Role Of Technology Readiness Research Articles

The Role of Technology Readiness in Consumers’ Acceptance of Autonomous Delivery Service

The Role of Technology Readiness in Consumers’ Acceptance of Autonomous Delivery Service

The Role of Technology Readiness in Islamic Financial Technology Acceptance Among MSMEs: An Empirical Integration Analysis TPB and TAM Framework

The Role of Technology Readiness in Islamic Financial Technology Acceptance Among MSMEs: An Empirical Integration Analysis TPB and TAM Framework

Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.

The Usage of Digital Health Technology Among Older Adults in Hong Kong and the Role of Technology Readiness and eHealth Literacy: Path Analysis

Although digital health technologies (DHTs) help many people maintain a healthy life, including those of advanced age, these technologies are of little use to older adult populations if they are not being adopted in daily life. Thus, it is critical to identify ways to help older adults recognize and try new technologies and maintain their use of them to maximize the benefits of these technologies in a digital-based society. Our study aimed (1) to assess the current usage of DHT among older adults in Hong Kong and (2) to examine how high and low levels of eHealth literacy in this group affects the relationship between the Technology Readiness and Acceptance Model (TRAM) and attitudes and intention toward DHT. A total of 306 adults over 60 years of age in Hong Kong participated in this study. After conducting confirmatory factor analysis to validate the measurement model, the hypothesized model was tested using structural equation modeling. Optimism was significantly related to perceived usefulness, while optimism, innovativeness, and discomfort were significantly associated with perceived ease of use. Both perceived usefulness and perceived ease of use were significantly linked to attitude toward the use of DHTs. Meanwhile, attitude significantly predicted usage intention. Additionally, the results revealed the differences in the relationships of the TRAM between participants with high and low levels of eHealth literacy. The influence of optimism and innovativeness on perceived ease of use was stronger for the higher-level group than for the lower-level group, and the influence of discomfort for the higher-level group was much weaker. The findings provided partial support for the impact of eHealth literacy on encouraging older adults to use DHT and obtain health benefits from it. This study also suggests providing assistance and guidelines for older adults to narrow the aging-related technology gap and to further explore the associations of eHealth literacy, the TRAM, and actual behaviors.

Organizational Ambidexterity as an Outcome of Quality Dimensions and Triple Helix: The Role of Technology Readiness and User Satisfaction

Advancing times and rapidly developing technology put pressure and responsibility on the management of organizations. Organizational ambidexterity is a concept for an organization that can balance profitability with innovation and development. This study examined the relationship between the triple helix and quality dimensions on organizational ambidexterity mediated by technology readiness and user satisfaction to give management an advantage in addressing this problem. Quantitative analysis methods using PLS-SEM (Partial Least Square-Structural Equation Modeling) were employed in this study. This study was conducted in Indonesia with 425 respondents participating in the data collection, 411 of which were declared valid after filtering. The results of this study demonstrate that the role of the triple helix in developing organizational ambidexterity is very significant and that other variables, such as quality dimensions and technology readiness, also play an essential role. The framework for organizational ambidexterity presented in this study may be helpful for future research in this field. This study can be further developed for future research, especially by adding new external variables that change over time and focusing more on a specific organization. At the very least, this study is relevant for researchers and practitioners to improve business quality using the concept of the triple helix, quality dimensions, and technology readiness.

The predictors of adopting cloud computing e-learning in Iraq: the role of technology readiness

Cloud computing electronic learning (CCEL) is a new technology that enables educators and students to extend the storage and access learning materials. The use of this technology is limited worldwide. However, in the time of COVID 19, this technology becomes essential for the educational processes. The purpose of this study is to examine the predictors of using CCEL among academic staff and students in Iraq. Based on literature, this study proposed that perceived ease of use (PEOU), perceived usefulness (PU), and subjective norms (SN) will affect the intention to use (IU) which in turn will affect the actual use (AU). Attitude (AT) is proposed to mediate the relationships while technology readiness (TR) is proposed as a moderator. The data is collected from 331 students and academic staff in three Iraqi universities using stratified sampling. Data analysis is conducted using SmartPLS. The results showed that PEOU, PU, and SN affect positively IU which in turn affected AU. AT mediated partially the effect of PEOU, PU, and SN on IU while TR moderated only the effect of PEOU on IU. Decision makers are recommended to simplify the usage of CCEL and to conduct workshops about the usage and benefits of CCEL.

Role of Technology Readiness in Airline Passengers’ Perceptions of Self-service Technology Quality

Self-service technology (SST) is more crucial now than before for the service delivery of airlines. Many airlines employ various types of SSTs so that passengers can perform certain services on their own. Although many passengers enjoy using the self-service option, some are not ready to adopt such a technology. This study aims to investigate how passengers possessing different characteristics perceive technology readiness (TR) and examine the influence of TR on perceived SST quality. Questionnaires were used to collect data from airports in Bangkok, Thailand. A total of 382 usable data were analysed using one-way ANOVA and multiple regression analysis. Results indicate significant differences in TR across age, education, occupation, income, types of SSTs and air travel frequency. This study also reveals that TR dimensions, namely, optimism, innovativeness, anxiety and insecurity, are important factors influencing airline passengers’ perceptions of SST quality.

