Role Of Micro Research Articles

Application of micro–influencer engagement in digital marketing channels

This article explores the theoretical foundations and practical features of engaging with micro–influencers in digital marketing channels. It defines the concept and key characteristics of micro–influencers, highlighting the fundamental advantages and risks associated with working with them. The concept of micro–influencer engagement is examined through the lenses of influence marketing and influencer marketing, with a comparative analysis of macro–influencers. Special attention is given to the exploration of various communication channels utilized by micro– influencers and the specific nuances of working within these channels. The study concludes with an acknowledgment of the growing popularity and potential of micro–influencers in digital communication channels, emphasizing the need for strategically–oriented marketing in collaboration with micro–influencers. The unique role of micro–influencers in promoting products and services for small and medium–sized businesses is particularly emphasized. The article also formulates recommendations for enhancing the effectiveness of business interactions with micro–influencers, focusing on the selection of appropriate micro–influencers, the development and implementation of content strategies, and the monitoring of interaction effectiveness. The scientific novelty of the research lies in its contribution to the development of methodologies for organizing promotions using micro–influencers and leveraging their potential in digital marketing channels.

First Union Formation in Italy: The Role of Micro- and Macro-Level Economic Conditions

In this paper, we use data from the ‘Families and Social Subjects’ survey conducted by the Italian National Institute of Statistics in 2016 to study the impact of micro- and macro-level economic conditions on first co-residential union formation. We aim to determine if and to what extent the probability of forming the first union is explained by individual labour market positions (e.g. having non-standard employment or not having work), and additionally explore if adverse macroeconomic conditions also play a role. We differentiate by union type—marriage and cohabitation—known to be characterised by different levels of union commitment. We also address potential gender differences by conducting separate analyses on men and women. Our results suggest that while micro- and macro-level economic factors matter in the union formation process, their effect varies by gender and union type. Individual economic vulnerability has a greater impact on marriage than on cohabitation for both men and women. Instead, contextual economic uncertainty plays a relevant role, especially in the transition to cohabitation, regardless of gender, and, to a lesser extent, in the transition to marriage, but only for women.

A Bibliometric Analysis of Sustainability in MSME

This research paper examines the role of Micro, Small, and Medium Enterprises (MSMEs) in the Indian economy and their sustainability. It analyses 85 Scopus documents from 66 sources between 2014 and 2024, revealing a peak in scientific production in 2023. The study emphasizes the importance of sustainable practices for long-term success. This comprehensive research paper rigorously examines the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in the Indian economy and emphasizes the critical importance of sustainable practices for long-term success. Through meticulous analysis of 85 Scopus documents from 66 sources between 2014 and 2024, the study conclusively reveals a peak in scientific production in 2023 and robust ties between India and various other countries in this domain.

Exploring the Meaning of Saudi Women's Traditional Dress Among a Shifting Saudi Cultural Context

Saudi Women's traditional dress had been worn for centuries but has been discarded in favor of Western fashion and regarded as stigmatized since the 2010s. However, various events have occurred over the last four years that have contributed to the possible destigmatization of Saudi women's traditional dress. We explore the shifting meaning of Saudi women's traditional dress in the contemporary Saudi context. We interviewed 14 Saudi women; data were analyzed using constant comparison processes, and four themes emerged: (a) traditional dress as a multifaceted and dynamic symbol in contemporary Saudi culture, (b) motives for wearing Saudi traditional dress in the shifting cultural context, (c) perceptions about the role of micro- and macro-level factors in altering the meanings of and behaviors toward Saudi traditional dress, and (d) asserting agency in constructing and enacting meanings and practices related to traditional dress. Participants’ choices about traditional dress reflected both macro and micro forces.

A Systematic Review of Entrepreneurship Development in Coastal Communities: Implications for Women's Empowerment in the Bajo Tribe in Waktobi Regency

This study looks at how entrepreneurship develops in coastal communities. The method uses bibliometric analysis of academic literature from the Scopus database from 2004 to 2024. This approach helped identify patterns, key themes and relationships in the study of entrepreneurship in coastal areas. The data were analysed using software such as RStudio, VOSviewer, and CiteSpace to show trends, networks, and how concepts change in the literature. The most discussed topics were climate change, tourism and sustainable development. The issue of women's empowerment and the role of micro, small and medium enterprises (MSMEs) received more attention in recent years. The research also found that coastal entrepreneurship is becoming more holistic, integrating social, economic and environmental aspects. This research shows that public policies should support entrepreneurship in coastal communities, especially those involving women. However, this study only looked at a few coastal communities, so the results may not apply to other areas. Further research is needed to cover more areas and compare different coastal communities.

