Role Of Social Networking Sites Research Articles

The Influence of Shoppable Content Readability on Consumer Engagement in Brand Pages

Social media platforms have become prominent channels for e-commerce, and the role of social network sites’ (SNS) content marketing is expanding as a strategic marketing communication approach to attract and retain consumers and increase sales. In this study, we focused on South Korea market and explored the influence of linguistic complexity and informality on consumer engagement. In particular, we identified the importance of complexity, focusing on its negative effects, as well as the moderating effect of commerce features to minimize these effects. Specifically, content length, hashtags, long words, and average sentence length significantly and negatively impacted consumer engagement. The influence of emojis, an informality variable, was not statistically significant. Shoppable tags, a commerce feature that provides both advertising explicitness and shopping convenience, were a moderating factor in the influence of complexity. Our findings provide new insights for content marketing researchers, and have practical implications for social media managers and content developers.

The role of social network sites on the relationship between game users and developers: an evolutionary game analysis of virtual goods

Social network sites (SNS) have gradually permeated into people’s daily life recently, providing a new perspective for promoting the virtual market in games. The impact of SNS on users’ purchase decision for virtual goods and developers’ decision to create them has to be determined given the dilemma of online games. However, prior studies do not focus on the relationship between users and developers in the game on virtual goods and neglect the role of SNS. Thus, this study adopts an evolutionary game method to model the supply–demand relationship on virtual goods and examine the impact of SNS on it. Results indicate that psychological effect on purchasing and cost of time spent on playing influence strategic changes of both parties. Furthermore, SNS effectively stimulates users to purchase virtual goods and developers to increase virtual good creation by reversing the impact of perceived enjoyment. This study contributes to the theoretical research on SNS games and virtual goods and provides insights into game developers’ performance improvement.

The role of social networking sites in shaping Saudi public opinion towards women officiating leadership positions “Twitter as a model” - A field study - Saudi Arabia: دور مواقع التواصل الاجتماعي في تشكيل اتجاهات الرأي العام السعودي نحو تولي المرأة للمناصب القيادية " تويتر أنموذجاً " - دراسة ميدانية – المملكة العربية السعودية

The study aimed to measure the extent of the influence of opinions on social media sites (Twitter as a model) on shaping the direction of Saudi public opinion, towards Saudi women assuming leadership positions. Also, monitoring the extent of social interest and the importance of awareness of the axes of the vision of women among the Saudi public. This study analyzes the role of some (demographic) factors In shaping the trend towards Saudi women assuming leadership positions, knowing the opinions circulating on social media sites (Twitter) about what are the obstacles that hinder Saudi women assuming leadership positions. The researcher followed the social survey approach. The study sample was chosen randomly from those who use social media sites in the community The Saudi study sample amounted to (300) female members of both sexes and their ages ranged between (18-65 years). The questionnaire was distributed to them and the data was collected and analyzed. The study reached several results: 1- The average time the study sample spends on social media per day is 4-6 hours per day. 2- Twitter is one of the favorite social networking sites of the Saudi public, as it was found that 63% of the study sample follow the platform daily. 3- The majority of the study sample uses the Twitter platform as a source of information and search for it. 4- We conclude that the users of the Twitter platform have a great awareness of the many uses of Twitter, and came in first place to know the latest developments, the latest events and developments, and to follow up on the social changes occurring in Saudi women, as it helps them in forming public opinion on the issue of women assuming administrative positions. 5- One of the gratifications achieved by the study sample from their use of social networking sites is the formation of sufficient information about women assuming leadership positions, and participation in writing their opinions about women assuming leadership positions, and discussing with their friends. 6- The assumption of leadership positions by women does not contradict the values and customs of Saudi society from the viewpoint of the study sample. 7- Vision 2030 supported the issues that give women leadership positions.

