Rural Tourism Destinations Research Articles

The role of responsible tourism on quality of life in rural Areas of Gorgan, Iran

ABSTRACT Responsible tourism is a new approach which ensures that local communities have a fair share of benefits in developing tourism. It aims to create better tourism destinations and provides a more enjoyable experience for tourists. This approach can have different economic, social and environmental effects on the host community. By contributing to the local economy, respecting the customs and traditions and protecting the environment, responsible tourists can affect the villagers’ quality of life. For this purpose, the status of responsible tourism and its effect on the quality of life of the villagers in Gorgan, Iran were investigated. In this study, a statistical population of 410 villagers and 100 tourists visiting 14 rural tourism destinations were surveyed. The results showed that from the view point of the villagers and tourists the mean responsibility index for tourists was 2.78 and 3.6 (based on the Likert spectrum). Furthermore, the regression analysis revealed that 41% of the change in quality of life was related to the responsible tourism index. Finally, it was found that economic responsibility, followed by socio-cultural and environmental variables, was the most important variable affecting the quality of life of the villagers.

The Socio-Cultural Impacts of Rural Tourism Development: A Case Study of Tanjung Tourist Village in Sleman Regency

It has been commonly understood that tourism development in rural areas can generate a unique dynamic in the social life of the village communities. This includes a recognition of the collective and cohesive village communities. The significance of socio-cultural factors in tourism is reflected in many villages in Yogyakarta. Taking a case study in Tanjung village as a rural tourism destination in Sleman Regency, Yogyakarta, this study investigated the social and cultural impacts of rural tourism development on the host community. By using a qualitative method, the data in this study came from in-depth interviews with the head of village tourism management and village residents, focus group discussions, and field observations. As the result, this study found that rural tourism has brought a positive impact on community involvement and empowerment, including women. In addition, the host-visitor interactions are positive but superficial. From the cultural aspect, tourism has played an important role in the preservation of local culture and arts. Several local art performances and traditions have been revived due to tourism. However, apart from the positive impacts, the development of rural tourism has generated problems that could turn into conflicts among community members, especially those concerning dualistic tourism management and negative perception over economic benefit distribution.

Research on the Impact of Popular Tourism Program Involvement on Rural Tourism Image, Familiarity, Motivation and Willingness

The purpose of this study was to investigate the influence of people’s involvement in tourism programs on the imagination and familiarity of rural tourism destinations, as well as the motivation and desire to visit them. The results were validated by using SPSS 22.0 and AMOS 21.0 statistical software to calculate and analyze the samples and to explore and infer the causal relationships. The results showed that: the degree of travel program involvement significantly correlated with familiarity and imagery of the destination (p < 0.000), and the degrees of familiarity and imagery of the destination also significantly correlated with motivation to travel (p < 0.000), and, lastly, the higher the motivation to travel in the last village, the greater the desire to travel (p < 0.000).

Business Performance and Sustainability in Cultural and Rural Tourism Destinations

This study analyzes business performance through efficiency score estimation in two sustainable tourism models: cultural tourism and rural tourism. The study uses microeconomic data (microdata) of Spanish firms with different characteristics in terms of size, region, location and financial variables. Using multistage modeling (Data envelopment analysis, DEA, non-parametric frontier and non-parametric tests), the main results show that the average efficiency is higher for rural tourism destinations than for cultural tourism destinations. Similar to other tourism industries, efficiency results by geographical and regional destination confirm that location is a driver of the efficiency levels in rural and cultural tourism destinations. Furthermore, the results do not support the scale economies hypothesis: the average efficiency is higher for very small firms compared to other firm sizes, although the average efficiency for large firms is higher than that for medium-size firms. Regarding dynamic efficiency, the results reveal slight variations among the years examined, but the differences are not statistically significant. Finally, the study sheds light on the link between the efficiency of rural tourism and sustainable practices as the investment in environmental protection developed by regions during the period.

Transformative rural tourism strategies as tools for sustainable development in Transylvania, Romania: a case study of Sâncraiu

