Digital infrastructure plays a crucial role in shaping household energy consumption behaviors, especially in the context of achieving carbon peaking and carbon neutrality goals in China. In this study, we explored the impact of broadband infrastructure on household energy consumption and clean fuel choices, using data from the China Health and Retirement Longitudinal Study (CHARLS). In a difference-in-differences (DID) framework, our findings indicate that the promotion of broadband infrastructure significantly increases rural household energy consumption and facilitates a transition to cleaner energy sources. Notably, households with better socioeconomic status, particularly those with higher education and income levels, benefit more from enhanced broadband internet access. Mechanism analysis reveals that the “Broadband China” policy can positively influence household consumption through several potential channels: fostering technological innovation, enhancing energy efficiency in cities, and improving overall environmental awareness. These findings contribute to our understanding of the role of broadband infrastructure in shaping household energy consumption patterns and have important implications for policymakers, particularly in the context of sustainable development and energy transition efforts.