПРАВЛЕНИЕ СОЦИАЛЬНОЙ БЕЗОПАСНОСТЬЮ В АГРОТУРИСТСКИХ РЕГИОНАХ РОССИИ

The purpose of the study is to develop the state management of security in the social sphere of the regions of the Russian Federation, in which agricultural enterprises operate in the field of agrotourism. The paper investigates the concepts of rural tourism (agrotourism) and social security. Rural tourism (agrotourism) is a set of different types of activities in rural areas for the purpose of health improvement, recreation and gaining new experience and knowledge. Social security is a set of various factors and conditions that ensure the preservation and development of the social sphere, its safe interaction with the external and internal environment. The relevance of the study is proved by the formation of internal development on the territory of the state, which affects the increase in the socio-economic potential of subjects. The study used data from the information agency «Integrum» and the collection «Regions of Russia. Socio-economic indicators. Based on scientific literature, the state of rural tourism development was analyzed, as well as the methodologies for assessing the social security of the region (the methodology of N. V. Kocheryagina was taken as a basis).The period of the study is 2016–2020. In the course of the study, the analysis was carried out by the organizational and legal form of enterprises in different regions of the Russian Federation in the agricultural industry. Peasant farms operate in almost all subjects of the Russian Federation, which indicates the popularity of this organizational-legal form. Subsequently, we selected the subjects with the largest number of registered enterprises by the studied organizational-legal forms. Thus, eight regions were selected for which social security was analyzed. The study of social security revealed threats in various spheres of the social system of the region. We can note such threats as natural population decline, decrease in migration flow, low wages and pensions of the population, decrease in the number of students in higher and specialized secondary education programs, decrease in employment of the population. The state policy for the development of rural tourism (agrotourism) can help neutralize the identified threats.

做精品民宿业推动乡村旅游可持续发展——以湖北恩施茶花山居为例

做精品民宿业推动乡村旅游可持续发展——以湖北恩施茶花山居为例