Role Of Sponsorship Research Articles

Synergies of Success: Unveiling the Transformative Influence of Sponsorship on Event Excellence

This study delves into the intricate dynamics of sponsorship strategies, media exposures, and event organizer practices within the Malaysian events industry. Employing a quantitative research approach, the research sampled 110 corporate sponsor representatives, utilizing a structured questionnaire to collect data. Analysis, carried out using Statistical Packages for Social Science Version 26.0 (SPSS Version 26.0), incorporated both descriptive and inferential methods. The findings illuminate a significant positive relationship between sponsorship strategies and media exposure with event success, accompanied by a noteworthy negative relationship between event organizer practices and event success. These results underscore the pivotal role of sponsorship and media exposure in influencing successful events, providing valuable insights for corporate sponsors and event organizers alike. Importantly, the study emphasizes the need for organizations to reassess their sponsorship approaches, fostering successful events by fortifying policies and aligning mutual objectives. As the events landscape continues to evolve, this research contributes to the broader discourse, guiding industry practitioners in optimizing strategies for sustainable success in the dynamic Malaysian events industry.

Сравнительное исследование бизнес-моделей компаний NIKE и Adidas

In recent years, the business model concept has become a popular tool in business practice for managing intense competitiveness among companies. The purpose of this article is a comparative study of the business models of NIKE and Adidas companies that allow them to maintain leadership in the sporting goods market. The main tasks are to define the concept of “business model”, to reveal strategies, tactics such as branding, marketing in NIKE and Adidas business models that affect the success of companies and also the role of sponsorship in brand promotion. The hypothesis of the study suggests that through business models, companies create value, ensure sustainability, and even ensure their successful development and maintain competitiveness in the conditions of rapid advances in technology. The research used the methods of study, comparison and analysis.

The role of sponsorship in developing diverse leadership talent

The business case for greater leadership diversity in healthcare executive positions is well documented. Many healthcare organisations recognise its importance and are working towards achieving specific diversity, equity and inclusion goals as part of their overall strategic plans. However, there continues to be a significant gap between the executive leadership diversity and the diversity of the populations that many healthcare organisations serve. Sponsorship can play a valuable role in developing diverse leadership talent. Sponsorship is often confused with mentorship, and while these leadership development practices are related, they are distinct. Sponsorship is an investment in actively advocating for the career advancement of high-potential talent. It goes beyond providing guidance and support and sharing knowledge, which are common features in mentorship. Sponsors provide or recommend sponsored talent for challenging assignments, high-visibility projects, connections to networks and other powerful executives who can facilitate their career advancement. Racial/ethnic and indigenous professionals and other traditionally underrepresented and marginalised groups may be overlooked in the talent development pipeline for executive-level positions, as they may not be included in traditional talent development pools. A formal sponsorship programme with a specific focus on identifying and advancing diverse leadership talent can assist organisations in identifying high-potential individuals in these historically marginalised groups. As healthcare organisations work to become more inclusive and meet the needs of diverse populations, sponsorship of diverse high-potential talent can play an important role in increasing executive diversity.

Sponsorship as a double-edged sword: Political contingency and mobility dynamics in the Chinese bureaucracy

This article develops a theoretical model on the role of sponsorship in organizations as a double-edged sword. We highlight the political nature of sponsorship that is entrenched in formal authority relations, as it signals employee allegiance and affects career advancement through strategic appointments. We further distinguish the effect of sponsorship from that of sponsorship loss, highlighting the precariousness of sponsorship contingency in the face of leadership successions. The negative effect of sponsorship loss is mitigated by diverse networks, however, which dilute the loyalty affiliation to a particular sponsor and provide “robust action.” The theoretical model is empirically tested in a study of mobility patterns in a large, multi-layered Chinese bureaucracy of over 32,000 officials during a 19-year period, from 1990 to 2008.

Gratification In Indonesian Medical Practice

Medical world no miss from issue gratuities. In practice a doctor not only play a role as an expert in treat disease, but also required for always update and add science in accordance with development and progress technology. The role of sponsorship in medicine become one of the media support government programs in Educational Development Professionalism Sustainable. A doctor not allowed receive cash as form of sponsorship. Doctors in Indonesia need understand the law settings on sponsorship provided by the pharmacy company

How Did They Get There? What Perspectives From the Top Tell Us About Developing Women Leaders in Academic Anesthesiology.

