Role Of Personal Values Research Articles

Roles of Personal Values and Information Technology Usage in Forming the University Students’ View of Environmental Sustainability: A Preliminary Regional Study of Economics and Business Students

This study focuses on two significant factors shaping university students’ perception of environmental sustainability. Those are (a) personal values, measured by the Portrait Values Questionnaire (PVQ) and (b) the usage of and proficiency in information technology. Personal values have been widely used to analyze individual perspectives toward various issues, including environmental ones. As contemporary social arrangements include significant influences from social networks and mobile phone usage, overall engagement with technology becomes an essential factor affecting university student attitudes and behaviors. While the individual impact of those factors can be found in the extant literature, we look into their interaction concerning university student pro-environmental attitudes, measured by the Revised NEP (New Ecological Paradigm) Scale, and their environmental self-efficacy. Our sample comes from the population of undergraduate business and economics students from Central and Southeast Europe, specifically Slovenia, Croatia, Bosnia and Herzegovina, Serbia, and Montenegro. We discuss our findings in the context of previous studies from the same regions and consider the unique socio-economic factors. The research results address Sustainable Development Goals 4 (quality education), 12 (responsible consumption and production), and 13 (climate action) by analyzing the factors contributing to university student pro-environmental attitudes and their self-efficacy in the context of their information technology usage and proficiency.

The Role of Personal Values in Shaping Perceptions of the Legitimacy of Public Health Officials During a Global Pandemic

Major environmental jolts can prompt individuals to critically evaluate their personal view of the legitimacy (i.e., propriety) of established authorities, especially when jolts amplify conflicts between the authority and individuals’ value priorities. The COVID-19 pandemic constituted a major jolt that highlighted both clashes and alignment between the values of public health officials (enhancement of health and disease prevention) and other basic values. Using data from a survey of 1,356 U.S. adults collected in spring 2022, I descriptively assess whether the pandemic jolt prompted individuals to critically evaluate the legitimacy of public health officials. I then investigate how basic values that aligned and clashed with public health values during the pandemic shaped assessments of public health officials’ propriety two years into the pandemic as well as intentions to comply with them in a future health crisis. Descriptive findings reveal that individuals actively assessed public health legitimacy during the pandemic. Other analyses demonstrate how value (mis)alignment affects evaluations of the propriety of public health officials. Values also operate through propriety assessments to influence future compliance intentions, providing insight into social psychological processes undergirding institutional endurance and change.

How Personal Value Orientations Influence Behaviors in Digital Citizen Science

While much research has examined motivations for contributing to citizen science projects, few studies have considered the role of personal values in directing citizen scientists' interactions and contribution patterns. We investigated whether personal values systematically influence the behaviors of individuals who use the Zooniverse platform to select and contribute to citizen science projects. In this paper, we present the results of a research study where we launched a large-scale survey (N = 2,605) to capture personal values using Schwartz's Portrait Values Questionnaire (PVQ-21). We also extracted system log data from participant interactions on Zooniverse. Our results align with previous research suggesting intrinsic type motivators and values tend to drive specific modes of interaction, e.g., exploring projects in different disciplines. We also see that interaction in social spaces, e.g., discussion boards, is driven by values with a personal focus (e.g., self-enhancement) and social focus. Given these results, we provide several suggestions for managing these and similar projects.

Doctor of philosophy students’ academic success and the role of personal values

PurposeThe study determined the role of personal values in doctor of philosophy (Ph.D.) students’ academic success in Tanzania. Specifically, it looked into the influence of openness to change values, self-enhancement values and conservation values on Ph.D. students’ academic success.Design/methodology/approachThe study employed a cross-sectional survey design, in which 200 Ph.D. students from Tanzanian universities were involved by responding to a questionnaire. The relationship between the variables was determined by using structural equation modeling, and testing of the measurement model was done by confirmatory factor analysis (CFA).FindingsThe results indicate that personal values influence Ph.D. students’ academic success. Particularly, openness to change values have an ß value of 0.209 and p value of < 0.001, self-enhancement values have an ß of 0.173 and p-value of < 0.001 and conservation values have ß of 0.339 and p-value of < 0.001.Practical implicationsIn the quest to improve Ph.D. students’ academic success, universities and Ph.D. students should foster openness to change values, self-enhancement values and conservation values in Ph.D. students.Originality/valueThe results of this study extend the use of the Schwartz theory of basic human values in explaining the academic success of Ph.D. students in Tanzanian universities. Past studies that applied this theory were based on secondary school and college students. Moreover, based on the author’s knowledge, this study is one of the early studies to systematically look into the role of personal values on Ph.D. students’ academic success. Thus, the study contributes to the existing literature on personal values and academic success because previous studies on this subject could not examine Ph.D. students’ success in isolation.

