Role Of Personal Innovativeness Research Articles

The Effect of Online Food Delivery Service Quality on Customer Satisfaction and Customer Loyalty: The Role of Personal Innovativeness

The online food delivery mobile service industry has emerged as a new channel of food delivery and marketing to capture a bigger share and sale in the food industry. This modern sort of business conveyance has gotten to be exceptionally prevalent, particularly among youthful, active, and working individuals. In addition, this business has become more competitive due to the increasingly new business entries and users’ expectation resulted from the anxiety of online food ordering and time convenience, but not at the expense of providing quality products and services. Subsequently, it is exceptionally vital that online benefit suppliers get it the nature and necessities as well as the related angles of the online benefit industry that are considered critical to the clients in this developing market. This study tries to explore and gauge information to guide the online service providers regarding the requirements and attributes of this new service delivery system. Using adopted questionnaire from Mobile Service Quality (M-S-QUAL), this study aims to investigate the relationships between customers perceived service quality of online food delivery (OFD) and its influence on customer satisfaction and customer loyalty, moderated by personal innovativeness. The data are collected from the customers or users of any online food delivery service and will be analyzed using correlations and Hierarchical Moderated Regression Analysis.

Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire

AbstractThis study develops and validates a model, based on personal cultural values theory and psychological research, in relation to technology adoption. The model focuses specifically on the future use of on‐demand air mobility (ODAM), which is expected to have significant implications for city commuting and personal well‐being in the years ahead. We use a path modelling approach, in addition to recently advanced analytical methods such as the finite mixture partial least squares (FIMIX‐PLS), measurement invariance of composite models (MICOM) and multi‐group analysis, to validate the model using a data set of 627 young consumers from the Czech Republic. The research model explains 45.2% variation in the future use of ODAM using our global model. This variance explained in the future use of ODAM increases to 62.3% and 64.5% respectively, when we segment our data set into two groups. The results also show that tradition has significant influence on technology anxiety, personal innovativeness and desire to use ODAM. Independence positively affects personal innovativeness but not the desire to use ODAM. We also find that technology anxiety influences the desire to use, which in turn influences the future use of ODAM. However, we find group differences in the influence of ambiguity intolerance on technology anxiety, desire and personal innovativeness. Thus, the study also evaluates the existence of significant differences between two groups in our data set. Overall, the study suggests that individual cultural values play a particularly important role in influencing the future use of ODAM through psychological characteristics. The research implications of the study are discussed in the article.

The Role of Personal Innovativeness and Social Influence Towards Over The Top (OTT) Video Streaming During the Covid-19 Pandemic

Over the Top services (OTT) is a significant internet industry. It delivers video, audio, and other media such as voice and chat services and is transmitted to different platforms or devices through the internet. The services are delivered via the internet by a service provider that is not accountable for the signal’s transmission to the end-user, and users will log on to the OTT services using the open internet protocol or public internet. When COVID-19 hit Malaysia in early 2020, the number of new users for OTT services increased to 14.1 million users. The numbers keep increasing as most users depend on OTT services for the latest information including entertainment. This study used Technology Acceptance Model (TAM) as the outline and take into account the external variables (personal innovativeness and social influence) on users’ attitudes towards OTT video streaming. Thus, this study aimed to identify the influence of external variables by examining the perceived usefulness and ease of use towards users’ attitudes. There were 352 respondents who have been selected among Klang’s citizens via an online survey. The findings supported the idea that personal innovativeness and social influence have an impact on Klang’s citizens to stream OTT video streaming. The hypotheses showed a positive and significant effect on users’ attitudes, perceived usefulness, and ease of use (H1a, H1b, H1c, H2a, H2b, H2c). Meanwhile, perceived usefulness and ease of use showed insignificant relationships on users’ attitudes toward OTT video streaming (H3a, H3b, and H4). The findings also acknowledged our understanding of OTT video streaming can be used as part of an educational approach to create awareness and give information.

Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive

Our society faces mounting pressure regarding the necessity of green consumption as issues related to the environment will likely become a severe concern in the coming times. This paper examined the factors influencing the online purchasing of green products. A survey was carried out on 182 consumers, and the partial least square method was used to test the hypothesis. The results establish social influence and perceived usefulness as a critical determinant of consumers' online green product purchase intentions. The environmental drive is observed to moderate the association between personal innovativeness and online purchase intention. This is one of the few studies to examine the influence of personal innovativeness on consumers' online green product purchase intention and pioneer in examining an environmental drive's moderating role. The information about the key predictors of online green purchase can help companies strategize better and develop and implement an effective program to enhance the customers' online green purchase intention.

