Media Consumption: Association With Implicit Theories of Romantic Relationships

Abstract

Media has grown in popularity throughout time, and with it, so has media’s ability to influence those who watch it. Specifically, romantic media has the potential to influence personal romantic beliefs. However, to date, research has typically relied on self-reported questionnaires for determining associations. Therefore, the present study examined the influence of romantic reality media on a specific set of romantic beliefs (i.e., individuals’ implicit theories of relationships) using an experimental procedure. Participants from a small liberal arts college first completed an online, prevideo survey (N = 128) assessing their prior romantic media consumption and their current romantic beliefs. A subset of the participants (n = 81) then came into a computer lab and watched 1 of 3 videos: emphasizing growth beliefs, emphasizing destiny beliefs, or a nonromantic media video. Immediately after the video, participants filled out a postvideo survey assessing their romantic media consumption and postvideo romantic beliefs. Analyses revealed a significant 3-way interaction between implicit theories of relationships, wave of data collection, and video condition, Wilk’s λ = .80, F(2, 74) = 9.38, p < .001, ηp2 = .20. Specifically, participants who watched the growth video had a significant change in their implicit theories of relationships beliefs; there was not a significant change in beliefs for participants who watched the destiny video. Results are discussed in relation to cultivation theory, professional implications in the counseling fields, and future directions.