Rural Enterprises Research Articles

Gender and Entrepreneurship in the Renewable Energy Sector of Rwanda

Until recently, women have not been seen as having the potential for entrepreneurial success. Yet women’s engagement in the energy sector could substantially improve energy access for those most underserved. This article examines the role of women as energy entrepreneurs from the perspective of gender inequality within the energy industry. Data from Nuru Energy, a social business focused on providing solar lighting to the ultra‑poor, provide insights on how the inclusion of women sales agents can increase sales and how strategic modifications to the social business model can further support female-led businesses. Observational data from over 1,000 rural enterprises show that women, on average, sold significantly more units than men. Women operating in solo firms and leading group-based teams consistently outsold men-led solo and group‑based enterprises. Findings further suggest that, when operating in groups, women tend to outperform men even more than when operating sole proprietorships.

Factors of the organization and peculiarities of small enterprises activities in rural green tourism

The subject of the research is theoretical aspects and practical approaches to organizing of small rural tourism enterprises and establishing the features of their activities. Setting the task, the purpose of the study. The purpose of the work is to substantiate theoretical foundations of the organization and practical approaches to small enterprises activities in rural green tourism on the basis of establishing their content and identifying factors and features. Method or methodology for conducting research. Both scientific and special methods of scientific cognition have become the methodological basis of the article. In the process of writing the article the following methods were used: monographic, historical, generalization and abstraction, SWOT-analysis, statistical groups, system and structural analysis and synthesis. Results of work. The article substantiates theoretical foundations and practical approaches to determining the nature and factors of organization of small enterprises in rural green tourism. The content and regulatory foundations of the organization of small forms of management, first of all, in rural green tourism are investigated. On the basis of the critical analysis of the most widespread interpretations of the concept of "small forms of business" the essence of small enterprises in rural green tourism is determined, as well as the peculiarities of their activity are set. The main factors of influence of the external and internal environment on the organization, activity and development of small rural tourism enterprises are revealed. Their use in management on the basis of competitive advantages is substantiated. The field of application of results. The findings and results can be used in the work of rural green tourism enterprises, rural territorial communities, and municipal authorities; in the educational process of higher education institutions of economic and tourism or their departments. Conclusions according to the article. Small forms of management in rural green tourism are the subject of micro-entrepreneurship. They carry out their activities in accordance with the requirements of rural development, hospitality, agriculture, transport, environmental situation and environmental activities in the countryside. In addition, it is one of the types of self-employment of the population, which raises the role of patriotism, local history; averages the elements of active work and recreation; creates a living environment close to nature; contributes to improving the living standards and quality of life of rural residents. In view of the above, the organizational and economic foundations of small forms of management activities in rural green tourism are determined in relationship of the business entity with the factors of its external and internal environment.

State support and regulation of rural green tourism enterprises development

The subject of the research is theoretical, methodical and practical aspects of state support and regulation of rural green tourism enterprises development. The purpose of the work is to substantiate the directions, mechanisms and instruments of state support and regulation of the development of rural green tourism enterprises for the future. The methodological basis of the article was both general scientific and special methods of scientific knowledge. Methods were used: historical, dialectical, system-structural analysis and synthesis, statistical-economic, SWOT-analysis, grouping, problem-targeted approach. Results of work. The article highlights the problems, factors and prospects of state support and regulation of rural green tourism enterprises development. The conditions, resources, mechanisms and instruments of state support and regulation are identified. Reasonable sources of their spread and growth. Forms of monitoring, reporting and accounting are proposed. Functions have been defined to improve state support, regulation and management of rural green tourism enterprises development in the future. The field of application of results. The materials, results and conclusions of the article can be used in the activities of rural territorial communities, local self-government bodies, enterprises and agro-villages, higher education institutions of relevant specialization and faculties of economics and management. Conclusions. Rural green tourism is a relatively new type of rural activity. It is useful for both holidaymakers and owners – rural residents, entrepreneurs, rural communities, regions and the state as a whole. Its businesses and agro-settlements contribute to the development of many related businesses in other industries; preservation of national spirituality, popularization of Ukrainian culture; dissemination of knowledge and information about the historical, natural, ethnographic features of the country. It deserves all the support from the state, public organizations, large agribusiness, rural territorial communities.