Formulation of Business Development Strategy Through SWOT Approach and Business Model Canvas (Case Study on MSMEs in Padamulya Village)

This study highlights the important role of micro, small, and medium enterprises (MSMEs) in the local and national economy, especially in developing countries. It focuses on Padamulya Village in Pasirwangi District, Garut Regency. MSMEs in this village are the driving force of the regional economy through their ability to create jobs and adapt to technological changes. This study uses a qualitative approach to analyze MSME development strategies in Padamulya through SWOT analysis and Business Model Canvas (BMC). The purpose of the study is to identify the challenges faced by MSMEs, including limited capital, technology, and market access, and to formulate effective development strategies in the era of globalization. The study results indicate that MSMEs in Padamulya are in a growth phase focusing on increasing short- and medium-term profitability and product and technology innovation. Through product diversification, quality improvement, and the development of distribution channels, MSMEs in this village can strengthen their competitiveness in domestic and international markets. This study guides policymakers and MSME actors in optimizing local potential and strengthening the regional economy. It also underscores the need for further studies on implementing BMC in other MSMEs, highlighting the importance of continuous learning and improvement in the field of business development.

The Role of Micro, Small, and Medium Enterprises (MSMEs) in Supporting Indonesia’s Economic Resilience

The current entrepreneurship rate in Indonesia is only 3.47%, much lower than neighboring countries such as Singapore, Thailand, and Malaysia. This shows that there is a significant gap in the development of entrepreneurship in Indonesia, which is very important to drive economic growth. Entrepreneurship plays an important role in job creation, innovation, and diversification of economic income sources. In this context, Micro, Small, and Medium Enterprises (MSMEs) are the main pillars of sustainable economic growth and contribute positively to improving the community’s quality of life. This study aims to review the role of MSMEs in contributing to national economic resilience, both when the economic situation is stable and dynamic. This study uses a descriptive approach based on the data and information obtained. This study found that MSMEs have a crucial role in improving people’s welfare and supporting economic growth in Indonesia, which affects national economic resilience. MSMEs also contribute significantly to the development of creativity and innovation and are able to adapt to dynamic market changes. The government should provide facilities and access to digital technology, export markets, and financing. Supportive policies and simpler regulations must be improved to strengthen the MSME sector. A holistic approach is needed to implement cross-sector collaboration involving government, business, academics, and communities to support sustainable economic growth.

The Role of Micro, Small and Medium Enterprises (UMKM) in Improving Community Welfare in Sumedang Regency, West Java

Community needs for decent living When fundamental requirements are satisfied—clothing, food, shelter, and health care, for example—the community can be considered prosperous and able to carry out a variety of economic activities. Welfare is also a very basic concept. MSMEs, or MSMEs, or small and medium-sized businesses, can assist with this. This literature study aims to explain the ways in which micro, small, and medium-sized firms, or MSMEs, improve their local communities. The solution to this issue is discussed using a literature study approach. The discussion's conclusions highlight how important micro, small, and medium-sized businesses are to supporting the local economy.. This little, Small and medium-sized businesses have demonstrated their ability to handle a variety of circumstances, including the financial crisis and COVID-19, to the point that their presence has been able to contribute to boosting earnings and well-being in the neighborhood

Growth Determinants, Challenges, and the Role of Micro and Small Enterprises in Debre Birhan City, Ethiopia

Micro and small enterprises (MSEs) are vital components of the economic landscape in Debre Birhan City, Ethiopia. This study examines the factors influencing the growth, challenges, and the role of MSEs in the city. Through primary data collection from MSE owners/operators, key determinants such as the gender, level of education, and family business background of MSEs owners/operators, ownership structure of MSEs, start-up size, market opportunities, and competition from the informal sector were identified as crucial drivers of MSEs growth in the city. However, challenges such as insufficient working capital, limited market linkage, inadequate working premises, lack of technical skills, and inadequate infrastructure and services were found to impede the expansion of MSEs in the city. Despite these challenges, MSEs in Debre Birhan City play a significant role in generating employment, creating wealth, reducing poverty, satisfying customers, and promoting local entrepreneurship. To capitalize on these opportunities and address the challenges faced by MSEs, local authorities and relevant stakeholders must collaborate to create an enabling environment that fosters entrepreneurship, provides access to finance, provides working premises, and improves infrastructure. By addressing these factors, MSEs in Debre Birhan City can realize their full potential as engines of economic growth and job creation. This study provides valuable insights for policymakers, stakeholders, and supporting organizations looking to support the sustainable development of MSEs in Debre Birhan city.

