Rural Entrepreneurship Research Articles

Cultural Entrepreneurship and Rural Revitalization: Mapping China’s Development Strategy

Cultural entrepreneurship is the cornerstone of sustainable development in rural China, especially within the realm of cultural industries. This study aims to investigate the pivotal role of cultural industries in China’s rural revitalization and the influence of entrepreneurship on sustainable enterprise development. Using a quantitative approach, the study gathered data from 171 entrepreneurs in China, employing SPSS for analysis. In the first week of March 2023, the survey was carried out throughout China. The research focuses on exploring the impact of rural revitalization strategies on fostering entrepreneurship within cultural industries. Experimenting with an enhanced BP-L-M algorithm, the finding reveals its high accuracy when compared to traditional BP neural networks. The novelty of this study provides valuable insights into the unique challenges and an opportunity faced by rural entrepreneurs in the cultural sector and provides practical recommendations for implementing rural revitalization for entrepreneurship in cultural industries. By emphasizing the significance of entrepreneurship in rural areas and its potential to alleviate poverty and boost economic growth through cultural industries, this research underscores the transformative power of cultural initiatives in shaping the nation’s economic landscape.

Redefining rural entrepreneurship: The impact of business ecosystems on the success of rural businesses in Extremadura, Spain

PURPOSE: Regarding the growth of public policies fostering rural entrepreneurship, the primary objectives of this work involve examining the concept of rural entrepreneurship, identifying key aspects that differentiate it from non-rural entrepreneurship, and assessing the role of the local entrepreneurial ecosystem in supporting the initiation and growth of rural ventures. To achieve these goals, the study adopts a novel approach by integrating an analysis of rural entrepreneurship features with an exploration of the entrepreneurial ecosystem’s impact. METHODOLOGY: After a review of the previous academic literature, the characteristics of rural entrepreneurship have been delimited, distinguishing it from non-rural. The research results have been obtained using a questionnaire, after a descriptive analysis of the sample, and an analysis of the difference in means by contrasting hypotheses using IBM SPSS Statistics 26. FINDINGS: This article explores the factors that contribute to rural entrepreneurship, challenging the notion that geographic location is the sole defining characteristic. Through the conducted investigation, it has been determined that a company’s classification as rural is not solely based on its geographical location in rural areas or involvement in primary sector activities. Other aspects, such as a strong connection with the local community or the ability to create value, are also essential in defining a rural enterprise. Additionally, it examines how business ecosystems can foster the growth and success of rural entrepreneurship. IMPLICATIONS: This study provides an analysis of how rural entrepreneurship can drive endogenous development in rural areas. It also offers insights for government entities and policymakers to implement effective support measures and strategies in business ecosystems within rural environments. This study highlights that the resources found in rural entrepreneurial ecosystems may not be sufficient to support rural entrepreneurship. It’s important to acknowledge that rural entrepreneurship requires specific resources that may not currently be available in business ecosystems. To increase the number of viable rural businesses, new resources tailored to rural entrepreneurship must be created, leveraging the area’s endogenous resources and growth models. ORIGINALITY AND VALUE: This study examines the distinctive attributes of rural entrepreneurship, with a deliberate departure from exclusive emphasis on geographical location or primary economic sector. Drawing upon empirical research conducted among a cohort of rural enterprises, the analysis reveals that neither physical location nor primary sector affiliation substantially contribute to the establishment of these rural businesses. Instead, a profound connection to, and a heightened sense of belonging within the rural milieu emerge as pivotal determinants. Furthermore, rural entrepreneurship emerges as a promising avenue for the development of the region, offering substantial growth prospects. The investigation encompasses a scrutiny of the resources within the rural business ecosystem and their capacity to stimulate rural entrepreneurial activity. This emerging focal point represents a novel field of concern for governmental bodies and political institutions operating in rural areas.