Analysis of Factors Enhancing Credit Utilization Among Lowly Endowed Women Farmers

Credit is an important aspect in farming. The problem is the restricted accessibility to farm credit by the Lowly Endowed Women (LEW) farmers. The banks and other formal lending institutions consider LEW farmers a risk and/ or not credit worth. To be unveiled yet are the strategies and interventions that ought to be put in place so as to enhance credit use by Lowly Endowed Women farmers. The research was done on women farmers in Funyula Sub County, Busia County, Kenya. A sociological inquiry, in form of a survey was used to collected field data based on the views of the LEW farmers on the various credit arrangements to determine which ones were acceptable and could lead to both effective use of credit and high. In addition to the field survey, case studies were carried out for additional data and to strengthen the findings of the field survey. The target population was the women farmers. All the 15,000 households Funyula Sub County (Ministry of Agriculture, 1997) constituted the accessible population. The study assumed every household had a woman. For case studies, the study population was chosen from the on-going or immediate past rural programmes with an informal credit component for lowly endowed people, particularly the women. Sampling of the household was undertaken using a proportionate, stratified random sampling technique on sub locational basis. The sub county had 28 sub locations. All the Sub Locations were represented in the study. A sample of 210 LEW farmers was taken. For the case studies, agencies that had a credit component for the lowly endowed people were selected. Three credit programmes run by two agencies with fairly successful record of credit support to the poor were studied. These agencies included an NGO, Kenya Rural Enterprise Programme (K-REP) and a government/ bilateral donor assisted agency, the DANIDA which supported Kitui Agricultural Project (KAP). Field data was collected by the researcher. The Statistical Package for the Social Sciences (SPSS) was used to aid the analysis of the data. Chi-square was used to test the relationship between the variables. The level of significance for the relationship between variables was rejected or accepted at p ≤ 0.05 significant level. The findings of the study were: There is no significant relationship between conditional credit and effective use of credit. However, there is a positive relationship between unconditional credit but with strict supervision by the credit agency and effective use of credit. The result of relationship between pre-training and use of credit indicated is a positive relationship between pre-training and effectiveness of credit use. On credit in-kind, it was found to be positive relationship implying credit in-kind is put to effective use by the LEW farmers. Keywords: Credit utilization, Lowly Endowed Women, Farmers DOI: 10.7176/JESD/11-4-08 Publication date: February 29 th 2020

Analysis of Factors Enhancing Credit Repayment Among Lowly Endowed Women Farmers

While credit support is an important factor in enhancing agricultural production, the problem is the restricted accessibility to farm credit by the Lowly Endowed Women (LEW) farmers. The banks and other formal lending institutions consider LEW farmers a risk and/ or not credit worth. To be unveiled yet are the strategies and interventions that ought to be put in place so as to enhance credit repayment by Lowly Endowed Women farmers. The research was done on women farmers in Funyula Sub County, Busia County, Kenya. A sociological inquiry, in form of a survey was used to collected field data based on the views of the LEW farmers on the various credit arrangements to determine which ones were acceptable and could lead to both effective use of credit and high credit repayment rate. In addition to the field survey, case studies were carried out for additional data and to strengthen the findings of the field survey. The target population was the women farmers. All the 15,000 households Funyula Sub County (Ministry of Agriculture, 1997) constituted the accessible population. The study assumed every household had a woman. For case studies, the population was chosen from the on-going or immediate past rural programmes with an informal credit component for lowly endowed people, particularly the women. Sampling of the household was undertaken using a proportionate, stratified random sampling technique on sub locational basis. The sub county had 28 sub locations. All the Sub Locations were represented in the study. A sample of 210 LEW farmers was taken. For the case study, agencies that had a credit component for the lowly endowed people were selected. Three credit programmes run by two agencies with fairly successful record of credit support to the poor were studied. These agencies included an NGO, Kenya Rural Enterprise Programme (K-REP) and a government/ bilateral donor assisted agency, the DANIDA which supported Kitui Agricultural Project (KAP). Field data was collected by the researcher. The Statistical Package for the Social Sciences (SPSS) was used to aid the analysis of the data. Chi-square was used to test the relationship between the variables. The level of significance for the relationship between variables was rejected or accepted at p ≤ 0.05 significant level. The findings of the study were: credit rating appeared unpopular method of assessing the credit worth of the respondents and was rejected. On peer pressure, the finding showed a positive relationship between peer pressure and credit repayment among the LEW farmers. The relationship between savings and credit repayment was found to be, statistically not significant. Lastly, the study findings indicated a positive relationship between assurance of continued credit support on completion of the ongoing one and credit repayment. Keywords: Credit Repayment, Lowly Endowed Women Farmers DOI: 10.7176/JBAH/10-4-05 Publication date: February 29 th 2020

When risk-aversion promotes enterprise formation

ABSTRACT In this article, risk-aversion promotes rural enterprises formation contrasting with the theoretical motivations of new entrepreneurs. Rather than risk seeking, rural entrepreneurs are risk-averse, and instead of opportunities, the operators seek livelihood insurance. This finding indicates the value of insurance penetration in the rural areas.