Influence of Access to Credit on Women Entrepreneurship Development in Turkana Central Sub-County

The role of micro and small-scale enterprises sector in the development process has been at the Centre of Women's Entrepreneurship in Kenya. Women's access to credit has been of concern but studies have not been conclusive creating a need for a study to be done. The purpose of study was to investigate the socioeconomic factors influencing women’s entrepreneurship development in Turkana Central Sub-County. The objectives of the study were to examine how access to credit influences women’s entrepreneurship development. The study was anchored on Liberal Feminist Theories. The study used a descriptive survey research design. The study employed simple random and purposive sampling techniques. The target population was 39,427. Krejcie and Morgan's table of 1970 was utilized to determine a sample size of 380 respondents. A questionnaire and Interview guide were used to collect data. Supervisors and peers from the Department of Social Work and Development studies ascertained validity of the instruments. 10% of the target population was used for the purpose of pilot study to ascertain the reliability of research instruments, by use of Cronbach Alpha, which was r=> 0.7. Quantitative data was analysed using descriptive statistics, while qualitative data was analysed using content analysis whereby qualitative data was grouped together, organized into emerging themes and reported. Findings were presented using frequency distribution tables. The findings of this study indicate that 80% of the respondents agreed that women entrepreneurs were facing challenges in accessing credit. The study concluded that access to credit, has an influence on women entrepreneurship development. The study recommends that the government should enhance women entrepreneurs access credit. The findings are useful to the national government, county government, financial institutions and the community in terms of policy formulation in promoting women’s entrepreneurship development

Does small firm dynamics matter for occupation diversity and job quality? Evidence from Brazil

Recent studies have explored the role of firm dynamics and the connection to job reallocation. However, limited attention has been devoted to the role of micro and small firms in this process, particularly about the quality of the jobs generated. Therefore, this article aims to measure the impact of micro and small firm dynamics on occupation diversification in Brazil, with specific emphasis on job quality. The study used data from 558 microregions within the Brazilian industrial sector between 2003 and 2015. Panel data were applied to three econometric models: Feasible Generalized Least Squares (FGLS), Driscoll–Kraay (DK) and Instrumental Variable (IV) models for robustness analysis, including Two-Stage Least Squares (2SLS), Limited Information Maximum Likelihood (LIML), and the Generalized Method of Moments with Continuously Updating Estimators (GMM-CUE). Our main finding reveals that the dynamics of micro and small firms positively impact occupation diversity in Brazil, leading to the creation of a wider range of job types. Furthermore, the frequency of change of firms from microenterprises to small businesses increases the occupation diversity in the Brazilian industrial sector. Our findings are significant in providing policy recommendations for developing countries to achieve a more diverse labor market.

The Role of Micro, Small, and Medium Enterprises in India's Economic Development: A Critical Analysis

The Role of Micro, Small, and Medium Enterprises in India's Economic Development: A Critical Analysis

Peranan Nomor Induk Berusaha (NIB) Sebagai Legalitas Usaha Bagi Pertumbuhan Bisnis UMKM Tape Semen Bu Suwarti

A country's economic growth can increase because of the important role of Micro, Small and Medium Enterprises (MSMEs). Micro, Small and Medium Enterprises (MSMEs) are productive economic enterprises that were born as one of human activities to fulfill their daily needs. This research discusses the role of the Business Identification Number (NIB) in the context of business legality to support the business growth of Micro, Small and Medium Enterprises (MSMEs). The focus of this activity is the UMKM Semen Tape Bu Suwarti, a tape producer in Semen Hamlet, Musir Kidul Village. This MSME assistance work program is carried out using several methods including surveys, observations, interviews and discussions, as well as mentoring. The stages in this activity begin with socialization regarding the importance of NIB ownership for business legality and assistance in making NIB. The existence of NIB can help to increase transparency in the business world by making it easier for the government to monitor and enforce laws related to business licensing and regulations. In this way, NIB not only simplifies the business process, but is also an important step in supporting the growth of MSMEs as a sector of the Indonesian economy.

Kondisi perekonomian indonesia pasca covid 19

The Covid-19 pandemic has had a significant impact on the Indonesian economy, causing a decline in economic growth, increasing poverty levels and pressure on the business sector. This article presents an analysis of the condition of the Indonesian economy after Covid-19, economic recovery, the role of Micro, Small and Medium Enterprises (MSMEs), global news, and international cooperation through the G20 forum. Even though there are signs of improvement in Indonesia's economic prospects, challenges remain, especially regarding the recovery of MSMEs which have been badly affected. It is hoped that continued support from the government, structural reforms and international cooperation will help Indonesia achieve a sustainable and inclusive economic recovery in the future.