Assessing Operational Performance Outcomes in Rural Entrepreneurship

Despite the popularity of businesses in rural environments, research on rural entrepreneurship is still sparse. Little is known about the operational performance of new rural ventures, which is a fundamental aspect for the competitiveness of any business. This research evaluates operational performance outcomes in rural entrepreneurship - Delivery, Flexibility, Production Cost, Product Quality. The results show that the ventures have a high performance in delivery and product quality, and medium performance in flexibility and cost of production. These findings can be useful to rural entrepreneurs and policy makers to improve operational performance and competitiveness. This article sheds light on the understanding of operational performance in rural entrepreneurship and provides valuable findings that can direct future research.

A Qualitative Study on Benefits and Challenges in Rural Entrepreneurship in Uttarakhand, India

A Qualitative Study on Benefits and Challenges in Rural Entrepreneurship in Uttarakhand, India

Exploring the role of Political and Market legitimacy in Rural Entrepreneurship

This research study aims to enhance our comprehension of organizational legitimacy in rural settings. While many researchers have examined how organizations acquire, manage, and leverage legitimacy in urban ventures, there is still a lack of consensus on the role of different types of legitimacy in rural ventures. This paper distinguishes between two types of legitimacy, political and market legitimacy, and utilizes ANOVA to identify variations in these types of legitimacy based on venture factors such as the leader's education and the venture's age. Our findings suggest that rural ventures tend to have stronger market legitimacy than political legitimacy, and that younger ventures exhibit stronger market legitimacy compared to older ones.

India’s Effective Approach to Achieve Sustainable Energy Goal

Renewable energy has become a vital component of India's energy strategy. The value of clean energy sources in the transition to a green energy base was recognised in the early 1970s. The paper emphasises the need for clean energy financing to be made available to states in order to address disparities between RE potential and development costs, as well as to plan for better grid management systems. The RE targets also require intensive capital market development and innovative financial support mechanisms and products. While aligning with renewable energy goals, India must prioritise addressing the energy needs of its rural populace, which have been experiencing power outages and brownouts. In areas with limited or no access to electricity, government officials should strongly encourage off-grid solar energy and microgrids. The research also suggests that private sector investments, rural entrepreneurship, and public-private ventures can fill in the gaps, allowing RE-rich states to realise their true potential.

Uncovering the building blocks of rural entrepreneurship: A comprehensive framework for mapping the components of rural entrepreneurial ecosystems

Entrepreneurship is a crucial driver of economic growth, especially in rural areas. Understanding the unique components that contribute to the success of rural entrepreneurial ecosystems is essential. This study presents a cutting-edge approach to uncover the essential components of rural entrepreneurial ecosystems that support rural entrepreneurship. We employ bibliometric techniques that enable us to leverage the Scopus database's academic paper metadata related to entrepreneurial ecosystems. Through citation analysis, we identify a core network of studies related to entrepreneurial ecosystems. Co-occurrence analysis visualizes the clusters of the most prominent components in both general and rural entrepreneurial ecosystems. We interpret the results based on a literature review. Our study categorizes the essential components into two: actor (academics, business, government, and community) and non-actor (human capital, network, entrepreneurial culture, financial systems, governance systems, infrastructure, environmental resources, and market) components. Environmental resources are critical in distinguishing the conditions of an entrepreneurial ecosystem in rural areas. This component represents the uniqueness and local economic potential of smaller areas, whereas in general entrepreneurial ecosystem studies, this component might not be a concern. By uncovering the components of rural entrepreneurial ecosystems, our study provides insights that can help policymakers, practitioners, and academics better support rural entrepreneurship and promote economic growth in rural areas.

Complete Land Property Rights and Rural Entrepreneurship: Evidence from China’s Rural Construction Land Reform

Complete Land Property Rights and Rural Entrepreneurship: Evidence from China’s Rural Construction Land Reform

Реализация концепции ресурсосбережения в границах сельских территорий

The increasing relevance of the problem of efficient resource utilization can be attributed to the popularity of sustainable development and the challenges posed by biological, climatic, and geopolitical factors, all of which are connected to society’s perception of crucial elements of the natural environment like land, water resources, and air. Specifically focused on rural areas, the research presented in this article examines the issues of effective resource utilization. The main scientific conclusion proposed in the work is that resource saving is an inevitable consequence of the negative manifestations of climate change, which entails positive effects for agricultural producers and the rural population, largely depends, first, on the motivation of rural entrepreneurs, secondly, on the state initiatives recorded in institutional documents, thirdly, on the preferences of rural communities and their active participation in the implementation of the concept under consideration.