Purpose According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a low impact upon the environment and local culture; generating income and employment; and ensuring the conservation of local ecosystems. This paper aims to examine the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustainable tourism by relating the practices to the sustainable development goals (SDGs) 1, 8, 10, 11, 12 and 17. Design/methodology/approach Drawing on a literature review on the topic of sustainable rural tourism, this paper uses a case-study methodological approach and provides an example of a sustainable rural tourism destination from the North Western development region of Romania (Cluj County, Transylvania) to depict specific sustainable tourism practices. The study uses a comprehensive desk-research based on secondary data from key industry and academic sources. Findings The research findings show that sustainable rural tourism can greatly support the development of rural destination and makes a significant contribution to the sustainable development of the Romanian tourism industry, in general, and rural economies in particular, as shown in the case examined in the paper. Sâncraiu represents an example of sustainable tourism practices that contribute to poverty reduction (SDG1 – Target 1.A), provide decent work and ensure economic growth (SDG8 – Target 8.9), help reducing inequalities (SDG10 – Target 10.3), protect and safeguard the world’s cultural and natural heritage (SDG 11 – Target 11.4), promote responsible consumption and production (SDG 21 – Target 12.b) and last but not least this destination demonstrates that development is only possible when partnerships are forged (SDG 17). Social implications This paper illustrates that fostering unique rural heritage and traditions can contribute to the sustainable development of destinations. Sustainable tourism practices contribute not only financially to a destination but also to its social infrastructures, jobs, nature conservation, adoption of new working practices and the revitalisation of passive and poor rural areas. Originality/value This paper examines and depicts sustainable rural tourism development as a transformative strategy contributing to the long-term viability of a rural destination. The research findings can be viewed as an example of good practice, which may be applicable to other geographic regions with similar contexts.

Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?

Abstract The development of tourism industry includes the development of rural tourism based on Edu-Tourism. The biggest challenge of this industry is the lack of interest of the tourists to return to the rural tourism or Edu-Tourism destinations. The objectives of the study are to see the influence of destination quality, experience involvement, and memorable tourism experience towards clients’ satisfaction and to establish word of mouth of the rural tourism. Questionnaire were distributed to 200 respondents as the sample of the study. The result of the study showed that destination quality significantly affected tourists’ satisfaction and word of mouth; whereas experience involvement affected memorable tourism experience and tourists’ satisfaction. Furthermore, memorable tourism experience has significant impact on tourists’ satisfaction and word of mouth; and the tourists’ satisfaction significantly influenced word of mouth. The research is unfortunately limited the concept of satisfaction theory, memorable tourism experience and word of mouth theory to the rural tourism destination only rather than other tourism destinations.

Evaluation of rural ecotourism resources based on the AHP Method in Shanghai

In order to develop rural eco-tourism better, it is very important to establish a suitable evaluation index system of tourism resources. This study constructs an evaluation indicator system of rural ecotourism resources in Shanghai from three aspects: Resource values, ecological environment and development conditions, which includes 18 indexes. Using AHP to determine the weight, in the comprehensive level of evaluation, Resource values (B1)> Ecological environment(B2) > Development conditions(B3). Among the most important indicators are: Recreational value (C1), Pollution control capability (C8), Farming experience value (C7), Environmental hygiene (C9), Convenience of transportation (C14), Ecological value (C4) and Life experience value (C6). By using this evaluation model to grade the rural ecotourism resources in Shanghai through questionnaire survey, the result is that the rural ecotourism resources in Shanghai are quite good. With the development of the construction of the Beautiful Country, the value of rural eco-tourism resources in Shanghai has been continuously explored and the eco-environmental quality is assessed higher, which provides an important guarantee for the development of rural eco-tourism in Shanghai. In addition, cultural values and health value need to be tapped in depth, and efforts should be made to increase the publicity and communication among local residents in rural tourist destinations. While optimizing the construction of tourism facilities, we must constantly improve the level of service management, so as to improve the service quality of rural ecotourism.

Acoustic environment management in the countryside: A case study of tourist sentiment for rural soundscapes in China

For sustainable environment development in the countryside and rural tourism destinations, we must pay greater attention to acoustic environment management and rural soundscape planning. Field surveys were performed using rural soundscape questionnaires to evaluate soundscape expectations and soundscape sentiments for the psycho-acoustic characteristics of rural soundscapes in Zhuquan Village, a rural tourism destination in China. The main findings of the 452 survey questionnaires show that the natural sounds of geophonies and biophonies are the rural tourists’ soundscape preferences, and sounds of spring and streams, bird song, and sounds of waterwheels are the rural tourists’ soundscape expectations. In the planning and management of rural soundscapes, we should reduce unwanted sounds, and protect and develop rich natural sounds, native lifestyle and traditional cultural soundscapes, so as to create an acoustically authentic atmosphere in the ideal rural tourism destination originating from idyllic Shangri-La.

농촌관광 서비스품질이 몰입과 만족, 재방문 의도에 미치는 영향에 관한 연구

This study verified the effects of rural tourism service quality on satisfaction, revisit intention and flow's mediating effect. As a result, it were rurality and reliability that rural tourism service quality‘s factors effects tourist's flow. And satisfaction, revisit intention increased as tourist's flow increased. Flow had a complete mediation effect between rurality and satisfaction, revisit intention. In addition, flow had a partial mediation effect between reliability and revisit intention. In other words, consumers want rural tourist destinations to be more rural and have the expertise to give them trust. Therefore, It is necessary to investigate what consumers want to be rural amenity and to consider what is important to gain consumers' trust.