The Role of Personal Values in Forming the AI Ethics of Prospective Accountants

This study aims to discuss how to form AI (Artificial Intelligence) ethical behavior with insight into the personal and organizational values of prospective accountants. This was a quantitative survey method. The sampling technique with a saturated sample was used as the research sample. Partial Least Square (PLS) analysis was conducted on 421 data points using WarpPLS software. The study results show that organizational and personal values significantly positively affect the intention of prospective accountant students to engage in AI ethics. Organizational values have a positive effect on the personal values of prospective accounting students. Intentions had a significant effect on AI ethics. Personal values did not play a role in mediating the impact of organizational values on intentions toward AI ethics. Intention succeeds in mediating the influence of personal values on the intention to engage in AI ethics among prospective accountant students. The findings referred to are very applicable to be implemented in different cultural settings due to the personal and organizational values tend to be implemented in general situation and condition. The findings provide universal outlook that values within organizations have an essential role in enhancing future accountants to be ethical in respect to AI.

Understanding Sustainable Work Behavior: The Role of Personal Values, Attitudes and Sustainable HRM

Understanding Sustainable Work Behavior: The Role of Personal Values, Attitudes and Sustainable HRM

Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos

PurposeThis paper aims to investigate an integrated, holistic assessment of the characteristics by which consumers judge non-sponsored product review video (PRV) source, message and medium components as credible, and how these are linked to personal values for a deeper understanding of multidimensional credibility assessments of PRVs.Design/methodology/approachEmploying a means-end approach, the authors draw on credibility theory and the persuasion knowledge model to analyse data from 21 in-depth semi-structured laddering interviews.FindingsFirst, the authors demonstrate distinctive contributions of the video modality towards PRV credibility assessments and the interplay between specific PRV characteristics, cognitive and socio-emotional consequences, and personal values in an ongoing process of credibility assessment. Second, high persuasion knowledge creates awareness of the potential phoniness of the market, revealing a dark side to PRV use even in non-sponsored PRV seemingly created and shared as an act of benevolent concern between consumers.Research limitations/implicationsThis paper focused on the credibility of non-sponsored PRVs, future studies might investigate motivations and attributes by which users judge sponsored reviews. Also, the roles of specific product categories and existing brand trust on PRVs credibility provide avenues for further research.Practical implicationsThis research offers practical implications for reviewers and brand managers to leverage the unique informational values of video by focusing on the interplay between credibility attributes and customer values.Originality/valueThis work advances credibility theory in the PRV context by examining how non-sponsored PRVs are evaluated as credible, by highlighting consumer persuasion knowledge and scepticism and including the holistic effects of the interplay between source, message and video format characteristics and by linking these to consumers’ goals and values.

Explaining consumers' progress through life insurance decision states: The role of personal values and consumer characteristics

AbstractMany people have unsuitable life insurance cover or no cover at all. In this study, we survey consumers about their readiness to purchase life insurance. Consumers rate their own “decision state” from “pre‐aware” of life insurance to “aware,” “interested” or “capable” of deciding to purchase. We also collect data on factors associated with progress along the path to purchase. We find that personal values partly determine life insurance decision states. Values matter in addition to the needs of dependents, bequest intentions, and financial literacy. Consumers who place more value on benevolence and self‐direction are more likely to be aware of life insurance. Our results suggest strategies to promote suitable life insurance cover by targeting factors that help progress through each decision state. Insurance providers could thus prime benevolence and self‐direction in advertising and product information.