Technology: Saving and Enriching Life During COVID-19

The pandemic of COVID-19 has arrested the life of 7.8 million people living on this earth. However, some people are more vulnerable to the risk of this deadly virus. The frailty of senior citizens put them at the top of this list. The past 6 months have not only presented a threat to their physical health but to mental health also. Although lockdown was necessary to check the spread of the coronavirus it culminated in an exponential rise in the problems of loneliness, anxiety, fear, helplessness, and depression. The present paper reviews the role of social networking sites, apps, and other digital platforms in saving and enriching the lives of the elderly, especially those who spent the lockdown alone and were devoid of a regular support system due to unavailability of transport and administrative restrictions on the movement of people. It also analyzes the efficiency of the virtual world in reducing their anxiety of being alone by connecting them with others and also make them feel empowered. The review is based on the online data collected about the insurgence in the percentage of elderly people using such platforms, recent studies analyzing the effects of the COVID 19 pandemic on senior citizens. Besides this personal telephonic discussions were conducted with some elderly people who spent their lockdown alone in their homes. The study was primarily focused on three objectives. Firstly it attempts to understand the ways in which senior citizens made use of social networking sites and various digital platforms for managing life better. Secondly, it analyses the process of adopting technology, and finally, it examined the width and depth of the impact technology created in their life and also the permanence of this change. The analysis clearly suggests an increase in the digital life of elderly people. The process moved in distinct stages from utter confusion to relative ease in using technology, thereby significantly reducing the loneliness, and bringing relatively stable change in the way they lead their life.

THE USE OF SOCIAL NETWORKING SITES IN POLITICAL COMMUNICATION

Recently, representatives of the Ministry of Foreign Affairs of China have actively been answering on their online public relations platforms questions of the population members from all circles of the society using social networking services with a large number of users, which facilitates bilateral communication with the society and dissemination of official information about the policy of China. This is associated with the change in the Internet space in the early 21st century: in the modern social media, transmission and reception of information is often carried out in dialogic and interactive mode. Based on the analysis of the activity of the Ministry of Foreign Affairs press service, the author studies the role of social networking sites in political communication, and specifically their role in the creation of the national image of the country. The article analyzes three aspects of Internet communication: content, communication channels and its language strategies. High frequency nouns of the questions and messages on the Internet platforms have a salient political flavor. Chinese-American relations and the global issues (“Epidemic”, “Hong Kong” and “Xinjiang”) are in the focus of attention. Communication channels are subdivided into internal (“Weibo”) and external (“Twitter” and other international social networking services). As a rule, answers of the Ministry of Foreign Affairs press service are divided into three groups: response to a certain fact; explanation of factual information; expression of the official position of China. The future of the role of the social networking sites in political communication is believed to lie in the sphere of realization of the three main areas: 1) increasing the number of society members taking part in political communication; 2) boosting the impact of social networking sites on state governance; 3) acknowledgement of social networking sites as factors of people’s diplomacy.

The platform is the message? Exploring the relation between different social networking sites and different forms of alcohol use

<i>Scholars have drawn attention to the role of social networking sites (SNS) in individuals’ alcohol use. This cross-sectional study (N=905; Mage=20.78; 78% females) aimed to explore the relation between exposure to alcohol across Facebook, Snapchat, Instagram, and WhatsApp and different alcohol-related outcomes (binge drinking and alcohol use). Structural equation modeling was used to test the hypotheses. First, the results indicate that Facebook, Snapchat, Instagram, and WhatsApp are positively related to alcohol use through attitudes and social norms towards alcohol use. Second, Snapchat and WhatsApp also appear to be associated with binge drinking. This might be explained by the fact that users consider the former platforms to be more suitable to share problematic forms of drinking. This study indicates that different platforms relate to different alcohol outcomes and can therefore not be treated as homogenous constructs when examining the relationship between SNS and alcohol consumption.</i>

Social Media and Construction of Beliefs: Perceptions of Youth Regarding Role of Social Networking Sites (SNS) in Creating Gender Stereotypes

