Abstract
Despite the popularity of businesses in rural environments, research on rural entrepreneurship is still sparse. Little is known about the operational performance of new rural ventures, which is a fundamental aspect for the competitiveness of any business. This research evaluates operational performance outcomes in rural entrepreneurship - Delivery, Flexibility, Production Cost, Product Quality. The results show that the ventures have a high performance in delivery and product quality, and medium performance in flexibility and cost of production. These findings can be useful to rural entrepreneurs and policy makers to improve operational performance and competitiveness. This article sheds light on the understanding of operational performance in rural entrepreneurship and provides valuable findings that can direct future research.
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