Behavioural intentions towards cultured meat: the role of personal values, domain-specific innovativeness and distrust in scientists

PurposeTechnology-based food innovations are likely to face opposition in consumer acceptance despite certain perceived benefits. This study investigates distrust in scientists as a barrier to cultured meat acceptance and its interplay with positive drivers. For the latter, this study draws upon higher-order values (universalism) and domain-specific innovativeness.Design/methodology/approachThis study proposes a conceptual model, which is empirically tested using an online survey of Austrian consumers (n = 509) and structural equation modelling.FindingsFirst, this study provides empirical support for the inhibiting role of distrust in scientists on the acceptance of cultured meat. Second, universalism and domain-specific innovativeness both positively impact consumers' behavioural intentions. Third, this study finds that consumers' innovativeness mitigates the negative effect of distrust in scientists on the willingness to try cultured meat, whereas the value of universalism does not moderate this negative effect.Practical implicationsThe findings are strategically useful for companies in the innovative food sector in terms of segmentation and targeting. For both companies and policymakers, the impeding role of distrust in scientists for technology-based food innovations depicts an aspect that might be considered relevant to be addressed.Originality/valueThis study adds to the current body of knowledge about consumer acceptance of technology-based food innovations, such as cultured meat, by jointly examining the relevance of human values, domain-specific innovativeness and distrust in scientists as well as their interactions to explain behavioural intentions.

CSR and organizational performance: The role of pro‐environmental behavior and personal values

AbstractGlobally, the hospitality sector is known for an out‐sized carbon footprint. At the same time, the stiff competitive environment in this sector demands every hotel for an enhanced economic performance (ECP). Previously, corporate social responsibility (CSR) was mainly related to an enterprise's environmental performance (ENP) and ECP. However, the role of personal values like altruistic values (AV) and employees' pro‐environmental behavior (PEB) remained under‐studied in the past literature. This study examines the impact of CSR in spurring ENP and the ECP of hotel enterprises through AV and PEB. In this vein, 410 surveys were collected from hotel employees, and the hypotheses were tested through structural equation modeling. Among different implications, the most important was to realize the greater potential of CSR, which improves ENP and ECP by promoting the PEB and AV of the employees.

The Impact of Personal Values and Attitude toward Sustainable Entrepreneurship on Entrepreneurial Intention to Enhance Sustainable Development: Empirical Evidence from Pakistan

Sustainable entrepreneurial opportunity recognition and action are strongly linked to a person’s desire to succeed. Therefore, entrepreneurial intentions are increasingly being studied from a sustainable development viewpoint. By integrating the theory of human values into the theory of planned behavior, the goal of this study was to investigate how values interact with sustainable entrepreneurial intentions. In all, 465 graduate students from Punjab, Pakistan, were interviewed for this study. The findings reveal that students’ entrepreneurial intentions are supported by views toward sustainable entrepreneurship, societal norms, and perceived behavioral control. According to structural equation modeling, self-transcendence and self-enhancement are the personal values that directly or indirectly interact with sustainable entrepreneurial intentions, which is consistent with the findings of the present study. Accordingly, the TPB model may help identify the relationship between sustainable entrepreneurship values and aims and the role of personal values in terms of understanding sustainable entrepreneurial intentions. As a practical implication, according to this study, it is essential to emphasize the importance of personal values in the education of potential entrepreneurs to increase their sustainable entrepreneurial intentions.