This research aims to explore the perceptions regarding role of social networking sites (SNS) in construction of beliefs about gender stereotypes by focusing on how gender is perceived among social media users. Further it explores how youth present and project themselves in terms of gender attributes on social networking sites. Current research is exploratory in nature and employed In-depth-interview as research method. The sample comprised of youth selected through purposive sampling procedure. The measures for collecting data encompassed a face sheet including demographic details and interview protocol was also developed. The findings revealed that there are diverse perceptions regarding gender stereotypes among SNS users. Perceptions regarding gender stereotypes and their self-presentations on SNS revealed that men are considered as dominating and authoritative while women are considered as emotional. SNS are constructing and reshaping gender streotypes among users where males present themselves as chraming and poweful whereas female users having beauty craze as a vibrant trait of their personality. Mostly youngsters are busy in their self praise and have become their own role models.

Smeerolie en/of lijm?

Lubricant and/or glue? The role of social network sites in voluntary sports clubs Although almost every voluntary sports club (VSC) in the Netherlands facilitates one or more social network sites (SNSs), the impact on attitude and behaviour of members is under researched. Our study aims to examine whether members’ use of organizational social network sites of their sports clubs (ClubSNS use) is a mediating factor for (1) supporting the sports club, and (2) continuing membership. Building on research among runners, we conducted a conceptual replication study of Mahan III, Seo, Jordan and Funk (2015). Results from a survey among members of voluntary sports clubs (n = 1009) revealed that ClubSNS use was a mediator to supportive and loyal membership. This research demonstrates the theoretical potential of organizational SNSs for activating and retaining members. Furthermore, practical implications and suggestions for further research are discussed.

Social media as a distribution of emotions, not participation. Polish exploratory study in the EU smart city communication context

The present study aims to test the roles of social networking sites (SNS) in communication between Polish smart city Wrocław and the community involved in the official social media (SM) profile. The author focuses on popular social networking site - Facebook.com and content published by the smart city authorities. The study compares data obtained in different periods of research, which allows for the determination of trends in the use of SM in the European Union smart city communication context.

(Dis)connected: The Role of Social Networking Sites in the High School Setting

This study examines the role of six popular social networking sites (SNSs)—Instagram, Snapchat, Facebook, Twitter, YouTube, and Pinterest—in a high school setting. Students, teachers, and administrators were interviewed to learn how they use these SNSs to support a variety of functions in the school setting, including professional development, classroom learning, self-directed learning, and socializing. Participants also were asked about how they use SNSs more generally and points of overlap between personal and school-related uses. Findings show that although instructional use is low, SNSs nonetheless have a pervasive presence in the school. Being highly connected has both advantages and disadvantages for students and teachers alike. For individuals with poor social connections, the heavy use of SNSs can result in greater disconnection from school-related information and social circles. Implications show opportunities for selecting classroom learning tools, developing digital literacy and citizenship curricula, and supporting all members of the school community.