Eco-Innovation Activities in the Czech Economy 2008–2014: Impact of the Eco-Innovative Approach to the Profit Stream and Differences in Urban and Rural Enterprises

The environmental benefits from the eco-innovation activities of enterprises have the nature of reduced material or water use per unit of output, less pollution and waste, better CO2 ‘footprint’ in production and subsequent business processes. The socioeconomic impacts are associated with circular economy benefits like reduced energy use, decreased pollution and waste, and well-organized recycling possibilities of the product after use. The goal of this paper is to evaluate this innovative approach in the Czech economy. The hypotheses are aimed at the localization of enterprises, appropriability, and characteristics of enterprises that introduce eco-innovations to markets. The dataset is provided by the Czech Statistical Office and contains observations about the innovation activities of firms. Eco-innovation was surveyed in 2008 and 2014. This paper utilizes the estimation principles of CDM (Crépon, Duguet, and Mairesse) method at the firm level. The results suggest that rural–urban separation has no impact on the financial R&D intensity but urban enterprises have a higher probability to engage in innovation activities. The probability to introduce new-to-the-market innovations and eco-innovations is not dependent on localization. High-tech and knowledge-intensive industries have a lower probability to introduce eco-innovations to the market. The change in localization of enterprises to rural areas contributed to the higher sales form innovated goods and services. Higher appropriability was also observed in product eco-innovators. This paper offers a synthesis of factors that stimulate eco-innovation and shows that eco-innovation is a viable and sustainable innovative approach for rural and urban enterprises and identifies directions for future research.

Role of Women in Agriculture: Technology-led, Gender Sensitive Policy Options

Agriculture occupies a key position in Indian economy providing a source of livelihood for a majority of the population. Successes in agricultural front with high production levels, especially in food grains have indeed been achieved. Women in India are the backbone of the society and important resource in agriculture and rural economy. They make essential contributions to the agricultural development and allied and household activities and pursue multiple livelihood strategies. These activities include producing agricultural crop, cleaning animals, preparing food, working in rural enterprises, engaging in trade and marketing, caring family members and maintaining their homes. Ministry of Agriculture and Farmers Welfare, Govt. of India has policy provisions like joint leasing for both domestic and agricultural land under National policy for farmers, however in practice it has made little difference at ground level. There is still a wide gender gap which has to be addressed properly for overall development of women. The paper tries to analyze the policy options available for a gender sensitive agricultural policy which can not only empower women but also ensure sustainable agricultural development.

The spatial implications of rural business digitalization: case studies from Wales

ABSTRACT The rural–urban digital divide literature addresses the digital inequalities experienced by rural communities. However, little attention has been paid to how rural small and medium-sized enterprises (SMEs) can use improved broadband connection to address spatial inequalities. Furthermore, the integration of digital technologies into SME business models can ultimately lead to productivity gains and potential regional development impacts. In seeking to explore how rural firms digitalize and the impact on spatial inequalities, the paper evaluates 14 case studies of Welsh rural SMEs. The findings highlight that adopting a dynamic business model that is increasingly digitalized is beneficial to all firms, and that there is a potential for digital technologies to address spatial inequalities for rural SMEs.

Rural community enterprises in Thailand: a case study of participation

Rural community enterprises in Thailand: a case study of participation

Соціально-економічна ефективність і конкурентоспроможність розвитку підприємств сільсько- го зеленого туризму: кількісні показники та якісні виміри

Соціально-економічна ефективність і конкурентоспроможність розвитку підприємств сільсько- го зеленого туризму: кількісні показники та якісні виміри

Rural community enterprises in Thailand: a case study of participation

Community enterprises (CE) are a tool to support sustainable community development. They rely on community members' participation using a bottom-up, polycentric approach to management. However, they typically operate in rural areas where the required knowledge, management and marketing skills are often lacking. This study investigated members' participation in CEs and the failures and successes they encountered in participation in organisational, production, marketing and financial management. Data collection involved structured interviews with 400 participants in 200 CEs in north-eastern Thailand. The researchers also conducted focus groups with a successful CE (n = 5) and an unsuccessful CE (n = 7). Results revealed that participation was lowest for organisational, marketing and financial management. Lower levels of participation were associated with lack of time and lack of skill/education. Implications point to the value of outsourcing marketing and financial management for CEs in rural areas.

