Abstract
This study was the first-ever experiment to test how ideal expressions in hypothetical online dating profiles and exposure to romantic media are related to profile attractiveness, romantic beliefs, and endorsement of ideal partner characteristics. The sample contained 249 undergraduate students from a small, southwestern university. The study is a one-way experiment, with five manipulations and one control group. Results revealed that exposure to the conditions featuring any ideal content produced stronger endorsement of romantic beliefs, but not ideal partner characteristics. Consuming romantic media predicted stronger endorsement of romantic beliefs and higher ratings of profile attractiveness. Results support the heuristic processing model of cultivation.
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