Evaluation of rural ecotourism resources based on the AHP Method in Shanghai

Abstract

In order to develop rural eco-tourism better, it is very important to establish a suitable evaluation index system of tourism resources. This study constructs an evaluation indicator system of rural ecotourism resources in Shanghai from three aspects: Resource values, ecological environment and development conditions, which includes 18 indexes. Using AHP to determine the weight, in the comprehensive level of evaluation, Resource values (B1)> Ecological environment(B2) > Development conditions(B3). Among the most important indicators are: Recreational value (C1), Pollution control capability (C8), Farming experience value (C7), Environmental hygiene (C9), Convenience of transportation (C14), Ecological value (C4) and Life experience value (C6). By using this evaluation model to grade the rural ecotourism resources in Shanghai through questionnaire survey, the result is that the rural ecotourism resources in Shanghai are quite good. With the development of the construction of the Beautiful Country, the value of rural eco-tourism resources in Shanghai has been continuously explored and the eco-environmental quality is assessed higher, which provides an important guarantee for the development of rural eco-tourism in Shanghai. In addition, cultural values and health value need to be tapped in depth, and efforts should be made to increase the publicity and communication among local residents in rural tourist destinations. While optimizing the construction of tourism facilities, we must constantly improve the level of service management, so as to improve the service quality of rural ecotourism.