دور مواقع التواصل الاجتماعی فی التفکک الأسرى.. دراسة میدانیة

تهدف الدراسة إلى التعرف على دور مواقع التواصل الاجتماعي بالتفکک الأسري في المجتمع المصري، وتعتمد الدراسة في توجهها الإعلامي على نظرية البيئة الإعلاميةMedia Ecology، کما اعتمدت على منهج المسح الإعلامي؛ ويتکون مجتمع الدراسة الميدانية من عدد من الأسر المصرية (زوج / زوجة/ أبناء) مستخدمي مواقع التواصل الاجتماعي، وقد اعتمدت الباحثة في اختيار العينة على العينة العمدية، وتمثلت أداة الدراسة في استمارة الاستبانة، حيث طبقت الاستمارة على عدد (210) أسرة مصرية بکافة أفرادها من مستخدمي مواقع التواصل. وتوصلت الدراسة إلى عدد من النتائج منها: 1- أکدت النتائج على ندرة التفاعل بين الزوجين داخل الأسرة؛ بدليل أنهم يقضون مع بعضهما البعض أقل من ساعتين للتحدث والتحاور، بينما يقضي کل منهما بمفرده على مواقع التواصل أکثر من خمس ساعات يوميا. 2- تتمثل أسباب المشکلات الأسرية الناجمة عن استخدام الزوجين لمواقع التواصل الاجتماعي، في: التجاوز الأخلاقي في التعامل مع الجنس الآخر، التعصب لرأي الأصدقاء على مواقع التواصل، إخبار الأصدقاء على مواقع التواصل ما يحدث معهم في حياتهم الخاصة. 3- يعد الانشغال عن الأسرة وقضاء وقت طويل على مواقع التواصل الاجتماعي؛ أبرز أسباب سوء العلاقة الزوجية على مستوى الأسرة المصرية. 4- تفاوت درجة الثقة بين الأزواج والزوجات حول مسألة العلم والمعرفة بکلمة المرور الخاصة بحساباتهم على مواقع شبکات التواصل الاجتماعي. 5- أفاد معظم المبحوثين بالتأثير السلبي لاستخدام مواقع التواصل الاجتماعية على الأسرة؛ من منطلق إهدارها للوقت، وتدهور العلاقات الأسرية، واتساع الفجوة بين الآباء والأبناء والعزلة والانطوائية لأفراد الأسرة، وما ينتج عنها من مشکلات عدة، مثل: الخيانة، ارتفاع معدلات الطلاق. The role of social networking sites in family disintegration: a field study The study aims to identify the role of social media sites in captive disintegration in Egyptian society. The study relies on its media orientation on “the theory of the media environment,” as it relied on the media survey method; The community of the field study is clear on a number of Egyptian families (husband / wife / children) who use social media, and the researcher relied, in selecting the sample on the intentional sample, and the study tool was in the questionnaire form, where the form was applied to (210) Egyptian families with all their members Of users of social networking sites. The study reached a number of results, including: 1- The results confirmed the scarcity of interaction between spouses within the family. Instead, they spend less than two hours with each other to talk and dialogue, while each of them spends more than five hours on the communication sites on their own. 2- The causes of family problems resulting from the use of social media by spouses are: moral transgression in dealing with the opposite sex, intolerance to seeing friends on communication sites, telling friends on social media what happens with them in their private lives 3- Being distracted from the family and spending a long time on social media is considered; The most prominent causes of the marital relationship at the level of the Egyptian family. 4- The discrepancy in the degree of trust between husbands and wives on the issue of knowledge and knowledge of the password for their accounts on social media sites. 5- Most of the respondents reported the negative impact of the use of social networking sites on the family. In terms of wasting time, deteriorating family relationships, widening the gap between fathers and children, isolation and introversion of family members, and the resulting problems, such as: infidelity, high divorce rates.

Electronic Media

Recruitment has changed over the years. Organisations have started searching for an easy and cost effective platform for personality mining. With the explosion of social networking sites, candidates are now able to choose where they could spend their time online. This has encouraged many recruiters to start using social networking as part of a new cost-conscious approach to personality mining. Social networking websites function like an online community of internet users. Popular online sites include LinkedIn, Twitter, and Facebook. They are growing at an exponential rate, with most of the sites being free to join and, importantly, giving organizations an effective means of attracting today's Generation Y workforce. The purpose of this article is to contribute to emerging theory about the role of social networking sites in the process of personality mining.

Role of Social Media Sites in Improving and Developing the Educational Process in Secondary Schools in Jordan

This study aims to learn about the role of social media sites in improving and developing the educational process in secondary schools in Jordan, the descriptive analytical method was used to suit the nature of the study, and the questionnaire was used as a tool for study, and the sample of the study consisted of (50) of teachers working in secondary schools in Jordan. The results of the study found that high degree and statistical significance for the role of social networking sites in developing and improving the educational process in secondary schools. The study recommends that Holding seminars and meetings to publicize the importance of social networking sites in the educational process, and ways to use them safely and correctly, and Provide training courses for teachers to inform them of how to use social media sites and their tools and applications in the educational process.