THE ROLE OF PERSONAL INNOVATIVENESS IN INFLUENCING BEHAVIOURAL INTENTION TO USE M-GOVERNMENT SERVICES

This study aimed to examine the role of behavioural intention to use m-Government services from Malaysian citizens perspectives. Drawing upon this aims, this study proposed personal innovativeness as a moderating variable in UTAUT2; performance expectancy, effort expectancy, social influence, facilitating condition and price value in predicting the behavioural intention to use the m-Government services. 354 data were collected through a self-administered questionnaire and was analysed using structural equation modelling to test the hypothesis. The findings found that performance expectancy, effort expectancy, social influence, facilitating condition and price value are the important determinant in influencing users’ behavioural intention to use of m-Government services. Interestingly, this study found the significant moderating effect of personal innovativeness in a relationship of performance expectancy and effort expectancy on behavioural intention. This study has extended the understanding on the role of personal innovativeness towards users’ behavioural intention to use m-Government services.

Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value

PurposeThis research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the context of ride-hailing apps and to investigate consumer behaviour differences between metro and non-metro consumers.Design/methodology/approachThe survey sample included 402 consumers of popular ride-hailing apps in Indonesia to test the research framework. Then, PLS-SEM-based software was utilised to examine the hypothesised relationship.FindingsThe findings indicate that the effect of personal innovativeness on continuance intention in using ride-hailing apps will operate through the full mediation role of perceived hedonic and utilitarian value, respectively. The findings also show that there are consumer behaviour differences between metro and non-metro consumers, in which the cognitive belief of consumers in the metro areas regarding the usage of ride-hailing apps is more related to hedonic value.Research limitations/implicationsThe variety of respondent demographic profiles in this research is limited in that most of the research respondents are students. In such a case, the study may face the issue of generalisation.Originality/valueThis research generates an extended idea of the information technology continuance model by validating the important role of perceived hedonic and utilitarian value as an integral part of the model and strengthens the insights that Indonesia has consumer behaviour differences regarding technology-based services, particularly ride-hailing apps, between metro and non-metro consumers.

Innovation starts at the storefront

PurposeResearch into the introduction of innovative technologies directly at the storefront window is limited. The purpose of this paper is to model the behavioural attitudes and the subsequent benefits of, introducing innovative technologies to the storefront, while also considering the role of personal innovativeness in the decision process.Design/methodology/approachThis study employed a sample of 341 consumers who approached this new kind of storefront in two well-known apparel stores in the centre of New York City. A self-administered questionnaire was used as a tool for data collection.FindingsFindings empirically demonstrate that when consumers sense that there are innovative interactive technologies in the storefront windows, they are willing to enter the store, generate positive word-of-mouth communication (sharing the positive experience with friends).Originality/valueThis study is the first to investigate the combination of consumer innovativeness and storefront window on the behavioural attitude, supported with quantitative evidence.

Exploring Factors That Drive Adoption of Various Categories of M-commerce: An Emerging Market Study

The study examines the factors that drive actual adoption of the four categories of m-commerce, namely content delivery, location-based, transaction-based and entertainment in India. Data was collected from 321 m-commerce users and analysed using structured equation modeling (SEM). The results show that performance expectancy, effort expectancy, facilitating conditions, perceived risk and perceived enjoyment have varied impact, while social influence has a significant positive impact across the four categories. Further, personal innovativeness (PI) has a significant indirect impact on adoption of all the categories. The study adds on to the extant knowledge on m-commerce adoption in India and provides insights for marketers in devising relevant strategies for adoption of varied m-commerce categories. Further, it provides insights on the role of PI in driving adoption of m-commerce. The results from the study are limited to the Indian context and need to be validated across other contexts such as country and service offers suggesting future research opportunities. Future studies can also explore other m-commerce categories such as government services and telemetry services.

Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness

This study contributes to existing literature by developing and testing a model of factors that drive technological opinion leadership (TOL). We expand Bruner and Kumar's (2007) study by empirically testing the relationships between technological innovativeness and technological opinion leadership and between gadget lovers and technological innovativeness using a student sample and a national sample. We also contribute to the literature by (a) testing the relationships between personal innovativeness, technological innovativeness, and gadget lovers, and (b) investigating the mediational role of gadget lovers between personal innovativeness and technological innovativeness.Results indicate: (1) technological innovativeness and gadget lovers are predictors of technological opinion leadership, (2) personal innovativeness is positively related to technological innovativeness and gadget lovers, and (3) gadget lovers partially mediate the relationship between personal innovativeness and technological innovativeness. Implications for managers and scholars are provided based on the two studies' results.

Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge

This study integrates the individual psychology constructs (personal innovativeness and subjective knowledge) with the Technology Acceptance Model to develop and test a model of airline passengers’ continuance intention towards online flight check-in services. Predictions were tested with data from a sample of airline passengers in China who have experienced the online check-in service. The findings of this study demonstrate that airline passengers’ innovativeness and subjective knowledge have a direct effect on continuance intention, and an indirect effect through partial mediation of perceived ease of use and perceived usefulness. Theoretical and managerial implications are discussed.

Motivational Differences Across Post-Acceptance Information System Usage Behaviors: An Investigation in the Business Intelligence Systems Context

We identify two post-acceptance information system (IS) usage behaviors related to how employees leverage implemented systems. Routine use (RTN) refers to employees' using IS in a routine and standardized manner to support their work, and innovative use (INV) describes employees' discovering new ways to use IS to support their work. We use motivation theory as the overarching perspective to explain RTN and INV and appropriate the rich intrinsic motivation (RIM) concept from social psychology to propose a conceptualization of RIM toward IS use, which includes intrinsic motivation toward accomplishment (IMap), intrinsic motivation to know (IMkw), and intrinsic motivation to experience stimulation (IMst). We also consider the influence of perceived usefulness (PU)—a representative surrogate construct of extrinsic motivation toward IS use—on RTN and INV. We theorize the relative impacts of the RIM constructs and PU on RTN and INV and the role of personal innovativeness with IT (PIIT) in moderating the RIM constructs' influences on INV. Based on data from 193 employees using a business intelligence system at one of the largest telecom service companies in China, we found (1) PU had a stronger impact on RTN than the RIM constructs, (2) IMkw and IMst each had a stronger impact on INV than either PU or IMap, and (3) PIIT positively moderated the impact of each RIM construct on INV. Our findings provide insights on managing RTN and INV in the post-acceptance stage.

Exploring E-Payment Adoption in Vietnam and Taiwan

The purpose of this paper is to analyze how related factors influence customers' e-payment adoption in Vietnam and Taiwan. A conceptual model is proposed with four factors: perceived ease of use, perceived usefulness (from technology acceptance model), perceived risk and information, which impact e-payment use. Beyond these factors, the adaptor's personal innovativeness in technology is used as a key moderator. The sample consists of 676 Vietnamese and Taiwanese banking services users accessed through a survey. Results confirm the effects of the above determinants on customers' choices for e-payment use and reveal the role of personal innovativeness as a moderator. Practical guidelines are provided to bank managers on how to push up the process of adopting or adapting technology in new market. A comparison between Vietnamese and Taiwanese customers' perception brings a valuable reflection for investors or managers when targeting Vietnam or Taiwan market.

A model of user adoption of interface agents for email notification

This study presents and empirically validates a model that describes user adoption behavior towards email notification interface agents from the end-user perspective. In addition to the original Technology Acceptance Model (TAM) constructs, the model included perceived enjoyment, computer playfulness, and personal innovativeness in the domain of IT. Data were collected from 75 actual email interface agent users, the model was tested by employing PLS (Partial Least Squares) techniques, and several conclusions were offered. First, current email interface agent users are highly innovative individuals who perceive the technology as very enjoyable, useful, and easy to use. Second, in contrast to prior expectations, no direct effect of personal innovativeness on perceived usefulness of interface agents was found. This suggests that more innovative people do not necessarily perceive this technology more useful than less innovative ones. Third, the degree of personal innovativeness had a strong positive direct effect on the extent of perceived ease of use of email interface agents. This finding supports much of the prior research on the role of personal innovativeness in user technology perceptions. At the same time, with regards to the link between perceptions of enjoyment with an email interface agent and perceptions of its usefulness, no relationship was found. Fourth, user perceptions of enjoyment with an email interface agent were found to be the key influencing factor of future behavioral usage intentions towards an agent.