The planning process is important for the rhythmic functioning of an organization. Planning at each stage of the production process leads to forecasting financial results, in particular the profit from sales of the organization. As a rule, in the process of forecasting profit from sales, only internal factors or processes that influence the organization’s activities are taken into account. The purpose of this paper is to substantiate the use of correlation and regression analysis as a tool for forecasting profits from a sales organization. The paper considers two approaches to forecasting profit from sales, taking into account, among other things, the influence of external factors affecting organizations whose main activity is related to the rental and management of its own or leased real estate. The first approach to profit forecasting is based on the direct counting method and economic and mathematical algorithms. The second approach is the use of correlation and regression analysis, based on the influence of selected external factors. Profit forecasting using correlation-regression analysis showed that the average rental price of commercial real estate has a negative relationship with sales profit, and the amount of electricity consumed has a positive relationship with profit from sales. Based on the results of the correlation analysis, it can be concluded that changes in the rental price of commercial real estate and the volume of electricity consumed affect the company’s sales profit. The value of the forecast sales profit obtained under the optimistic scenario, calculated by the direct calculation method, is close to the forecast values calculated by the methods of correlation and regression analysis, which proves the importance of using this forecasting tool.
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