Facebook as soft infrastructure: producing and performing community in a mixed tenure housing development

Place-based community networks provide a resource that can be drawn on to protect and promote the wellbeing of residents. We investigate the role of social networking sites (SNSs) in community formation in a new master-planned, mixed tenure, affordable housing estate in Auckland, Aotearoa/New Zealand. Waimahia Inlet was developed by a consortium of Māori organizations and community housing providers. Community formation was an explicit developer goal with public spaces to encourage face-to-face interaction designed into the development and social infrastructure nurtured on site. New residents were invited to join a closed Facebook group, created and moderated by a residents’ association set up by the developer. In-depth interviews with 38 residents between 2017/18 revealed synergies between residents’ use of online and offline interactional spaces for producing and performing an engaged and supportive community. Neighbourhood networks contributed to strengthened attachment to place and sense of security by residents.

Tweet, share, like? De rol van sociaalnetwerksites van sportverenigingen bij de ontwikkeling van het clubgevoel van leden

Tweet, share, like? The role of social network sites at voluntary sports clubs in developing membership involvement The number of organizations that use social network sites (SNSs) for internal communication is growing rapidly. However, little is known about the use and perceptions of SNSs in member organizations, such as voluntary sports clubs (VSCs). In a survey, members of the Dutch VSCs (n = 129) were asked about their use and perceptions of their clubs’ social network sites (ClubSNSs) and aspects of involvement with their club. Foremost, ClubSNSs are characterized as informative, interactive, and entertaining channels, as indicated by significant relationships with the content types on ClubSNSs. Furthermore, content about sports, the club, and the members are important. Finally, ClubSNSs contribute to membership involvement through the identification of members with their sports club. The main contributions of this study are the insights into the use and perceptions of SNSs in member organizations, such as VSCs. Practical implications and suggestions for future research are discussed.

Does Better Media Literacy Protect Against the Desire for Tanned Skin and Propensity for Making Appearance Comparisons?

Media literacy interventions provide education about the way media influence attitudes to tanned skin and promote risky health-related behaviors (e.g., sun exposure). This study tested whether higher levels of media literacy can protect against the internalization of a tanned ideal and participation in appearance comparisons online. A total of 151 young Australians aged 18 to 29 years (61 males, 90 females) completed a measure of media literacy before being randomly assigned to view photos of models with either tanned ( n = 77) or pale skin ( n = 74) on social media. Participants completed measures of internalization of a tanned ideal and tendency to make appearance comparisons following exposure to the photos. There were significant negative relationships between level of media literacy skills and both internalization of a tanned ideal and appearance comparisons. Moreover, exposure to tanned models resulted in a higher tendency to make appearance comparisons than exposure to pale models. Results indicate that media literacy skills protect against skin cancer risk factors associated with media exposure. Future interventions to reduce skin cancer risk should address the role of social networking sites in proclaiming tanned skin as ideal and increase skepticism about photos of tanned models online.

Social capital and subjective well-being: The mediating role of social networking sites

Many studies have examined the separate impacts of social capital (bonding and bridging) and the use of social networking sites (SNSs) on subjective well-being (SWB). However, few studies address the mediating role that SNS use has on the relationship between social capital and SWB. The current study addresses this research gap, examining the extent to which SNS use mediates the relationship between social capital and SWB. Moreover, this study theorizes SNS use to be a behavioural outcome of social capital, as opposed to the widespread view that SNSs are a tool to generate social capital. Using primary data from a sample of 307 undergraduate students, the partial least squares structural equation modelling technique was used to analyze the data via a sequential mediating mechanism. The findings highlight the importance of the utilitarian use of SNS in mediating the relationship between bridging social capital and SWB. On the other hand, the direct effect of bonding social capital on SWB was found to be stronger than the indirect effects, indicating that SNS use is not crucial in mediating this particular relationship. Theoretical and practical implications of the study are subsequently discussed.

