The momentum has been building toward the realisation of the United Nations Development Programme's Sustainable Development Goals (SDGs). In this regard, technological upgrading through the adoption of innovative technologies, as in big data analytics (BDA), can be seen as a key enabler of helping to address societal challenges. While there is some evidence for realising value created from BDA adoption, organisational issues associated with societal challenges, specifically those targeting the SDGs, are yet to be appreciated. This study utilises a technology–organisation–environment framework to examine the role of top management support in facilitating value creation from BDA adoption for the realisation SDGs. Based on a survey of 320 UK managers, this study found that the technological driver of BDA coupled with top management support, can significantly help in the adoption process. Therefore, crafting the value needed for effectively supporting the realisation of these goals.