How Did They Get There? What Perspectives From the Top Tell Us About Developing Women Leaders in Academic Anesthesiology.

Suturing the gender gap through sponsorship: The role of sponsorship in female entry and advancement through their surgical careers

BackgroundSponsorship promotes female entry and advancement through the surgical field, and can mitigate gender inequities that persist in the surgical field. Methods35 women in surgery, including 14 surgeons, 11 residents, and 10 fourth-year medical students, were interviewed from July 30, 2021 to August 18, 2021 at a single institution. ResultsAll participants had provided or received sponsorship. Main themes included: (1) Evolving needs of sponsorship, (2) Decreased Access to Sponsorship as Career Level Advances, (3) Evolving importance of sponsorship, (4) Perceived limitations of receiving sponsorship, and (5) Perceived limitations of providing sponsorship. Faculty members most frequently reported barriers to both receiving and providing sponsorship. ConclusionsThe lack of sponsorship for female faculty limits their ability to rise to organizational leadership, and consequently, their ability to sponsor others. Increasing access to sponsorship for female surgeons can help to bridge the gender gap in the surgical field.

Behavioral analysis of corporate sponsorship and sports marketing communications in Russia

The role of sponsorship and effective marketing communications is essential for ensuring the health of the nation and the development of social systems. In Russia, corporate sponsorship is a relatively new phenomenon, if we turn to international experience - therefore, scientific research, the formulation of problems in this area is an extremely topical issue. Effective marketing communications are the most important factor determining the social mood and attitude to sports and health in society. Hence, the object of research is the marketing environment of the national sports lifestyle in society. The subject of the research is marketing communications and corporate sponsorship as the leading factors of social and community development in terms of preserving the health and well-being of the nation. The purpose of the study is a behavioral analysis of the factors determining the effectiveness of the marketing environment, physical culture and sports in Russia. The objectives of the research, allowing to achieve the purpose of this study, are justified by the content of the subject area: 1. Study of domestic and international experience; 2. The use of generally recognized methods of economic analysis and cognition of the surrounding reality; 3. Formulation of conclusions on an extraspective basis, conditioned by scientifically based methods of scientific cognition. The research methodology is expressed in the use of methods of conceptual analysis of behavioral factors of the marketing environment of physical culture and sports in Russia. The results of the study are as follows: 1. A model of consumer-oriented marketing communications in the corporate sponsorship environment is presented; 2. Definitions of the concepts of corporate sponsorship and marketing communications in sports are presented.

Annual educational expenses of European urology residents and the role of sponsorship in urology training: a survey-based analysis.

The aim of this article was to evaluate the personal monetary costs associated with the urology residency. The European Society of Residents in Urology (ESRU) designed a 35-item survey and distributed it via email and social media to urology residents in Europe.Monthly net salary and educational expenses (general expenses, literature, congresses and courses) and opinions regarding sponsorship and expenditure were evaluated. Comparisons between different countries and salary cut-offs were made. A total of 211 European urology residents completed the survey from 21 European countries. The median interquartile range (IQR) age was 30 (18-42) years and 83.0% were male. A total of 69.6% receive less than €1500 net per month and 34.6% spent ≥€3000 on education in the previous 12 months. Sponsorships came mainly from the pharmaceutical industry (57.8%), but 56.4% of trainees thought that the ideal sponsor should be the hospital/urology department. Only 14.7% of respondents stated that their salary is sufficient to cover training expenses, and 69.2% agreed that training costs have an influence on family dynamics. Personal expenses during training are high, are not sufficiently covered by the salary and impact family dynamics for a majority of residents in Europe. The majority thought that hospitals/national urology associations should contribute to the educational costs. For homogeneous opportunities across Europe, institutions should strive to increase sponsorship.

The Need to Mitigate Unconscious Bias to Improve Sponsorship Opportunities for Underrepresented Faculty in Academic Radiology.

Women physicians and those from racial and ethnic groups underrepresented in medicine face unique barriers to career advancement in academic medicine, especially in specialties that lack diversity such as radiology. One such barrier is the effect of unconscious bias on the ability of faculty from these groups to find effective sponsors. Given the central role of sponsorship in career advancement, departments are called on to implement formal sponsorship programs to address inequities stemming from bias.

The hurdles are high: Women of color leaders in counseling psychology.