Attitude Toward of Public Hospital Information System: The Role of Technology Readiness

Attitude Toward of Public Hospital Information System: The Role of Technology Readiness

The role of technology readiness in students' perception and behaviour towards e-learning technologies

The role of technology readiness in students' perception and behaviour towards e-learning technologies

The role of technology readiness in students' perception and behaviour towards e-learning technologies

The objective of this research is to explore and analyse the role of technology readiness (TR) in students' perception and behaviour of e-learning technologies. This research also aims to measure e-learning service quality. A structural equation modelling (SEM) technique was used for data analysis. First, the literature review related to TR, e-learning service quality, and e-learning behaviour was conducted. Second, Delphi method was used to refine a questionnaire. Survey method was followed for data collection. The final sample included of students who had frequent experience of using e-learning technologies. Results indicate the role of TR and e-learning service quality in students' e-learning behaviour. TR should be given increased attention by universities and educational institutions to improve students' perception and behaviour of e-learning technologies. Universities and educational institutions need to assess e-learning service quality to improve students' satisfaction and behaviour intention towards e-learning technologies.

Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation

The objective of this research is to addresses the effects of digital transformation on value creation through the study of technology entrepreneurship and technological market expansion. This is particularly important since both of these concepts are part of the dynamic capabilities that help in embracing digital innovation at a national level. Relevant data from 28 European countries representing development indicators and ease of doing business over a timeframe of 7 years from 2009 to 2015 were analysed to formulate and investigate a new perspective of digital entrepreneurship driven by the concepts of digital transformation and entrepreneurship. To do this, digital transformation has been broken into three categories, namely technology readiness (e.g. ICT investments), digital technology exploration (e.g. research and development) and digital technology exploitation (e.g. patents and trademarks). This research identifies several significant relationships between such constructs, which contribute to the literature and provide key implications for business management and practitioners.

The Role of Technology Readiness in acceptances of E-Course Registration System

This study aims to identify the employees' technology readiness in the student registration units at the University of Mosul and its effect on acceptance of the new E-Course Registration System. To achieve the goals of the study, a special questionnaire was prepared based on the (TRI 2.0) with written permission from the authors, also the indicators of the technology acceptance model. The questionnaire was distributed to all employees in the registration units in the colleges of the University of Mosul, where (133) usable questionnaires were retrieved out of (146) distributed, which is equivalent to (91%) Retrieval. study data processed and hypotheses tests were using SPSS and SmartPLS software. The study found that some dimensions of the employees' technology readiness have a significant effect on the intention to accept the E-Course Registration System. Besides, the results indicated a significant difference in the employees' technology readiness, and acceptance uses the E-Course Registration System due to the variables as educational level, service years, computer, and E-Course Registration System training, while gender and age variables do not affect.

Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness

Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness

The role of technology readiness in individuals' intention to use health and fitness applications: a comparison between users and non-users

PurposeThe purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived enjoyment (PEN). Moreover, this study explores the differences between users and non-users regarding their intentions to use health and fitness apps.Design/methodology/approachData collection (n = 206) was conducted using convenience sampling from four large universities in South Korea. The data were analysed by partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0.FindingsThe results revealed that positive TR positively affects perceived ease of use (PEOU), perceived usefulness (PU) and PEN, while negative TR had a negative impact only on PEN. Furthermore, the significant relationships between PEOU, PU and PEN were identified. In addition, multigroup analyses indicated that the relationships between positive TR and PEN, between PEN and PEOU, between PEOU and PU, and between PU and behavioural intention were positively stronger for app users.Originality/valueThis study initially applied the TRAM to understand individuals' behavioural intentions to use health and fitness apps. Moreover, this study identified the distinct roles of positive and negative TR affecting individuals' cognition regarding using health and fitness apps. The differences in the psychological processes between app users and non-users offer insights and implications for practitioners.

관광 산업 내 소비자의 성별과 위험 수준이 모바일앱의 이용의도에 미치는 영향 : 기술준비도의 매개효과를 중심으로

관광 산업 내 소비자의 성별과 위험 수준이 모바일앱의 이용의도에 미치는 영향 : 기술준비도의 매개효과를 중심으로

Attitudes Toward Technologies of the Near Future: The Role of Technology Readiness in a Hungarian Adult Sample

Past decades’ rapid development of technological innovations can ease individual’s everyday lives, but they can also convey a sense of frustration. The aim of the present study was to investigate attitudes toward technologies that are expected to become widespread in the near future. The Technology Readiness Index was administered to a sample of Hungarian respondents to measure the capacity to adopt technologies. The results add significant novelties about the specific patterns related to perceptions of considerably different future technologies, emphasizing the unique role of optimism. Derivations are further specified by demographic characteristics, future directions and practical implications are also discussed.