OPTIMALISASI SAMPAH PLASTIK PASCA TERJADINYA LONJAKAN WISATAWAN PERDESAAN BROMONILAN KABUPATEN SLEMAN YOGYAKARTA

Bromonilan Tourism Village or DEWA BROMO is a rural tourism object of Sleman Regency based on local communities or Community-Based Tourism which was established based on a Pokdarwis Decree dated January 7, 2019. This tourist village located on the banks of Kali Kuning offers a concept of rural tourism destinations. The surge in tourists in the weekends has an impact on the accumulation of garbage in the Bromonilan environment. The research method used in this research is to study data through observation, in-depth interviews with the manager and study documentation. Research shows that there has been no significant optimization of plastic waste since this tourist village was established in January 2019 to January 2021 so that the remaining plastic waste from visiting tourists is neglected so it is necessary to optimize plastic waste into paving blocks.
 Keywords: Rural Tourism, Plastic Waste, Paving Blocks, Lord Bromo

A phenomenological study of the learning experience of children in rural tourism destinations

Increasing the level of awareness and knowledge of children is one of the families’ main goals and concerns. Informal learning through communication, experience, and objective observation during tourism can be one of the appropriate methods in this field. Particularly tourism in rural environments is a new, tangible, empirical, and observational experience. In this study, using a phenomenological approach, the learning experiences of 22 children in rural tourism destinations in the vicinity of the metropolis of Mashhad, Iran were interpreted through interviews and paintings. The descriptive phenomenological approach is a good qualitative method for studying children’s tourism experiences. Also, analysis of paintings and interviews conducted with children studied in rural tourism destinations showed that the experience of tourism outside the city, viewing life and activity in villages, observing other tourists, and playing in nature, led to the formation and increase of children’s learning. It is about taking responsibility, self-confidence, socialization, respect nature, tolerance, and patience, fostering creativity, and self-protection. The findings show that travel and tourism have a significant impact on increasing children’s environmental and social learning and can be an appropriate guide for parents of children and schools related to raising children in the use of tourism in rural areas as a way of environmental, experimental and observational learning. Thus, informal learning through tourism is a good way to develop children’s awareness and various skills such as familiarity with rural lifestyles, occupations and animals and plants, touching objects, the true size of phenomena, understanding environmental realities, communicating with others.

Emerging rural tourism in China’s current tourism industry and tourist behaviors: the case of Anji County

ABSTRACT Recognizing the notable growth of rural tourism in China, this research aimed to take Anji County as a case to comprehend the role of rural tourism destination performances in affecting destination image and predicting satisfaction and loyalty. The empirical outcomes revealed that the higher-order construct of rural tourism performance significantly and positively influenced responsiveness constructs. Additionally, the moderating effect of tourist expectation was also demonstrated. This study provided certain guidance and reference for both academics and rural tourism industry practitioners to deepen the knowledge on investigating the associations among tourist expectation, rural tourism performance, destination image, tourist satisfaction and loyalty.

乡村旅游目的地人文景观特征评价研究——以山东省兰陵县压油沟景区为例

乡村旅游目的地人文景观特征评价研究——以山东省兰陵县压油沟景区为例

后疫情期乡村社区旅游地的防疫策略机制研究

后疫情期乡村社区旅游地的防疫策略机制研究

Spatial differentiation and influencing factors of rural tourism destination in Hunan province: A case study of five-star rural tourism areas

Spatial differentiation and influencing factors of rural tourism destination in Hunan province: A case study of five-star rural tourism areas

Construction Scenario for a Rural Tourism Value Chain: A Case Study from Rural China

Value chain is the value-added process resulting from the extension of rural tourism industry chain. Its direction of construction includes the extension of the vertical service field, and the combination of horizontal rural regional elements. The tourism value chain (TVC) is closely related to the transformation of the value elements of rural production, life, ecology, and culture, which helps to promote the high-quality development of rural tourism and the implementation of rural construction in China. Using Dalishu village as an example, this study applied a cross-impact balance analysis (CIB) to select the scenario of the rural TVC. The best scenario of TVC includes the basic value activities and auxiliary value activities of life, industry, ecology, society, and ecology. The optimal scenario results from selections that maximize the leading role of value elements. The scenario of the selected TVC reflects the personalized characteristics of the rural tourism destination, maximizing the leading role of key value elements, and advances the coupling and linkages between rural tourism and rural development.