The role of personal values and personality traits in environmental concern of non-industrial private forest owners in Sweden

Environmental benefits have become priority objectives for the management of forests, including for private forest owners in many countries. Understanding and promoting environmental-friendly private forest management requires a measure of environmental concern of forest owners and knowledge of factors that influence it. Such a measure allows to explore underlying motivations of forest owners to include environmental aspects in their forest management. This in turn helps in developing and implementing effective pro-environmental forestry policies. In this paper, we assess environmental concern in forest management of 226 non-industrial private forest (NIPF) owners in Sweden. In particular, we sought to achieve a two-fold objective: a) to quantitatively explore the content and dimensionality of the environmental concern construct of forestry owners and b) to identify the association between environmental concern of forest owners and their personal values and personality traits. A principal factor analysis resulted in a two-dimensional environmental concern construct encompassing: environmental strategy and environmental orientation. Hierarchical seemingly unrelated regressions (SUREG) showed that personal values and personality traits help to explain environmental concern in forest management of NIPF owners. A better understanding of environmental concern of forest owners and its relation with individuals' attributes will help in better designing, framing and targeting of tailor-made interventions to promote environmental considerations in forest management.

Individual and organizational identity economics: the case of sustainability

PurposeThe purpose of this article is to introduce identity economics in the individual and organizational level, and highlight its impact on organizational performance, especially when dealing with foundational issues such as sustainability.Design/methodology/approachIdentity, sustainability, and the role of personal values in organizational performance are well researched topics that have been typically addressed on different literature streams. The article draws from this diverse literature to introduce identity effects in individual and organizational levels, and further explore how such elements link to the rising popularity of the sustainability discourse and how they can affect operations in an organization.FindingsThe article highlights the importance of identity effects on organizational operations and performance, especially when dealing with foundational issues such as sustainability perceptions.Originality/valueThe article builds upon the recent developments in the field of identity economics to introduce identity in the sustainability discourse and explore how (mis)alignment between identity values on sustainability and organizational culture can affect organizational operations and individual performance.

On the predictors of pro-environmental behaviors: integrating personal values and the 2-MEV among secondary school students in Tanzania

The role of personal values in understanding pro-environmental attitudes and behaviors has received considerable attention from psychological researchers. However, little is known about the mutual interaction of personal values and the Theory of Ecological Attitudes (2-MEV) in explaining pro-environmental behaviors (PEBs). To explore the mediating factors with which pro-environmental behaviors are explained via environmental attitudes and personal values, this article reports the study findings from secondary school students. Specifically, the article indicates the extent to which a unified model of personal values and the Theory of Ecological Attitudes (2-MEV) explain self-reported PEBs. The cross-cultural validity of the 2-MEV for measuring environmental attitudes (EA) among the selected respondents is as well investigated. A cross-sectional survey of 408 secondary school students was used for data collection. As expected, principal component analysis with a varimax rotation confirmed the two-factor structure of the 2-MEV measuring EA with two uncorrelated factors of Preservation and Utilization. Interestingly, multiple regression analyses indicated that a combined model of personal values and the 2-MEV provides a more explained variance of self-reported PEBs compared to when any of the two predicators is used independently. Overall, altruistic value provides the largest predictive power over egoistic and biospheric values in mediating EA. In turn, the general model that includes personal values and the 2-MEV indicates that Preservation makes the largest and unique contribution in explaining recycling, biodiversity protection, environmental activism, and general PEBs. Conversely, the Utilization factor provides the largest negative explained variance for management of environmental pollution behavior. These findings remain unaltered even when the age of respondents and social desirability responding are statistically controlled. The implications regarding these study findings are discussed.

From Income to Pro-Environmental Behaviours: The Role of Personal Values Across Countries

From Income to Pro-Environmental Behaviours: The Role of Personal Values Across Countries

How do personal values help to build generation Y’s entrepreneurial intentions? The role of gender differences