Enhancing Thermal Recovery of Heavy Oil by In Situ Combustion: The Role of Micro and Nanostructured Manganese Oxide Catalysts

Enhancing Thermal Recovery of Heavy Oil by In Situ Combustion: The Role of Micro and Nanostructured Manganese Oxide Catalysts

Human resource development: enhancing entrepreneurial potential in MSMEs

This study aims to explore the role of micro, small, and medium enterprises (MSMEs) in human resource development by enhancing entrepreneurial potential. Qualitative data were obtained using a descriptive exploratory approach from in-depth interviews with 41 MSME actors assisted by the Jambi City Manpower, Cooperatives, and Small and Medium Enterprises Office during managerial and technical guidance in 2023. The data were analyzed thematically and narratively to capture respondents' views and reasons. The study identifies various aspects of MSMEs, including business types, ideals, vision, mission, goals, sources of ideas, creativity and innovation, threats, strengths, weaknesses, and opportunities. It also examines the impact of education and training on human resource development and entrepreneurial potential. The findings indicate that MSMEs leverage diverse sources of ideas and exhibit significant creativity and innovation to adapt to business trends. However, further studies are needed to measure the long-term impact of human resource development. Additionally, the study calls for examining external factors such as government policies, market conditions, and technological advancements that influence human resource development and entrepreneurial potential in MSMEs.

The Role of SMEs in Enhancing the Economy: A Case Study of the Alamanda Women's Craft Group

The role of Micro, Small, and Medium Enterprises (SMEs) in economic development is particularly significant for the Alamanda Women's Craft Group in Watutau Village, impacting both human resources and income, which contribute to economic improvement. This descriptive qualitative and quantitative study emphasizes process and meaning through analysis. Data collection is the initial step in this study, involving interviews, documentation, and observation, which lead to the conclusion. The object of this research is the Alamanda Women's Craft Group SMEs in Watutau Village, Lore Peore District. The results of this study indicate that SMEs play a crucial role in enhancing the economy, particularly for members of the Alamanda Women's Craft Group. This conclusion is supported by evidence of job creation and improved community welfare, aligned with the economic growth observed.

THE ROLE OF MICRO, SMALL, AND MEDIUM ENTERPRISES IN INDIA'S ECONOMIC DEVELOPMENT: CHALLENGES, OPPORTUNITIES, AND POLICY PERSPECTIVES

This paper explores the pivotal role of Micro, Small, and Medium Enterprises (MSMEs) in the economic development of India. MSMEs are essential drivers of economic growth, job creation, and innovation. Despite their significant contributions, these enterprises face various challenges that impede their potential. This study employs empirical analysis to examine the role of MSMEs, identify key challenges, explore emerging opportunities, and provide policy recommendations to enhance their impact on India's development. The paper integrates mathematical formulations to quantify the contributions and challenges faced by MSMEs, supported by data-driven insights.

Investment and Sustainability Incentives for Msmes

The government continues to make efforts to increase the role of Micro, Small and Medium Enterprises after Covid 19 as the national economy recovers. A number of economic policies that focus on improving the MSME sector are intended to ensure that this sector grows and develops again in the future. In the national economy, MSMEs continue to make a major contribution to economic development, job creation, equal distribution of people's income, and providing products and services for the community. On the other hand, MSMEs are a source of state revenue to finance development. In the midst of unstable economic conditions, efforts to increase Gross Domestic Product originating from this sector continue to be made. MSMEs are expected to grow again in the long term and become a source of sustainable financial potential. The government, through fiscal policy, provides wider space for MSMEs, the roots of which become economic society, which absorbs the workforce. Through fiscal policy, the government can provide investment incentives to MSMEs. This fiscal policy is aimed at providing relief in fulfilling tax obligations and encouraging MSME activities to grow and develop again after Covid 19, which has had a negative impact on MSMEs. Through incentives, MSMEs have more freedom to increase production. Investment incentives are also intended to increase the capacity of MSMEs to fulfill tax obligations.

The Role of Micro, Small, and Medium Enterprises in Improving Community Welfare

Efforts to accelerate economic development are one of the government's strategies in empowering the community to reduce unemployment rates, one of which is the existence of Micro, Small and Medium Enterprises (MSMEs) which can improve the welfare of the community, because MSMEs are one of the driving forces for economic growth and development which has a contribution in creating labor and a source of income for the community. This research aims to find out the role of MSMEs in improving community welfare. and What is the government's role in empowering MSMEs in Padende Village. The method used in this research is descriptive with a qualitative approach. Based on research results, it is believed that the role of MSMEs can improve community welfare. This can be reflected in the contribution of MSMEs in meeting family economic needs, providing employment opportunities, and providing people with access to various types of products and services. With the development of MSMEs, local employment opportunities can increase, thereby helping to reduce the unemployment rate in the region. The Government's role in developing MSME sales stalls is able to have a positive impact on MSME players. Organizing entrepreneurship training and development can also help MSME owners improve their abilities in business management, marketing and finance.