POTENSI, PENGEMASAN DAN MODEL SALURAN DISTRIBUSI PEMASARAN PAKET WISATA PEDESAAN DI DESA BATUBULAN KANGIN

Rural tourism development is very important to do because it is in line with the trend of sustainable tourism and the needs of new tourists. Batubulan Kangin Village has tourism potentials to develop as a rural tourism destination through a rural package tour. Mapping the village potential is very important to do to form a tour package. Marketing distribution channels need to be designed to reach the tourists as the consumer. The data were collected through observation, interviews, literature studies, and documentation. The informants were determined by purposive sampling and used descriptive qualitative technique to analysed the data. The result of this research shows that the natural attraction of Batubulan Kangin Village is rice fields scenery. The cultural attraction consists of authentic Balinese Cooking Class, offerings making class, and the village’s structure. Artificial attractions consist of a rice skin peeling process, wood carving gallery, Balinese Dance Studio, elementary school, Jaje Sirat House Production, Dug-Dug Mong Statue, and Balinese house. The amenities consist of food and beverage provision by Tumang Cooking Class. The accessibility is very adequate, and the ancillary service is potentially provided by the local communities. That potential can be packaged into a Half-day Cultural Cycling Tour Around Batuyang Village and 3 Days 2 Nights Tour Exploring the Authentic Way of Batuyang Village’s Life. The tour packages are managed and marketed directly via the internet, as well as collaborating with tourism drivers, tour guides, Five Pillar Experiences, GODEVI, and market places as the indirect marketing distribution channel.

Permaculture and Downshifting-Sources of Sustainable Tourism Development in Rural Areas

The purpose of this research is to find if the stakeholders involved in rural tourism (primary producers of ecological goods, tourism service providers, and tourists, as carriers of demand for tangible products and ecological services) are concerned with integrating principles and values of sustainable tourism through permaculture and downshifting, and how these two phenomena might become sources for sustainable development in rural areas. To achieve this purpose, qualitative research was conducted among tourism producers, intermediaries, and tourists from the Brașov region–one of the most important touristic areas of Romania and, also, an important region with rural tourism destinations. The results revealed that there is a particular preoccupation regarding permaculture and downshifting, and they might contribute to the local development of rural tourism areas. The novelty elements brought by this research are synthesized in a matrix where permaculture and downshifting were presented as important sources for the sustainable development of tourism in rural areas.

EMPOWERING WOMEN AND FOSTERING GREEN ENTREPRENEURSHIP THROUGH HERBAL PRODUCT DEVELOPMENT IN CATUR KINTAMANI

<p>This paper explores the emerging herbal tourism in Catur village, Kintamani Bali. It chronicles the development of women empowerment program through the cultivation of herbal medicinal plants in a demonstration plot by Universitas Dhyana Pura and in the family medicinal gardens program (TOGA) of the women farmers’ association (KWT) members, followed by the production, packaging, and marketing of herbal products in the form of healing oil, face oil, hair oil, massage oil, scrubs, and herbal beverages. The article follows the four-year empowerment project, beginning in 2016, which since the initiation of Catur as a tourism village (desa wisata) in 2018 has become one of the unique selling propositions of this rural tourism destination. Since 2018, the project has expanded to cover the village-wide Women for Family Prosperity Assembly (PKK), fostering green entrepreneurship movement among the women within the Catur village community—both related and unrelated to the herbal project. Using the logical framework in analyzing the steps in the women empowerment efforts through herbal plants and products, eventually supporting herbal tourism, this paper discusses the gap between the problems faced by the women in the community and the long-term desired state, then describes the activities taken followed by the outputs produced and the outcomes achieved from the project, and notes some apparent impacts that have occurred in the community since the inception of the project.</p><p>Keywords: community development, empowerment, green entrepreneurship, herbal products, women</p>

Protokol New Normal Order Pasca Pandemi COVID-19 dalam Pengembangan Kampoeng Boenga Grangsil Berbasis Masyarakat

The tourism development sector in Indonesia is overgrowing . D uring the COVID-19 p andemic, it was the sector most affected economically. The COVID1-9 p andemic has changed the "normal" conditions in all life sectors, including tourism sector activities. The uncertainty over the end of the COVID-19 p andemic requires us to adapt to the n ew c onditions, the n ew p rerequisites (social and physical distancing), and the n ew o rder (physical, social, and health) preparing the n ew n ormal o rder p rotocol. The recovery of tourism sector activities must be aware of the emergence of new clusters in tourist destinations . The purpose of the discussion in this paper is to produce a n ew n ormal o rder p rotocol after the COVID-19 p andemic for the development of sustainable community-based rural tourism destinations. The efforts that prepare are the n ew n ormal o rder after COVID-19, by taking into account: (1) Mitigation of tourism "disasters" due to COVID-19; prevent new clusters in tourist villages/villages (2) Compilation of health protocols for tourist destinations during the COVID-19 p andemic e ra; (3) Strengthening information on destination environmental health; (4) Strengthening the Destination Management Organization (DMO) especially for the management of the COVID-19 t ourism v illage p rotocol; and (5) Increasing stakeholder participation towards a n ew n ormal o rder. DOI: https://doi.org/10.26905/abdimas.v5i3.4803