Counseling psychologists value cultural diversity and, as a field, include many Women of Color (WoC) in leadership spaces. However, researchers have yet to explore the experiences of WoC leaders within the Society of Counseling Psychology (SCP; Division 17 of the American Psychological Association). Specifically, we sought to identify how WoC leaders engage culturally relevant leadership styles and what barriers (if any) WoC leaders experience within leadership in SCP. We utilized a semistructured interview protocol with 10 WoC who have held and/or currently hold a leadership position within SCP. We sought to construct a narrative of the development of leadership spaces for WoC, understand the culturally relevant leadership styles of WoC leaders and the barriers to engaging their leadership styles in SCP, and create recommendations for SCP to broaden and deepen leadership pathways for WoC. We coded the data using the Consensual Qualitative Research method and identified two major thematic sections: Becoming a WoC Leader (with themes of Identity, Role of Sponsorship, Mentorship from WoC Leaders, and Hurdles of Service Leadership) and Leadership Styles of WoC (with themes of Self-Awareness in Leadership, Intentionality, and Engaging Critical Conversations). We conclude with recommendations from the leaders and implications for SCP and leadership spaces broadly. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

SPONSORSHIP AS A FORM OF MARKETING PRODUCT IN SPORTS

Purpose of Research – to find out the role of sponsorship in the revenue of sports organizations and determine the requirements for this product for its effective realization in the future. Research Methods. The basic methods used in this experiment are content analysis and theoretical research. The sources of information were reporting and analytical reviews, interviews of sport finance experts and marketers, annual reports of federations, leagues and clubs, reports of consulting companies, and websites of the mentioned structures. Research results. The authors carried out the analysis of key marketing products in sports, study of markets of sports sponsorship, international sports events and sports organizations to identify main marketing products in sports, with emphasis on the sponsorship, international and Russian markets. The authors assessed Russian market and explored its development prospects. Conclusion. The study revealed the basic requirements for sponsorship as a marketing product in sports, which are essential for its effective implementation and the increase of profit of sports organizations. The fulfillment of these requirements for sponsorship can become a new growth point of income.

The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks

ABSTRACT The study applied the mixed-method approach to measure sponsorship and public relations, and their influences on Aaker’s four dimensions of brand equity. Applying scale development and Structural Equation Modeling on a final sample of 628 observations on ten leading soft drink brands, the results first developed two consumer-based scales, i.e., sponsorship and public relations, then investigated the effects of sponsorship and public relations on brand equity creation. The study also indicated the country of brand origin does not make any difference in the consumer mentality of the influence of sponsorship and public relations on brand equity dimensions. The findings contribute significantly to the existing knowledge of marketing communications and brand equity. This study also provided several practical implications for both marketing communication designers and brand managers.

PT203 - Annual educational expenses of European urology residents and the role of sponsorship in urology training

PT203 - Annual educational expenses of European urology residents and the role of sponsorship in urology training

The Role of Sponsorship in Achieving Workforce Diversity in Academic Pediatrics.

* Abbreviation: URM — : underrepresented minority Despite large-scale initiatives to promote workforce diversity in academic medicine, results have been disheartening, with marginal improvements in some areas and clear regression in others.1 Although the proportion of underrepresented minority (URM) faculty in US academic medical centers has remained essentially flat over the last 2 decades (7% vs 8%), the number of African American men in medical school is currently lower than it was in 1978.2,3 These data unquestionably reveal that workforce diversity in medicine is not only stagnating but failing to keep pace with population trends toward a majority minority country.1 In “Factors That Influence the Choice of Academic Pediatrics by Underrepresented Minorities” in this issue of Pediatrics , Dixon et al4 explore, through focus groups and interviews, the experiences of URM academic faculty in their professional identities. The authors identified 7 themes that framed being a URM in academic pediatrics. These themes collectively overlap with a group of factors colloquially termed the “minority tax,” defined as the burden of extra responsibilities placed on minority faculty to achieve diversity.5 The responsibilities representative of the minority tax manifest in numerous areas of academic life. URMs may be disproportionately charged to lead institutional diversity initiatives. These commitments rarely come with time allocation or resources and leave less time for scholarly productivity … Address correspondence to Jean L. Raphael, MD, MPH, Texas Children’s Hospital, 6701 Fannin St, Suite D.1540.00, Houston, TX 77030. E-mail: raphael{at}bcm.edu

The Importance of Registries in the Postmarketing Surveillance of Surgical Meshes.