DEVELOPMENT OF RURAL AREAS IN THE URAL FEDERAL DISTRICT: THE CONTEMPORARY REPRODUCTION PRACTICES

This article comprises a comprehensive statistical and sociological examination of topical problems that Ural Federal District rural residents face in their socio-economic, reproductive and life practices. The authors aim 1) to reveal the level of demographic and socio-economic self-sufficiency of the Tyumen Region rural inhabitants (including Khanty-Mansi and Yamalo-Nenets Autonomous Areas), compared with other territories of the Ural Federal District on the long-time series dynamics of the last two decades; and 2) to assess the institutional drivers of growth in agriculture linked with the all-Russian contexts. The authors have exposed a set of problems during the field expeditions of 2020 to the south of the Tyumen Region, using in-depth interviews and case studies with various representatives of the local communities (peasants, farmers, subsidiary farm owners, agricultural workers, authorities, businesses, rural enterprise management, country house owners). There is an obvious and widespread weakening of the local self-government in rural areas; the socio-cultural ties between countryside status groups are hardly established; there is a deficit in mental and behavioral patterns of self-organization of different in subcultures rural households; countryside self-governing communities are almost completely destroyed, mainly due to tight bureaucratic control and over-centralization. As the statistics for 1990 to 2019 shows, the rural settlements in the south of the Tyumen Region stably vary within the weighted average of 525,000 people. In the Khanty-Mansi Autonomous Area, there is an increase in rural population from the weighted average of 100,000 people at the beginning of the study period, up to 125,000 people in the end. In the Yamalo-Nenets Autonomous Area, the growth of the rural population is noted as well, from 80,000 to 87,000 people. The comparison with the other regions of the Ural Federal District on identical statistical indicators shows that the rural population change is uneven. In the Kurgan and Chelyabinsk Regions, one can observe an outflow: 490,000 vs. 320,000, and 680,000 vs. 610,000, respectively. While in the Sverdlovsk Region, an inflow is noticed in the observed interval: from 590,000 to 650,000. This article demonstrates the dynamics of agricultural production in the Ural Federal District in physical indicators. A regression for the six considered regions for 14 observed years (2005-2018) is built to disclose which types of agricultural products had the greatest impact on the dynamics of agricultural production. The regression analysis presents the specificity of the Ural Federal District rural areas development in terms of statistics, while modern reproduction practices on these territories are reflected through an analysis of qualitative data from cases and in-depth interviews, obtained in expeditions of 2020. The scientific novelty in applying the “hard” (statistical assessments of the Ural Federal District rural areas development) and “soft” (in-depth interviews and case studies) methods of modern reproductive practices in rural areas investigation in combination for the first time.

Management of Innovation of the Economic Potential of the Rural Enterprises

The analysis and management of innovation of the economic potential of the rural enterprises are currently the limiting factors of the stability and development of the enterprises; on the other hand, it is a condition for maintaining rural viability. Innovation is a catalyst for the growth of the enterprises, both within their internal environment and in the rural areas and the settlements established in such areas. Only the interconnection of the two levels of innovation (corporate and territorial) ensures stability and profitability for the enterprise. The paper focuses on the latter-mentioned part of innovation, both in terms of the methodology and research. The method for determining the innovative economic potential of rural settlements is presented in the paper, defined as the existential and development base for different enterprises. In relation, the paper discusses the issue of quantification of the economic potential of the clusters. The data acquisition is based on secondary data of the LAGs of the South Bohemian Region and the data from Ekotoxa. All municipalities of Trebonsko LAG (Czech Republic) are included in the data collection. The method for clustering the municipalities by their specifics is supposed to be the most important result of the research, together with defining the areas suitable for innovation processes. Four models - Economic Cluster, Social Cluster, Cluster of Infrastructure, and Cluster of Environment - are defined based on four groups of the variables (economic, social, infrastructure, and environmental). A municipality is classified into an appropriate group based on the group (pillar) in which the municipality scored the highest average order. The average order of the municipality in each pillar is calculated as well. The method is followed by a verified procedure for defining the business potential of the clusters. The stepwise backward regression method is used to define the index of progressivity of the economic structure, determining the socio-economic differentiation of the regions in the Czech Republic. Regarding both the methodological procedure and the analytical tool, it is possible to state their suitable choice; the research results are relevant, valid, and usable in practice. The activities with high economic and innovation potential in the tested area include transport services, availability of the services, municipal infrastructure, drinking water supply, the occurrence of water bodies, and the structure of the population. Keywords: municipality, economic potential, rural area, cluster, Stepwise backward regression, models, LAG of Trebonsko.

