To understand how viewers respond to two common movie plots (falling in love and cheating), this study considers the perspectives they might take. Study 1 tests which protagonists’ perspective viewers adopt when watching movies with falling-in-love versus betrayal plots. Study 2 then shows that viewers’ perspective orientation influences their affective experiences and enjoyment of betrayal movies but not falling-in-love movies. Study 3 explores the processes that lead to varying levels of enjoyment, attained by viewing movies with falling-in-love and cheating plots. A moderated mediation model reveals three processes: affective states resulting from goal attainment/failure, meaning derived through identification, and affective dispositions formed according to moral judgments. Viewers’ romantic beliefs moderate the second process, and their morality standards moderate the third.