The use of social networking sites and their impact on the development of intellectual security from the perspective of Umm Al Qura University students

The study aimed to identify the role of social networking sites in the development of intellectual security from the point of view of Umm Al Qura University students. The descriptive approach was used. The study population consisted of students of bachelor's degree in the two tracks (scientific and human), 360 of them were retrieved, and the researchers considered that they were sufficient for the application. The researchers adopted the questionnaire as a data collection tool. After the statistical analysis, the results of the study showed that:1. The most social networking network used by the sample is Snape Chat followed by Instagram and YouTube.2. The most common devices used to access these sites are (smart phones).3. The time spent in the daily use of social networking sites (three to six hours) per day according to the opinion of the sample.4. The most prominent motives for the use of social networking sites for students was to know the current events locally. Followed by entertainment, entertainment and fun, then dialogue and exchange of views with others.5. The most important factors that may threaten the intellectual security in the sites of communication are the excesses of religion and the distance from the moderate middle curriculum.6. The best methods that can be used to develop intellectual security from the point of view of female students are: Activate the supervisory role by the CITC, in cooperation with the competent authorities.7. There are no statistically significant differences due to the study variables between the sample responses on all the study axes.

Chinese parental involvement and class-based inequality in education: the role of social networking sites

ABSTRACTBased on an ethnographic study, this article presents the class-based disparities of Chinese parents’ usage of WeChat, the dominating social networking mobile application in China, in their educational involvement. We find that middle-class parents are the privileged ones who have exploited the use of WeChat not only as a medium for communication, but more as a mode of influence. Through WeChat, their various forms of capital are channelled to catalyse changes in their children's education. In contrast, working-class parents tend to act as absent participants in using WeChat for their educational involvement. We argue that WeChat has brought forth the consequence of widening the arena for winning or losing at the educational game for parents from different social classes. We call for corrective policies and guidelines on the usage of WeChat and other SNSs technologies in home–school dynamics.

Effectiveness of Social Media Recruitment on Employer Branding -A Study

Social media is becoming increasingly more important in today’s world. It brings along offer and demand in accomplishment and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents associate wildcat investigation on the role of social networking sites in accomplishment. Social media is becoming increasingly more important in today’s world. It brings along offer and demand in achievement and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents Associate in nursing searching investigation on the role of social networking sites in achievement. Particularly Evolution of technology and the disruptive nature of social media in the twenty first century workplace is a central concern of this paper. The framework of exploring the perception that the use of social media for recruitment is devoid of any recruiter bias. The use of social media and its propensity to create a permanent digital record also raises interesting questions connected with the level at which individual’s experience a world in which constant digital surveillance has become the norm. This paper is focused on the usage of social networking sites. For human resources departments in the process of hiring new employees. It also maps the development and influence of social networking sites on recruiter’s behaviour and customs. The main aim is to find out, whether SNS will replace traditional online job boards in the current scenario.
 Our findings confirm the rising importance of social networking sites usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards are still important. Social networking sites today can be seen as the most utilized services within Web 2.0, in which Facebook, Twitter, LinkedIn, and MySpace have attracted hundreds of millions of users which integrated these sites into their daily practices. Because of the large number of individuals active on SNS, it is also frequently used as a tool for promoting purposes within businesses. So has social networking sites already have proven to be an effective tool for the branding of products and services (Constantinides, 2010). Even more recently SNS is increasingly used as a tool for promoting the employer brand, referring to the image of desirability and uniqueness as an employer. Employer Branding messages including story telling for inspiring people. Employer branding content that fits the special interests of the focus group. Employer branding advertisements for reaching new people. The findings suggest that participants perceive social networking sites as important tools for communicating the employer brand. This study contributes to research project by providing new insights into the usages of social media as a communication tool for leader stigmatization.