Rural entrepreneurship

Motivation: The issue of rural development is an important topic from the perspective of the science of territorial development for several reasons. First, from the perspective of the growing importance of cities, with which the depopulation of the countryside is associated. Secondly, from the point of view of the development opportunities of non-urbanized areas, whose position in the context of fund distribution is weak. Finally, from the point of view of the possibility of diversifying food production, to which much attention is currently being paid in Europe and around the world. However, as studies show, not only the existence, but the development of rural areas is a determinant of the development of urban areas.Aim: The purpose of the article is to demonstrate that rural development continues to be a significant challenge, while especially important for this development is the involvement of people — entrepreneurial leaders.Results: As a result of the study, it was possible to gain input in the form of knowledge regarding the differential impact of the rural development factors identified in the study. The phenomenon of the possibility of digitization of social and business life, which has emerged as globalization has progressed, and quite clearly as a result of the pandemic, has shown that it is a factor of great importance in leveling the marginalization of rural areas. What’s more, the entrepreneurship of rural leaders is a key element in building strategies for the development of these areas, even outweighing the factor of a financial and administrative nature.

Entrepreneurial Dynamics and Typology in Rural Development

The term “rural entrepreneurs (RE)” has become a social and rural development factor in developing countries, particularly Indonesia. This research aimed to analyze the dynamics of rural entrepreneurship and describe the typology of entrepreneurship. This research was conducted in three typologies of villages, such as (1) agricultural industry, (2) agritourism, and (3) traditional area, in Malang Regency, East Java, Indonesia. Data were collected through village observation, in-depth interviews with 90 informants, and Focus Group Discussions (FGDs). The dynamics of rural entrepreneurship were affected by various factors: (a) politics, (b) social networks, and (c) economics. Furthermore, three typologies of RE were identified: (1) political-based RE, (2) economic asset-based RE, and (3) social network-based RE. Meanwhile, entrepreneurs could accumulate rural resources, comprising local government and social-economic networks. In summary, the primary keys to encouraging social development in rural areas were providing access to economic assets and social networks and boosting entrepreneurial spirit.

Intersectoral collaboration for the development of rural entrepreneurship in Latin America and the Caribbean

In a context where sustainable rural entrepreneurship is gaining increasing importance for the socioeconomic development of Latin America and the Caribbean, this study focused on analyzing the role of intersectoral collaboration as a driver of such development. Through a meticulous qualitative methodology that included document review and descriptive analysis, the dynamics of cooperation between governments, companies, NGOs, and local communities were explored, demonstrating their potential to overcome barriers to rural entrepreneurship. The results highlight the need for specific educational policies, the promotion of gender equality in entrepreneurship, and the importance of innovation and institutional support. It was also shown how these collaborations facilitate the overcoming of obstacles, promote innovation, and enhance socioeconomic development, aligning with the goal of understanding how intersectoral collaboration significantly contributes to sustainable rural entrepreneurship. The most relevant conclusion emphasizes intersectoral collaboration not only as a complement but as an imperative need for the success and sustainability of rural entrepreneurship, opening a wide range of opportunities for development and well-being in the region.

Effectiveness of Digital Marketing in Promoting Rural Entrepreneurship in Malaysia and its Impact on Small Entrepreneurs' Income

Effectiveness of Digital Marketing in Promoting Rural Entrepreneurship in Malaysia and its Impact on Small Entrepreneurs' Income

Rural employment in Russia: Present conditions and prospects for agricultural and non-agricultural sectors