Policy and Institutional Support for Agri- Entrepreneurship Development in India: A Review

As per NSSO data, 40% of the farmers feel that they would quit agriculture, if given a chance. The possible reason may be that agriculture per se is not that remunerative as the average income of Indian farmer has gone up only 20-30 times since 1970’s to 2015 whereas for other professions like school teachers, government employees and college professors it has risen 280-320 times, 120-150 times and 150-170 times, respectively. Only few farmers with appropriate business acumen are able to shift the focus from subsistence based and are getting profit owing to their entrepreneurial qualities. There is hardly proper appreciation of farmers as actors in the innovation system, little information provided about different sources of knowledge involved, or the flow of knowledge and little attention to long-term impacts on livelihoods. Extending entrepreneurial opportunities was prioritized in the Twelfth Plan which envisages that identification of rural enterprises and supporting their enterprises through setting up of common facility centres to ensure all important services including technology and skill training, entrepreneurship training, market information, access to institutionalized credit, power and other infrastructure and related facilities are readily provided. It was also emphasized in the roadmap of the Central Government Agenda to attain agricultural growth rate of 4%. The paper is an effort to review the institutional arrangements as well as policy advocacy available for Indian farmers to develop farm level entrepreneurship.

Characterization success critical factors for the strengthening of rural enterprises: a literature review

Rural entrepreneurship corresponds to the creation of business in rural settings, with the purpose of generating value and wealth from small and medium non-formalized productive units to the formality of small, medium and large business. Therefore, rural entrepreneurship is considered one of the great strategies to reduce poverty in the world. For that reason, countries work on entrepreneurial initiatives to generate progress through their different economic activities. The above, highlights the importance of investigating the critical success factors that contribute to sustainability over time and generation of wealth of rural entrepreneurship, contributing to the local and regional development of nations. The purpose of this research is to characterize the critical factors of rural entrepreneurship identified following a literature review of empirical scientific articles related to this field of research in the last ten years framed in a proposed new rural entrepreneurship development model that draws on two existing theories of entrepreneurship: Paturel’s 3E model and Freire’s inverted triangle. The proposed model has four dimensions: the entrepreneur, the idea, the resources, and the environment. The results show equality and differences between factors but they can organize and characterized by the rural entrepreneurship development model.

Role of Radio Programs in Agricultural Development Schemes in Osun State, Nigeria

This research attempts to study the role of radio programming on agricultural development schemes in Osun State, Nigeria, with Osun State Broiler Outgrower Production Scheme (OBOPS) And Rural Enterprise and Agricultural Programme (O-REAP) as case study as well as radio’s involvement in agriculture, with a review of an indigenous agricultural program, Aroko Bodunde, broadcast on the Osun State Broadcasting Corporation, Orisun FM, 89.5, Ile-Ife, a community radio station. Powerful-Effect Model and Agenda Setting Theory served as the framework for this study while adopting the descriptive survey of research. Findings revealed that radio programming role in the development of agriculture cannot be overemphasized, as the messages conveyed via the radio wave has helped to increase awareness, inform, enlighten, educate as well as encourage and mobilize listeners to embrace agriculture. Furthermore, findings showed that Orisun FM, 89.5, had a positive influence on listeners which enhanced the development of OBOPS and O-REAP agricultural schemes. It was therefore recommended that governments at all levels in Nigeria should employ community radios in quickening the pace of agricultural development and schemes as radio has proven to be adequately appropriate in giving impetus for the development of all kinds at any level.