The Role of Technology Readiness in Customers’ Adoption of Smart Contract on Blockchain

제4차산업혁명과 연계되어 블록체인(Blockchain) 기술은 미래의 핵심기술로 부각되고 있다. 특히 블록체인 상에서 운영되는 스마트 계약(Smart Contract)은 자동화된 디지털 계약시스템으로, 미래의 마케팅과 비즈니스에 중요한 영향을 끼치리라 기대된다. 기존의 전통적인 계약체결 과정에서는 시공간적 제약들 때문에 여러 단계별로 많은 노력과 비용이 투여되는 반면, 디지털 공에서의 스마트 계약은 이러한 제약들 없이, 당사자 간의 즉각적인 계약의 체결과 실행이 가능하다. 그러므로 스마트 계약은 금융, 부동산, 공유경제사업, B2B, 유통 등 다양한 분야에서 기존에 존재했던 제약들을 극복할 수 있는 사업전략으로 활용될 수 있을 것이다. 본 연구는 미래의 신기술인 스마트 계약에 대하여, 소비자 입장에서 측정할 수 있는 지표로 입증된 TR(Technology Readiness)의 4가지 차원인 ‘낙관성, 혁신성, 불안감, 불편감’을 기준으로, 기술수용모델인 TAM(Technology Acceptance Model)에서 제시하는 2가지 차원인 ‘지각된 용이성과 지각된 유용성’을 연계하여 상호관계를 연구한 후, TAM에서 제시하는 신기술에 대한 사용 용이성과 유용성 측면에서 자동화된 스마트 계약이라는 신기술에 대한 소비자들의 행동과 지속적 사용의도를 검증한 결과, 소비자들은 스마트 계약이 미래에 쉽고 유용하게 잘 활용될 것으로 기대한다는 결과를 얻었다. 또한 현재 스마트 계약의 초기 단순한 형태를 내포하고 있는 신규 암호화폐 공개방식인 ICO(Initial Coin Offering)의 경험이 있는지 여부에 따라 응답자를 구분해서 조사한 결과(조절효과), ICO 경험자가 스마트 계약의 지속적 수용의도에 더욱 긍정적인 반응을 나타냄을 바탕으로 미래의 스마트 계약을 이용한 사업에 있어서 소비자들의 체험을 통한 사업 확대의 가능성을 제안한다.

Consumer acceptance of sports wearable technology: the role of technology readiness

PurposeThe purpose of this paper is to investigate consumers’ acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the technology readiness and acceptance model (TRAM) will be used to investigate consumers’ intention to use sports wearable devices (for simplicity, sports wearable devices will be simplified to the term “sports wearables”).Design/methodology/approachConvenience sampling was conducted from Korean consumers (n=247). Data were analyzed by partial least squares–structural equation modeling using SmartPLS 3.0.FindingsThe results found that positive TR has a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and negative TR had a negative influence on PEOU and PU. PEOU had a positive influence on perceived usefulness (PU). Both PEOU and PU led to intention to use sports wearable devices. Also, the multi-group analysis found a positive correlation between TR and PEOU for especially male users.Originality/valueThe findings of this study provide a better understanding of consumers’ behavioral intent to use sports wearables. Particularly, it also provides evidence that the TRAM is an appropriate framework for predicting users’ intention to use sports wearables. This study also stresses the important role of TR in consumers’ psychological processes leading up to the actual use of novel sports wearables.

Technology-enabled services: imporTance and role of Technology readiness

Set in the tourism/hospitality context, this study explores consumer perceptions of technology-enabled services (TESs) and their relationship to technology readiness (TR). Data were collected through a web-based survey from air travelers and hotel patrons. The results suggest that customers generally separate TESs into three categories: peripheral, standard, and network access related, with standard TESs being most important. The perceived importance of TESs is found to be positively associated with consumers' technology readiness, and the strength of this association is stronger in the airline case, suggesting a moderation effect of service category on the relationship between perceived importance of TESs and TR. The findings of this study should help organizations make technology-related decisions and develop the right technological infrastructure for achieving competitiveness and customer satisfaction.

The role of technology readiness in consumers' adoption of mobile internet services between South Korea and China

This study built a causal model using the technology readiness and acceptance model (TRAM) to identify the factors influencing the adoption of mobile internet services in South Korea and China. In order to compare South Korea and China, a survey was conducted of 348 people who had experience with using mobile internet services. This study identified the factors influencing the motivation of mobile internet service consumers to use the services. According to the structural equation model analysis, South Koreans turned out to be more highly influenced by the drivers of positive technology readiness such as innovativeness and optimism when compared with Chinese users. Chinese were less influenced by positive technology readiness factors such as innovativeness and optimism than were South Koreans. Chinese were influenced more by negative technology readiness factors such as discomfort and insecurity.