Contributing to a discussion on rural employment forecast in Russia, this paper sys­tematizes the challenges for the rural labor market: population outflow, weak impulses to develop non-agricultural employment and rural entrepreneurship, changing labor needs in agriculture and a decline in the number of labor migrants. The results of the regional differentiation research show that the response strategies of Russian regions to stabilize employment differ significantly and include active intra-Russian labor migration or reliance on high agricultural state support, development of self-employment and jobs preservation in labor-intensive, low-productivity sectors of agricultural production. The article discusses rural development prospects associated with the return migration of urban residents to rural areas, which creates a new basis for rural employment growth. A theoretical implication of the rural employment perspectives discussion is the proposed concept of “out-of-urban employment” that actualizes the traditional approach of seeking employment only for indigenous rural people who have lost their jobs in agriculture, and includes new types and forms of employment for urban dwellers. Analysis of the current state support for rural employment in Russia shows that it is poorly aligned with the existing challenges. The scale of both financing and the number of potential participants is small; direct support measures are limited to the agricultural sector, while indirect ones — through support for rural infrastructure — create mainly public sector employment. The practical implications of the outcomes are some proposed ways of developing measures to support rural employment, taking into account non-agricultural rural economy needs.

Digital Marketing towards Entrepreneurship: A Light in VUCA World

Digital marketing is essential to use in VUCA world and new normal era. Entrepreneurs’ growths with the digital marketing have been discussed in the paper. Main purpose of the paper is to identify opportunities for entrepreneurs through digital marketing and to focus development of entrepreneurship by use of digital marketing. Entrepreneurs have problems and also chances to grow in the new normal era of digitalisation. During covid-19 period the transactions and online dealing for products increased which created the scope for further use of digital marketing for all types of entrepreneurs. In the paper different aspects considerable for digital marketing application and required for its successful implementation have been included. In the paper different aspects like cross cultural effect, gender perception and entrepreneurship, growth of rural entrepreneurship, awareness of students and entrepreneurship education, small entrepreneurs orientation and entrepreneurship and digital payment have been explained. All the issues are important to consider the effect in the growth of entrepreneurs by use of digital marketing. Success factors of three types including personal, organisational and outward factors have been included in the paper. For the success of any economy, industries and efforts of entrepreneurs must be on right side. In the VUCA world and the market after covid-19 period make working with digital marketing essential for growth of entrepreneurs.

Entrepreneurial activity in rural areas: opportunities for stimulation

Entrepreneurial activity in rural settlements is the basis for sustainable development of rural areas. Supporting agricultural producers and ensuring food security, the importance of forming a unified complex for production and processing of agricultural products and diversifying the rural economy determine the relevance of the chosen topic. The goal is to show the potential of rural entrepreneurship as a mechanism for the stability of rural areas of the republic. Methods – scientific generalization, classification, systemic and comparative analysis, abstract-logical. Results – the following were noted as key effects. Organizing a business in rural areas has a number of advantages: increasing the level of employment by creating new jobs, increasing cost recovery, increasing the profitability of agribusiness, quickly responding to demand in accordance with market conditions and changes in market behavior of consumers. In villages, there is an opportunity to open facilities of small economic entities for growing crops for the processing complex, in the fields of agro-, eco-, ethno–tourism, and the sectors of craft professions and service provision. In the Concept for the Development of Rural Territories of the Republic of Kazakhstan for 2023-2027, special attention is paid to the issues of entrepreneurial initiative of rural residents. An analysis of production indicators of peasant (private) farms, legal entities, and individual entrepreneurs engaged in agriculture was carried out. Summarizing the study, the authors conclude that small business in rural areas will help overcome labor market problems, preserve the rural way of life, culture, social and environmental control of the territory, technological and institutional modernization based on a comprehensive, balanced and targeted implementation of the interests of the rural population and the state.