Objective:To assess the role of registries in the postmarketing surveillance of surgical meshes.Background:To date, surgical meshes are classified as group II medical devices. Class II devices do not require premarket clearance by clinical studies. Ethicon initiated a voluntary market withdrawal of Physiomesh for laparoscopic use after an analysis of unpublished data from the 2 large independent hernia registries—Herniamed German Registry and Danish Hernia Database. This paper now presents the relevant data from the Herniamed Registry.Methods:The present analysis compares the prospective perioperative and 1-year follow-up data collected for all patients with incisional hernia who had undergone elective laparoscopic intraperitoneal onlay mesh repair either with Physiomesh (n = 1380) or with other meshes recommended in the guidelines (n = 3834).Results:Patients with Physiomesh repair had a markedly higher recurrence rate compared with the other recommended meshes (12.0% vs 5.0%; P < 0.001). In the multivariable analysis, the recurrence rate was highly significantly influenced by the mesh type used (P < 0.001). If Physiomesh was used, that led to a highly significant increase in the recurrence rate on 1-year follow-up (odds ratio 2.570, 95% CI 2.057, 3.210). The mesh type used also had a significant influence on chronic pain rates.Conclusions:The importance of real-world data for postmarketing surveillance of surgical meshes has been demonstrated in this registry-based study. Randomized controlled trials are needed for premarket approval of new devices. The role of sponsorship of device studies by the manufacturing company must be taken into account.

THE IMPACT OF THE SPONSORSHIP IN THE SPORT IN PROMOTING BRAND EQUITY OF SPORTSWEAR INDUSTRY

The present study has been done to investigate the role of sponsorship in improving brand equity in the Sportswear industry. The research method is descriptive survey based on structural equation modeling. Statistical community of this study includes physical education students and graduates of Iran that 805 of them were collected as samples using the online questionnaire made by researcher from all provinces of Iran. The results of structural equation model showed that the financial support in Sports with 0.41 affect rate indirectly and through raising awareness and brand association and increased customer satisfaction affects on loyalty and final brand equity. But had no significant effect on perceived quality. The findings also showed, brand equity, respectively is influenced by of brand loyalty, brand awareness and brand association, satisfaction and perceived quality.

From Creativity to Implementation: Role of Sponsorship in Putting Employees' Ideas into Practice

Creative ideas from employees often encounter several obstacles to implementation. We focus on the role of supervisory sponsorship of employees’ creative ideas as being key to understanding how employee creativity is converted into actual products, processes, or services (i.e., idea implementation). Using multisource data from 177 employees nested within 27 supervisors in a news-publishing firm, we find that supervisory sponsorship mediates the link between employee creativity and implementation. We also find that supervisors’ decision to sponsor their employees’ creativity depends on their dyadic exchange relationship (LMX) with these employees as well as the employees’ perceived expertise in the workgroup. Further, the effect of supervisor sponsorship on idea implementation was stronger when supervisors received support from other influential leaders in the organization. Theoretical and practical implications are discussed.

The Role of Brand Knowledge in Determining Sponsorship Effectiveness

Using the theoretical framework of consumer-based brand equity, this paper reports findings from a cross-sectional survey, measuring the comparative brand-building effectiveness of sponsorship for new and established brands. Results suggest that sponsorship is capable only of building awareness for new brands, while for an established brand, sponsorship exposure is found to impact positively on brand associations, perceived quality and brand loyalty. The need for an underlying level of brand knowledge for image transfer to occur is proposed, suggesting that the brand-building role of sponsorship is one of reinforcement, rather than creation. The findings have practical implications relating to sponsorship selection.

Paradigma Baru Sponsor sebagai Mitra Penyelenggaraan Event

The goals of this article is to know why sponsorship only to be viewed as sources of funding to implement the public relation events or marketing communication events. Method used in this article is qualitative method research to be based on observation, library study and content analysis. The result of this research seems that change happened in role of sponsorship from only fund source to become a partner of cooperation (mutual symbiotism) between sponsor and event organizer. This article exploring the change of sponsorship concept from only looking for sponsor as an activity of fund mobilitation to become a partnership cooperation between event organizer and sponsor company. The mean of sponsor itself beside the fund supporter, they are also a side who takes mutual benefit from the cooperation. Conclusion, any close relationship (mutual benefit) between two sides who take cooperation in event implementation (sponsor and event organiser).