Social media as a distribution of emotions, not participation. Polish exploratory study in the EU smart city communication context

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The present study aims to test the roles of social networking sites (SNS) in communication between Polish smart city Wrocław and the community involved in the official social media (SM) profile. The author focuses on popular social networking site - Facebook.com and content published by the smart city authorities. The study compares data obtained in different periods of research, which allows for the determination of trends in the use of SM in the European Union smart city communication context.