Abstract
The objective of this research is to explore and analyse the role of technology readiness (TR) in students' perception and behaviour of e-learning technologies. This research also aims to measure e-learning service quality. A structural equation modelling (SEM) technique was used for data analysis. First, the literature review related to TR, e-learning service quality, and e-learning behaviour was conducted. Second, Delphi method was used to refine a questionnaire. Survey method was followed for data collection. The final sample included of students who had frequent experience of using e-learning technologies. Results indicate the role of TR and e-learning service quality in students' e-learning behaviour. TR should be given increased attention by universities and educational institutions to improve students' perception and behaviour of e-learning technologies. Universities and educational institutions need to assess e-learning service quality to improve students' satisfaction and behaviour intention towards e-learning technologies.
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