Information and Communication Infrastructures and New Business Models in Rural Areas: The Case of Molise Region in Italy

Abstract The paper deals with the role of ICT and the related infrastructures to induce innovations for sustainable rural development. In particular, it focuses on the innovations induced by ICT in farms and in new rural firms, and on how digital infrastructures support and generate social innovation mechanisms, leading to the consolidation of entrepreneurship and dissemination of ICT-based innovation in rural areas. The hypothesis is that the presence of digital infrastructures generates a double effect: overcoming the concept of geographical proximity (relevant for remote rural areas) and promoting social innovation. In particular, this paper examines the role of social innovation to create a new demand for products, services and organisational models for farms and rural enterprises, promoting further innovation. To target the objectives, the work analyses three case studies of new business models (BMs) based on ICT innovation. The analysis focuses on the most important interactions, learning and organisational processes within the new enterprises and among the new farms/enterprises and the other economic and institutional actors, and on how they were shaped and changed by the use of ICT, relating them to a conceptual model. These three cases, although pioneering, are important since they give an original response to some of the main problems and needs of remote and inner rural areas, as for the access to high value segment of food market, the information deliveries about attractiveness of landscape and countryside for foreigners, investors and tourists and the creation of new stable relation with consumers/citizens in the urban areas. The three cases have been analysed with the aim to identify how the ICT, and the related innovations, create an interconnection between four characteristic elements of the BMs (value creation, supply chain, customer interfaces, financial model) and the restructuring of proximity dimensions (cognitive, institutional, social, geographical, organizational). The work shows how these three cases have several communalities, but also different aspects with respect to our objective of analysis: there are different ways in which the four characteristic elements of the BM are constructed and also different in the role that the different dimensions of proximity play in structuring the innovation process in each one of them. More generally, the results of the work also lead to consider a new role for public investments in ICT infrastructures: public administrations should intervene in order to create a coherence within projects of public and private initiatives.

Rural Subsidizes and Revealing Moral Hazards

Purpose: At the end of the year 2013, the Greek Government to encourage the establishment of new enterprises in the agrifood sector announced the application of the program “New Farmers Installation within the financial framework of CAP”. As a consequence, almost 8.000 young people benefited from this program as they received subsidizes up to 20.000€ to establish a new agro enterprise. This work focuses on the examination of the results concerning those new entrants’ enhancing of production of agro-products. Moral hazards have been created as some of them take advantage of the inefficacy of the program’s control procedures and they contribute almost nothing to the final agro product. Design/methodology/approach: The paper is divided to into 2 parts. The literature of the theoretical perspective of the Greek economy is extensive. Taking under mind that Greece is a part of the European Union on the theoretical part are examined CAP’s subsidizes consequences on Greek Agriculture. Then the “New farmers’ installation” program is briefly presented. The theoretical part ends with references to moral hazards creation and corruption in Greece. In the second part, the empirical results presented. The research took place during September 2016 using a formalized questionnaire. The statistical analysis included the estimation of frequencies, percentages, and means, as well as coefficient correlations. Finding: According to the findings, it has been supported that financial programs directed to agriculture should be monitored for disbursement. Otherwise, these programs cannot achieve their targets such as the increase of in productivity in the agricultural sector. Moreover, the results of the study are similar to previous researches as Moral Hazards have been created. Research limitations/implications: Taking for granted that the lack of strict controls over the disbursement contributed to the increase in moral hazards, it is proposed that providing subsidies should be accompanied with disbursements only after strict controls. It is also suggested a combination as providing subsidies should only take place on the grants that the amount spent exclusively for rural enterprise liabilities. Originality/value: This paper provides the impetus for the study of moral hazard on rural subsidizes and constitutes primary research.

Portrait of an agripreneur of India: An acceleration study

Entrepreneurship is a way to identify and fulfill a need by creating value for the stakeholders. There is a wide literature available to understand various aspects of entrepreneurship. Through rigorous search of literature, it was found that generally agri-entrepreneurship aka agripreneurship is being related with farm and rural enterprises only rather agripreneurship denotes entrepreneurship in all the areas that are related with agriculture and are a part of the agri produce supply chain. Hence an effort was made to portray an agripreneur of India who belongs to all these areas. For this, a data of 468 respondents was collected, who responded about the problems of agriculture they wish to solve, their business solution, target market and other factors that display the features and thought process of an agripreneur. The data was majorly qualitative in nature. Thematic content analysis was done with the help of Content Analysis Tool (CAT) and investigator triangulation was done to ensure reliability of the analysis. This research will help policymakers to design suitable policies for target people who aspire to venture into agriculture.