Splendid Kaudi art - A sustainable enterprise for empowerment of rural women

The Kaudi art is one of the oldest folk art practised among women folk of Northern Karnataka and is also called as Grandmothers‘ art. It is prepared by old and used cloth swatches which unfolds the creativity of woman folk through their magnificent skill and imagination with thousands of stitches which depict the traditional folklore. In recent years this craft is slowly fading due to reduced commercial value and lack of interest among the present young generation. Therefore, revival of Kaudi art through value addition is a need of the hour for its sustainability. Hence, the present study is taken up with the objective for revival and restructure of traditional Kaudi for empowering the rural women and it comprised of historical documentation, restructuring of traditional Kaudi designs with design elements, organization of principles and skill development training programmes for rural women. Variegated home textiles were designed with Kaudi stitches and subjected to consumer acceptability. It was seen that among the home textiles developed, the yoga mat was found to be a trendy item as expressed by the consumers due to its usefulness and comfort properties. It was noticed that the perception towards traditional Kaudi art improved remarkably and consumers were convinced on various aspects viz., product diversification through restructuring, design element, principles of design for production of variegated Kaudi articles and its promotional techniques. Value addition to traditional Kaudi through variegated home textiles was found to be the best means for promotion of Kaudi technique, its sustainability and rural entrepreneur can help to establish start ups and microenterprise with minimum investment.

Indigenous traditional knowledge for protection of crops from wild animals and birds

Indigenous Traditional Knowledge (ITK) is the term used to describe certain local, indigenous, or regional societies' well-developed, long-standing customs and practices. ITK is not yet fully utilized in the developmental process. This always requires technology transfer from a location that perceives this knowledge. The horizontal spread of this knowledge requires the involvement of some agents who recognize it, value it, and appreciate it in their interaction with the local community and document it percolating from one generation to another generation. For this purpose, Krishi Vigyan Kendra Ajmer involved READY (Rural Entrepreneurship Awareness Development Yojana) students during their village attachment program. The READY students interacted with knowledgeable /progressive farmers to collect and document ITK being used by farmers to safeguard their crops against wild animals and birds. The study revealed 16 ITK technologies that are used by the local farmers.The study also revealed that farmers ranked barbed fence as the most effective ITK of the area, followed by Bijuka, planting of thorny bushes at the edges, planting rows of Saccharum munja, trenching, machan, and fixing of used coloured sarees /cloths and plastic strips /bright coloured cloths / bright pennies.

An Investigation into the Challenges and Opportunities of Rural Entrepreneurship in the State of Tamil Nadu

Rural entrepreneurship has come into view as a pivotal mechanism for trade and industry progress and advancement in Tamil Nadu, India, in recent years. This abstract provides an overview of the face and prospects that define rural entrepreneurship in the state. Challenges in Rural Entrepreneurship: Rural entrepreneurship in Tamil Nadu faces a set of daunting problems, including limited access to financial resources, infrastructural impediments, difficulties in accessing markets, skill deficiencies, limited access to finance, infrastructural challenges, market access and skill gaps, opportunities in rural entrepreneurship, government initiatives, agricultural diversification, technology adoption, rural-urban linkages and social entrepreneurship. While rural entrepreneurship in Tamil Nadu certainly grapples with significant challenges, there is a bright outlook for the future. With the right support in terms of financial accessibility, improved infrastructure, skill development, and favourable government policies, rural entrepreneurs have the potential to make substantial contributions to the state's economic growth and development while enhancing the quality of life in rural regions.

English

Most of the diseases affecting plant nurseries are soil borne and to eradicate the pathogens from growing media different sterilization (chemical, solar and steam) techniques are used. Steam sterilization is more efficient and environmentally friendly technology. To test the effectiveness of steam sterilization in controlling growth of fungal pathogens, different fungal species were isolated from various potting media (soil, sand, silt, FYM and coconut coir) pre and post steam sterilization and the isolates were characterized. Pre-sterilization fungal isolation was performed using serial dilution method which revealed different fungal species i.e., Aspergillus flavus, A. niger, Fussarium solani, Penicillium spp, Rhizoctonia spp, Curvularia spp, and Pythium spp. After sterilization, one group of potting media was kept open and the other one was tightly packed and placed at ambient temperature. These open and covered media types were evaluated for fungal regrowth by isolation after 7 days, 15 days and 30 days intervals. Different fungal contaminants were found in the potting media that was kept opened after sterilization. However, interestingly no soil related fungal pathogens were observed in the packed potting media 30 days post sterilization. These findings extended the current knowledge of steam sterilization of potting media and suggest that steam sterilization can effectively eliminate the fungal pathogens from the media. Further, it could be effectively used to produce sanitated plant nurseries and minimize the spread of soil borne diseases.