The article is dedicated to the analysis of economic, social, and environmental problems that intensified at the end of the 20th century and the beginning of the 21st century, stimulating the development of the concept of sustainable development. The authors examine contemporary challenges related to inequality between rich and poor countries, rising greenhouse gas emissions, and the consequences for the environment and society. The aim of the study is to systematize and generalize the existing theoretical and methodological foundations of sustainable development and to clarify them in the context of human capital formation in rural areas. The historical development of the concept of sustainable development, which was established at the UN conference in Rio de Janeiro in 1992, is considered, and three main components of this concept are presented: economic, social, and environmental. The study addresses the classical concept of sustainable development based on the Venn diagram, illustrating the harmonious combination of these components. Special attention is given to the analysis of indicators used for assessing sustainable development in rural areas. Specifically, both domestic and foreign methodological approaches to measuring the effectiveness and inclusiveness of the development of these areas are studied. The article examines various methodological approaches to assessing sustainable development, particularly in rural areas, with a focus on the Sustainable Development Goals (SDGs) of the UN. The study presents an analysis of 17 Global Goals adopted for the period until 2030, aimed at achieving peace, prosperity, and sustainable development in all countries. It is revealed that Ukraine, as a UN member, has actively participated in the implementation of the SDGs, particularly through the national report “Sustainable Development Goals: Ukraine” in 2017. The study substantiates the importance of adapting global goals to the national characteristics of Ukraine, taking into account the specifics of the socio-economic and ecological system. A list of key goals for sustainable development in rural areas of Ukraine is provided, including poverty eradication, agricultural development, ensuring quality education, clean water, decent work, innovation, and infrastructure. The research identifies the importance of indicators for monitoring the achievement of goals and comparing them with the target values planned for 2030. However, considering the current situation with Russian aggression, the achievement of these goals is only possible in the long-term perspective.