PurposeThe purpose of this paper is to assess the extent to which personal values affect entrepreneurial intentions and the extent to which this relationship depends on gender among the millennial generation.Design/methodology/approachThis relationship was examined using the list of values (LOV). Based on a sample of 600 respondents born between 1977 and 1994, a self-administered online questionnaire was conducted.FindingsThe partial least squares structural equation modeling (PLS-SEM) approach demonstrated that Generation Y members who give higher priority to self-direction, social affiliation and hedonic orientation values have greater entrepreneurial intentions. Across gender, the PLS-multigroup analysis (MGA) approach reveals that self-direction values enhance entrepreneurial intention for Generation Y females but not for males. Social affiliation values improve entrepreneurial intention for Generation Y males but not for females. Hedonic orientation values rise entrepreneurial intentions for both Generation Y males and females similarly. The findings give also a ranking of the nine LOV.Research limitations/implicationsAcross-cultural comparisons are lacking in this research. This study only focuses on the value–intention relationship. Future research could study the value–attitude–behavior.Practical implicationsThe results provide implications to all agents concerned by promoting new enterprises and feminine entrepreneurship regarding the implementation of personal values in fostering the venture creation process and stimulation of people to become business owners.Originality/valueLittle is known about the role of personal values in venture creation. The findings provide support for the role personal values play in building entrepreneurial intentions. The focus here was on Generation Y. The generation that faces problems of unemployment, job loss and poverty specifically in the time of crises of the COVID-19 pandemic. The value-based entrepreneurship approach is a proliferating field of research as the world seeks to rebuild economies.

The Role of Personal Values in Learning Approaches and Student Achievements

Personal values play a significant role when adopting learning approaches by individuals during their studies. Particularly in higher education, these values significantly influence the character that individuals play within their learning community and ultimately influence their academic achievements. The purpose of this paper is to investigate personal values in their choice of learning approaches and, subsequently, how it impacts one’s academic achievements. It also investigates the importance of developing an individual’s personal values as a part of their wider studies, while aligning these with graduate attributes and balancing them with knowledge and skills, to produce successful graduates in a society.

Why does she start up The role of personal values in women's entrepreneurial intentions

This paper aims at shedding light on the role of personal values in the formation of women's entrepreneurial intentions (EIs). This should help explain whether (and why) women interpret the (entrep...

Attitudes Towards Procreative Options in the Event of Infertility: The Role of Personal Values and Religiosity

Literature regarding attitudes towards procreative options in the event of infertility is highly limited. The general aim of the current cross-sectional study is to analyze the relation between basic, personal values (self-enhancement and self-transcendence), and procreative options (living without children, adoption, homologous techniques, and heterologous techniques), while exploring the role of religiosity in moderating this relation. A large sample of 1,891 young Italian adults aged between 18 and 33 was used in the study. The participants were asked to complete a self-report questionnaire. A series of hierarchical regression models were constructed using the SPSS 24.0 software, in order to test the moderation hypotheses. Self-enhancement values were positively related to the choice of both homologous and heterologous techniques, whereas self-transcendence values were strong and positive predictors of adoption. Moreover, a significant moderating role of religiosity in shaping the relations between personal values and attitudes towards heterologous techniques emerged: at low levels of self-enhancement values, highly religious participants had a more negative attitude towards heterologous techniques compared to participants with low religiosity. However, self-transcendence values predicted a more positive attitude towards heterologous techniques among participants with low religiosity. Findings showed the link between personal values and attitudes towards assisted reproductive techniques and adoption, along with the role of religiosity in shaping this relation; heterologous techniques were the most controversial option according to participants’ perceptions.

The Role of Personal Values in Forming Students' Entrepreneurial Intentions in Developing Countries.

The purpose of this study was to examine mechanisms through which personal values are associated with entrepreneurial intentions by integrating the theory of human values into the theory of planned behavior (TPB). Data were collected using a questionnaire from a sample of 452 agriculture students who were selected from two public universities in two Persian-speaking countries, namely Iran and Afghanistan. The results of structural equation modeling showed that individualistic personal values, that is, openness to change and self-enhancement values, are not directly related to entrepreneurial intentions. However, these personal values were indirectly related to entrepreneurial intentions through attitude toward entrepreneurship and perceived behavioral control. The results also showed no significant difference between the two countries in terms of the relationship between the personal values and three TPB anchors (i.e., attitude toward entrepreneurship, subjective norms, and perceived behavioral control) or the relationship between TPB anchors and entrepreneurial intentions. The study indicates how personal values play a role in explaining entrepreneurial intentions and establishes the utility of the TPB model in seeking a value–intention linkage in the field of entrepreneurship in developing countries. As a practical implication, the study suggests that educators of potential entrepreneurs should try to stimulate personal values more often because this fosters entrepreneurial intentions and their antecedents.