AbstractControl of excited‐state dynamics is key in tuning room‐temperature phosphorescence (RTP) and thermally activated delayed fluorescence (TADF) emissions but is challenging for organic luminescent materials (OLMs). We show the regulation of TADF and RTP emissions of a boron difluoride β‐acetylnaphthalene chelate (βCBF2) by controlling the excited‐state dynamics via its J‐ and H‐aggregation states. Two crystalline polymorphs emitting green and red light have been controllably obtained. Although both monoclinic, the green and red crystals are dominated by J‐ and H‐aggregation, respectively, owing to different molecular packing arrangements. J‐aggregation significantly reduces the energy gap between the lowest singlet and triplet excited states for ultra‐fast reverse intersystem crossing (RISC) and enhances the radiative singlet decay, together leading to TADF. The H‐aggregation accelerates the ISC and suppresses the radiative singlet decay, helping to stabilize the triplet exciton for RTP.